|Public Relations Information|
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
Many consultants recommend for companies, which work outside that all crew members wear Levi's or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; "You may wear sweats in black or dark blue, as long as they are not too baggy." In our company we know that "baggy clothes" or sweats will catch on everything, and light colored sweats will be ruined the first day. This is because we are in the car wash business. If you were in the landscape business, pool cleaning business or handy man arena, you may have a similar policy. In our company there are two types of approved shorts: Tan/Khaki shorts or Blue Levi type shorts/ Navy Blue Uniform Shorts. This might also be an idea for your small business. Coupled with a logo'ed polo shirt it makes a nice and comfortable uniform and employees are happy and you will convey the professional image you are looking for.
Shorts should have a pocket with a button or styled in a way so the employee will not lose any personal belongings when bending over. If your company works on expensive items or you own an antique store, art store or work on expensive automobiles, you may also wish to have a no metal button in front policy as you could easily damage the merchandise or customers personal property. This is always a concern in the detail shop of our car washes.
For women employees, use your best judgment. We don't recommend working in bikini bottoms unless you operate in a college town or a somewhere like Palm Springs where temperatures can be 100 plus degrees. If you're in Malibu, Venice, Palm Beach, Palm Springs, Lake Havasu, etc, anything goes. Super short shorts are in appropriate in many businesses although in some businesses they are part of the ambiance like sports bars for instance, tanning salons or jet ski rentals. One thing some small businesses fail to realize is that if sex is the only thing you have to sell, then something else is wrong with your entire business concept, marketing, product or service. You need to protect a professional image and instill confidence in your customer. If you cannot do that you can always resort to the "sex-sells" motif, but it will be quite obvious to everyone what you really stand for and the confidence you have in your own product or service. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media.
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is fixated on negative stories.
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news.
Publicizing Your Company
Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known.
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed ? greatly increase the chances of success for their operation.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"
Using Media and PR to Your Advantage.
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
Getting Traffic Through Publicity
If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Think about it from your own perspective as an investor-when you read a story about a company, you want to know that the reporter has asked difficult questions, not just relied on the PR hype.
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
The wind of changes...
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is "Farbucks" ? poking fun at the fact that an unending stream of patrons appears willing to pay four bucks for a cup of coffee.
The Non-business Business
Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say the least!
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization?
Ignore PR at Your Peril!
If you do, it means:
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