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Copywriting Information
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When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative? Eventually the logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular branch of philosophy, it's like all roses are flowers but not all flowers are roses. Write Benefits in Your Headlines to Deliver the Dream! When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy? A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money COPYWRITING 10 Tips for Writing Web Copy One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. 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