Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don?t ?buy? a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers? expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, ?Companies can?t Buy Love with Bargains? Building brand loyalty is more than just hyping the consumer into buying a product, it?s gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn?t accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn?t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Why Most Advertisements Stink!


Question:What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time".

What?s the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?


How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


VIDEO: Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco Chronicle

Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...


4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


Advertising Sales Director  IntraFish

IntraFish Media is the world's leading seafood news and information provider. With a dedication to independent journalism, IntraFish has grown its audience ...


Advertising News Today: The most intriguing ad and mar-tech firms of 2018  Business Insider

Everything that you need to know in advertising today, from Business Insider's most intriguing ad and mar-tech firms of 2018 to Sen. Mark Warner's call for ...


Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers  PRNewswire

SAN FRANCISCO, Dec. 11, 2018 /PRNewswire/ -- Metadata.io (https://www.metadata.io/), the automatic account-based advertising platform for predictable B2B ...


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


Westlake advertising agency selected to partner with Madame Alexander Doll Company  Community Impact Newspaper

Steel Branding, a full-*service* advertising agency specializing in family-targeted marketing, announced at the end of November that it was selected by Madame ...


Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch  PRNewswire

CHARLESTON, S.C., Dec. 11, 2018 /PRNewswire/ -- Washington, DC-based Clutch Co. announced the Leading Branding Agencies in the US for 2018.


Advertising unhealthy habits at the C-Store  The Daily Princetonian

Last week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


The Pitch: Advertising and marketing news for 12.11.18  RichmondBizSense

Spang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...


Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


Rimrock Gold Corp. Announces Branding and Marketing Agreement with Global Advertising Corp.  Nasdaq

Las Vegas, Dec. 11, 2018-- LAS VEGAS, December 11, 2018-- Rimrock Gold Corp., is pleased to announce that its wholly-owned subsidiary Acqua Cannabis.


Global Digital Advertising Platforms Market 2018 – Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo! Advertising  Industry News Insights

A new report titled Global Digital Advertising Platforms Market report is a comprehensive study in the market it tells about what the market status in the forecast ...


In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  Forbes

After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...


Maryland panel approves ban on most cannabis advertising  WJLA

The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...


Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies  Adweek

When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...


Sarasota advertising executive sentenced to 40 years in prison for fraud scheme  Tampa Bay Business Journal

The principal of a North Carolina advertising firm with offices in Sarasota was sentenced Dec. 4 to 40 years in federal prison after he was charged in connection ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


The State Of Advertising Has Never Been Worse  Forbes

While in-house agencies and consultancies are on the rise, the former lack agency-grade talent and the latter lack creative or media capabilities for marketing ...


Global Search Advertising Software Market 2018 – WordStream, AdWords, Kenshoo Infinity Suite, Marin Software  Industry News Insights

A new report titled Global Search Advertising Software Market report is a comprehensive study in the market it tells about what the market status in the forecast ...


Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Industry Profile: 2018 TV Advertising for Auto and General Insurance  Broadcasting & Cable

As 2018 winds down, we partnered with TV advertising attention analytics company iSpot.tv for a deep dive into the insurance industry to see how it allocated ...


Facebook, Google not advertising industry's biggest problem  The Australian Financial Review

Facebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...


Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine Land

Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...


Midterm Elections and Digital Growth Has Advertising Surging  Hollywood Reporter

Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.


New report: Publishers increasingly counting on native advertising  Newspapers and Technology

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published ...


Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des Moines

DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...


UK government spent most on Facebook political advertising  POLITICO.eu

UK government spent almost £97000 on ads seeking support for its Brexit deal.


TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  Variety

Hulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.


Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Boohoo 'broke advertising rules', BBC Watchdog finds  BBC News

The BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.


Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


What you need to know in advertising today  Pulse.com.gh

Everything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Infographic: Social media 101: Advertising in South Africa  Media Update

Social media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country`s ...


Marketoonist on age in advertising  Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.


The big lessons of political advertising in 2018  Salon

What role did political advertising play in the 2018 midterm elections?


6 social media trends revamping digital advertising  SmartBrief

Increasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...


VUPD: Racist and homophobic flyers sent through external online advertising service  Vanderbilt University News

Flyers containing racist and homophobic language found on campus printers on Monday, Dec. 3, were sent through an online advertising *service* that claims it ...


UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


Minneapolis' Olson advertising agency renamed as part of ICF Next  Star Tribune

Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...


Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


Fashion, Luxury, Technology  Glossy

Prior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in ...


Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The Telegraph

Britain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


Chrome 71 stomps on abusive advertising  Naked Security

Google shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.


eBay customer? Check the Advertising Preferences!  Ghacks Technology News

If you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.


Malaysia's Moving Walls creates tool to measure efficacy of OOH advertising  Mumbrella Asia

Malaysian adtech firm Moving Walls has a strange inspiration for a new industry initiative to track the efficacy of out-of-home advertising — the Hollywood film ...


Iowa Attorney General sues Davenport man and two others for "National Advertising Scam"  KWQC-TV6

DAVENPORT, Ia. (KWQC) - An alleged nationwide scam preying on business has cost individuals tens of thousands of dollars. The Iowa Attorney General says ...


USD 305 Alerts About Advertising Scam  KSAL

According to the district, local businesses have been contacted and sent invoices for advertisements by a company not associated with USD 305 or its high ...


Documents Point to Illegal Campaign Coordination Between Trump and the NRA  Mother Jones

The National Rifle Association spent $30 million to help elect Donald Trump—more than any other independent conservative group. Most of that sum went ...


How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


SCMP hires Ian Hocking as digital director of advertising  Mumbrella Asia

Ian Hocking has been hired as digital director of advertising by the Hong Kong-based South China Morning Post. Hocking was formerly head of programmatic ...


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


Sagar Mahabaleshwarkar named as chief creative officer for Contract Advertising  The Drum

Contract Advertising has appointed Sagar Mahabaleshwarkar as chief creative officer (CCO) to strengthen its leadership.


BART clamps down on “objectionable” advertisements  The Jewish News of Northern California

After complaints about ads that ran in two downtown San Francisco BART stations last fall touting a known Holocaust-denying group, BART's Board of Directors ...


Global Outdoor Advertising Machines Market 2019 – Clear Channel Outdoor, Lamar Advertising, Company  Daily Industry Updates

The Global Outdoor Advertising Machines market has been exhibiting substantial overall improvements throughout the span of last five years and expected to ...


US charges 8 in online advertising fraud scheme  Star Tribune

The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...


London bans junk food advertising on public transportation  CNN

London Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...


Foreign guestworker advertising rule may change | AP Wire  Capital Press

Employers hiring H-2A-visa agricultural and H-2B-visa non-agricultural foreign guestworkers would be required to advertise for domestic workers online instead ...


Disney and Google Ink Broad, Multiyear Digital Advertising Deal  Variety

The Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.


This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


False Advertising, Free Speech, Plant-based Meat and Meat Alternatives  IPWatchdog.com

Missouri made history in August 2018 when it became the first state to regulate the use of the word “meat” on product labels. The new legislation takes aim at ...


In an age of choice, school advertising takes off  Port Huron Times Herald

When dollars follow students from school to school, districts are taking a proactive approach to putting their best foot forward.


Programmatic Advertising Market Size, Status, Demand and Growth 2018-2023  Journal of Industry

The Programmatic Advertising Market research report presents a comprehensive assessment of the market and contains qualitative and quantitative insights, ...


Publishers continue to hone their strategies around native advertising  Bizcommunity.com

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published ...


Corky Pickering: Legal advertising debases the profession  Red Bluff Daily News

I've noticed the lawyer commercials on our local TV stations, trying to drum up clients who incurred losses from the tragic Camp Fire. One ad actually mentions ...


Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


YouTube drops paywall from some Originals, explores advertising  Marketing Land

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...


10 advertisements that broke the internet in 2018  702

Some were good, some were great, many were just plain awful. They all went viral.


Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts  Black Enterprise

In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...


NBC makes push to woo DTC advertisers | Media  AdAge.com

NBC Universal is making a push to attract more direct-to-consumer brands, which have typically spent a bulk of their marketing dollars on out-of-home or digital, ...


Father sues McDonald's over 'advertising' of Happy Meals  BBC News

A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...


A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science Daily

Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...


PETA’s Latest Advertising Antics  National Review

Did everybody behind this campaign think that Texans, North Carolinians, and Georgians would turn their backs on BBQ and burgers because of this?


The hottest advertising trend of 2018? Billboards.  The Hustle

On the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...


Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86  Washington Post

Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.


Rewarded Video Helps Mobile Advertisers Move on from Impressions  eMarketer

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded ...


P2P Transport"s Nonstop Media acquisition will create Australia"s largest taxi advertising network  Proactive Investors Australia

P2P Transport Ltd (ASX:P2P) - The first 300 digital taxi top units are currently being delivered and fitted to vehicles in Sydney, Melbourne and Brisbane.


NFL Advertising Revenue Down So Far This Season  Broadcasting & Cable

Despite rebounding ratings, television networks are bringing in less ad revenue during NFL games in the first two months of the football season, according to ...


Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration  AdExchanger

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places ...


Online Advertising Management Software Market Technology Advancement 2018 to 2023  Journal of Industry

Global Online Advertising Management Software Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023. The report provides a ...


Jane Maas and the Lasting, Honest Impact She Left On Advertising  Adweek

Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...


With recent hire, digital advertising to play greater role in marketing Durango  The Durango Herald

The Durango Area Tourism Office has hired Suzanne Harrison to oversee marketing strategy and is aiming to increase its focus on digital advertising.


WhatsApp ads are coming: Will advertisers start buying?  Marketing Land

In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the ...


How Brands Can Use Digital Techniques to Improve Their TV Advertising  Adweek

Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...





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