|Book Marketing Information|
The Bible Of Self Publishing
Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.
Poynter, in addition to authoring The Self-Publishing Manual: How To Write, Print and Sell Your Own Book, has written more than 100 books, 50 monographs and over 500 magazine articles.
The latest edition of The Self-Publishing Manual is required reading for anyone contemplating self-publishing. Succinctly, it is a "soup to nuts" manual that takes you by the hand and reveals all of the intricacies that you must know about self-publishing.
Divided into twelve chapters, the book opens with what are the publishing choices available to authors. Poynter explores various possibilities- big publishing firms, medium size niche publishers, vanity or subsidy publishers, and finally self-publishing.It is the last one which much of the book revolves around, and where the author presents a very extensive overview of self-publishing.
Poynter acknowledges that self-publishing is where you will make more money, get to press sooner and keep control of your book. Although, as mentioned, "you will invest your time as well as your money, but the reward is greater. You will get it all."
The author no doubt has done some rigorous research and every chapter is substantiated with invaluable information covering specific topics as: writing your book, starting your own publishing company, announcing your book, how to evaluate your book's worth, promoting your book, targeting your market, advertising, moving your book out the door, electronic book publishing and promotion, and coping with being published or once you are published what do you do know.
At the back is a well- presented information section containing excellent resources for publishers, recommended reading, book production and promotion resource, a calendar to keep you on track while you go through the various phases from writing to completion, and a glossary.
Readers seeking to learn the hard facts about self-publishing do not need to go elsewhere-it is all wrapped up here in 430 pages that just about answers everything you want to know.However, as the author points out in his preface, there isn't sufficient room in one manual to include everything. Consequently, as a compliment the book, the publishers, Para Publishing, have prepared several supplemental reports (called documents, special reports or instant reports) that are referred to throughout the book. These can be found on the author's web site. Appendix 2 lists all of these resources.
Norm is also a travel writer and together with his artist wife, Lily, them meld words with art focusing on romantic destinations.
You can view their articles and art work at http://www.sketchandtravel.com
Bookpleasures comprises over 25 international prestigious book reviewers who come from all walks of life. They review all genre.
Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were s elf-published, done with a small commercial house, or by a New York conglomerate, I've found that se lling direct is more secure, more financially rewar ding, and far less hassle than sweating out the returns game with the b ookstore channel. All along, I've sold through speeches (I love getting pai d to do my own marketing), over the Web (the f irst of my four websites went live in 1996), to clients at my office, wh o stare at a rack of my work throughout their entire appointment, and thr ough
How to Send Press Releases to Newspapers About Your New Book
There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of ?don't you dare. We will examine the latter category first.
How a Book is Born: One Authors Story
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client.
Top Ten Getting Started Tips to Market Your Book and Business
Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.
Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience."
Five Tips To Consider When Choosing A Publisher
Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.
Marketing Virus ? Every Writer Needs to Catch It
For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.
The Booklet Journey Opening a New World
1991 was a pivotal year in my life. My professional organizing business was 8 years old.
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
The Book Signing
Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. Ten authors will gather in a little room behind tables full of books in a historic library in Canandaigua, N.Y. It's been advertised heavily and the excitement has been building for weeks.
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need.
Online Book Promotion Beats Traditional Seven to One - Part 2
Think of Your Promotion Time and Budget
19 Ways to Secure Non-Returnable Book Sales and Sell More Books
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a "household name" ? a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to the book store market.
Self Publishing Success Starts With Marketing
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing.
Why Should I Buy your Book?
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?
How to Market Your Unsold Books on the Internet: Its Easy
Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
FAQs about Book Signings
Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:
10 Reasons Why People Attend Book Signings
This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. I felt it was important to share it with a wider audience. I also interspersed some personal experiences.
Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign
Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.
The Perfect Book and Where to Find It!
If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:
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