|Real Estate Information|
Shocking Experienced Copywriter Reveals Little-Known Secrets To Closing BIG Ticket Deals!
That’s what I say to people who tell me that their business is purely and solely a "cheapest price business."
People who stubbornly insist that "MY business is different" are right, but not in a good way.
Their business is different because it will never make big money.
People who are unwilling to open their eyes to BIG ideas are solidly parked right in their own way... their own BIG obstacle to success.
Big money is made by translating great ideas from outside your industry -- whatever it is -- into your industry. What gives you your competitive edge is a unique selling proposition USP.
That’s the key... not your low, low price. Although in some instances your price may be part of your USP.
Recently, I was consulting with a client and I was explaining my opposition to selling by cheapest price.
She insisted that hers was an intangible, not a product; that my examples didnt apply to her business; and that, basically, I had my head up my butt. I tried to explain in terms I hoped shed understand:
So the critical question is:
“Why Do People PAY MORE For Some Services When The CORE SERVICES Offered by CHEAPEST PRICE Competitors Are Pretty Much The Same”
“Debbie," I told her, "Youve gotta understand: value differences don’t have to come from the ‘core’ item."
It doesnt matter whether youre talking about a product or a service. Value differences usually come out of areas of expertise and service such as:
"And Debbie," I explained, "its a hell lot easier to make money by selling half as much at double the price. Does that make sense"
It made sense to Debbie and I hope it makes sense to you! Just to make sure, Im going to give you...
5 QUICK-TURN TACTICS for closing BIG TICKET deals
#1 - Compare apples to oranges.
“Tired of dragging out a bulky food processor and guessing which attachment is the right one for the job The compact Ultimate Chopper is 4 machines in 1 so you can replace your food processor, coffee grinder, standing mixer and ice cream maker and gain more counter space in your kitchen.” Ultimate Chopper
#2 - Decrease the price by adding valued component parts.
“Bring your spouse for FREE! Yes, not only can you come, but you can also bring your spouse for FREE. This is a ,995.00 value by itself.” Real Estate seminar
#3 - Identify the unique, invaluable aspect of your product.
“Quite honestly, the majority of currently available bodybuilding training and nutrition information today is never going to produce gains for 98% of the population.
"The pros simply have much better genetics for building muscle and are taking massive amounts of anabolic drugs...I’m not a “Mister” anything. I’ve never won a title.
"I’m just a guy who after 22+ years of trial and error has figured this stuff out and can relate to the plight of the genetically average trainee. I absolutely know what works for genetically average bodybuilders who want to maximize their potential. I know exactly what the average guy has to do to make muscle mass and strength gains as fast as genetically possible.” Bodybuilding
#4 - Make the high price itself a benefit.
“Organic foods are more expensive because production is more labour intensive and without herbicides, pesticides and other chemicals, the yield is generally smaller.” Organic food
#5 - Break down the big amount into smaller amount.
“Valuable legal services for less than a cup of coffee a day, from top law firms! Protection for you, your family or your business!” Pre-paid legal services
If you are going to use "lowest price" to get your foot in the door to acquire a new client, then the race is on to "switch" that newly acquired client from price orientation to value orientation BEFORE somebody finds em and offers to beat your price.
The Lesson: You CAN charge more for your stuff as long as you’re showing you client that even though she’s paying a premium price, she’s getting a good value. Think "added value." Think "golden handcuffs"; benefits/service so good I wont walk away from it, even for a lower price.
Copyright 2004 Quick Turn Marketing International, Ltd.
One of the first things we do with our Partnering For Your Success students is to have them plan out how many hours they can spend on lease purchasing.
Linking is Queen
If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Todays search engines look very carefully and critically at who is linking to you, and what it is that they are saying about you. A link from a leader in your industry carries a lot of weight and means that your site is important. Two links from industry leaders means your site is even more important. 100 links from random web sites, from industries you are not even related with, means almost nothing. Thus, getting links is only the start; the important thing is getting good links from quality web sites.
Reducing Debt Before Its Too Late ... How to avoid the pitfalls of creeping debt.
Reducing debt usually isnt a high priority for people until they have already gotten into trouble with overspending. Using a few basic guidelines, and debt calculations, can help you see when your debt load is getting into the danger zone.
Federal Loans, Grants and Assistance
Investing in real estate for personal or commercial purposes will always be big business in the United States, and you now have the governments backing at your fingertips.
Product Review of Carelton Sheets No Money Down Course
Real estate continues to be a very important part of any financial wealth building strategy.Most wealthy individuals have real estate investments as a portion of their overall net worth.Carleton Sheets has been in real estate since the 1970s and has taken his experience to build a complete real estate course.
More Business for Sellers, Builders
Many of us thought that by now the real estate market’s favor would have swung from buyers to sellers, but that does not appear to be the case.With summer coming to a close, some would argue that a solid home buyer in today’s flat real estate market is the commodity of choice.
Scaling Down almost Painlessly
Moving to a smaller house or apartment in a retirement community almost always involves a certain degree of trauma, both for the elder whos moving and for family members. However, by planning ahead you can reduce the discomfort involved and turn what might well become a nightmare into a pleasant event.
Small Business Tax Tips - Product Review of Tax Reduction Toolkit
Product Review – IntroductionProduct Review – What I likedProduct Review – What I didn’t likeProduct Review – Best Features SummaryTable of Contents – Seven Sections – 29 Tax TipsFinal Comments and Pricing under $40Suggested Books & Reference URLsPreview the ‘Tax Reduction Toolkit’ at: http://www.yousaveontaxes.com/toolkit.htmlhop=msbjcoc
Ethics in Business... A Lost Art
While watching Face the Nation one Sunday earlier this year, Bob Schiffer discussed the airline industry, his mother and ethics in business. Like Bob, I think it is a sad commentary today, that we have to police businesses. Whatever happened to going into business to provide a needed service, being loyal to employees, and keeping promises.
What is Bridging Finance
Once you understand what the term, “Bridging Finance” means, it’s easy to understand how it got its name.The purpose of a bridging or bridge loan is to provide short term cash for a real estate transaction until permanent financing is secured.Bridge loans are commonly used to “bridge the cash gap” when completing commercial real estate transactions.
Masters Of Disguise
Gene Hackman once lamented that the worst thing about becoming a famous actor is that you lose the ability to observe people without being noticed yourself.But some performers are so good at disguises that notoriety is no obstacle.A case in point was John Barrymore trying to buy his first house in Beverly Hills in 1926.Frustrated by rising real estate prices due to stars like Tom Mix and Charlie Chaplin moving into the neighborhood, Barrymore went to look at a lot dressed as his most famous movie role,Mr. Hyde.The realtor was taken aback by the long haired, wild eyed, fiendish looking man who got out of the limo.Every time the broker would suggest a price he was met by an intimidating growl.Finally he made the sale by lopping twenty thousand dollars off the initial number.
Stopping Home Foreclosure
A Foreclosure Prevention Service has numerous ways it can help you deal with the foreclosure process. Under the law, you have a right to remain in the property for a certain period of time. If you can’t pay the full amount owed without creating a hardship for your family you need a legal review of your situation, your rights, and your choices before you agree to anything. Protect yourself and your family.
Relocating for Retirement Which Realtor Can Help You
I am a native of Tidewater Virginia, which encompasses counties and towns in the Chesapeake Bay area from Virginia Beach, to Hampton, Newport News, Williamsburg and New Kent County. Even before I entered the real estate profession I watched the real estate market change and evolve over many decades. The Tidewater area, which includes Greater Williamsburg, is a pleasant location for retirement mainly because of the temperate climate and convenient location on the Eastern seaboard. Many military retirees who have served much of their career in the area simply opt to stay in Southeastern Virginia when they retire.
Why You Never Have To Pay Retail Prices For Anything - Ever Again
I step into my local mall, and into a leading top brand clothes store. I see a jumper I like and while feeling the soft material casually lift up the price tag - and I almost feint with disbelief. How much Thats more than I make in 2 days! I quickly stop caressing the fabric and head toward Big Als Unbranded Clothes Discount Centre for a sweater within my budget range which unfortunately will no doubt look as if it were knitted by my 5 year old Niece.
Uncle Sam is Ready...Are You Organizing Tips for Tax Time
Anyone who is closely related to an accountant knows that there are not four, but five seasons in a year: Spring, Summer, Fall, Winter, and Tax Season. During the other seasons, we accumulate leaves, snow, and mosquito bites. During Tax Season we accumulate paper. And more paper. And if you have a small business or investments--even more paper.
Rent Collections Via The Internet Theyre Not Far Awayllections Via The Internet Theyre Not Far Away
Since the first rental units were built there have been property managers, a profession which requires both real estate expertise as well as a keen understanding of the human psyche. Property managers not only collect the rent and undertake repairs, they are also the bridge between owners and tenants -- two groups often in conflict.
Sub Domains - An Inexpensive Solution to Grow Traffic
Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.
Prepare for Winter Before It Arrives
Even though we are still enjoying warm weather and winter seems far away, now is a great time to begin preparing. If you do a bit at a time before winter hits the tasks are not at all overwhelming.
Bunbury Western Australia
The first recorded mapping of what is now Koombana Bay and the eventual City of Bunbury, was in 1803 by the French explorers Nicolas Baudin and Louis de Freycinet, from their ships the Geographe and Casuarina. In 1831 there was a temporary English military settlement with the first settlers moving to the area named after Lieutenant Henry William St Pierre Bunbury in 1838. A growing port serviced the settlers and the subsequent local industries that developed.
5 Hot Internet Businesses For 2005
If you are planning to start a new business in 2005, you should seriously consider one of the many Internet based businesses available today. The online businesses have numerous inherent advantages in comparison to their brick and mortar counterparts.
|home | site map|