|Blogging, RSS & Feeds|
Marketing With Blogs - Part 3
In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.
This article continues with more tips on using your blog to brand yourself and boost your reputation online.
Tip #4: Use Your Blog To Inform, Share and Entertain
The reasons why they read your blog is because they want three things.
1. They want information
2. They want to be entertained
3. They want to get to know you better
The reason why blogs are so popular with internet users is because they allow us to combine all these possibilities in a single medium.
Use your personality, opinions, expressions as a way of drawing readers to your content, and create good information to keep them coming back.
Multimedia blogs are especially good for this purpose ? because they entertain and that adds a viral component to your marketing.
Remember to always be yourself. Don't put on a fake persona. If you hire someone to blog for you be upfront about it.
#5: Become A Source Of News In Your Industry
Blogging culture thrives on linking to others blogs or news sources.
If you want to be part of that culture, benefit from it and grow with it, you need to listen to what others are saying, form your own opinions and comment on that.
Your readers will start looking to you as a resource of news and opinions about the industry you represent and that builds your brand equity.
But always remember to give proper attribution to your sources and be clear when you are quoting from someone or you could get into trouble.
#6: Use Your Blog To Network
Networking helps you build up a list of people who know and trust you enough to refer business to you.
By linking with others, whether A-list bloggers or your own peers, you can build your own influence and reputation in your blogosphere.
In part 4 of this article series, I provide tips on using your blog help you boost your marketing ROI and visibility online. http://www.blog-maniac.com/marketing-with-blogs4.htm
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
Should You Get A Blog?
A blog is a type of website. It allows the website owner to easily write messages that get posted to the site automatically, often in a journal or diary-like style. A particularly appealing thing about blogs is that your readers can comment back to your posts fairly easily, and a continuous stream of fresh conversations result. (This is a good thing.)
Feeds For Small Business: Real World Examples
A merchant I was talking to the other day asked to me, "Aren't feeds for bigger companies with IT people on staff?" All they knew about feeds was that bigger companies , news providers etc., were using them. After I explained how that particular merchant could use a feed for her business, she were quite excited about the prospect of doing just that.
What the Heck is a Blog?
Everybody is talking about blogs. They are everywhere: on the TV, in the newspapers, and all over the internet. With the number of blogs doubling every five months, there is no stopping the power of blogs.
The Full Circle of RSS Marketing Power
RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.
The Idiot?s Step-By-Step Guide To Blogging for Profit
Blogging is easy, blogging is fun. And what's more?it can help your business in a lot of ways. A blog is a frequent, chronological publication of personal thoughts and web links in the cyberspace. You could call it an e-diary where you can register your thoughts, opinion and comments on anything and everything under the sun that interests you. Though people had been 'at it' long before the term blog was coined; it has gained currency as an effective medium of communicating over the Internet only recently. The introduction of automated published software like "Blogger" at www.blogger.com has been instrumental in blogging success. A blog or a weblog' is conceptually similar to a website and is accessible to anyone on the Internet.
RSS For Fresh Content & Better Ranking
A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.
RSS Feeds and How to Use Them
RSS feeds are the most important technology to arrive on the internet since blogging, yet take up of RSS feeds among webmasters and web visitors is still very low. The Sunday Times recent ran a survey to see how home users use the internet, RSS did not appear in it at all.
Should My Home Business Have a Blog?
It's fair to say that blogging has taken the Internet by storm over recent years. And it's no surprise that today there are hundreds of thousands of new blogs being launched every day.
How and Why to RSS
RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this.
Blogging will Soon Take Over the World
In recent years, it's been pretty obvious that "blogging" (Web + Log = Blog) has simply taken over the internet.
Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!
Is this you? It has been 3 or 4 days since you updated Your Blog. You know you need to make a Blog entry but you suffer from the Dreaded Blog Block. Here are 7 things you can write about so you will never suffer from Blog Block Again
How To Republish RSS Feeds On Your Website
In this article I am going to cover some tools that you can use that will allow you to publish RSS feeds on your site. This will allow you to have fresh, updated content on your site and you have control of what sort of content you display and how often it is updated. First off if you do not know much about RSS or feel you require more information take a look at this RSS publishers FAQ and then rejoin us again later. There are several ways you can go about publishing RSS content, two of which this article will cover are using third party software that will take care of the RSS republishing for you. The second is to use some freely available PHP code to generate your RSS pages. If you do not what PHP is or have little knowledge or PHP or programming then I would recommend that you use RSS Equalizer which takes care of the complicated stuff for you. RSS Equalizer produces HTML format pages that it has transformed from the RSS feeds it is using as its source. RSS Equalizer is a PHP script that runs from your server so you will need to make sure your host can run PHP, most web hosts do. Once installed and set up RSS Equalizer can be left to parse content from the RSS feeds and produce a readable HTML format pages on your website. If you have any programming experience or know a little PHP then there are some other free tools that you can use. These PHP scripts will allow you to parse RSS feeds and if you know PHP will give you more options for customisation. These tools are http://www.geckotribe.com/rss/carp/, http://lastrss.webdot.cz/ and zvonnews.sourceforge.net/zfeeder.php. If you have the time and feel you can handle the PHP then the free PHP scripts above will be your best option. If you neither have the time or the inclination and want the hard work already done for you then try out http://www.newsniche.com/trk.asp?trk=10 (RSS Equalizer), its not free but it's the best option for the non programmer.
How Weblogs can Help Realtors
What is a weblog, well simply put a weblog is a journal that is kept online. In it's simplest form a weblog will have an article every day or week that says what the person is doing.
Podcasting vs. Blogging
The US Navy blogs. Larry Kudlow of CNBC blogs. I'd say "everybody and their brother" except (1) it's a cliche and (2) it may be grammatically inaccurate. Dan Rather is only too aware that everybody blogs.
The Language of Blogs
I read over a lot of blogs each week, casually surfing one or two of the blog exchanges I belong.
Writing Good Blogs
There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them 'good' blogs? Well, the answers in life usually come down to simplicities. So let's look at the problem like we were children. Children don't complicate life with miscellaneous information, and when they speak they tell you straight to the point exactly how they feel and think about a subject. First of all, we should ask the questions," Why do blogs exist? And what are they here for?" Well, in an ideal world 'good' blogs would help people connect, sharing knowledge and feelings about issues in life. As they are journals written by individuals we would hope that they'd be readable and open to comment by all other people, not just a select group of friends. The key is speaking in a way that is understandable by the masses, get rid of acronyms and local slang that only few will comprehend. Keep the sentences grammatically simple and generally short and concise. Try to write in your blog as often as possible because if people enjoy reading your thoughts and ideas they'll want to communicate or at least be filled in regularly on 'your world'. Ask questions, comment on other blogs of similar content, start communities with others you've never met, based on your interests. Keep focused; if your blog is about thoughts on war and peace, keep your thoughts on the latest movie and how hungry you are for somewhere else. The idea is to incite intelligent communication so that in time our collective stockpile of knowledge and wisdom will gradually grow like a tree in fertile soil. I think of most importance is the fact that you want this journal to be 'good' reading. Of course we all have ideas about what genres and styles we like, but writing from your heart and soul is imperative for the connection with others that you're looking for. Share yourself; don't hide behind walls of fear of ridicule and judgment. In real life relationships trust, respect, intimacy, and unity are all necessary for a bond to form. It's the same in the 'virtual' world; people want to hear from real people-not just one-sided, highly opinionated arguments from egos that don't want to hear the 'other side of the coin'. Now, in my last article I really tore apart most writers out there, and here I'm giving some pretty complex ideas on how to fix the problem of 'bad' writing. In my next article I'll attempt to go back to the simple basics of how to write for beginners. I hope I haven't come across as too judgmental, I just truly believe the 'blog world' could become a real asset to humanity, and at the moment it's missing the mark. Ideas about sentence structure, grammar, paragraphing, using a thesaurus (varying terms used so as not to sound repetitive), whether or not your blog is suitable for a personal or professional approach, are all important to creating a simple and enjoyable read for the blogging visitor. If you are a beginner, please check out my next article on the basics.
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines. Webmasters always seem to ignore the fact that RSS can be used to keep up to date with your field of interest with little effort and saving you precious time. Time you could be spending promoting your site.
Five Ways A Blog Helps You To Market Your Business
Want to advertise online without spending a fortune? Get a blog.
Blogging Your Way To Success Part 4
(Continued from Blogging Your Way To Success Part 3)
Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business
1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.
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