|Public Relations Information|
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction...
(1) Make sure the information is newsworthy.
(2) Tell the audience that the information is intended for them and why they should continue to read it.
(3) Start with a brief description of the news, then distinguish who announced it, and not the other way around.
(4) Ask yourself, "How are people going to relate to this and will they be able to connect?"
(5) Make sure the first 10 words of your release are effective, as they are the most important.
(6) Avoid excessive use of adjectives and fancy language.
(7) Deal with the facts.
(8) Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
(9) Make sure you wait until you have something with enough substance to issue a release.
(10) Make it as easy as possible for media representatives to do their jobs.
Remember this, a news or media release is not meant to be a blatant self promotional vehicle - it's meant to make the journalist's job easier for them and be interesting reading for their readership. Keep this in mind and you'll have a fair chance of coverage.
Author: http://www.JamesBurchill.com - James is a freelance writer and consultant
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been. Why do I believe it's critical? Let's review what publicity ? particularly publicity in business and trade publications - can do for your business. Provides Neutral Third-party Endorsement. Even though many think the media are biased, consumers still cling to the belief that people who are quoted by the media have something worthwhile to say. Boosts Your Competitive Advantage. Positive publicity confirms for your customers that they made the smart choice when they elected to use your products or services. Enables Referrals. Your "smart" customers become evangelists by handing out articles about you to their business contacts. Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet. Builds Your Marketing Library. Print and web-based articles can become excellent marketing material that costs little to develop. Positions You. Publish or perish is the academic motto. Experts from outside the world of academia also know that by being quoted by the media they can improve their position as industry experts. Builds Value. For every speaker like Tom Peters earning thousands of dollars for appearances, there are hundreds who are paid a pittance for speaking engagements. Can you guess the difference? As you can see, there are a wide variety of reasons for you to be publicizing yourself and your business. Just this once, don't listen to Grandma. Go get your name in the paper.
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
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This is the Power of PR
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