Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


†New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. † "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. † Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. † Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.† This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves.† People just don?t ?buy? a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers? expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, ?Companies can?t Buy Love with Bargains? Building brand loyalty is more than just hyping the consumer into buying a product, it?s gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. † Anyone could hype a brand for short term gains but that doesn?t accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn?t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. † So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Why Most Advertisements Stink!


Question:†What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time".

What?s the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.† Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?


How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


†?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


Advertising with paramotor scares Civil Lines residents  The Tribune

Tribune News *Service*. Ludhiana, February 17. Around 3 pm, residents of Civil Lines, Ghumar Mandi, Ferozepur Road, were scared to hear loud chopper-like ...


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The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


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The global ‚ÄúInternet Advertising‚ÄĚ market report comprises the thoroughly investigated data by the experts of the Internet Advertising market in classified form.


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

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Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


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Lamar Advertising (NASDAQ:LAMR) will be issuing its quarterly earnings data before the market opens on Wednesday, February 20th. Analysts expect the ...


18000 Android apps found violating ad tracking rules  Fox News

Getting online advertisers to stop tracking you over Android may not be as easy it seems. New research has found that over 18,000 Android apps can create ...


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

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Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


How to Get Millenials to Trust and Respond to Your Advertising  Forbes

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  Adweek

It's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...


Sports Analytics Market Players Attention On More Moderen Advertising Techniques To Pressure Income  Industry News Network

‚ÄúSports Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016‚Äď2024‚ÄĚ The global Sports Analytics Market report represents ...


Advertising Association launches Export Month in run-up to Brexit  CampaignLive

The Advertising Association has teamed up with the Department for International Trade and the IPA to launch Export Month in March in the run-up to Brexit to ...


Princess Launches First International Advertising Campaign for Asia  Cruise Industry News

Princess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa.".


L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


Manipulative advertising  Pakistan Today

Advertising is not meant to be simply inane jingles and cavorting models, although it often is; there is supposed to be some serious psychology behind the ...


The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing  Atlanta Small Business Network

The prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...


Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-Review

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.


Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.com

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.


Local Advertising Reveals Possible WWE Hall of Fame Inductees (POSSIBLE SPOILERS)  411mania.com

Local advertising in the New York area revealed possible headliners for this year's class of the WWE Hall of Fame, which may spoil it...


Amazon Has a Big Advertising Business. Walmart Wants One Too  Bloomberg

So do Target, Kroger and other retailers, which have customer data that big brands like Coke and Pepsi can use to tailor ads to shoppers.


18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


DTC brands are running into TV advertising‚Äôs legacy limitations  Digiday

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...


Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Women's Student Union criticizes pro-life advertisements on OCCT buses  Binghamton University Pipe Dream

An advertisement on Off Campus College Transport (OCCT) buses ignited controversy last week after the Women's Student Union (WSU) spoke out against a ...


Amazon‚Äôs big new business: Here‚Äôs how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


Despite the negative public perception, advertising can be a force for good  The Drum

Figures from the Advertising Association's Lead conference recently made for rather chilling reading, with advertising's public favourability standing at a record ...


A symphony of art and advertising  The New Indian Express

Art director Jaison Antony's foray into the big world of advertising began quite early, to be precise when he was in class 9.


Broward judge violated rules by advertising Democratic endorsement, commission says  Miami Herald

A Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...


6 Non-Advertising Ways That Facebook Can Grow  Seeking Alpha

Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...


Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY ‚ÄĒ The Petoskey News-Review recently welcomed two new faces to its advertising team.


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads ‚Äď architecture, design, and engineering professionals looking for ...


Actor Yul Brynner inspired Australian anti-smoking advertising campaigns  Gold Coast Bulletin

In a posthumous ad in which he tells viewers not to smoke, actor Yul Brynner inspired organisations in Australia to advertise against the tobacco companies.


Track Takeover: Art replaces advertising in SEPTA station  WHYY

Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...


Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


You won‚Äôt see a digital billboard near this busy Beaufort Co. bridge. Here‚Äôs why  Hilton Head Island Packet

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.


Pika-choose this home: Baltimore realtor gets creative with Pok√©mon advertising  WBAL TV Baltimore

Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...


How could Facebook‚Äôs use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Burger King‚Äôs Week of Being Misunderstood Just Ended With Advertising‚Äôs Best Reunion in Years  Adweek

If you thought Burger King's Super Bowl ad featuring Andy Warhol was ‚Äúadvertising for people who work in advertising,‚ÄĚ then wait until you see this one. In a new ...


Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.com

Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.


The new Advertising Regulatory Board governance regarding influencers  Bizcommunity.com

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership ...


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

The intersection of artificial intelligence, cloud computing and online advertising is where Trade Desk has set up shop. Trade Desk stock on Thursday hovered ...


The Pitch: Advertising and marketing news for 2.12.19  RichmondBizSense

Wildfire launched websites for Commercial Realty North Carolina and Village Tavern, both based in Winston-Salem. The agency's campaign for Guilford ...


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


HCM City to hold fourth auction for bus advertising spaces  VietNamNet Bridge

The HCM City Department of Transport's Management Centre of Public Transport will organise an auction for 11 bus advertising packages for the fourth time on ...


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We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...


AT& T to resume advertising on YouTube  Marketplace APM

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...


Attorney General seeks to protect women's health, stop deceptive advertising  WFSB

A bill to protect women's health got its first hearing on Monday.


Google Is Investing Advertising Proceeds at a Record Pace -- Hooray!  Motley Fool

After another record year, the search giant is spending more than ever on new business.


Meet Mike Sharman: Advertising visionary helping to spark a revolution  BizNews

Five years ago, Webfluential was launched, a business which now represents 35000 global influencers with a reach into well over a billion people.


These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  Adweek

These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...


RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


Row over retrospective plans for sign advertising new housing development  Northumberland Gazette

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African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


Google: Still 'early days' for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


5 Tips to Manage Your Native Advertising Budget in 2019  MarTech Advisor

Getting started with native advertising? Here are five native advertising tips to manage your budget effectively in 2019.


Facebook is changing the advertising rulebook  MSUToday

Facebook ‚Äď the social network that started in a Harvard dorm room 15 years ago ‚Äď has evolved into a media and advertising giant. It's helped create a new age ...


My advertising junk room; ill winds, TV and 16-34s  MediaTel Newsline

There are metaphorical rooms where we store information about brands - and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst ...


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.


E. Patrick McDonough, advertising firm controller, dies  Baltimore Sun

E. Patrick McDonough, a retired advertising firm chief financial officer and and family patriarch, died of complications of renal disease Tuesday at Gilchrist ...


Amazon Knows What You Buy. And It‚Äôs Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking Alpha

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...


The New Native Advertising Narrative - Folio:  Folio Magazine

How native advertising became custom *content* and what it means for publishers.


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


Michael C. Hall on Singing Songs Like ‚ÄėAdvertising Ruins Everything‚Äô for Skittles‚Äô Super Bowl Musical  Adweek

Skittles and creative shop DDB have released the first track from Skittles Commercial: The Broadway Musical, an aptly titled song “Advertising Ruins Everything.


Advertising is facing a historic shift. Can Australian media keep up?  Crikey

Just as Mad Men documented the historic shift in advertising from print to television, more prosaic figures released by ACMA late on Friday show the speed and ...


Why Do Advertisers Keep Spending More and More With the Walled Gardens?  Adweek

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...


Reuters article highlights ethical issues with native advertising  Columbia Journalism Review

When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a ...


WPP Drops Final Complaint in Legal Battle Over U.S. Army‚Äôs Advertising Business  Adweek

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...


Mac malware attack found to hide payload in advertising graphics  AppleInsider

A new way of attacking macOS with malware has been detailed by security researchers, with malicious online advertising found to have used steganography to ...


UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Democrats want more disclosure of campaign advertising, but dark money remains an issue  The Colorado Sun

The Colorado Senate is expected to approve legislation that would mandate more disclosure from political committees that send mailers or air commercials in an ...


The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Comedy Central Stops Advertising With Every Comedian‚Äôs Worst Enemy  Vulture

Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...


Knicks Remove Kevin Durant Photo From Season-Ticket Advertising  WFAN

Was it really just a coincidence that the Knicks used a photo of Kevin Durant in advertising for season ticket renewals?


Connecticut Billboard Advertising Legal Cannabis In Massachusetts Draws Protests  Ganjapreneur

‚ÄúWeed is legal in 60 miles,‚ÄĚ a billboard in Connecticut will tell you as you approach the Massachusetts border. Full story after the jump. a word from our sponsors:.


Former OWH publisher Kroeger buys SKAR Advertising  The Daily Nonpareil

OMAHA ‚ÄĒ SKAR Advertising, a full-*service* integrated advertising agency in Omaha, announced Friday it has been purchased by Terry Kroeger, who was ...


Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The Guardian

Social media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.


Advertising is coming out. Embrace it | NCET Biz Tips  Reno Gazette Journal

Advertising is officially coming out of the closet, and it's time businesses, brands and agencies embraced that fact.





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