About Writing

In this free email course, Ill tell you everything I know about improving your writing, publishing it electronically and in print, and promoting it after the sale.

Two questions you should ask:

1 What will it cost me

2 What does this Michael LaRocca guy know about it

Answer #1 -- It wont cost you a thing. The single most important bit of advice I can give you, and I say it often, is dont pay for publication.

My successes have come from investing time. Some of it was well spent, but most of it was wasted. It costs me nothing to share what Ive learned. It costs you nothing to read it except some of your time.

Answer #2 -- "Michael LaRocca has been researching the publishing field for over ten years."

This quote, from an ezine electronic newsletter called Authors Wordsmith, was a kind way of saying Ive received a lot of rejections. Also, my "research" required 20 years.

But in my "breakout" year 2000, I finished writing four books and scheduled them all for publication in 2001. Then I spent almost a year as an editor and Author Development Specialist for one of my publishers.

After my first book was published, both my publishers closed. Two weeks and three publishers later, I was back on track. All four books were republished, and a fifth will be released in 2004. Written in 2003, no rejections.

See how much faster it was the second time around Thats because I learned a lot.

2004 EPPIE Award finalist. 2002 EPPIE Award finalist. Listed by Writers Digest as one of The Best 101 Websites For Writers in 2001 and 2002. Sime-Gen Readers Choice Awards for Favorite Author Nonfiction & Writing and Favorite Book Nonfiction & Writing. 1982 Whos Who In American Writing.

Excuse me for bragging, but it beats having you think Im unqualified.

Also, I found more editing jobs. Thats what I do when Im not writing, doing legal transcription, or teaching English in China my new home. But the thing is, if Id become an editor before learning how to write, Id have stunk.

Ill tell you whats missing from this course. What to write about, where I get my ideas from, stuff like that. Maybe I dont answer this question because I think you should do it your way, not mine. Or maybe because I dont know how I do it. Or maybe both.

Once youve done your writing bit, this course will help you with all the other stuff involved in being a writer. Writing involves wearing at least four different hats. Writer, editor, publication seeker, post-sale self-promoter.

Heres what I can tell you about my writing.

Sometimes a story idea just comes to me out of nowhere and refuses to leave me alone until I write it. So, I do.

And, whenever I read a book that really fires me up, I find myself thinking, "I wish I could write like that." So, I just keep trying. Ill never write the best, but Ill always write my best. And get better every time. Thats the "secret" of the writing "business," same as any other business. Always deliver the goods.

I read voraciously, a habit I recommend to any author who doesnt already have it. Youll subconsciously pick up on what does and doesnt work. Characterization, dialogue, pacing, plot, story, setting, description, etc. But more importantly, someone who doesnt enjoy reading will never write something that someone else will enjoy reading.

I dont write "for the market." I know I cant, so I just write for me and then try to find readers who like what I like. Im not trying to whip up the next bestseller and get rich. Not that Id complain. Nope, I have to write whats in my heart, then go find a market later. It makes marketing a challenge at times, but I wouldnt have it any other way.

When you write, be a dreamer. Go nuts. Know that youre writing pure gold. That fire is why we write.

An author who I truly admire, Kurt Vonnegut, sweats out each individual sentence. He writes it, rewrites it, and doesnt leave it alone until its perfect. Then when hes done, hes done.

I doubt most of write like that. I dont. I let it fly as fast as my fingers can move across the paper or keyboard, rushing to capture my ideas before they get away. Later, I change and shuffle and slice.

James Michener claims that he writes the last sentence first, then has his goal before him as he writes his way to it.

Then theres me. No outline whatsoever. I create characters and conflict, spending days and weeks on that task, until the first chapter really leaves me wondering "How will this end" Then my characters take over, and Im as surprised as the reader when I finish my story.

Some authors set aside a certain number of hours every day for writing, or a certain number of words. In short, a writing schedule.

Then theres me. No writing for three or six months, then a flurry of activity where I forget to eat, sleep, bathe, change the cats litter... Im a walking stereotype. To assuage the guilt, I tell myself that my unconscious is hard at work. As Hemingway would say, long periods of thinking and short periods of writing.

Ive shown you the extremes in writing styles. I think most authors fall in the middle somewhere. But my point is, find out what works for you. You can read about how other writers do it, and if that works for you, great. But in the end, find your own way. Thats what writers do.

Just dont do it halfway.

If youre doing what I do, writing a story that entertains and moves you, then you will find readers who share your tastes. For some of us that means a niche market and for others it means regular appearances on the bestseller list.

Writing is a calling, but publishing is a business. Remember that AFTER youve written your manuscript. Not during.

Ive told you how I write. For me.

The next step is self-editing. Fixing all the mistakes I made, that I can identify, in my rush to write it before my Muse took a holiday. Several rewrites. Running through it repeatedly with a fine-toothed comb.

Then what

There are stories that get rejected because the potential publisher hates them, but far more are shot down for other reasons. Stilted dialogue. Boring descriptions. Weak characters. Underdeveloped story. Unbelievable or inconsistent plot. Sloppy writing.

Thats what you have to fix.

After my fifteen-year hiatus from writing, I started by using Free Online Creative Writing Workshops. What I needed most was input from strangers. After all, once youre published, your readers will be strangers. Every publisher you submit to will be a stranger. What will they think I was far too close to my writing to answer that.

Whenever I got some advice, I considered it. Some I just threw out as wrong, or because I couldnt make the changes without abandoning part of what made the story special to me. Some I embraced. But the point is, I decided. It was my writing.

After a time, I didnt feel the need for the workshops anymore. Im fortunate enough to have a wife whose advice I will always treasure, and after a while that was all I needed. But early on, it wouldve been unfair to ask her to read my drivel. Not that I didnt anyway.

I dont know how far along you are in your writing, but if youve never used a workshop, I keep a list of them at http://freereads.topcities.com/creativewritingonline.html.

Your goal when you self-edit is to get your book as close to "ready to read" as you possibly can. You want your editor to find what you overlooked, not what you didnt know about.

To that end, I offer two resources.

http://freereads.topcities.com/usefullinksforauthors.html contains links to online quotations, grammar and style guides, dictionaries, encyclopedias, thesauruses, scam warnings, writer groups, copyright stuff, etc.

http://freereads.topcities.com/commonwritingmistakes.html contains a list of the most common mistakes Ive seen in my years as an editor. I still reread it from time to time just so I dont forget.

Your story is your story. You write it from your heart, and when it looks like something youd enjoy reading, you set out to find a publisher who shares your tastes. What you dont want is for that first reader to lose sight of what makes your story special because youve bogged it down with silly mistakes.

Authors dont pay to be published. They are paid for publication. Always. Its just that simple. And later, Ill tell you where to get some free editing.

But theres a limit to how much editing you can get without paying for it. Do you need more than that I dont know because Ive never seen your writing. But if you evaluate it honestly, I Think youll know the answer.

As an editor, Ive worked with some authors who simply couldnt self-edit. A non-native English speaker, a guy who slept through English class, whatever. To them, maybe paying for editing was an option. This isnt paying for publication. This is paying for a service, training. Just like paying to take a Creative Writing class at the local community college.

By the way, I dont believe creativity can be taught. Writing, certainly. I took my Creative Writing class in high school, free, and treasure it. But I already had the creativity, or else it wouldve been a waste of the teachers time and mine.

If you hire an editor worthy of the name, you should learn from that editor how to self-edit in the future. In my case it took two tries, because the first editor was a rip-off artist charging over ten times market value for incomplete advice.

That editor, incidentally, is named Edit Ink, and theyre listed on many of the "scam warning" sites mentioned at Useful Links For Authors. They took kickbacks from every fake agent who sent them a client. Ill talk about fake agents later.

If you choose to hire an editor, check price and reputation. And consider that you might never make enough selling your books to get back what you pay that editor. Do you care Thats your decision.

The first, most important step on the road to publication is to make your writing the best it can be.

** PUBLICATION **

My goal is to be published in both mediums, ebook and print. There are some readers who prefer ebooks, and some who prefer print books. The latter group is much larger, but those publishers are harder to sell your writing to. I want both, because I want all the readers I can get.

Thus, I advocate something of a stepping-stone approach. Publish electronically with a quality place, enjoy the benefits of free editing and almost instant gratification regarding publishing time.

Later, if you think you can sell your book to a traditional print publisher, you have a professionally edited manuscript to submit.

Before you epublish, check the contract to be sure you can publish the edited work in print later.

If you know your book just plain wont ever make it into traditional print, print-on-demand POD is an option. Some of my books fall into this category. The best epublishers will simultaneously publish your work electronically and in POD format, at no cost to you.

A lot of authors swear by self-publication, but the prospect just plain scares me. All that promo, all that self-editing, maybe driving around the countryside with a back seat full of books. Im a writer, not a salesman. But, maybe youre different.

I self-published once, in the pre-POD days. Mom handled the sales. I had fun and broke even. With POD, at least its cheaper to self-publish than it was in 1989.

If youre flying solo, POD can range anywhere from US$99 to over $1000. Dont pay the higher price! Price shop. Also, remember that POD places publish any author who pays, and do no marketing.

Print Publishing vs Electronic Publishing
http://freereads.topcities.com/printpublishing_electronicpublishing.html
This site provides a comparison of the two mediums. Each has plusses and minuses. Even if you already know what epublishing is, take a look.

Electronic Publishers
http://freereads.topcities.com/onlinefictionbooks.html
A list of the ones I believe are reputable and my criteria for selecting them. Plus, a link to award-winning author Piers Anthonys totally excellent in-depth analysis of many more epublishers than Ill ever list.

How To Break Into Print Publishing
http://freereads.topcities.com/printpublishing.html
If youre at the beginning of my stepping-stone approach, seeking an epublisher, youll probably just want to bookmark this one for a year or two. Thats fine, because its not going anywhere. I plan to use it myself in a year or two. If, on the other hand, youre ready for traditional print, use it now and I wish you success!

Print-On-Demand Publishing
http://freereads.topcities.com/printondemand.html
What is it Should you use it If so, how What to beware of if you do.

** PROMOTING YOUR PUBLISHED WRITING **

It doesnt matter how you publish your book. Self-published, epublished, POD, or traditional print publishing from an absolute powerhouse. Marketing falls largely on you, and the same things always work. Book signings, interviews in the local newspapers and on radio.

Start with http://www.kidon.com/media-link/index.shtml. It will allow you to look up all the local media outlets in your area that have websites.

If you write to them all, youre a spammer. Plus, itll take ages. Look for the ones with a legitimate interest and fire away.

If you find a stale URL, and I think you will, look for the name of that media outlet at some place like Google. Spend some time looking for the right press contacts, spend some time writing your press release, and do what you can.

Most of these sites list email, snail mail, and phone calls. Since I live in China, Ive only used email.

Book reviews, author interviews, book listing sites, and book contests are something we can all do, regardless of where we live. Again, Im going to give you some web pages to visit. Pages where I keep my resources, so I dont lose them. Some of the sites I mention do ebooks, and some do not. The POD option can help e-authors here, but balance cost vs. likelihood of gaining enough readers to offset that.

Some are ezines and some are websites. Some are printed newsletters, some are printed magazines, and some are newspapers. This is just a starting point. If you visit them all, and you have time for more promotion, you can find many more.

Book Reviewers, Author Interviews, Book Listing Sites http://freereads.topcities.com/bookreview.html

Book Contests http://freereads.topcities.com/bookcontests.html

Okay, lets get back to my overseas angle. Aside from two radio interviews and a seminar in Hong Kong, and some emailed press releases to the LOCAL media back in the US which may or may not have succeeded in anything, my marketing has come from the Internet.

I have a website. I have a newsletter. Im giving away a free ebook, the essence of which youre reading now. You found me somehow, right

Heres the type of message I receive often in email. To be more precise, in spam.

If a million people see your ad, and you get 1% of them, thats 10,000 readers and therefore $15,000 profit and you only paid $1000 for those million addresses.

NO!! It doesnt work that way. Need I use the words dot-com bust

My website is free. My newsletter is free. I dont buy mailing lists, I dont harvest email addresses, and I dont spam. I want interested traffic, not just sheer numbers.

Do you think the Phoenicians tried to sell sails to people a thousand miles from the water

Internet marketing isnt a replacement for the methods mentioned above, but a complement to them. And by using it, I got you here.

Your goal in marketing is this. There are certainly people in the world who like what you like. And since you like your book, they probably will too.

But you have to find those readers and make them interested, without spamming them and without just "playing the numbers game."

If youre an e-author, let me state the obvious. Nobody buys ebooks who doesnt have Internet access. Do they So you definitely need a website.

Traditional print authors need websites too. Even blockbuster authors like J.R. Rowling and Stephen King, who I doubt could garner any more name recognition, have websites. So does every long-established inescapable monstro-business like McDonalds and Coke.

Okay, those folks pay web designers. Im not doing that. I cant generate those kinds of sales figures. And yes, Ive formerly been employed as an HTML programmer. But you can write your own website without even learning HTML if you want. Its no harder than writing a manuscript with a word processor.

It wont be super-flashy like the big boys, but itll communicate the information. Remember, you can communicate. Youre an author! And thats what keeps people coming back to a website after the thrill of the flash wears off. Information. Content. Your specialty.

I consider my website and my newsletter to be successful, and Ive created a free email course to analyze how they got that way. Yes, there are legitimate ways to bring traffic to your website and your newsletter. Not massive numbers overnight, but slow steady growth over the long term.

** CLOSING THOUGHTS **

Weve been talking about soft sell.

Now, at the end of my free workshop, Ill tell you about 2 URLs that I think will help you and one that wont. You can decide if any are worth a visit.

After that, Ill get back to the lesson.

Books OnLine Directory
http://freereads.topcities.com/
Youve been to parts of it already and seen that it delivers something youre looking for. I hope. Dont forget to go back from time to time.

Mad About Books
http://freereads.topcities.com/archive.html
My free weekly email newsletter will keep you up-to-date on the latest info as I find it. Plus, it has a certain goofy charm that the website lacks.

Both URLs mention my books, but in the background. I hope youll look one day out of curiosity or because you really like my generous nature, but its not mandatory. Soft sell.

From Watha, NC, USA to Shaoxing, Zhejiang, China
http://michaeljan.topcities.com
This site doesnt mention writing at all. I wrote it for my students. I teach English in China, and this is where I tell all about it. Along with a hefty helping of personal history and photos. How I got here, how I quit a job via email to marry a lovely Australian, dog and cat photos, stuff like that. Just for fun. It wont help you a bit.

Now lets get back to your writing. Thats why youre here.

Heres something youve heard before. When your manuscript is rejected -- and it will be -- remember that you arent being rejected. Your manuscript is.

One reader took me to task for that statement, claiming hed never been rejected in his life. Im very happy for him. But why, if I may be so bold as to ask, would he need advice on How To Get Published Id rather he write some advice so I can hang up my "helper guy" hat and learn from a master.

But I digress. You arent being rejected, I was saying. Your manuscript is.

Did you ever hang up the phone on a telemarketer, delete spam, or close the door in the face of a salesman Of course, and yet that salesman just moves on to the next potential customer. He knows youre rejecting his product, not him.

Okay, in my case Im rejecting both, but Id never do that to an author. Neither will a publisher or an agent. All authors tell other authors not to take rejection personally, and yet we all do. Consider it a target to shoot for, then. Just keep submitting, and just keep writing.

The best way to cope with waiting times is to "submit and forget," writing or editing other stuff while the time passes.

And finally, feel free to send an e-mail to me anytime. michaellarocca@yawweb.org. Ill gladly share what I know with you, and it wont cost you a cent.

I would wish you luck in your publishing endeavors, but I know theres no luck involved. Its all skill and diligence.

Congratulations on completing the course! No ceremonies, no degrees, and no diplomas. But on the bright side, no student loan to repay.

Best regards,

Michael LaRocca http://freereads.topcities.com/archive.html