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There Should Be More to your SEO Consultant Than RankingsDavid Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. It is time to separate fact from fiction. Yes, your SEO consultant can get you a top-ten placement at Google. But...
I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors Thats not an SEO challenge; thats a math problem: searches x marketshare = visitors I responded with a few factors that override mathematics in the SEO game, including the sites title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too. Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly. It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic natural results. And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that. What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines. A good ranking at Google and Yahoo is just one measure of your SEO consultants success. A more complete evaluation is that he is your partner in building long-term, targeted traffic
| RELATED ARTICLES Writing Articles to Improve Link Popularity There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your sites link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines. Link Exchanges - What they can do for your business PART 2 If you havent read part 1, please go here: http://www.smartads.info/articles/le/10.html Search Warrant Search Warrant Why Articles Are Not The Route To High Search Engine Rankings If you have any interest in getting high search engine rankings for your website and who doesnt youve probably been sold the idea that writing and publishing your own articles will do it for you. Manipulate Your Visitors With Reverse Psychology Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly. Why Advertising On Blogs Is A Good Idea.. Move over ezine advertising..and make room for the new tool in town - Blog Advertising! Havent heard of blogs Then you need to get yourself in gear and inform yourself on the next big craze. Blog advertising is a very cheap and very effective way to reach your target audiences. Read my article today to find out why and more... How to Create A Homepage That Works Want to know what the worst thing to say on a homepage is " Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, whats the point in teaching them to suck eggs Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases. Theres a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision. Finding the Right SEO Company I often talk to people who have lost faith in Search Engine Optimization SEO firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It’s your job to make sure you find an SEO firm that will work for you. Easy And Simple Steps To Get Listed In Search Engines Search engines are one of THE best resource for free advertising. Better your web sites search engine position better be thetraffic generation. 85% of internet users go to search enginesand find the information they want. Source Code: Places You May Not Have Thought To Put Keywords We all know its good practice to put in-context keywords into page titles, meta tags and alt tags. But here are a few places you may not have thought about. How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. If your sales copy isnt pulling in a decent conservation rate, then your business is suffering. E-Marketing Using Only Free Resources Ill be the first to admit it;Im a cheap skate.Im not as bad as many I meet, but if theres a legal, ethical way to get it for cheaper or free, Im there.I love Walmart.I get all of my clothes there.I love buying used cars - no car payments.I bought a nice house in the country for only $55,000 dollars - no house payments. Getting Free Links From Other Peoples Websites We all want the same thing, productive traffic. The thought that someone followed a link from one website to ours is exciting and when that click turns into a person that interacts with out site we are very pleased. Ways To Develop Your Own Outrageously Profitable Product If you want to make big money on the web, you need to have your own product. A lot of people would like to have their own product, but they lack either, the expertise and/or have no idea how or where to begin. Website Ranking With an Internet Marketing Specialist On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Googles algorythm along with having good html and writing skills can often make the difference between being an amateur or a good internet marketing specialist. Although, many other aspects that we will cover here should be taken into consideration when comes the time to find the right internet marketing specialist for your website. Yahoos Back! I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now thats big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent. Link Exchanges Should link exchanges be used What are link exchanges Do they really work These are just a few questions that most webmasters come across at a link exchange. In this article I will try to help you understand link exchanges and if they truly work like some say. TEN answers that turn Your visitor in to Your Customer. You know... Before purchasing your product a person comes to your order page minimum of 7 times Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs. Seven Must Follow Rules While Participating In Message Boards Participating in message boards forums discussions is a greatway of self promotion. It costs you nothing. Not even a penny. All you have to do is allot sometime for this type of promotion. |
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