Public Relations Information

PR: Behavior Modification Specialist


While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.

Preparing For Your Media Interview


Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the following questions:

Public Relations Productivity


Should it be measured in ?publicity by the pound,? or by how well external audience behaviors help achieve the organization?s key objectives?

Why Public Relations Doesnt Just Happen


Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm.

Time to Spruce Up Your Public Relations?


Better check out the public relations fundamental premise, then take action in your own best interest.

A Well-Oiled Strategy Machine


Yes, that?s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.

PR Failure Defined


I define public relations failure this way:

PR Is Just Smart Business


The name of the game is doing our part to achieve manage- ment?s objectives. And public relations best practice ? properly applied ? does just that.

Trade Show Tactics Revealed


Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company?s new and ?hot? product to a large audience. Top management may plan to use the trade show to increase profitability and market share.

PR: How Sweet It Is!


The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!

So Whats Wrong With Strategic?


Some folks see the word ?strategic? as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.

How to Take Advantage of Public Relations


Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.

Ignore PR at Your Peril!


If you do, it means:

PR Buyers Beware!


It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.

Recessions Dont Last Forever!


It could, but what if it doesn?t?

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