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Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” PPC search engine advertising or PPCSE. Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” paying for keywords related to your product or service.
“Organic” or “Natural” search engine optimization SEO is accomplished by optimizing your web pages and by increasing your “link popularity” by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms.
In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.
“Natural” Search Engine Optimization
Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase “life insurance” or “debt consolidation” you’re going to need to budget a minimum of $50,000-100,000 a year!
Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons:
1. More searchers click the natural search engine results versus the pay per click ads, so you’ll get much more traffic for less.
2. One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your “Link Popularity” by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic.
With that said, the biggest weakness of natural search engine optimization is the time required to generate links and “tweak” your web pages and keywords to get those prized high rankings you so desire. It can literally take 3 months or more to finally enjoy the benefits of your search engine optimization campaign.
Pay Per Click Search Engine Advertising
The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization SEO program to "ramp up."
Depending on your traffic goals, you can budget $100 or $100,000. PPCSEs also give you the added benefits of being able to quickly test your web site and track your conversion rates leads, opt-ins, and sales and turning keywords visitors on and off easily.
So, as a short term strategy pay per click gives you the clear advantage over SEO. But, the disadvantage is the cost involved. Depending on the market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and can cost hundreds, even thousands per day. With various optimization strategies you can lower your costs, but over the long term natural search engine optimization will give you a higher return on your marketing dollar.
The golden rule in marketing is that you should constantly strive for maximum results and ROI for your budget. In other words, if your marketing is making you a profit - even if it’s a thin profit - it’s worth it. By this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins.
The reason for conducting a natural search engine optimization campaign is to significantly increase your margins over the long term.
By Matt Hockin
Home Equity Loan vs Home Equity Line Of Credit
Many people confuse a home-equity line of credit with a home-equity loan. With so many different kinds of loans it can get confusing. So lets look at the difference so you can get a better understanding of what works best for you.
Youre not alone. Many people face a financial crisis some time in their lives. Whether the crisis is caused by personal or family illness, the loss of a job, or overspending, it can seem overwhelming.
Warning: Todays "Non Profit Credit Counselors" Are Yesterdays Bill Collectors!
Heres a dirty secret, todays "non profit credit counselors" are often just front organizations paid lucrative commissions by creditors to keep consumers from declaring bankruptcy!
Useful Tips On Buying A New Or Used Car
Buying A New Car:A new car is second only to a home as the most expensive purchase many consumers make. That’s why it’s important to know how to make a smart deal. Think about what car model and options you want and how much you’re willing to spend. Do some research. You’ll be less likely to feel pressured into making a hasty or expensive decision at the showroom and more likely to get a better deal.
Getting Good Value Personal Loans
Over recent years, personal loans have become a popular solution for many consumers looking to raise finance for a variety of purposes. You can get personal loans for all sorts of things, from debt consolidation to holidays, cars and other purchases. It is far easier these days to get a great deal on finance, with cheap personal loans available from a variety of competitive lenders.
How To Finance Your Dream Car
Have you thought about getting a better car Ever thought of driving your own sports car Want to purchase the latest car model
Rebuild & Keep Good Credit Ratings by Understanding Your Credit Cards by David Hall
Secured Credit Card is similar to a prepaid credit card since the funds you are using are actually yours and not the issuer of the credit card. Generally people who apply for secured credit card or prepaid credit card are people with poor credit or unemployed. Prepaid Credit Card spending limit is the amount of money you loaded to the card. There are no interest or finance charges on a prepaid card. With secured credit card, your credit line could be from 50% to 100% of your deposit depending on the institution giving you the secured credit. Therefore the company giving you the secured credit card has zero risk.
Credit and Debt Relief--A One Stop Solution
Amy Wright, 34, was extatic when her realtor showed her the three bedroom townhome overlooking the lushious golf course. It was exactly the home she was looking for. The interior was sunny and bright, with a newly remodeled kitchen, spacious bedrooms, and the perfect little study area to set up her new home office. It had a spectacular pool and a lovingly tended flower garden. Best of all—the seller had to move immediately, so the home was a steal and miraculously within her budget! Amy was already making moving preparations when suddenly, a devastating blow paralyzed her plans. Her credit application for a mortgage had been denied. She couldn’t understand how this had happened—just a year ago, her credit had been almost perfect! The last year had been a little tight, and sure she had a few late payments here and there…but she had no idea it was so bad that now she couldn’t even get the home of her dreams.
Drowning in Debt Tips and Tricks for Getting Out of Hot Water with Creditors
Do you, like millions of other Americans, feel like you’re sinking in an ocean of credit card debt Well, fear not--there are many options for reducing your debt way before you have to be concerned about receiving notices or daunting telephone calls from debt collectors. The important thing to remember is to be proactive in handling your credit card debt. Unmanaged debt can ultimately lead to lawsuits, loss of property, and tarnished credit reports.
16.4% APR $5,000 Auto Loan…HELP!
Are you the victim of a high interest rate auto loan If so, the following email discussion may help you.Read on:
Consolidate All Your Debt Into One Monthly Payment
Are you feeling overburdened with debt Are you paying out too much every month for your credit cards, store cards and loans Then why not replace them all with one, lower, convenient repayment through a consolidation loan
Why Choose a Debt Consolidation Loan
If you are one of the many people who continually struggle to cope with an ever increasing amount of debt the solution could well be within your reach.
Reducing Credit Card Debt
Financing Your New Or Used Car
If you decide to finance your car, be aware that the financing obtained by the dealer, even if the dealer contacts lenders on your behalf, may not be the best deal you can get. Contact lenders directly. Compare the financing they offer you with the financing the dealer offers you. Because offers vary, shop around for the best deal, comparing the annual percentage rate APR and the length of the loan. When negotiating to finance a car, be wary of focusing only on the monthly payment. The total amount you will pay depends on the price of the car you negotiate, the APR, and the length of the loan.
Worried About Debts
Having trouble paying your bills Getting dunning notices from creditors Are your accounts being turned over to debt collectors Are you worried about losing your home or your car
How To Eliminate Credit Card Debt
There is almost nothing more troublesome than having too much debt to pay each month. Consumers incur debt for many different reasons. Sometimes illness, accidents, or just bad luck can make it seem impossible to get finances under control. Other times it is simply because we spend more money than we earn. The first step toward taking control of your financial situation is to learn how to eliminate your credit card debt.
Rebuild & Keep Good Credit Ratings by Understanding Your Credit Cards
SECURED CREDIT CARDS
Eight Ways to Consolidate Debt
Next to winning the lottery, a debt consolidation loan is a debtor’s dream. With one monthly payment and a fixed monthly payment schedule, you can actually see an end to those monthly payments.
It Only Takes a Few Simple Steps To Avoid Student Loan Debt
Student loan debt is a problem that affects many former students. It is a long and difficult process to pay off a student loan.Undoubtedly, it is much easier to avoid student loan debt in the first place.There are a few simple steps that can be taken to either escape student loan debt or ensure that the debt won’t be too hard to pay off in the future. Consider student loans only after you have researched all the sources of free financial aid.Many people who are eligible for financial don’t even realize it and instead take out a student loan.If you are not eligible for financial aid and need to take out a student loan, be aware that there are three major types of student loans: Federal Family Education Loans, Federal Direct Loans, and Federal Perkins Loans.Make sure you don’t go over your head in debt by deciding how much you can afford to borrow, and how much you can realistically repay.
Reducing Debt Before Its Too Late ... How To Avoid The Pitfalls Of Creeping Debt
Reducing debt usually isnt a high priority for people until they have already gotten into trouble with overspending. Using a few basic guidelines, and debt calculations, can help you see when your debt load is getting into the danger zone.
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