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Search Engine Optimization (SEO) Information
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eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects. Shopping Carts and SEO Shopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not quite, but Internet shopping is one of the fastest-growing industries in the world. How Real SEO Analysis Works If you're serious about SEO, you need to know how to analyze the information you uncover. Why Articles Are Not The Route To High Search Engine Rankings If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to get your web page noticed as frequently as possible. Optimize your Search Engine Placement Five Easy Ways If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough. 5 Simple Steps to Great Search Engine Rankings Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings. HTML Title Tags Dictate Your Rankings There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag. The Sandbox Effect What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time. Google Local Search And The Impact On Natural Optimization With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization. What Makes The Perfect SEO Firm? SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. Then you have your big SEO firms that employ 20+ employees that handle various aspects of your account. These firms can often turn into SEO factories and can lack the ability to treat each client individually, because everything is done in bulk. Searching The Internet Without Search Engines The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.irs.gov is easy because it is related to a large agency, but a small site like mine www.consumermortgagereduction.com would be impossible without the use of search engines. The task of finding a website that relates to a specific subject would be almost without the use of the search engine, yet they perform this task with relative ease using tools that may be unknown to most users of search engines. Get a Number One Google Ranking With This Simple Technique You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted visitors coming to your site. If you can get the first result, well that is even better. Of course all your competitors want to do the same. Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. It isn't an all-inclusive list, but rather a highlight of some of the tools you can use. (I'll point you to one of the master lists when we get into more general tools in part three.) Using Your Google Site Information Page I've covered this in an earlier article, but just in case you missed it, we'll go over it again briefly here. (If you need more help following along, you can listen to one of my recent podcasts for a convenient audio walkthrough.) Open up your browser and go to Google's home page. Type in info:yoursitenameandsuffix. So if your site was ExactSeek.com you'd type info:exactseek.com. You can also use site:yoursitenameandsuffix to find out which pages have been indexed by Google's search engine spider. This search will tell you pages that Google considers similar to yours. It will also show sites that it considered linked to you, and show sites that carry your full url, hyperlinked or not. It's not 100% accurate as far as telling you all the sites that are linked back to yours, but what you can learn from this is which backlinks matter. From here you can also see the last day Google spidered your home page. To see this in action, click on the first group of information links, "Show Google's cache of yoursitename.com" If you look next to the word "cached" one the first line, the date is expressed also. Sometimes it seems that the cached time for yoursitename.com and www.yoursitename.com are different, so be sure and check both. Finding Information About Your Site In Yahoo http://help.yahoo.com/help/us/ysearch/tips/tips-08.html This document will tell you how to find out what sites are linking to you, give you the results for how many pages of your site are in Yahoo, and more. Once you get to the results page, you'll be able to view your cached pages, etc. Discovering Your Site's Status on MSN http://search.msn.com/docs/siteowner.aspx As the page in the help section states, you can use site:www.yoursitehere.com to find out if a document at your site has been indexed. The results page will also give you the date of last caching. Google Rankings http://www.googlerankings.com You'll need a free Google API key for this one, and the site has the direct link telling you where to get one. You'll have to enter this key in order to query the site for information on Google. With Google Rankings, you'll be able to see where you rank within the top 40-1000 results in Google for a given keyword. I recently noticed that it also displays results for MSN and Yahoo, with links to each search engine. They also have some other tools that will track your keywords over time, as well as one they call the "Ultimate SEO Tool" that will measure your site's keyword density. Google Backlinks Checker http://lilengine.com/tools/backlinks-tool.php LilEngine.com's Backlink Checker will measure the number of links you have pointing back to your site against competing sites. Handy if you just want a quick comparison of how many links you have versus others, though how much getting more links back will help varies, depending on other factors. Yahoo Search Rankings http://www.yahoosearchrankings.com/ From the same folks who brought you Google Rankings, using Yahoo Search Rankings, you'll be able to see where you rank within the top 1000 results in Yahoo for a given keyword. If you just want to see your Yahoo rankings, it's quite helpful. You can find more Yahoo tools that use the Yahoo Web API at their developer's site : http://developer.yahoo.net/wiki/index.cgi?ApplicationList.. In the next part of the article, we'll take a closer look at other tools that give you more specific information about the links pointing back to your site, keyword research, and more. Google Is Taking Descriptions From Alexa! In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. SEO For Ecommerce Ranking well under the free listings in the major search engines basically mean one thing ? Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords. This article will focus on how you can optimize your website to rank on the top positions in search engines. Are Your Keywords Making Money for You? I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be? SEO Expert Guide - Ongoing Monitoring of Results (part 9/10) In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking. 10 Things to Expect from Your SEO Copywriter From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up. THREE Secrets to High Search Engine Rankings the Easy Way! Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
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