Public Relations Information

Media Training: How to Avoid Being Misquoted


I often begin my media training sessions by asking members of the audience to raise their hands if they?ve been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they?ve ever been misquoted. Not only do virtually all of the hands remain up, but the usually nod their heads vigorously, followed by laughter.

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)


In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we?d authored for clients, and press releases.

What is News?


What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.

PR Planning: Mapping Out Your Strategies, Tactics


With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don?t have a roadmap and follow its directions, you?re going to get hopelessly lost.

How to Get More Mileage Out of Your Media Coverage


Maybe it played for Kevin Costner in ?Field of Dreams,? but that paraphrased line ? ?Print it and they will come? ? doesn?t necessarily work in real life.

Building Credibility Through Bylined Articles


As if making sure your company runs smoothly on an operational level isn?t responsibility enough, as a business owner, you?re probably overseeing all aspects of your company?s public relations program, as well.

Custom Reasons for Custom Publishing


Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.

Want To Join the Bandwagon? Be Sure It Has Wheels!


Here are two to-the-point questions recently posed by several association magazine publishers: ?When is it time to launch an electronic newsletter?? and ?Just because everyone?s doing it, does that make it right for us??

6 Essentials for Doing Your Own PR: Guest Author


Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.

Is There a Plumber in the House?


I don?t know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.

Do-It-Yourself PR: An Accident Waiting to Happen


Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man?s tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn?t understand why no one covered the event.

Hispanic Media Training: How It Can Benefit You


How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly ?naked?. In the same way, the slogan for pork as ?the other white meat? which was successful in the general market was meaningless to U.S. Hispanics.

Say What?


As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way."

Meet The Media


Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.

The Three-Mile Radius


In last year?s animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is ?Farbucks? ? poking fun at the fact that an unending stream of patrons appears willing to pay four bucks for a cup of coffee.

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