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Build Link Popularity The Smart WayAlec Duncan A Brief Introduction To Link Popularity As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. In theory if your site has many sites linking to it then it is considered to be a valuable resource on the particular topic so the search engines will give it a higher ranking. The Problem As with many rules/laws eventually people found a way to manipulate it. Sites were created solely to build the link popularity of other sites. These sites are called ‘Link Farms’ and contributed to the pollution of search engine results. They increased the search engine rankings of many sites that did not deserve the position they received. Eventually the search engines caught on to this deception and some such as Google adjusted their algorithms accordingly. Google now penalizes websites associated with Link Farms imposing penalties they deem appropriate based on the site and the scenario. Many people that felt the effects of this penalization were fairly innocent, well that is if you consider ignorance to be an alibi. They simply did not know that what they were doing was wrong; some even paid for SEO services and were victims of bad services. As the search engines change their algorithms aiming to reduce fraudulent activities by webmasters, more and more ways are conceived to manipulate them, and so the battle continues. An Honest Link Building Strategy Getting quality links to your site from related resources is not always as easy as some make it sound. The key word here is ‘quality’. It is a very time consuming process and involves the following steps:
There are also some automated methods of doing this that speed up the process, however, I would not recommend any of them and hence won’t list them in this article. So you have started your link building campaign and are hopefully seeing the results. Now you say this is great but how can I make this process more efficient and effective without risking your good standings with the search engines. Here is the solution. The Smart Way To Build Link Popularity. One thing webmasters are always looking for, and find hard to refuse, is good quality content. If you are knowledgeable on a particular topic that is related to your site, writing informative articles is a great way to gain your website additional link popularity. If you are reading this article and are not reading it on http://www.lilengine.com then there is your proof. If you don’t consider yourself a writer don’t worry, you don’t have to be. Get your article in the best shape you possibly can and then have others, who you consider to be better at writing than you are, look it over. Make your edits and there you go. How is writing articles efficient and effective Well-written articles do take time to produce but as you write more you will get better and will find that it starts to take less and less time. This method offers several more benefits than the linking method listed above. These are as follows:
Summary Building link popularity is a vital part to your search engine ranking and should be approached in either of the two methods listed above that you feel is more appropriate for your individual situation. The benefits from writing, however, far outweigh those of requesting reciprocal links in most situations. Hopefully this article has helped to shed some light on this and will encourage more knowledgeable people to start sharing their knowledge with others. For more information on Link Popularity visit http://www.lilengine.com
| RELATED ARTICLES Can You Write Naturally and Get Good SE Ranking The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didnt say website; thats because the search engines dont spider websites, they spider web pages. Why Top Search Engine Placements Never Move #1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire THREE ways You can Use the Ezines to Increase Your Sales ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit toezine publishers- How to use keywords to improve your ranking in search engines. The importance of keywords Goodnewsamerica.us Uses Open Source To Inform America Atlanta, GA, July 13, 2004 - In the world of online news the competition can be tough. The newest addition to that world, goodnewsamerica.us, wants to be a player in this world and they intend to do it with Open Source software. They have chosen the e107 Content Management System to get their message out and make their jobs much easier and more efficient. Choosing a CMS is no easy feat since there are upwards of 600 competing systems both Open Source and commercial. Google PageRank: Not Worth The Worry I notice that a lot of webmasters are obsessed with Google PageRank Entire sections of SEO forums are even devoted to PR. Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web sites PageRank value. Search Engine Optimization Techniques Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine i.e. Yahoo, Google, etc.. The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website. Marketing Articles: Promoting Your Site Twice! I recently became aware that promoting your web site in Search Engines can instantly be double within Google! Thats right, you can instantly promote your site 2 times at once! Using Free Publicity to Build Your Web Site Links and Traffic So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. Search Engine Submission- Don’t be a cheapskate! Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great. 30 Minutes Free Report Reveals The Arts Of Link Exchange! Dear Internet Friend, Ten Steps To A Well Optimized Website - Step 10: The Extras Welcome to part ten in this search engine positioning series. Over the past nine weeks we have covered the nine fundamental steps to a proper search engine positioning campaign.From choosing keywords and writing content to optimizing your pages and building quality links we have covered the required steps to attaining solid rankings that will last.In part ten we will cover the extras. Internet Marketing On A Budget Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing.There are many site promotion companies that promise to generate traffic for your site, but if you are a business on the Internet, you want more than just hits; you want potential customers to visit your site.The techniques discussed below will give you an understanding of what is working on the Internet, and bring those customers to you if properly applied. How Search Engines Connect Sellers and Buyers Maggie knows how to find what she wants.She lets her fingers do the walking – not in the Yellow Pages, but at Google.com.She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools.The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website. Promote Your Website - Link Popularity What is link popularity SEO Deadly Sins - Mistakes That Hurt Web Page Ranking The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. The Road to Better Results A lot has changed in the way sites are optimized for search engines since last year.For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Google’s oomph over the past twelve months.Another important change is that the intelligence of the search engine spiders and algorithms has increased dramatically. So without further ado, I will present you with a standard search engine optimizing process. 3 Reasons Your Website Might Fail To Attract Enough Customers Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers or visitors is only a small part of the equation for success… Ten Steps To A Well Optimized Website - Step 5: Internal Linking Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases. How Important Are Back Links When setting up your website for SEO Search Engine Optimization on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links.Google then takes your website and performs a mathematic equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links. |
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