|Book Marketing Information|
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need.
Many writers think that all they need is a good editor and their book will be ready for publishing and promoting.
Maybe you think you don't have enough time to write it yourself? A ghostwriter can take over and finish the research and get it out.
Think about another choice: Bookcoaching. Before you write too many scattered chapters consult with a coach who knows your book category, who your market is, and where to find them.
Your book coach also knows what makes up a saleable title and can help guide you to write a great seller by knowing your thesis, your audience, your "tell and sell," and the correct introduction. When you incorporate these essential "hot-selling" points before you write many chapters, you will then write a compelling, organized, easy-to read page turner.
Don't hire a ghostwriter before you know exactly what you need to write, publish, and promote a great-selling book.
If your book is almost finished, you must hook your potential readers with the solutions you know will serve them. Knowing your audience before you write the book helps you write focused, organized, and compelling copy. Do you know the rules for writing a saleable book? Too many "I's" and linking verbs like "is" and was" slow readers down and make them bored. They want vital verbs and specific nouns. If they don't receive multiple benefits, they will put your potential great book down and won't recommend it to friends or associates.
You already know that word-of-mouth works, yet takes a year or more to really get up steam. Many authors quit too soon because they don't know how or don't want to promote their book. An experienced book coach can give you the real picture before you put time and money into your book. She can also make you aware of easy marketing and promotion that takes only a few hours a week at home or in the office. And, you can delegate it all to an assistant.
Maybe, you just want to get your book done. An editor can fix your grammar and even your disorganization, but can an editor help you get your book published and promoted, and know which way is the best for you?
Think about what you want--a saleable book whose audience will flock to it because it totally helps answer their questions or solves their challenge. And, entertains too. Editors are not trained to think about the benefits your book will give your audience. They don't know how to market as you write. Check with your book coach who will point out your brilliance and show you your benefits and features in ongoing phone and email sessions.
Remember that only benefits sell. This is the end result your reader gets after reading your book. Results sell. Features such as what's inside the book-steps, charts, tips, interview, pictures, or quote explain, but do not sell.
When you don't know why your audience should buy your book and you can't tell them in a few sentences either in print or in person, they will back away and keep their wallet or credit card inside their pockets or purse.
Hire your editor after you contact a book coach. When your chapters do not have a consistent format with questions posed as headings and answers in the copy below, a line editor cannot make your work sell just by changing a few sentences. Even a developmental editor needs format to help make your book the best it can be. Even a ghostwriter will need this format.
If authors want their book to succeed, they need to choose the right partner.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1
How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?
Top Ten Ways To Prepare for Your Online Book Marketing Success
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FSBO Author believes in Bookswaps
The High Cost of a Six-Figure Book Advance
The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else again.
Book Marketing 101
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.
Titles (and Subtitles) Sell Books!
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Plays Well With Others to Become an Instant Author
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Writing a Book?s Marketing Plan for Maximum Profit
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
Interview with Book and Marketing Coach-Judy Cullins - Part 2
To know what to do at the right time in book writing, publishing, or internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Part one of this article is available at http://www.bookcoaching.com/freearticles/article-127.shtml
Book Signing: Fun and Profit for Writers and Readers
Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A book signing is an opportunity to learn about the author and what makes a person undertake the challenge of writing a book. If you're a reader, you can delve into background information about the book. If you are an aspiring author, you can learn from another author's experiences. Every book signing is an opportunity to learn-without obligation to buy anything.
Book Titles that Make Big Bucks
Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. 3) They look up a topic (generally non-fiction) and look for a book closest to their interest (generally based on titles). 4) They browse in the bookstore looking for an interesting title ? then they read the book jacket copy. 5) They look on an Internet bookseller's website to find out what other people bought under that title or subject, then they look at book reviews. 6) Finally, generally based on title and book jacket copy or book reviews, they buy your book.
Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever
If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. In the real world, many authors find that the best way to launch a writing career is to essentially self-publish by using a print-on-demand (POD) publisher.
Top Ten Getting Started Tips to Market Your Book and Business
Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.
Does Your Book Cover Pass the ?Ignore? Test?
Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.
Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were s elf-published, done with a small commercial house, or by a New York conglomerate, I've found that se lling direct is more secure, more financially rewar ding, and far less hassle than sweating out the returns game with the b ookstore channel. All along, I've sold through speeches (I love getting pai d to do my own marketing), over the Web (the f irst of my four websites went live in 1996), to clients at my office, wh o stare at a rack of my work throughout their entire appointment, and thr ough
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