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Ten Free Ways to Promote Your SiteMarie M. Roker 1. Free Publicity. You can create a dynamic, free press release at the following sites: 2. Free Tools to Make Your Website Sticky. Want to keep your visitors interested A sticky website is a site that gets visitors to stay longer.
3. Write Content Rich Articles. Are you an expert or knowledgable in a particular area Share your expertise with others through your writing. Great places to submit articles:
4. Create a Newsletter or Ezine for Free. Ok, now youve written and submitted your articles and you feel ready to start your own newsletters. These resources will get you on your way to being an ezine guru:
5. Got Subscribers What use is an ezine or newsletter without subscribers Who is going to read your ezine Get your ezine in front of your target audience Free Resources:
Email Marketing Resources:
6. To Blog or Not to Blog Yes, blogging is important. How else will a potential customer get to know you on an more personal level. How often you blog is up to you, but keep it interesting and incorporate some business tidbits into your blog. You may even opt to have a personal and a business blog. Resources:
7. Free Stuff to Give Away If you dont have any products, promote other peoples stuff. Free Ebooks: Freebies: Free Email Service: 8. Promote Your Site & Yourself You wont get any business, if no one knows about your site. Join forums, join Yahoo groups, become a resource to other entrpreneurs. We can all learn from each other. Dont advertise on these forums, but participate. Include your signature file, so people can find out more about you. Cant find a forum or group for your niche, start one! Resources for Forums:
Promote Your Site for Free: Groups: 9. Exceed Expectations. Dont worry about what your competitor is doing, find out what theyre not doing. Make your visitors and customers feel that you are a resource for them. Provide outstanding customer service. If your product or service isnt appropriate for them, refer them to someone else. It will get you more business in the long run. Find out what they like and give it to them. 10. Give Potential Customers What They Want Use surveys as a way of communicating with current and future customers. Ask them how you can better serve their needs. Make them feel important by involving them in your business. Surveys are a great resource for getting to know more about your customers. You can get demographic information and more information about why they did or didnt buy a service or product from you. Free Surveys:
| | | | RELATED ARTICLES E-Marketing Using Only Free Resources Ill be the first to admit it;Im a cheap skate.Im not as bad as many I meet, but if theres a legal, ethical way to get it for cheaper or free, Im there.I love Walmart.I get all of my clothes there.I love buying used cars - no car payments.I bought a nice house in the country for only $55,000 dollars - no house payments. PPC Management: When To Give Up On A Loser Pay per click PPC advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online income. Ive gotten some great returns on PPC campaigns. And I know other people who have too. What is The Google Sandbox Effect In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence. Ten Steps To A Well Optimized Website - Step 5: Internal Linking Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases. Twelve Steps to Higher Search Engine Placement Getting a high ranking in the search engines can mean the difference between success and failure. Heres twelve steps to getting highest possible placements. The One Most Overlooked SEO Secret Most internet business owners know the basics when it comes to getting ranked well in search engines.Put the keyword in the title. Put the keyword in your headline, the text, etc... Jump from Unknown to Widely Quoted in One Week Start by Being Quotable Optimize your Search Engine Placement Five Easy Ways If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didnt spend time or money submitting to search engines because you werent techie enough. Do not post to FFAs Free For All Sites & Link Farms With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDNT DO! How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. If your sales copy isnt pulling in a decent conservation rate, then your business is suffering. Adding the Right Keywords to Your Website Content Youve made your website, added a great title and keywords in the meta tags.Thats it, right Using Free Publicity to Build Your Web Site Links and Traffic So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. Link Popularity - A Thing of the Past Ive found myself involved in a lot of discussions about the dropping importance of link popularity lately. Numerous people have said to me that they think incoming links no longer hold as much weight as they once did, and that the only links worth obtaining are relevant links. I have to vehemently disagree. Size Does Matter! In this article we will be looking at why you should keep your web page size small. Google PageRank: Not Worth The Worry I notice that a lot of webmasters are obsessed with Google PageRank Entire sections of SEO forums are even devoted to PR. Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web sites PageRank value. Power Packed Linking Strategies - Part Three This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Submitting Your Website Now that your site is built properly, it is time to submit it to be indexed. One common approach is the use of automated submission software, which is not a good idea and instead I suggest performing manual submissions. Below are links to the major search engines that you should submit to. It could take anywhere from one to six weeks before you get indexed, but if you trade links with other sites it will speed it up. You can join http://www.linkexchangeit.com to trade links with other webmasters for free. 5 Simple Ways To Promote Learning to promote your business online is one of the most important steps in being successful. Keyword Density We cant emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As weve mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it wont recognize pictures or images. So, if you have limited amounts of text or none at all and youve got a lot of beautiful pictures or Flash animation, the spider may deem your site unworthy of listing.What Is Keyword Density Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, divide the total number of words on your page by the number of times your primary keyword or key phrase appears. Keyword density is critical when outlining the keyword portion of your search engine optimization strategy.Naturally, there is a fine line between strategically scattering these keywords throughout your content versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Dont think you can fool the search engines -- they have the technology to figure out these little tricks. Using Keyword Density To Improve Your Search Engine Ranking The best way to increase your search engine ranking potential is to develop your keyword strategy by researching the most relevant and most searched for keywords or keyword phrases before you even begin building your site. So, youve already built your site No worries -- you should still consider reviewing the keywords you have selected and make any necessary changes to your meta tags and site content. No matter how nice your site looks, you wont get high search engine rankings without the right keywords. And remember, if your site has a lot of graphics or Flash animation with little content, we encourage you to consider a redesign. We understand that most site owners who fit into this category have spent a lot of money for these beautiful sites, but what is the purpose if they arent getting the high rankingsThat being said, here are a few tips on using keyword density to maximize your search engine ranking potential:1. Use our Search Term Suggestion Tool powered by Overture to research your keywords. This powerful tool will direct you to the most popular keywords for your specific business based on how many times that keyword or keyword phrase is searched for each month. You can then take that information and develop your keyword strategy based on those results.2. Incorporate these keywords or keyword phrases in your meta tags as well as your site content. People often forget that search engines will spider the heading meta tags first because they preceed and stand out from your main site content.3. Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content - but also the most critical.4. Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected. 5. Too often we see content saturated with too many keywords that, as popular as they may be, just dont relate to the site itself. Avoid doing this - it will only irritate potential customers. 6. Web sites should be updated on a regular basis -- dont let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content keyword-rich content, that is! and keep users coming back for more. SEO Deadly Sins - Mistakes That Hurt Web Page Ranking The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. |
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