|Blogging, RSS & Feeds|
Benefits to RSS
RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.
The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.
RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user's choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.
Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.
What Kind of Information Can be Delivered in RSS Feeds?
Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.
Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.
Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.
Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.
Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.
For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets the specified criteria or keywords - Amazon Search Feed - http://www.oxus.net/amazon/
Ego / News Monitoring
Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.
For example, users can use the following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup - http://www.justinpfister.com/gnewsfeed.php
Industry-Specific RSS Feed Uses Include:
Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.
RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.
RSS feed creation tool for publishers interested in creating fresh content - FeedForAll - http://www.feedforall.com
Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365.
Why It Took Me So Long To Blog
When I saw my first blog, I wasn't impressed.
Blogging for Personal Benefits
While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs in a different perspective. The purpose of all technology is to make life easier for the user. Blogging is an evolving technology which when harnessed by an individual could make it very easy for anyone to communicate effectively. It empowers the individual in ways hitherto not available so easily.
Tips for a Better RSS Feed
Like anything else, a little work can pay dividends. Well-written RSS feeds are more useful to readers and result in more website traffic for the publisher. Below are several tips for making your RSS feed more effective.
Should Affiliates Really Use Blogging and Pinging To Get Indexed?
There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they're getting themselves into before starting.
The Art of Business Blog Writing
"It is precisely minds of the first order that will never be specialists. For their very nature is to make the whole of existence their problem; and this is a subject upon which they will every one of them in some form provide mankind with a new revelation. For he alone can deserve the name of genius who takes the All, the Essential, the Universal, for the theme of his achievements; not he who spends his life in explaining some special relation of things one to another." - Arthur Schopenhauer, "The Art of Literature"
7 Tips for Successful Blogging
So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging.
Get the Internet on Your Own Terms
RSS for the Rest of Us
NEWS FLASH! Article Directories JUMP-ON The RSS Syndication Band Wagon
Quick question... do you publish 'Articles' on a regular basis?
BlogoCentric Communication: The Next Great Event in Social Evolution
Here is a pretty cool lesson in the structure and travel of information in the Blogosphere (that's bloggers on the Internet talking to each other about each other). If you haven't read the book The Tipping Point yet, then you are really missing something because it sets the foundation for how future electronic communications are going to happen in the future.
The Viability of Blogging to a Niche Market
Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.
Why Every Artist Needs a Blog & How to Create an Artist Blog
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.
Blogging Can Improve Your Search Engine Ranking
Search engines are after one thing ? providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term. Nor are the results any good if they are old. People expect the most up to date, fresh information that is relevant to them.
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines. Webmasters always seem to ignore the fact that RSS can be used to keep up to date with your field of interest with little effort and saving you precious time. Time you could be spending promoting your site.
Blogs: Todays Internet Diary and Marketing Tool
The popular blogger.com owned by Google, Inc. has been around the internet for a while.
The Key To Marketing With Blogs
I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.
7 Tips for Choosing the Right Blog Software for Your New Blog
Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software. However, keep in mind the following seven tips for choosing the best software for you.
Marketing With Blogs - Part 4
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
Get Website Visitors From Blogs
Blogs are becoming more and more popular. The word "blog" is short for web log. And blogs are a great way of getting links in to your website.
Marketing With Blogs - Part 3
In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.
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