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Hunting For Online Directories - The In depth StrategyMartin Lemieux Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase its traffic ranking a tremendous amount. Here are a couple basic advantages to online directories,
Please Note: This article is meant to discuss and implement marketing strategies for local business directories online, not link exchange, a.k.a swapping links with other websites. For many people, one/two directories always come to mind, With web marketing, you want to have ever lasting staying power, online directories can provide you with this and more. Many people who DO NOT use the internet everyday stick with the basics when they come online. Many people are usually looking for a specific service or product that they want to check up on within their local community. This is why it is so crucial that you get noticed locally online. Every major city has atleast one or two good business directories for you to submit your business to. Many of these directories dont even require that you have a website. =======> How To Prepare For Directory Submissions <======= There are certain key bullets of information that 90% of directories ask for, here they are in no particular order. Name
Email: - may need to be validated Web Site
Search Terms:
So if a directory asks you for search terms, add in as many as you can that you would want people to find your business by. and... Category Thats typically about all that most directories will ask for. Very straight forward. I would recommend opening up "Note Pad" or "Word Document" and fill in these requirements on your own before you start submitting your company. It may save you a lot of time in the end. ===========> Targeting Regional & International: <=========== If your business is better off targeting people outside your local community, you might want to consider implementing a link exchange program. This is where you will find extremely competitive directories online that want to get as much exposure as you do. Once you start targeting internationally, many of the directories you will find will most likely want to swap information with you. The good ol barter system, an eye for an eye. Nothing wrong with this. Just make sure that the directory you link to doesnt "feel wrong". ... and I mean "feel wrong". Someone came to me the other day and asked me to take a look at something. They said that they werent sure if they should swap links with this other company. I simply asked them, what kind of feeling do you get from this other company This person said that the website was a little fishy and felt a little cold. Whats the best course of action here Go with your gut instinct. You never want to link to websites that you dont even feel right about it. Besides, if you link to it from your site, you might as well put up a banner sign outside your window saying that you fully support this other company. If an online directory asks you to exchange information and you dont feel that it would be valuable to your visitors, move onto another directory. If you feel fishy about it, so will others. ==========> Finding International Directories: <========== For this youll want to implement the same strategy as before when you learned about searching for "local directories". Try using the "country, state/provice" added with online directory or business directory. So do a search like this:
This style of searching should bring you specific directories. Please remember that there is NO quick way of doing this. You must have patience since, even now, there are still literally 1000s of directories Ive never heard of. Directories keep popping up every day. Dont be afraid to search for new directories once a month, or once every 90 days. ===========> Placing Your Companies Directory Listing In The Right Spot: <=========== This step could be one of the most important steps you take for advertising within online directories. I say this is important because without careful positioning, your directory listing may never see a visitor again. Steps you can take to get proper placements: - Do a "general search":
- Only 2 clicks away:
- Watch out for spammers:
- Find empty categories:
- Dont go "unrelated":
- Was it too confusing
That about wraps it up for online directories. There is enough knowledge here to help you find the right directories for your business. Some tips have been excluded because every person adapts to their own strategy and I hope you will too. Best Of Luck To Ya!
| | | | RELATED ARTICLES High Google Rankings: Frequency vs. Positioning Theres an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, thats simply not true! Theres another factor that is just as important and may actually drive more traffic to your site. Google Ranking WITHOUT ever submitting to Google! A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery.But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. 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Well, they finally did. Google Rank Cake FAQS/Comments Search Engine Optimization - A Must As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem They have the content. What is left Linking is Queen If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Todays search engines look very carefully and critically at who is linking to you, and what it is that they are saying about you. A link from a leader in your industry carries a lot of weight and means that your site is important. Two links from industry leaders means your site is even more important. 100 links from random web sites, from industries you are not even related with, means almost nothing. Thus, getting links is only the start; the important thing is getting good links from quality web sites. Some Things in Life ARE Guaranteed Theres an old expression that says, "The only things certain in life are death and taxes." Breathe New Life Into Your Half-Dead Website By Using Words That Sell This article may come as a surprise to you. Get Traffic Using The Power Of Multilevel Marketing Ever received one of those irritating chain letter scams where they asked you to place your name at the bottom of 10 names and remove the top oneNext you are supposed to send a buck to the top name Get High Quality Traffic by Writing Articles One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base. There are a few things to take into account to maximize the effectiveness of this sometimes overlooked marketing technique: Ways To Develop Your Own Outrageously Profitable Product If you want to make big money on the web, you need to have your own product. A lot of people would like to have their own product, but they lack either, the expertise and/or have no idea how or where to begin. The Wrong Email Format Can Destroy Your Offer Which email format is more effective to use, Text or HTML Power Packed Linking Strategies - Part One This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Specialty or Niche Directory Submissions The following article was written for and originally published by Resources For Attorneys.com. 11 High Powered Ways To Increase Your Traffic 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. |
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