Market Your Photography Business
Setting up your own photography business it easy, you don't need office space in can be done from your own home. However this is not the easiest type of business to market, especially if you are new to the business. Quite often to market this type of business you need specialist contacts, and your newness to the business precludes you from having these contacts, unless of course your surname is Eastman.
Don't underestimate the power of marketing, because it is the tool that can make or break your business. Marketing is the commercial aspect of transferring goods from one owner to another. Without this tool you are lost, but don't despair, there are effective avenues you can explore to market your business successfully.
First of all you need to decide what form of business you are going to set up, there are only two basic types - Assignment photography and Stock photography.
Assignment photography covers jobs that you have been hired to photograph. In other words you have a specific target to photograph. An example of this type of photography is to cover Mr X's wedding. This type of the photography is the bread and butter of photographers, however it is unlikely to win you the Pulitzer Prize for photography.
The photographs will have a limited appeal, in the case of Mr X's wedding; no matter how technically perfect those photographs are, they are going to have a limited appeal. They are simply not marketable outside the field of the family of Mr X.
Stock photography, is exactly what the name suggest, you have a stock of photographs and you have to market them. You have taken the photographs without having a buyer. This type of photography is much more speculative, and you may waste a lot of resources. You may have to invest a great deal of time and or film, depending on whether you are using an SLR camera, or a Digital Camera. Non-professionals think these photographs occur when you are in the right place at the right time. In reality though, being in the correct place has an element of advantage, who can forget the child on fire from Napalm running out of a village in the Vietnam war; often they are a particular photograph taken out of a series of hundreds. Whilst these photographs are often more exciting to take, they can be boring as well, and you may never quite get that photograph that "Says it All".
There are effective ways to market these stock photographs, which is wonderful for the beginner because you do not bear the cost of the marketing. There are several stock picture libraries on line. You submit your photographs to these libraries, and they then sell the rights for others to reproduce them. The price structure on this type of photography depends on its content and also where it is sold. It may go on the front page of an encyclopaedia with a print run of half a million, and it may go on someone's private web site. There will be a different rate for the type of photograph and its market. When your photograph is sold the library will deduct a percentage of your commission for marketing and of course profit.
Most photographers when they start will combine these types of business to varying degrees. There are several ways that you can boost your marketing profile without actually spending any money. Join a local photography society is one way, another is to go to your local town hall and see if your local chamber of commerce has a group of professional photographers. Another more involved way to market your business and bring it into a higher profile with the local community is to offer to teach photography free of charge. Yes I know the chances are that you are working from home, but why not offer to do it in a local school.
The debate is still raging about SLR cameras versus digital, and it looks like it will for some time to come.
It is still fair to say that most photographers want great imaging, in a compact affordable package. Improved design techniques for the digital camera are now delivering a viable alternative to 35mm film, but one of the drawbacks to marketing this type of film, was the time consumed producing digital photographs at home. Home development often does not give a professional finish. There are now photo development agencies online which will give you great images. You upload the photographs on to your chosen site and they will print them and forward them on to you. This way you can ensure crystal clear prints to your instructions. Kodak gallery allows you to share your prints online afterwards by allowing you storage space, which means that you don't even have to scan your pictures. Don't forget to check out our other articles for great hints and tips for every step of your business development. Make your business work for you!
Whilst marketing is a very important aspect of the business, it does not compensate for lack of quality. Sharp clear prints sell, and others don't. Make sure that you invest in good quality basics, such as a tripod. It is not necessary to invest in products you will use once a year, if you need them then hire them, especially when you are just starting. Even if you use digital, it is still a fact that the lens is more important than the camera. Make sure the equipment you buy is going to work for you. Extra time spent asking questions before you buy will pay dividends later, in terms of money saved. Everyone wastes money at some time or other, but being forethought and researching can reduce that substantially.
Publisher & author: Roy Barker. Roy is the author of the popular ebook, Income from Photography - a downloadable ebook which guides the reader on how to start up and market a Profitable Photography business. It can be viewed at http://www.profitable-photography.com. Other related and reviewed services & research sources can be found at http://www.profitable-photography.com/html/117/ The information on this and adjoining pages may be reprinted and used on other sites providing all information remains unchanged and the article and all pages remain as they are found here in its current font size & image with all links in tact.
Start Your Own Photography Business from Home
Anyone with the right camera equipment, and the necessary skills can set up a home business, marketing photography. You need only to convert a room of your house into an office, and then you can work immediately.
How To Avoid Or Reduce Red-Eye
Photography with the aid of a digital camera is beyond doubt very fascinating. However, it also has many a nooks that the users of the digital camera must be aware of and also must be well educated to deal with in order to produce good photographs worth the most prized digital camera. Such a concept is that of the red eye! In order to understand what this red eye actually is, a little detailed introspection is necessary. Basically speaking red-eye is a function of at least three things, they are firstly, ambient level of light because stumpy light level causes the retina of the person to be photographed to open wider to admit more light thereby divulging open the iris, which is the primary part that reflects the red light hence giving the appearance of red eyes for the subjects. Also secondly the younger the person being photographed the wider remains the retina and hence the greater the effect of red eye in the picture. Thirdly, the reflection angle of the flash plays a vital role, as the light is recoiled back to the digital camera and the closer the incident light beam is to this reflected light beam, the greater becomes the red eye effect. To prevent this instruments such as flash brackets are useful to make the flash a bit removed from the propinquity of the lens. Thus the red eye effect is somewhat revealed till this part of this discussion. Now is the time to look into a greater detail in order to analyze the various aspects of the red eye effect and also find out ways of reducing the problem as far as possible.
Terms Used The In The Stock Photography Business
So you are a small business person or web designer and you want to purchase some stock photography for your website. Great. Photography is a wonderful way to improve the emotional impact of your site. But there are a few terms unique to the stock photography business that you should know.
Fuji Digital Cameras
Fuji digital cameras entered the market in the late 90's. Started in Japan in 1934, Fuji has always tried to stay ahead of the pack. The history of this company is rather interesting so let us take a look at it.
Becoming A Digital Artist On A Budget
So, you want to become a digital artist but paying several hundred dollars for Photoshop seems too much. Don't worry, there are dozens of very inexpensive tools you can use available on the Internet.
Photo Equipment Lists
You arrive at your photo shoot excited about the images you are about to take ? that is, until you realize that you have left an important piece of equipment at home. You now will have to improvise, spend extra money or time to replace the item, or go without it for the shot.
The Truth About Pixels - Part I: Digital Cameras
Most digital cameras today boast of greater resolution and picture quality. What does that mean to the amateur or occasional photographer? You hear of cameras with 3 megapixals up to 6 or 7 megapixals. What is that? The book that comes with the camera explains all the buttons, bells and whistles, but does not explain megapixels. Most people do not like to work with numbers much, but it is necessary to understand pixels. So here's my attempt to explain pixels. I'll try not to involve too many numbers.
Using a Camcorder to Record Family Events Quickly and Easily
Let's start there (but not spend too much time on it because you are probably already checked out on their use):
Weddings, From a Photographers Point of View
Your wedding day is without a doubt one of the happiest and stressful days of you life. The happy part comes naturally but how can you cut down on the stress? Well from a photographers standpoint, seeing that he is with you from the beginning of the day till the end, and sees you before and after the wedding, I would like to offer some tips and secrets to make it more happy than stressful.
How to Take Better Photos of Your Baby or Toddler
Every Mom wants to take great photos of their babies and toddlers. We all want professional looking photos for our children without paying a fortune! This better baby photo article will help you take the best photos you can and you don't even have to own an expensive camera.
Is your Digital Camera Compatible With Your Computer?
So you recently bought a digital camera or perhaps your thinking about it. And perhaps you may be wondering how many pictures will your computer hold? First you need to answer a few questions to come to an accurate conclusion. First, how big is your hard drive and how much free space does it currently have? You can find the answer to that question by first left-clicking on "My Computer:" Right-click on "C drive." A menu should appear. Left-click on "Properties." A pie chart should be displayed that will show you the size of the hard drive and how much of the disk drive is free. Your next step is too know how many mega pixels does your camera have? A pixel is a light sensing cell on the image pickup device.
Review of the Photek Product Shooting Tent
Here's the challenge. You have to photograph small items for Ebay or for clients' brochures. Lighting them can be challenging. Small reflective items usually exhibit specular highlights that must be controlled. If you add a product/shooting tent to the equation, your job is made dramatically easier.
How to Create a Great Video - a Simple Guide on How to Shoot Home Movies with a Camcorder
So you have bought a camcorder and have shot some footage, but truthfully you don't much like the results. Maybe I can help. My advice is based on ten years of looking over people's shoulders at my business, the Video Kitchen in Louisville Kentucky, where people transfer old home movies, duplicate video tapes they've shot, and edit their raw footage. My staff and I see a lot of mistakes being made. Other times we see exciting footage shot by an amateur who claims to have no education in the art of videography. What makes the difference? Lots of things. I'll cover a few of the biggest issues here.
Applications of Underwater Video Cameras
There's so much you can do with an underwater video camera. If you enjoy snorkeling or diving, you can use the camera to show your friends and family the beautiful tropical fish, colorful coral reefs, and other underwater treasures you encountered on your vacation.
Photography Poses ? The Missing Ingredient
You've read all the "best digital camera" articles, got the best price on your first digital camera, and even glanced at its owner's manual. Are you itching to take some shots of your family, or what?
Make More of Your Photos
We all want to make the most of our wedding photos and a new service from totalPIX makes it very easy with their beautifully bound photobooks.
The Well-Dressed Photographer - Summer
Outdoor photographers shoot year round. That includes the hot summer. You may be surprised to learn that the best way to tolerate the heat is not to strip down to your skivvies. Instead, using the right products and wearing clothing designed to face the challenges of summer will help you keep your cool.
Using Film Speed Effectively
So you have this great new camera. Now you're standing in front of a display of more film that you've ever seen. All you want to do is take some great family photos but you don't know where to start. Here's short guide to help you get started.
Digital Cameras vs. Film Cameras- the debate goes on
One of the biggest debates in the photography world is whether digital cameras are better or film cameras better? The answer to this question cannot be answered in a simple yes or no. There are several issues which need to be considered while answering this question.
How To Reduce Red Eye The Easy Way With Any Pro Or Point & Shot Camera
There is one simple technique any body can do to eliminate red eye. It can be done with any type of flash on any camera because red eye only happens when using flash. Red eye is the result of a burst of light causing the reflection from the back of the eye blood vessel. I'm not a doctor or an expert on eyes but you get the idea.
|home | site map|