Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don?t ?buy? a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers? expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, ?Companies can?t Buy Love with Bargains? Building brand loyalty is more than just hyping the consumer into buying a product, it?s gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn?t accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn?t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Why Most Advertisements Stink!


Question:What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time".

What?s the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?


How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


Ethical advertising in crypto  Yahoo Finance

Decrypt has begun running ads. But not the scammy kind. Plus: Please sign up for your Decrypt Account.


Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


NYC Ban on In-Uber Advertising Survives Challenge  Courthouse News Service

MANHATTAN (CN) – While annoying “Taxi TV” isn't going anywhere, the Second Circuit sided with New York City on Tuesday that it can ban advertisements in ...


Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  Bloomberg

A television ad for a Dyson fan has been banned for giving the misleading impression that it is cordless.


MLB expected to introduce advertising patches to uniforms within three years, report says  CBS Sports

It won't be long before advertising patches make their way to MLB uniforms. According to Terry Lefton of Sports Business Daily, there is "considerable interest" in ...


Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Lamar Advertising acquires small billboard operator in Arkansas  The Advocate

Baton Rouge-based Lamar Advertising Co. acquired a billboard operator based in Arkansas in a deal that closed recently.


The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter, our weekly news roundup. If you got this forwarded, you can sign up for your own here.


Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member  Yahoo Finance

REDWOOD CITY, Calif., July 16, 2019 /PRNewswire/ -- Today, Flipboard, the *content* discovery platform, announced that David Bell, former CEO of Interpublic ...


Introducing the GUESS Fall 2019 Advertising Campaign  Yahoo Finance

This Fall, GUESS is proud to feature Italian model Stefano Sala alongside Moscow native Iuliia Vasileva and London local Emily Deyt-Aysage in a breathtaking ...


Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Google accused of 'brazen' patent infringement in online advertising  Silicon Valley Business Journal

A tiny software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code ...


Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


Consumer Advocacy Group, Responsible Telemedicine, Sues WebMD for False Advertising, Withholding of Material Information and Violation of Patient Trust  PRNewswire

WASHINGTON, July 16, 2019 /PRNewswire/ -- Responsible Telemedicine is a 501(c)(4) registered non-profit that works to safeguard the health and well-being ...


Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising  PRNewswire

FT. WORTH, Texas, July 16, 2019 /PRNewswire/ -- Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, ...


Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...


The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.


Bowflex Secures New Advertising Agency  SGB Media

Nautilus, Inc. has named FIG as its creative agency for the company's Bowflex brand. FIG will handle advertising and creative campaign executions, including TV ...


How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


FTC and Gerber settle deceptive advertising suit  ConsumerAffairs

The Federal Trade Commission has settled with Gerber over a previous complaint filed in 2014 over deceptive claims made on certain baby food products.


Advertising and Promotion finance panel to meet - News  Pine Bluff Commercial

The Pine Bluff Advertising and Promotion Commission Finance Committee will meet at noon Monday, July 22.The meeting will be held at the second floor ...


Gauging The Impact Of Advertising On Amazon  Forbes

Amazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.


P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


County Supervisors seeking advertising dollars for GET system  Independent-Messenger

The Greensville County Board of Supervisors approved advertisement being displayed on its transit vehicles.


Advertising Techniques to Attract Your Audience's Attention  G2

Using an advertising technique in your commercials or print ads can help you stand out from the pack. Learn more about which advertising techniques you might ...


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Converged Creative Advertising Agency, Bluewater Media, Continues Rapid Growth  Benzinga

CLEARWATER, Fla., July 16, 2019 /PRNewswire-PRWeb/ -- Converged creative advertising agency Bluewater Media continues to expand by adding top-notch ...


Connected TV Is Experiencing Explosive Growth, Advertisers Are Taking Note  APEX Media

The growth of connected television (CTV) is leading to a rapid shift in consumer viewing habits, according to the 2018 Global Video Benchmarks report from ...


Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...


Two Months of Advertising for the Price of One  theportlandbeacon.com

For a limited time, The Portland Beacon is offering our side panel advertising to new customers at a special rate of two months for the price of one. That is t...


Ashby Street Outdoor Acquired by Lamar Advertising  Business Wire

Ashby Street Outdoor Holdings, LLC (“Ashby Street”)—a leading operator of 1908 outdoor advertising displays in Arkansas, Kansas, Oklahoma, and Missou.


Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...


Who's taking the stage at Advertising Week 2019  Axios

Some of advertising and marketing's biggest names will hit the stage at this year's Advertising Week New York, scheduled September 23-26 at Lincoln Square.


For advertisers, the Emmy halo effect is a thing of the past  AdAge.com

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...


The relationship between insight and advertising | Thought Leadership  IBC365

Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.


What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.


Advertising Patches Will Reportedly Appear on MLB Jerseys Within 3 Years  12up

According to a report from Terry Lofton of Sports Business Journal, the MLB is planning on adding advertisement patches to jerseys within the next three years.


UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


Facebook Rolled Out a Tool in the U.K. for Users to Report Scam Advertising  Adweek

Facebook rolled out a special tool exclusive to the U.K. that enables people to report ads that they believe to be scams or misleading. The social network ...


Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks'  WUWM

Monday on Lake Effect : We explore Camp Reunite, a program that gives kids with incarcerated mothers an opportunity for family bonding. We chat with best.


Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising  ARPost

OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. Representatives of the company provided ARPost with a copy of ...


Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.


Fast-growing Cincinnati firm hires advertising executive as chief marketing officer  Cincinnati Business Courier

He previously was based in the Cincinnati office of global advertising agency Grey Group as executive vice president of strategy and insights.


New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Drug Price in Advertising Rule Stopped  Managed Healthcare Executive

A federal judge stopped President Trump's drug price television ad requirement. U.S. District Judge Amit Mehta said that drug makers will not have to reveal their ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Advertising's search for purpose and how it can actually drive change  The Drum

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...


How an Advertisement's Environment Affects Its Success  Business News Daily

While studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.


John Schwind has joined Keenan-Nagle Advertising, Inc. as media services and analytics manager and other new h  mcall.com

John Schwind has joined Keenan-Nagle Advertising, Inc. as media services and analytics manager. His responsibilities will include media buying, execution, ...


Retailers Look to Media In-Housing to Bolster Audience Reach  eMarketer

Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.


‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


What It Means for Advertisers as Accenture Ventures Further Into Agency Turf  Adweek

WPP is the first to respond saying it won't participate in the consultancy's pitches anymore.


Fanbytes creates viral advertising campaigns on TikTok: interview  Business Insider

Fanbytes works for companies like Universal Music Group, turning new songs into viral TikTok campaigns.


Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Early SMI: Advertising agency spend hovers below the line  AdNews

Agency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.


Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP  Deadline

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that ...


The History of Advertising: 7 Innovators Who Changed the Industry  G2

The history of advertising began with a bamboo flute, and the rest is history. Read more about the innovators that changed the world of advertising.


Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...


Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Opportunities at Hot Press: Advertising and Sponsorship  hotpress.com

This is a great opportunity for a person with real ability, who gets a buzz out of making sales, has the determination to achieve targets, and can contribute...


TBWA's US Travelers work shows what UK advertising is missing – confidence and craft  More About Advertising | Insights into Advertising

Much navel-gazing in London creative quarters as agencies digest the Cannes results (second-most awarded country but a long way behind the US) and there's ...


Programmatic Display Advertising Platform Market Gross Margin, Attractiveness, Competitive Landscape and Key Players – FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU  Rise Media

Programmatic Display Advertising Platform market. Programmatic Display Advertising Platform market provides a detailed analysis of the industry for the ...


Gucci unveils fall wintere 2019 advertising campaign  EsquireMe

Fashion marquis embraces iconic images from the 50s, 60s, 70s and 80s.


With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.


Competitor files suit against SoClean for false advertising  Monadnock Ledger Transcript

SoClean says a false advertising suit filed against the company by a competitor is “without merit.”“As a matter of policy, we don't comment on pending litigation, ...


Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


Digital Advertising Management Platform Market Boosting | Thunder, SteelHouse, Flashtalking, Snapchat  Market News Reports

A latest survey on Global Digital Advertising Management Platform Market is conducted covering various organizations of the industry from different geographies ...


Feud heats up over San Antonio lawyer’s advertising slogan  San Antonio Express-News

San Antonio attorney Heather C. Tessmer wants a court to prevent a Florida lawyer from trademarking “Ever Argue With a Woman?” It's a slogan Tessmer has ...


Fool Advertising Trackers with Mozilla's 'Track This'  Lifehacker

Nobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...


Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them  Forbes

While automation can sometimes bring great efficiency and better results, it could also bring an end to ad agencies as we know them.


If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else  CNBC

Ad executives at the annual Cannes Lions festival say Facebook and Google need to do more to clean up the *content* on their platforms.


Charlebois: Hey vegans, provocative advertising about dairy will only polarize people  Ottawa Citizen

If this group chooses to campaign, so be it. But if it's done poorly and in bad taste, veganism has a lot to lose, as we all do.


Q&A: Google’s Chetna Bindra on the Importance of Transparency in Digital Advertising  Adweek

Hear her speak at Adweek's NexTech event on July 25.


What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  Forbes

Last week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...


UK watchdog singles out Google, Facebook in advertising probe  ZDNet

The CMA wants to understand exactly how dominant the tech giants are in UK advertising.


The Young Turks Says It Will Turn Down Advertisers That Don't Fit Its Values  Forbes

The Young Turks, the long-time left-leaning online media site, said it will only take advertising dollars from companies that align with its own values. "What I want ...





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