|Article Writing Information|
Creating A Great Print Newsletter
The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything ? from the company's profile to promotions, home-order system and contests. Before the Internet homepage became so common, the newsletter was the main source of an organisation's communication to its customers.
Even today, an organization should produce a good newsletter on paper before it starts to construct its homepage because it can learn about the impact and avoid similar mistakes being made on its web pages. Newsletters can also introduce customers and encourage them to enter its corporate website.
Here are some pointers to create a great newsletter:
Make it Accessible:
The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters.
Make it Personal:
A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation's credibility. Encourage customers to vote for the best employee too.
Keep Readers Hooked:
A newsletter should include basic elements of "stickiness" such as contests and discount coupons, that keep readers coming back for more. Your readers will be less inclined to treat the newsletter as a "flyer" that they will quickly discard.
One easy idea is to create a large jigsaw of the company's logo with separate parts found in different issues. Once completed, the customer can collect a prize.
You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to co-produce the newsletter so that you can also use their distribution channels to give-away the newsletter.
A newsletter can be a channel of communication and sales for the company's customers. Creating a classifieds area will definitely generate more interest. The benefit to the organization too is enormous.
By analyzing the ads, the organization can learn a lot about the purchasing habits and other relevant demographics of its customers. This will be useful for the Sales and Marketing Department.
Introduce Your Website:
Once a newsletter reaches a certain level of readership, you can then promote your organisation's newly created website. You can also create a contest for customers to design your company's website.
This makes sense as they will be the ones whom your company is targeting in the first place. This will also ensure that your website will have some "hits" in its initial months.
A newsletter can also be used to generate feedback about the company's service and products. This will help the Personnel Dept. improve the customer service. The best letter received can also be awarded a prize.
About The Author
An Easy Way to Write An Article: Get Someone Elses!
Every successful website needs to be, what the experts consider, content rich; therefore, what better way to boost your website's content than by providing your visitors with articles to read about the subject of your website. Getting articles for your website is one of the easiest things on the Internet to do. There are hundreds of websites that are dedicated to publishing reprintable articles that other webmasters may use for content on their websites. The drawback, which comes in the form of the author's links, is not really a drawback if you consider that link as a potential ally to your website's ranking in the search engine ranking world.
4 Ways to Outsource Your Article Writing Needs
Not every web designer has the time ? or skills ? to be able to write effective web content. Thus, it is imperative of you to find someone capable of writing articles that are interesting, informative, engaging, as well as persuasive. How do you find the right person for the job? I am glad you asked! Here are four ways to outsource your article writing needs:
Increase Site Page Rank By Writing Free Articles
Are you looking for a better way to promote your website at little or no cost? One simple, yet effective, idea is to write articles about a subject in which you have expertise. Once written, then attempt to distribute these articles for free publication on other resource websites and/or newsletters with, of course, the stipulation that your brief bio and a link to your site remain intact.
Four Tips For Getting More Mileage From Your Articles
It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique. What do you do next after you've invested the hours necessary to research, write, proofread, edit and submit your article to thousands of e-zine publishers?
Microsoft Word Smart Quotes and Article Marketers Dont Mix
By default, Microsoft Word automatically changes straight quotation marks ( ' or " ) to curly (smart or typographer's) quotes as you type. This is fine if you are only authoring your works for applications not relating to article marketing. When smart quotes are converted to HTML, the quotes are converted to non-standard characters which end up littering your document with question mark symbols and/or other garbage code.
Writing Articles for Ezines ? The Greatest Little Known Secret
Well maybe it's not that "little known" but some people do find it a little "scary" and "daunting" to have to write out a pile of articles and submit them. I will be honest, at first it scared to begoalie (yes I know that isn't such word but it sounds scary hehe) out of me when I first heard you can gain free traffic just by writing free content.
One Well-Placed Article Nets 616 Mentions in Google
Evaluation of a Home-Run Article
The Online Writing Business Requires Constant and Regular Writing
Many writers do not understand that the online writing business is very different from the offline writing world. The economics are totally different and no amount of lobbying and noise will change that.
Seecrets on Writing: Free Requotable Quotes for Internet Writers
Original quotes, when used at the beginning or at the end of an article provide a touch of class. At the least, it will make your article different from the thousands of articles filed daily. It can be witty, satirical, funny or just a different opinion on current issues. Perhaps, it could be an outrageous prediction that even no expert will dare to rule out.
Dont Buy Your On-Line Marketing Articles From Article Factories
I was busiy submitting some articles I ghost wrote for a client to some web portals late one night, when I was struck by a message a web site editor left for visitors. I won't tell you the actual site name, or mention the company that they are targeting with their message in order to protect their privacy. But the message went something like this. "STOP! If you are submitting articles from article factory, we do NOT publish them on this site."
Ten Essential Tips For Submitting Articles
Submitting well planned articles on-line will increase traffic and can even launch your career when handled right. They'll drive traffic from all over the net and show an excellent return on your time invested.
Broaden Your Customer Base: Submit Articles!
If you are going to be writing articles to promote traffic to your website anyway, why not make them available to be used in other people's e-zines? This is a great way to have your work spread around the Internet to reach new customers. Of course my work can be found in my own free e-zine, but that really limits the people that read it. I advise possibly swapping articles and/or ads with another e-zine to double your visibility to subscribers. This process can be studied in greater detail by visiting http://www.e-zinez.com.
How To Increase Your Chances of Getting Your Article Published
Publishers and webmasters can spend massive amounts of time just trying to gather their articles for publication. The simple process of trying to obtain an article can be frustrating.
Web Content Barn Blasted by Shotgun Software - Article Marketers
As we prepared to move our 12,000 article database from one server to another and make a serious business of it, instead of the formerly free service, hosted on free servers and delivered by free email accounts, we took a serious look around at the article marketing business as well as the paid web content business to see what others were doing and test theories about the value of web content.
Writing Articles for the Search Engines
This is precisely what I am doing here today (and every other day in my life)! I am writing to share my experience and hopefully, my knowledge and information can help some others who are in need of such information and advice. Writing is a very powerful way to connect with people and we can use it to not only share information but promote ourselves.
A Simple Suggestion to Improve Your Article Marketing
Article marketing is becoming more and more popular, especially as marketers begin to see the impact and influence they can have from one well-written, well-timed, and well-placed article.
20 Ways Posting Unique Articles Online will Bring You Fame and Fortune
You're Invited... Visualize your article going out like a party invitation
Interviews with Well-Known Ezine Writers #2: - John Colanzi
MS: John, you must be one of the most prolific Ezine Writers on the Web - I see your articles nearly everyday in the article lists and in dozens of Newsletters. How long have you been writing Ezine Articles?
Wise Article Marketing Strategies
If you are an article writer, you may have been submitting your articles to ezines in order to get your name out there. Ezines are wonderful in that they give the unpublished author the opportunity to market their name without the expense of advertising. At some point you may wonder if you can be compensated for your work. The answer: yes, you can. Through implementing wise marketing strategies, you can earn money for your work and receive steady income. Here's how:
Write Your Slice of Life: 6 Quick and Easy Steps to Writing a Personal Essay
Do you know why the "Chicken Soup for the Soul" series is so popular? Aside from terrific marketing and unequaled publicity, readers love the stories and personal essays. They are short, personal and teach a lesson or moral. If you would like to be a better writer of the personal essay, opinion pieces, reports and letters to the editor just follow the suggestions listed below:
|home | site map|