Marketing Information

Creating a Powerful Sales Presentation


The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the other person to make a buying decision. Here are seven strategies that will help you create a presentation that will differentiate you from your competition.

How to Critique Your Own Yellow Page Ad


Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can’t act like you know anything about your enterprise that isn’t there, on the page. Look at your ad without pride or being identified with your operation. If you pretend it’s someone else’s, you can spot the flaws you’d otherwise overlook.

Incorporate Humor in Your Next Speech


Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.” I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point. It can break down barriers so that the audience is more receptive to your ideas.

The Yin & Yang of Internet Marketing


Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.

10 Sizzling Tips For Affiliates


1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience.

20 Top tips to writing effective surveys


Writing surveys is easy; or is it The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys.

The Most Powerful Marketing Weapon Ever Invented


It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes.

But This Is Just My Opinion


Hi, Charles...here, Your Cap and t-shirt guy From Texas. How are you doing today.

4 Easy Ways to Boost Your Sales


Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process.

Ten Breakthrough Marketing Ideas


1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the directors home page. This technique will get lots of people to linkto your web site and give you free advertising.

Visibility, Credibility and Position Through Articles and Celebrity Testimonials


A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. This positions you as more of an expert and valuable resource rather than "just another" vendor or salesperson.

Making Money from Parked Domains


Let me tell you a true story. A friend of my who likes to collect domain names was describing a few that he had acquired. While he has a wide range of domains in various categories, these particular domains were all related to web hosting.

Marketing is a Long-term Investment


"Dig your well before youre thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".

Are Keywords Destroying the Flow of Your SEO Copy


With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines especially Google are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.

3 Steps To Better Sales Copywriting


Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:

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