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Get In Touch With Your Competition © 2004Sonia Colon We all know that competition is an ugly word but competitors are a fact of life in business. If your business cant compete with other businesses, dont start it. You have to have some type of an edge. You may have an excellent product or service, but if everyone else is selling a product or service similar to yours, just how much of the market can you expect to capture You will have to learn everything there is to know about your competition and understand their marketing strategies. The best way to research your competition is to locate those you consider the largest threat to your potential business. Take the time to make a note of and acquire a feel for how your competitors deals with their customers, then answer these questions: What appeals to you most about their website, introduction, setup etc. How large of an inventory do they carry Are their products display eye-catching What is their Alexa, Google, Yahoo, and AOL ranking Are their testimonials positive Are their prices in line and competitive with yours What do they offer that you could not Do they offer discounts Do they offer a return policy Do they offer any special services, such as free delivery Which areas could do with some improvement and could you improve in these areas Do they keep their online store up-to-date What means of promotion do they use flyers, coupons, free gifts, etc. Next, create a profile of each main competitor. Know how they advertise, why their customers shop there, what areas need improving, and how successfully you can expect to compete with them. You may also develop ideas for improving and promoting your own business. Your success will lie in assessing and understanding your competitors strengths and weaknesses. Evaluate and compare your own strengths and weaknesses to stay in touch with the competition and succeed in your business.
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Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results. The End Of Marketing Working with top companies worldwide in all major sectors for 20 years, Ive discovered that few of them come even close to achieving their potential results. Will Seminars Get You Clients I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests Does this work as a strategy for landing clients Does Your Message Pass the Test Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program.After all, you need focus to create success. Without it you can wind up expending effort without getting the reward income, that is you’re looking for. Pay-Per-Click Fraud Exposed--Part II According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business." Design a Web Album Using Adobe Photoshop- Part 2 So lets begin crunching down these 300 images using Adobe Photoshop from start to finish. 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Building Brand Awareness Through Tradeshows Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria:It should suggest product/service benefits.It should be simple, memorable, and unique.It should fit the image of the company.It should have positive connotations for the target market.It should be easy to pronounce and to pictorialize. A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing We all hate e-mail spam, right I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. http://www.mailwasher.net |
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