|Business Management Information|
Are Your Marketing Pieces Up to Date?
The other day someone asked me for one of my informational brochures. As I was giving her the piece I stated that if I were printing these today it would be a little different. The piece was only about two months old and already the way I wanted to communicate things had changed slightly. Then I got to thinking. If I were to print informational brochures six months from now, they would probably be a little different too. Don't get me wrong. I am a big believer in consistency of marketing. However, in today's business environment especially as fast a pace as our business develops, things change...sometimes minutely and sometimes in a big way. What do you do?
What I do is to keep my printed materials updated with my current thinking on my computer. That means if I have a new idea or thought or way of saying something to my prospects I put it right in my pieces even though I may not print off more for a month or longer. Developed a new product? Put it right in your flyer now instead of waiting until the last minute. Come up with a better way to explain what you do? Update your brochure while you are thinking about it rather than waiting until you need to print 500 more and don't have time to change the copy. Keep your marketing pieces current at all times and you will save a lot of hassle when you need them.
As a matter of fact, why not jot down an action task in your list to review all of your pieces as soon as you can. Update them with your current thinking. And then practice keeping them updated between printings as your business evolves.
Mike Shannon is the owner of Shamrock Business Coaching, a coaching practice that helps business owners increase profits. You can visit Shamrock Business Coaching on the web at: http://www.ShamrockCoaching.com.
What Every Manager Should Know About How to Conduct Successful Training Activities
Whether you are training preschoolers in the classroom or executives in the board room, here are 15 premises you might want to keep in mind the next time you're designing training activities.
Perfectionism can get in the way of building or marketing a successful business. It can prevent us from moving ahead quickly or from taking advantage of business opportunities. We set ourselves up with unrealistic expectations or goals, which can be damaging to us personally or professionally. Striving for perfection can damage our self-esteem because we never feel like we are good enough. Instead, consider adopting an attitude of striving for excellence. Look at failure as just another teacher. Let's explore how being less than perfect can move you ahead in your business!
Group Discussion Guidelines
DISCUSSION METHODS: There are two basic types of discussion methods; the conference method and the workshop method. The conference method involves meetings of staff members, usually from the same organization, and is convened to pass on information, communicate management policies or decisions, or to solve organizational problems. These meetings are usually held for only one or two days, and generally consist of large discussion groups. The workshop method, on the other hand, is usually utilized when there are participants from a range of companies meeting for periods of longer than two days, for the purpose of devoting their attention to a specific problem or shared interest. The discussion groups tend to be small, and techniques such as role playing, case study, critical incident are commonly used.
Business Knowledge Management
In the last few years a lot has been written about Business Process Management, and about technologies supporting it such as BPMS, SOAP and Web Services. Most of these theories, tools and techniques refer to processes of a highly structured nature.
Identifying Candidates for Leadership
A critical task in the succession planning process of any organization is identifying candidates. Traditionally, candidates have been identified based on past performance. While this seems logical, it is problematic in practice.
The Few & the Many: Free Trade, Outsourcing, & Communication
Have you noticed that some sound ideas get bad publicity? Two I have in mind are outsourcing and free trade.
Virtually any type of organizational change involves role transitions of some type. In light of role transitions, it is almost natural for employees to resist major changes in the workplace environment. Some contend that resistance to change is "natural"; they contend that this resistance is instinctive; that humans have a desire for perpetual stability.
Bosses Are Out ? Managers As Coaches Are In
There is a new trend taking hold in business today which translates into amazing productivity, results, and a happier workforce. It's easy, positive, and some say transformative; best of all, it's something you and every other individual charged with the responsibility for getting results through others can learn to do. It is?coaching people instead of managing them.
10 Steps Towards A Stress-Free Introduction Into Management
Becoming a manager for the first time can be an unnerving and sometimes stressful experience. In many cases, organisations expect you to immediately jump into the role and begin to perform as if you have been there for years. Also, you may have been promoted "out of the blue" and as such have not taken part in any "succession planning" that would have prepared you for the management role.
Smart Staffing: Replacing a Key Manager
Have you been in this situation? One of your top managers left suddenly and you're under the gun to replace her quickly. So you promoted her assistant. That was a disaster. You now need to replace him but want to do it right this time and avoid another costly mistake.
Performance Management Made Easy
Performance Management is a process that both employer and employee often fear!
Vampire Meetings and How To Slay Them
Meetings can be like mythical vampires ? sucking the life out of intelligent and creative people. And sucking the funds out of businesses. Unfortunately, there are too many of these meetings in business today.
Why Do Managers Create Low Morale? Or Does My Bum Look Big In This?
Why do managers create low morale as a product of their management and what can we do about it?
Delegate, Dont Abdicate
One of the key skills for the leaders of growing businesses is to 'get' the distinction between delegation and abdication.
How Managers Can Turn Failures Into Successes
Although there are real, external reasons for managerial difficulty ? including massive reorganization after takeovers and the realities of discrimination due to age, sex, and race ? managers fail most often for reasons they themselves create.
So, You Want to be in Management? Five Essential Factors that Will Determine Your Chances
The following information is based upon over 500 interviews with senior executives with whom I conducted over the past four years. These senior executives represent a variety of industries and organizations. It is interesting to note the similarities of their responses. The research concentrated on five areas:
The Leadership Alignment Model
Some time ago we had the privilege of working with a major UK government department to help them redefine leadership and to reappraise how they develop and encourage leaders. Faced with considerable challenges by the environment in which they operate and by their political masters, this department has decided that leadership is one of the keys to the achievement of the vision laid down by its chief.
Small Business Checking Accounts
ACCOUNTING AND BILLING
Building Bridges of Communication
If you are a consultant to a client, or a salesperson attempting a closer relationship with your customer, here are five techniques that help achieve just that.
Better Management Performance - The Easy 3-Step Way
Managers make three mistakes when they try to run businesses. They do too much, they don't trust their people and they don't have enough skills. Here we explore an easy 3-step process to get your business back on track and get a life.
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