|Real Estate Information|
Real Estate Marketing for the “You” Generation
Are you working in the real estate industry Are you a real estate agent, mortgage consultant, builder, real estate broker, appraiser, construction worker, etc
The Internet is the wave of the future. You can no longer sell homes without at least some sort of internet presence.
According to Harris Polls....over 70% of people in the world use the Internet.
The Internet is the most trusted source for purchases and this includes houses.
Chances are...you already have some sort of Internet presence on the web. You may have gone with a real estate web site design company for your design. You may think your design is ok. Is it really
That is the first thing prospective clients see when they click on a link to your web site. If they dont like the design then they leave. The web site design company may even make templates that you can use. However, did you know that you arent the only one using the same exact template
I have gone to enough real estate sites to realize that these companies are making a lot of money by cloning your site. People that are buying homes arent going to want to see a clone site. In fact, many may not even realize it is a clone site. They click on your link and leave as soon as they see the design, not even realizing that your site is different.
These sites contain the same articles, same look, same design, etc. They are based on image marketing. Image marketing isnt going to fly on the Internet. It just doesnt work anymore.
You are probably wondering what image marketing is. In the early 1980s real estate agents realized how successful image marketing was. Back then they used catchy slogans such as #1 in sales, told you everything they had that other agents didnt, and used images including their faces, to win you over so you’d choose them as your agent.
Since the 1980s people have gotten wiser. They no longer care what you have, what your credentials are, or that you are “#1 in sales”. Did you know nearly every agent in your area claims to be #1 in sales How do you know You cant track other agents sales since they all work on commission.
So what can you do Stop using the words “ME ME ME” and start using the word "YOU!"
Let them know exactly what you have to offer them. List what you can do for them. There are numerous ways you can do this without compromising your job and your commission.
Offer them FREE informative articles.
Did you know that I went to a real estate agent’s site and they wanted me to put in my phone number and email just so I could read their free article Doesn’t this seem a little odd to you I don’t even have to mention the kind of spam I received once I did put in my email. I was contacted daily with statistics that seemed to be made up, information, and a bunch of updates on the agent’s web site progression. I don’t care how many sales he had in August. I just wanted to read his article on Moving when you Have Pets.
This is the number one way to LOSE clients not gain them. No one wants to be nagged incessantly to buy or sell their home. Buying and selling a home is one of the BIGGEST processes a person will go through. They can lose or gain money in the end, and choosing the wrong agent isn’t something they want to do.
So, don’t let them choose the wrong agent. Offer them buyer, seller, investment, and even FSBO articles. Why FSBO’s If you are so willing to offer information on how a client can sell a home on their own then you really must care about your clients. You won’t be getting anything in return for FSBO articles…or will you
Did you know that over 90% of home sellers that start out as FSBO’s end up going with an agent They do not get results, don’t understand the process well enough, or it simply is too much work for them to handle. They may not have the time to put in to selling the home on their own. When choosing an agent they are going to remember the person who was so willing to help them out, by offering advice and information. They are going to remember you!
Give them in-depth information on the area you serve.
Did you know that one of the biggest complaints home buyers have is not enough information on the cities, towns, and communities in your area You need to do more than just list a link to the URL for each community page. Have a history, demographics such as income level, number of residents, school information, and businesses listed about each city and town you serve. You may even want to include pictures, small maps, and anything else you can think of to make the page really stand out.
You are offering something very few real estate agents even consider offering. The prospective clients will have a much better understanding of the area, and can decide where they want to move, and what they can afford.
Community pages usually list hospitals, businesses, restaurants, sporting facilities, and recreational opportunities for your area. You may even want to list important community events such as festivals, fairs, and holiday celebrations. This will definitely be helpful to current residents and prospective residents.
Your time and effort will pay off in the end. The buyer is going to want to go with the person that offers the most information on the area they are moving. Why not let this person be you
Offer free calculators.
If you are a mortgage consultant why not offer free calculators on your site so your clients can see what kind of loan they may be eligible for The calculators may have different requirements and can give them a basis to go off of before they contact you to assist them through the mortgage process.
Blogs and Forums
You may want to have your own web blog and forums on your site. The search engines place these two things very high if there is content on them that is relevant to your site topic. You can write articles or post other real estate articles on your blog. Forums not only give you a place to post articles, they also give you a visible way to interact with clients prospective and current in a public setting. You can answer questions and it is a very humanizing thing. People will see you less and less as the elusive agent they know only enough about through your web site. They will see you as a well informed, caring individual.
Once they realize that you are in fact a human much like they are! and not just a concept in their mind they are going to be more willing to trust you with the sale of their home, their mortgage, and/or choose you to build their home.
Team up with a Local Group
People looking to buy a home are more likely to work with a team or network then a solitary individual. If you are an agent you probably work with the same inspector, appraiser, or loan specialist. Why not become a team You can refer clients to one another and create a network of clients. You also get your name out there because you aren’t the only one working for you…your team is promoting your business, as well.
There are many other things you can do to increase your visibility on the Internet and increase your profits. You just need to remember that the client always comes first. When you do this, you are sure to win over clients every time!
For more information on how to promote your real estate web site, the importance of real estate web site design, SEO, linking, and more email me at firstname.lastname@example.org or go through the contact form at my web site http://www.domashdesigns.com.
This article can be replicated so long as a link back to my site is added, and proper credit is given. Thanks in advance.
How To Realistically Set Your Fees - Part 5
How To Raise Your Fees
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "Ive Got The Power."
How Do I Implement The Lease Purchase Plan
Well, as we have discussed in previous newsletters first you have to set up goals for yourself, both long term and short term. Don’t forget these goals define how your business is run. They will determine what you do on a daily, weekly and monthly basis. The best way to do this is to picture yourself a year down the road. Close your eyes and get a mental picture of where you want to be, what you want to have, how you want to look, then open your eyes and write all that down on paper or speak into a voice recorder.
How I Became a Syndicated Columnist -- And You Can Too!
Real Estate has "Location, location, location," and writing has "Clips, clips, clips."
Product Review of Carelton Sheets No Money Down Course
Real estate continues to be a very important part of any financial wealth building strategy.Most wealthy individuals have real estate investments as a portion of their overall net worth.Carleton Sheets has been in real estate since the 1970s and has taken his experience to build a complete real estate course.
How to Get the Best Price for Your House
The best price to sell your home is always determined by how you compare against your competition, the house down the street. If your property looks better than the next guy’s the customer will buy yours.
Home Ownership, Financial Freedom, and Benjamin Franklin
1. ON BENJAMIN FRANKLIN:
5 Hot Internet Businesses For 2005
If you are planning to start a new business in 2005, you should seriously consider one of the many Internet based businesses available today. The online businesses have numerous inherent advantages in comparison to their brick and mortar counterparts.
Own Your Niche by Building a Niche Community
In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community.
Publicizing Your Company
Got a huge need for publicity and a tiny publicity budget You don’t need to have a Madison Avenue-sized advertising budget to make your name known.
Comparing The True Cost Of Obtaining A Home Loan
Home buyers are often confused about where to begin in their search for a home loan.The process is usually narrowed down to finding which institutions provide the lowest settlement costs, but the different types of lending institutions and the variety of lending programs available can make the search a slow, difficult experience.
Making Freelance Writing Niche Types Fit
Our Freelance Writing Needs Defined
Investing: The Art Of Making Your Money Work For You
There is a lot to know about investing. It all depends on what type of investing you are interested in as well. There are many different types of investment options out there. So what is investing, specifically
A Singles Game of Real Estate
This discussion leans toward answering questions asked most often by our youthful men and women in there early twenties. They often begin to ask themselves the question, “Should I consider buying a home, condo/town-home or some other type of real estate that I can call my own” Due to the fact that housing has up to this point always been provided for or lived in on a rented basis we tend to find that our newest contributing members of society find themselves at a loss for the most beneficial and advantageous way to enter this next phase of self-sufficiency.
Should Bloggers be Helping Google Fix Their PageRank System
By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links. When added to links in comment tags, the search engines will ignore them.
The Metaphors of the Net
I. The Genetic Blueprint
Mortgage Prepayment Penalties - Just Say No
One of the most common terms found in a new home loan is a prepayment penalty. This type of penalty says that if the borrower pays off the loan early, commonly during the first five years of the loan, then the borrower will be responsible for paying an additional amount of money, typically about six months interest on 80% of the mortgage balance. Sub-prime market loans will typically carry prepayment penalties more than standard mortgage loans.
5 Simple Steps:Earn an EASY ROTH-IRA Million!!!
So, you wanna earn a million dollars, super-duper easy How would you like the federal government to give you a big, huge tax break Wouldn’t it feel deliciously good to earn a Million Dollars of income, completely tax free How would you like to earn a million dollars of income passively, quietly, without lifting a finger Well, put your seatbelts on, folks, because in a brief nutshell, I’m going to introduce you to the financial vehicle that you’ve been looking for! Welcome to the wonderful world of investing through a ROTH IRA in 5 simple steps:
Moving On: Powerful Tips For Selling Your Home
Maybe youre moving to a larger home to accommodate a growing family, relocating for a new career opportunity, or purchasing a townhouse for retirement.Whatever the reason for the move, youll need to take the necessary steps to sell your home for the best possible price, within a reasonable amount of time.Where do you begin
Personal Branding Techniques for Real Estate Agents and Brokers
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real Estate Agents and Brokers is to try to develop an institutional image like most big companies. People do not like to do business with institutions; they like to do business with people. In advertising terms, branding is the "image" created in the minds of people when they see or hear a name, product or logo. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called "Personal Branding". Personal branding isnt only important for promoting a product, business or political cause, but also for promoting yourself for advancement within your own organization. It involves developing your personal reputation. Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began.
|home | site map|