Cmon Rich, Tell Me What To Do...

I get hundreds of emails per week and as you might expect, many of the emails contain similar questions. There are probably ten questions that I get asked most. I will save nine of them for another time as I want to talk about just one of the top ten questions today.

The basic form of the question varies but essentially it is the same and here it is:

I have read everything I can about marketing online.

I understand how to get traffic to my website.

I know how to make my website appealing to customers.

I know about generating income with backend products.

I understand everything you have taught me over the past X years....

BUT WHAT DO I ACTUALLY DO

Yup, the question is simply What should my online business actually be - what should I offer - what do I do

Of course, this is the $64,000 question and there is no easy answer. If I could pluck guaranteed business ideas out of the air every time someone asked for one, I would be a rich man. Unfortunately, I cant and neither can anyone else. Even if someone did have a pool of surefire ideas, would they really be willing to share them with others for nothing

However, I can try and help you come up with your own idea by making suggestions and eliminating some, almost certainly, bad ideas.

Firstly, do something that interests you and that you know about - if you are not interested in your product and dont have the first clue what you are talking about, I can guarantee that you will not be successful. For example, dont try and sell products about making money on the Internet if you yourself are not making money on the Internet.

Secondly, dont do something that is already being done by thousands of other people unless you can add a highly unique twist. For example, you will never make any money setting up a general online auction site - there are already plenty of established sites with millions of registered members. Why would anyone want to use a brand new auction site with no members when they can sell on eBay

Thirdly, and I know I keep banging on about this but it is important, find a small market that is easy to target rather than a huge, general market. Small doesnt have to mean small on the Internet. The money is in the niche markets - trust me.

I know how hard it is to come up with an original idea but it isnt impossible and plenty of people do it everyday. If you cant come up with something yourself, spend time surfing the Net and brainstorming with others in forums such as: http://www.traderonlineforum.com

Copyright 2004 Richard Grady