Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don?t ?buy? a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers? expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, ?Companies can?t Buy Love with Bargains? Building brand loyalty is more than just hyping the consumer into buying a product, it?s gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn?t accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn?t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Why Most Advertisements Stink!


Question:What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time".

What?s the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?


How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


AT&T settles 5G E false advertising lawsuit with Sprint  CNET

AT&T settled about using 5G E in a lawsuit with Sprint. AT&T. Currently, many Android phones and iPhones on AT&T display a "5G E" logo despite only being on ...


Lopez Negrete Wins Coveted American Advertising Federation Mosaic Award  PRNewswire

HOUSTON, April 22, 2019 /PRNewswire/ -- Lopez Negrete Communications, one of the nation's largest independent, Hispanic owned and operated full- *service* ...


Stop Facebook’s targeted advertising by changing your account settings  Fox News

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...


A love letter to digital advertising from a direct mail CEO  VentureBeat

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.


Lead Plaintiff's 'Unique Defenses' Scuttle Class Certification in J&J False Advertising Lawsuit | New York Law Journal  Law.com

A plaintiff's class certification effort in a false advertising suit against the makers of an allegedly trans-fat-free product was derailed Monday, after the district court ...


Walmart Wants to Take On Amazon in Digital Advertising  The Motley Fool

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.


Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBC

Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...


3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley Fool

If you want to know which groups are using cannabis products more, just follow the advertising money.


Metro should go slow in considering advertisements on its buses [Editorial]  Houston Chronicle

The Metropolitan Transit Authority should proceed cautiously as it considers lifting its ban on commercial advertising on buses, rail cars, stations and shelters.


CBIZ wins 2 AVA digital awards for advertising campaign  Cleveland Jewish News

CBIZ, Inc., won two awards at the 2019 AVA Digital Awards in the digital marketing category for its 2018 national branding and digital advertising campaign.


Queensland Government bans junk food advertising  The Drum

The Queensland Government will ban junk food advertising at Government-owned sites as it seeks to curb obesity.


INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


SHAREHOLDER ALERT: Purcell Julie & Lefkowitz LLP Is Investigating Lamar Advertising Company for Potential Breaches Of Fiduciary Duty By Its Board of Directors  PRNewswire

NEW YORK, April 22, 2019 /PRNewswire/ -- Purcell Julie & Lefkowitz LLP, a class action law firm dedicated to representing shareholders nationwide, ...


Cinema Advertising Council Announces 2018 Revenue Exceeding $750 Million For Third Year In A Row  PRNewswire

NEW YORK and LAS VEGAS, April 22, 2019 /PRNewswire/ -- The Cinema Advertising Council (CAC), the national nonprofit trade association for the cinema ...


WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB  Adweek

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...


Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  Gizmodo

The Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...


The California Consumer Privacy Act's Impact on the Digital Advertising Industry | Legaltech News  Law.com

Complying with the law may be an especially thorny undertaking for data-driven marketing and advertising businesses as the CCPA encompasses much of the ...


Programmatic advertisers ramp up efforts to deal direct with publishers  Digiday

Panic over ad tech fees has turned into pragmatism among programmatic advertisers who are happy to pay it -- just not if it comes out of a media budget.


Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


Man exposes himself in traffic while advertising for weapons class  NBC2 News

It happened Thursday evening at the intersection of College Parkway and Cleveland Avenue.


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


Basic Attention Token (BAT) Empowers Advertising Through Blockchain; Grows Consistently in Capital & Curiosity  CryptoNewsZ

Brendan Eich, the creator of JavaScript and co-founder of Mozilla, introduced Basic Attention Token (BAT) as a decentralized open source blockchain based ...


Delving Into Digital Advertising As Blockchain, Cryptocurrency, IoT, AR And AI Enter The Frame  Forbes

Advertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...


A Watchful Eye on Facebook’s Advertising Practices  The New York Times

Is the social media giant finally facing consequences for ads that discriminate?


Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns Hopkins

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...


NBCUniversal, LA 2028 Set Long-Term Olympics Advertising Partnership  Variety

NBCUniversal and LA 2028 have set a far-reaching advertising partnership that allows for the coordinated sale of sponsor opportunities for four Olympic cycles ...


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


WWE Advertising Three Top Matches For Extreme Rules  Ringside News

The WWE Superstar Shake-Up changed a lot of things in the WWE Universe so certain booking alterations needed to be made. WWE was already advertising ...


Why Amazon creates groups of advertising teams  Business Insider

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...


George Zimmerman caught advertising on Tinder - then kicked off  TheGrio

In a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...


Spotify adds Oracle Data Cloud integration geared to auto advertisers  Marketing Land

Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its proprietary audience data.


Introducing Fashionista's Real-Time Advertising Private Marketplace  Fashionista

The newest, easiest way to reach Fashionista's loyal audience.


3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry  Adweek

PUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.


UPDATED: City of Framingham Advertising for Director of Planning and Community Development  framinghamsource.com

Originally published on April 18. Updated on April 19, after 4:30 p.m. with additional information from City of Framingham. ***. FRAMINGHAM – Late this ...


Walmart wants to build its advertising business  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


Podcasting is now a big business. Can it grow its advertising base?  Barron's

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.


Will Advertisers Of The Future Need To Pay Consumers To See Ads?  Forbes

The author examines Gener8's new product that simultaneously blocks ads and allows consumers to choose what ads they want to receive in exchange for ...


One of the world's largest advertisers is calling for tech companies to do better  NBC News

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


Kanye West's surprising Coachella merch. Plus, the origins of Earth Day's branding: Monday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Four Tips For Advertising On Facebook Like A Pro  Forbes

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...


Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


Business Owner Faces Backlash After Advertising 'LGBTQ' With a Twist  MRCTV

A Kentucky barbecue food truck owner is facing a great deal of backlash after he started advertising LGBTQ T-shirts to promote his business.


Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  Entrepreneur

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...


U.S. advertising groups create privacy bill coalition  Reuters

Four U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...


Bogus advertising hustle bites veterinarian  Albuquerque Journal

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...


For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


Woman Who Tried to Raffle Off Scottish Castle Rapped by Advertising Watchdog  Bloomberg

The owner of a Scottish castle has been rapped by the advertising watchdog over a raffle she launched to get rid of the property.


What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Global Internet Advertising Market 2019-2024: Business Growth, Industry Capacity, and Forecast  Global Industry Journal

Profound insights into the Global Internet Advertising Market, explaining market history, performance, scope, and potentials at a minute level. The report brings ...


Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


A Digital Revolution Might Kickstart a Resurgence of TV Advertising  Adweek

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.


Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & Cable

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...


Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


Mobile Advertising Software Market Detailed Analysis, Upcoming Trends And Demand  AppWebRadar

The Mobile Advertising Software Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


Your Event's Comprehensive Social Media Advertising Calendar  hypebot.com

Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...


Antony Davies & James Harrigan: Pittsburgh gun ban just political advertising  Tribune-Review

Most people know that politicians of all stripes are rarely sincere. Case in point: the Pittsburgh City Council's recent industrial-strength gun-control nonsense.


Hormel advertising suit reveals what 'natural' meat really means  AdAge.com

Consumers want “natural” meat—and the biggest meat companies want to sell it to them. American shoppers are reaching for healthier, more environmentally ...


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


How Police Drummer Stewart Copeland Found a New Beat—in Advertising  Adweek

In 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...


Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest  The Guardian

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...


How Amazon Advertising More Than Doubled Its Revenue in a Year  Motley Fool

The money is flowing to where the eyes are, and a lot of us start a fair share of our searching at the e-commerce leader.


Unilever to pick 'trusted publishers' for digital advertising  Reuters

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...


Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  Forbes

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...


How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  Variety

Motown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.


Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York Times

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...


Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


$100,000 fines proposed for New York City's 'eyesore' advertising barges  Brooklyn Daily Eagle

A storm is brewing between politicians and Ballyhoo Media, the company responsible for operating New York City's 60-foot-wide advertising barge.


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


Advertising is Changing -- Know How to Lean into the Change  Entrepreneur

Opportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.


Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The Intercept

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.


NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


Accenture just bought an indie ad agency, as boardrooms get serious about creative marketing  CNBC

What Accenture Interactive means for consultancies' push into advertising.


Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  Forbes

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...


Advertisers Can’t Afford to Have FOMO When it Comes to OTT  Broadcasting & Cable

Digital advertising doesn't need another acronym, but since this is a mash up of two that already exist, it doesn't really count, right? FOMOTT is the Fear of ...


Houston startup has created a less intrusive video advertising experience  InnovationMap

Steven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...


29% of Small Businesses Spend Up to $2500 a Month in Advertising  Small Business Trends

This study reveals many small business advertising statistics such as the average spread as well as the biggest challenges faced.


NRA Sues Its Longtime Advertising Firm, Revealing Major Internal Dispute  TPM

NRATV has allegedly told the National Rifle Association that it can take key financial information about the groups' relationship from its cold dead hands, ...


AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.


Location Based Advertising Market to Boost By 2025 – Report on Growth Factors, Current Trends, Market Size, Analysis, and Projection  Market Research Ledger

“Market Synopsis: Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology ...


Famed photographer sues McGarryBowen and Clorox for copyright infringement  AdAge.com

Jill Greenberg's photos for *Fresh* Step wound up on 'The Ellen Degeneres Show.'


Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


Mobile advertisement company Carvertise is expanding to the DC area  Technical.ly

The Wilmington, Del.-based company pays everyday car drivers to ride around with advertisements and brand messages on their vehicles. It's active in 27 states ...


Our face-down culture won’t last forever – not if advertisers can help it  The Irish Times

Supersized ad screens of the future may break smartphones' hold on our attention.


Know about Direct-to-Consumer Pharmaceutical Advertising Market and Top Players involved in the market Like HARVARD POLITICAL REVIEW , MDedge ,FDA  Market Research Report

The Research Insights has announced an analytical data titled as Direct-to-Consumer Pharmaceutical Advertising market. Demanding trends have been ...


Walmart buys Polymorph Labs to supercharge its digital advertising | Articles | Big Data  Innovation Enterprise

Walmart has acquired San Francisco-based advertising technology startup Polymorph Labs for an undisclosed amount to help it "expand in-house ad ...


CareDx Accuses Natera of False Advertising in Second Lawsuit  GenomeWeb

This article has been updated to include a statement from Natera. NEW YORK (GenomeWeb) – CareDx has filed a second lawsuit against Natera today in the ...


Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity  The New York Times

Accenture is trying to add the kind of creative muscle not normally associated with giant consulting firms with its plans to buy Droga5, an independent ad agency.


False advertising lawsuits are on the rise: Marketer's Brief Podcast  AdAge.com

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.


Digital Advertising's Unlikely Giant Killer: Amazon  Forbes

In 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...


Amplify.ai and AdLingo Bring Conversational AI to Display Advertising  MarTech Series

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...


The Trade Desk Forays into China with Advertising Platform  Zacks.com

The Trade Desk (TTD) paves way for global advertisers to target audiences in China, launches programmatic ad-buying platform in the country.


Retail Briefing: Walmart is bulking up its advertising business  Digiday

You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...





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