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The Fatal Attraction of Online MarketersDavid Leonhardt Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. Suppose further that these were real links from real websites that actually sold real products and services – no cheap FFAs throwing come-ons on a street corner on the bad side of town. Suppose further that this offer included the reciprocal linking code for all 263 sites that just had to be cut and pasted into your website. Piece of cake. Does it get any sexier than this Are you drooling yet Does the sweet perfume of "ka-ching!" float around your head Is this love at first site Well, no, its actually a fatal attraction, one you had best resist. One that could infect your website with deadly communicable diseases. I resisted this very offer not long ago, and you should resist anything similar. Heres why: 4. The link pages on these sites are essentially link farms. The more links on a page, the less value they have in a search engines eyes, especially when you start approaching or even passing 100 links. And dont expect any direct traffic from this kind of link, either. 5. There is a technical term for identical pages within a site or on multiple sites. It is called "duplicate content", and it is strictly verboten by the search engines. Here is what Google says about them: "Dont create multiple pages, subdomains, or domains with substantially duplicate content." 6. Do some quick math. You have 289 outgoing links, 263 of them are labeled "bad neighborhood websites" by the search engines ... so bad that they might even have been banned. What do you think will happen to your rankings Sadly, many webmasters fall for such tantalizing come-ons without thinking carefully about what the repercussions might be. There is a lot of truly bad advice floating around the Internet on how to trick the search engines or find a short-cut to high rankings. This is one example of how following poor advice and hopping into bed with the wrong partner could kill your business. Here is a good rule of thumb. Twos company. Threes a crowd. Four or more will get you arrested. OK, so I just made that up, and its not very elegant. But it will keep you from falling for that inevitable offer with the come-hither eyes and the deadly communicable disease.
| | | | RELATED ARTICLES Have You Got Your Ear To The Ground Or Your Head In The Sand What happened on your website yesterdayWhat about last week or last monthHow about in the past hourHow many visitors come to your website as a result of using a search engine How long do people stay on your website for on average Which pages do your visitors go to Manipulate Your Visitors With Reverse Psychology Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly. Seek Engines: What If Seek Had Bumped Out Search In the early days of the World Wide Web, when things were justgetting started many geek speak terms were jockeying for positionto be the standards for years to come. I used to drive by aCalifornia-based company every day that had named itself YKK andthink, "What a pity." Link Popularity and Your Add URL Page With all the buzz going on about the importance of a sites link popularity, the "look and feel" of your Add URL page or whatever you have named your add URL page has taken on an increased importance as well. Articles:How to turbo charge traffic when you promotion budget is tiny Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic. Your Article is Being Used Without a Resource Box - What Can You Do Sooner or later, no matter how much you hate it, some Webmaster is going to use your article and wont include your resource box. Another common practice is that of replacing your HTML link with a text link. Funny thing, when you submitted the article, it had a HTML link! Search Engine Copywriting: Focus on One Topic Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic. Internet Directory Submission, Sure Way To Link Popularity Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively. Is there such a thing as LAZY way to TRAFFIC Nowadays there are just too many people trying to give you something of a less or no value at a very high price. Why do you buy it Why do they do it Will they succeed Paid Search Advertising that Delivers Maximum ROI Paid Search Advertising also Pay-Per-Click, PPC has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop. How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. If your sales copy isnt pulling in a decent conservation rate, then your business is suffering. Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings Introduction Link Building: To Link or Not to Link, That is the Question Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign Does Google or any other search engine penalize for “link farms” a bunch of non-related links created for the SOLE purpose of increasing search engine ratings Is the “link building era” over 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your websites success. If you have engrossing, valuable and relevant content you are onto a winner.. Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic SEO Deadly Sins - Mistakes That Hurt Web Page Ranking The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. Kindness There is an inherent generosity in the human spirit to be of help, to be of service to others.What is it that makes us decide to be of service.What is it that inspires us and encourages us to be of support to othersWhat is it that makes you want to serve others. Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own, or that contain content our own visitors are likely to find interesting and useful. It is important to restrict our exchanges to such sites because if we indiscriminately exchange with everybody and anybody we become what is known as a “link farm” and wind up being banned by the search engines. No one wants to be banned by the search engines, so this article will discuss how to find relevant sites with whom to exchange links, and how to keep track of them after you have exchanged the links. Even though there are software programs that will do most if not all of this for you, they have various flaws and inadequacies. If you are one of those people who prefer the personal touch, this article is for you! How To Get Number 1 Spot In Google, Every Time, Guaranteed Woaah!Wait a minute.Before I exclusively reveal these insider secrets can I ask you questionWell, actually, I want to ask you a series of questions. Traffic Building - Understanding the basics So, youve spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why |
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