Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.   Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.   Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.  This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves.  People just don?t ?buy? a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers? expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, ?Companies can?t Buy Love with Bargains? Building brand loyalty is more than just hyping the consumer into buying a product, it?s gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.   Anyone could hype a brand for short term gains but that doesn?t accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn?t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.   So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time".

What?s the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?


How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 ?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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Startups’ TV Advertising Soars in New Report  Wall Street Journal

So-called direct-to-consumer marketers increased their ad spending 32% in the first half of the year, but grew their national TV ad spending by 52.9%, according ...


Snapchat Must Hit More Angles with Advertisers  The Wall Street Journal

A recent RBC survey showed that while future advertising spending intentions on Snapchat have improved, Snapchat spending remained the weakest of all ...


Listen Up: Why Podcast Advertising Should Be in a Brand’s Marketing Toolbox  Footwear News

The podcast market is growing rapidly and has a highly engaged audience. FN looks at why brands should advertise in the media channel.


VINCI is extending and enriching its advertising campaign: “a force for good”  Yahoo Finance

VINCI is extending and enriching its “a force for good” advertising campaign this autumn. The campaign was prepared by the Jésus et Gabriel advertising ...


CBS, WarnerMedia, Viacom drop all e-cigarette advertising, including from market leader Juul  CNBC

CBS, CNN and other major media companies are starting to pull e-cigarette advertising off their airways, as the death toll from a mysterious vaping-related ...


North America In-app Advertising Market Report 2019-2025 - ResearchAndMarkets.com  Yahoo Finance

The "North America In-app Advertising Market " report has been added to ResearchAndMarkets.com's offering.


Facebook Bets On Interactive News Feed Advertising With Polls, Playables And AR  AdExchanger

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads.


On-Demand, Tech-Talk Webinar: The New Era of Performance Advertising | Sponsored Content  eMarketer

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media ...


CBS, WarnerMedia and Viacom will no longer run e-cigarette advertising  Axios

7 people have died in the U.S. due to a lung-related illness linked to vaping.


Advertising, Marketing And Media Industry Leaders Pledge Climate Action On Eve Of Student Climate Strike  PRNewswire

NEW YORK, Sept. 19, 2019 /PRNewswire/ -- In response to the youth global climate movement and the need for urgent action on climate change, CEOs from ...


Curbing Digital Advertising’s Big Payments Fraud Problem  pymnts.com

Criminals love digital and mobile advertising. And it's not just the chance for massive theft that makes them attractive targets for fraud.


Amazon Launches Sponsored Display Advertising  Forbes

The new ad type addresses a big gap in Amazon's pay-per-click advertising suite: the ability to retarget Amazon shoppers.


Podcast: Data Science Meets TV Advertising  AdExchanger

“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an ...


Microsoft Advertising’s product, similar audiences now available to more advertisers  Search Engine Land

Microsoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as ...


Alex Lee Mong Yang Launces Surge Advertising, an Advertising Agency That Will Revolutionize Digital Marketing  Yahoo Finance

Alex Co-Founded This Singapore-Based Agency Which Is Led By A Team Who Worked On Successful 8-Figure Campaigns For Various Industries.


Advertising company president and CEO speaks to students on leading positive change  UT The Daily Texan

Authenticity in advertising and breaking from societal conventions are among the values used by an award-winning advertising agency, the company president ...


Making the Most of Transit Advertising  American Coin-Op

OSHKOSH, Wis. — One of my favorite ways to market vended laundries is via the moving billboard. Moving billboards — on buses, trucks, delivery vans, taxis, ...


IAB Unveils Solution for Interest-Based Advertising and CCPA “Do Not Sell” Right  JD Supra

On September 17, 2019, numerous stakeholders in the digital advertising industry – including publishers, advertisers/brands, AdTech companies and law firms ...


Investors Who Bought Pressman Advertising (NSE:PRESSMN) Shares Three Years Ago Are Now Down 53%  Yahoo Finance

In order to justify the effort of selecting individual stocks, it's worth striving to beat the returns from a market...


Travel Company Apologizes After Advertising Cruise As 'Exclusively For Brits'  TheTravel

Saga, an insurance and travel company for 50 and over travelers, has issued an apology after mailing customers a brochure advertising a cruise “exclusively for ...


Agencies question networks' plan to reinvent TV advertising  Business Insider

Networks and tech companies are aggressively trying to change TV advertising, but three large agencies questioned several of their initiatives.


Washington Post unveils Zeus Prime for real-time advertising  Axios

The Washington Post on Tuesday will unveil Zeus Prime, a product that will allow companies to buy automated ads in real-time, similar to Big Tech platforms.


Rainbow banners advertising Southern Utah Pride week become politicized  ABC 4

ST. GEORGE (ABC4 News)- Commuters along St. George's busiest streets are being greeted by dozens of rainbow banners and flags to promote the fourth ...


Google, Facebook, and Amazon are collecting advertising data through smart TVs, studies claim  TechSpot

Lack of privacy: If you thought you were safe from the watchful eye of advertising giants like Facebook and Google due to your VPN, anti-tracking browser ...


City Council to tackle marijuana advertising | Local News  The Harvell gazette

The City Council may be the first local governmental body in the state to tackle the issue of retail marijuana advertising. The council is trying to determine how ...


Gillette's advertisements portray progressive attitudes, yet gendered prices say otherwise  Lamron

In a Sept. 8 article from The New York Times, opinion writer Tiffany Hsu discusses the changing nature of advertising for popular men's products. As the title ...


VSP Global Premier Program to Launch National Consumer Advertising Campaign and Program Enhancements  InvisionMag

(PRESS RELEASE) RANCHO CORDOVA, CA – As part of its commitment to support private practice Doctors of Optometry, theVSP Global Premier Program ...


MY VIEW: The Review, Eagle have openings for commissioned advertising sales reps  Therogersvillereview

If you are looking for work, The Rogersville Review and the Hancock Co. Eagle and our family of specialized “niche” magazines and other print and online ...


CBS, Viacom, WarnerMedia halt e-cigarette advertising, mostly affecting Juul, Vuse  Winston-Salem Journal

The whirlwind surrounding the safety of electronic cigarettes, particularly the open-pod versions, has led three national media groups to halt running ...


Australian pub faces backlash after advertising 'Wolf of Wall Street'-themed 'midget tossing' event  AOL

An Australian pub has apologized after it received a slew of criticism for its plans to host a "free midget tossing" event. The Great Northern Hotel, a bar and ...


Day Around the Bay: CBS Refuses All Advertising From Juul  SFist

At his paid speech gig today in SF, Barack Obama stressed the importance of nuance and incrementalism in politics. "In so many of the issues we talk about now ...


Bethenny Frankel to speak at Advertising Week  Page Six

Former "Real Housewife of New York" star, Bethenny Frankel, will be heading to Advertising Week New York 2019, Page Six has exclusively learned.


IRI to Discuss Advertising Campaign Data Analytics Strategies in Three Sessions at Advertising Week New York  StreetInsider.com

Get instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. IRI: WHO: At the “ The State of AI” session, ...


Native View Column: Movies, advertising continue to negatively stereotype Native Americans  Duluth News Tribune

In late August, the chic French luxury brand Christian Dior debuted an ad campaign for its fragrance referencing Native Americans. A number of American ...


FTC Warns CBD Companies to Substantiate Their Advertising  JD Supra

Health claims about cannabidiol (CBD) products are facing new scrutiny from yet another federal government enforcer. Earlier this month, the Federal Trade ...


False Advertising have unleashed a new video for 'Influenza'  Upset Magazine

False Advertising have unleashed a new video for 'Influenza'. It's a cut from their new album, 'Brainfreeze', due on 8th November via their new label, Alcopop!


Innovid Acquires Herolens to Bolster Omnichannel Advertising  Destination CRM

Innovid's acquisition of Herolens expands its omnichannel advertising platform to include display.


Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers  Marketing Land

Nielsen, an advertising measurement and analytics company, is integrating OpenSlate's digital ad technology into its Digital Ad Ratings solution. OpenSlate's ...


Letter: Ohio's leaders should condemn false advertising - Opinion  The Columbus Dispatch

As executive director of Ohio Citizen Action, I feel compelled to express my disgust over the outright lies pro-bailout forces have employed to quash the ballot ...


Saga apologises for advertising cruise 'exclusively for Brits'  The Guardian

Saga, the insurance and travel company for the over-50s, has apologised after customers were sent a brochure advertising a cruise “exclusively for Brits”.


NRA Boosted Spending on Facebook Ads After Mass Shootings  The Intercept

The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...


Investors Who Bought Mirriad Advertising (LON:MIRI) Shares A Year Ago Are Now Down 51%  Yahoo Finance

It is doubtless a positive to see that the Mirriad Advertising plc (LON:MIRI) share price has gained some 168% in the last three months. But that isn't much ...


Diversity In Advertising Is Driven By Performance  Forbes

A performance marketing executive explains why diversity is getting more advertising airtime — and how that's changed.


AMZN Advertising: A Key Revenue Driver  Market Realist

Amazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.


National CineMedia Starts New Advertising Segment In Movie Theaters 09/19/2019  MediaPost Communications

National CineMedia, the in-theater advertising network, says it is shifting some ad inventory -- as well as launching a new premium advertising spot -- that will ...


SweeTango targets podcasts for fall advertising  Produce Blue Book

PRESS RELEASE: MINNEAPOLIS, Minn. – September 18, 2019 – SweeTango® apples will be in the spotlight on top-ranked podcasts this fall with an ad ...


Ideoclick Becomes an Amazon Advertising Partner  AiThority

Ideoclick, Inc., a full-*service* Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon ...


StreetEasy launches new agent advertising program  Inman

"StreetEasy Experts" will now allow buyer's agents to advertise themselves on specific listings.


Do you remember these legendary advertising slogans?  msnNOW

A catchy and memorable motto or slogan that sums up a company's ethos or strategy can be a super-powerful marketing tool. Yet some of the most recognized ...


MILLER ADVERTISING - Ad from 2019-09-19 | Office Services  STLtoday.com

MILLER ADVERTISING - Ad from 2019-09-19: SUMMARY CLASS NOTICE If you purchased Super S Super Trac 303 Tractor Hydrau...


Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens  MarTech Series

Innovid, the only independent omni-channel advertising and analytics platform built for television, announced the acquisition of Herolens, an international ...


MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store  MarTech Series

MuteSix, an iProspect Company and a full-funnel digital and creative agency, has announced its Facebook Ads Masterclass, launching on September 26, 2019.


Advertising: It's only human, after all  Prolific London

In a sea of analytics, the hardest thing to measure is the value of making a meaningful connection between brand and consumer. Paul Lowrey, Head of Strategy ...


Gimmick or innovation? Buyers and sellers grapple over future of TV advertising  The Drum

The explosion of TV *content* and proliferation of connected devices has some publishers and advertisers at odds over next steps.


Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


ANA debuts measurement for cultural impact of advertising  Marketing Dive

The Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per ...


Is Your Digital-Advertising Strategy Paying Off?  Kellogg Insight

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...


Wunderman Thompson Wins Potential $530M Marine Corps Recruitment Advertising Contract  GovConWire

Wunderman Thompson has won a potential five-year, $529.9M contract to provide advertising supplies and services intended to accelerate the U.S. Marine ...


Massena Town Council advertising for second paid emergency medical technician for Massena Rescue Squad  NNY360

MASSENA — Massena Town Council members have agreed to advertise for a second paid basic emergency medical technician for the Massena Rescue ...


Two Day Conference: Ensuring Compliance with Advertising & Promotional Requirements for Drugs & Medical Devices (Minneapolis, MN, United States - November 14-15, 2019)  Yahoo Finance UK

Dublin, Sept. 20, 2019 (GLOBE NEWSWIRE) -- The "Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices" ...


Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands 09/19/2019  MediaPost Communications

On Wednesday, Microsoft Advertising introduced new audience targeting tools in an open beta that the company's GM Steve Sirich says secures customer data ...


Behavioral Scoring in Account-Based Advertising (ABM)  MarTech Series

Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales ...


When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.com

New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.


News App SmartNews Eschews Subscriptions For Good Old Advertising  AdExchanger

When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company's valuation hit $1.1 billion. It's an eye-popping ...


Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research  PRNewswire

GURUGRAM, India, Sept. 18, 2019 /PRNewswire/ -- The expenditure on digital advertising is expected to increase as the economic condition of the country...


Cookies crumble: The latest trends from digital advertising at Dmexco  The Drum

If Europe's biggest digital marketing event is an indication of the industry's foundations, then it tells us there is a rebuild underway - and that its people are busy ...


McDonald's picks Wieden & Kennedy New York as lead U.S. creative agency  AdAge.com

The Golden Arches is turning to an independent agency for a *fresh* approach three years after Omnicom Group won the business.


Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Navigating Amazon's Advertising Console Face Lift  JumpFly PPC Advertising News

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct ...


Facebook advertisers can change headlines for news articles  CNET

It's another thing to keep an eye out for when looking through your family's posts.


The Other 2020 Elections: Consumers Will Choose New Streaming Platforms—And Advertisers Will Scramble To Follow  Forbes

Next Year Will See Yet Another Digital Revolution and New Competitors Arise, as Streaming Remakes Television Consumption and Advertising.


The Herald wins 22 advertising, news awards  The Herald

The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.


DC Comics to Discontinue Their Comic Shop Co-Op Advertising Programme  Bleeding Cool News

DC Comics has told retailers that, after decades, they are closing their speciality retail co-op advertising programme. As Bleeding Cool has reported.


YouTube introduces a massive ad box to its TV app  The Verge

The homepage on YouTube's TV app is about to feature a major disruption that will be familiar to people who use the main site: a giant advertisement at the top ...


EXPLAINER-Advertising execs point to five ways Google stifles business  Yahoo Finance

SAN FRANCISCO/NEW YORK, Sept 11 (Reuters) - U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing ...


FTC Warns Companies Advertising CBD Products for MS  Multiple Sclerosis News Today

The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for MS.


Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Viant's Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit  EconomyWatch.com

IRVINE, Calif. - September 19, 2019 - (Newswire.com). ​Adelphic®, a Viant subscription-based self-*service* platform for cross-channel programmatic advertising ...


Israeli Parties Slash Advertising Budgets for Do-Over Election  CTech

As engaging as the results may be, a look at political advertising budgets for the year's first and second elections offers a glimpse at the general fatigue of both ...


LEE | Stop Advertising Egg Donation to 'Smart Asian Women'  Cornell University The Cornell Daily Sun

As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


Explainer: Advertising executives point to five ways Google stifles business  Reuters

U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing the company's $116 billion-a-year advertising ...


Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


Fairfield man sues JUUL, blames advertisements for addiction  News 12 Bronx

A Fairfield man is suing the popular e-cigarette company JUUL, blaming their advertising for an addiction that started when he was 14 years old.


Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Powerful school-shooting PSA lulls viewer with advertisement-like images, then shocks with reality (video)  OregonLive

Halfway through the video, the viewer notices something unexpected. The boy is terrified.


Barstool execs on the strategy for sports betting app, Barstool Bets  Business Insider

Barstool Sports' founder, Dave Portnoy, and CEO, Erika Nardini, explain how the company is building an audience of sports betters with Barstool Bets.


FTC Warns Companies Against Advertising CBD Products as Treating or Curing Diseases  JD Supra

The U.S. Federal Trade Commission has announced that it sent warning letters to three companies that sell “oils, tinctures, capsules, 'gummies,' and creams ...


The key lessons on advertising effectiveness from studying the Effies  AdNews

Broad targeting, longer term and strong emotion.


Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


What a Clean Room Means for Amazon Advertising  Adweek

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...


Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street Journal

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.


Digital advertising - how to tame an angry bear  Diginomica

Summary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...


Google's Proposed Privacy Standards Are Also Friendly for Programmatic Advertising  CPO Magazine

Google's new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users' privacy when they ...


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.





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