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The 5 Biggest Mistakes Almost All Web Designers Make -- And Why These Mistakes Could Cost YOU A Fortune!Jason Mangrum Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent Heres why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings... What may look GREAT to one visitor, may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! not to mention the loading times can cause your visitor to close your site, never to return again. Huge Mistake #2: The "Internet Catalog" Approach -- You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, "...well, I dont want to leave anyone out. If they come to my site, I want to make sure I have what theyre looking for..." -- This way of thinking could not be further from the truth. Heres why: Theres an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time... "When you give your prospects too many choices, they become confused and arent sure what to do next. Confused people never buy anything." Huge Mistake #3: Optimizing Your Sales Site for the Search Engines -- Youll see this taught in nearly every "internet marketing" course, manual or eBook out there... "You must optimize every page of your website for the search engines!" -- In fact, this false teaching is accepted as gospel truth so often, that most web designers will offer to do this for you at no, or little extra cost... What they DONT understand is that certain words and phrases must be either re-worded to make it "keyword rich" or taken out completely, just to be looked upon highly by the mighty search engines -- and this could KILL your sales, literally overnight. Heres why: When you or a hired web designer optimize your SALES page i.e. any web page designed to sell your products and services to get a higher listing in the search engines, youre going to have to sacrifice the pulling-power of your sales copy i.e. written sales material just to get those higher listings. Sure, this can bring you more traffic -- but what good is all the traffic in the world, if your visitors arrive at your website and arent compelled enough to read why they should order your product For years, it has been taught that you should always try to find a "balance" of SEO Search-Engine-Optimization mixed with promotional copy designed to sell your products and services... WRONG AGAIN! -- The truth is that you should NEVER optimize your sales page for the Search Engines. Instead, you should create tiny "entry pages" for each keyword related to your product or service, highly optimized for the Search Engines and have them link to your main sales site! we can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines - without ever *touching* your sales site! Huge Mistake #4: Having a "Graphics-Based" Website -- Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service... But did you know that having a graphically-driven website can actually DISTRACT your visitor away from your sales message After all, your sales message or "web copy" is THE #1 most important factor in a website that makes money. If your visitors are paying more attention to your "professional graphics" than your sales message... youve just lost another sale. Heres why: Youve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or LEAVE. If youve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit. Thats a "customer-killer" in and of itself - however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer. Huge Mistake #5: Designing a Website with ZERO Marketing Experience -- Most web designers have no idea how to make money on the internet, with anything other than their design services. Its not their fault - they simply have no or very little marketing and sales experience. After all, theyre just website designers... However, having your website designed by someone with ZERO internet marketing experience is like buying a street-car without an engine... it wont go anywhere, and itll just waste your time and money! For more information on how to have your website designed or re-designed by a well-known expert in the field of direct-response internet marketing, go here: http://www.ImmWebDesign.com
| | | | RELATED ARTICLES Microsoft and Webmasters Does Microsoft care for Webmasters What is Blogger.com In the late 1990’s three San Francisco based web developers came up with the idea of being able to share information about anything on the web. The terminology they used was called blog. Its use was considered a mix of web page / personal journal. Its original usages were vast and wide, but more and more people came to use them as a personal tool that is available anywhere the Internet is. The three friends would eventually create Blogger.com one of the largest blogger sites on the Internet today. Blogger, which stands for Web Logger, has increased in popularity over the past three years. There has been so much interest in what capabilities it holds Google.com purchased them. Eventually, Google assimilated their technologies and imported them into the popular plug-in, The Google Toolbar. The Smallest Is The Best!.. As Long As It Serves Its Purpose. It is true! In graphics optimization, seen as a part of website optimization, the smallest is the best. Of course, the element in question should still serve its purpose of being the expression of an idea. Furthermore, it should be understandable, clear, suggestive and good-looking. Lets see together which could be the right choices in terms of web graphics optimization when we decide what type of graphics we’ll use on a website. Learn the Language of the World Wide Web If you are already on the web or thinking about it then you must know the terminology used on the web. Here is a Glossary of a few must know Web Terms. Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the companys income but so does the way the site itself is created. Web Site Professionalism What Is It Your web site should be-visitor friendly to navigatesearch engine friendly for the crawlersAutomated with ecommerce and subscription forms... Integrating Advertising into Your Web Design If you are going to be placing ads on your website, youll want to put some thought into how youll integrate them. Poor integration of ads into your website will cause visitors to click away fast. Successful integration of ads into your site can be highly profitable. Before I show you where to position ads, I want to mention a few important points about ads. web page building for beginners 3 An inexperienced website builder must understand that free web hosting is a great way to get more than one site up and running quickly, and that www.articlecity.com is the fastest and easiest way to fill those sites with relevant material. For instance, my site at www.saquoyah.com has one hundred and sixty pages that were written by various authors and posted at ArticleCity by the writers. This arrangement fulfills five purposes to the satisfaction of everyone involved. First the writers of the articles get to help the readers and themselves by having links back to their websites. Second, ArticleCity gets many links to their index page and that in turn keeps their site in a top placement with search engines. Third, the little website owner saves an enormous amount of writing, yet gets his or her website full of pages that link back to their index page, so the search engines will place their site a little higher in placement. Fourth, the person doing a search gets to find a lot of points of view by various writers on the one subject they are poring over. Fifth, the search engines have more pages in their database for the searchers to look through. 10 helpful tips to follow when switching web hosts Youve made your decision to move from your website from your current web host to a new web host. The following tips will help you make the transition easier and make you aware of some potential pitfalls to avoid. Hexadecimal Color Notation on the Web When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow. Tips For An Effective Website A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client’s first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn’t have just anyone design your company’s marketing materials or for that matter, prepare your tax statements. Similarly, it is important that the person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site. Web Accessibility: The Basics What is web accessibility & why is it important Web Sites Share Your Dream With The World With over 16 million web sites on the Internet, how do you get your home-based businesss site noticed 5 Tips For A Better Website Having an eye catching website is great, but are you optimizing your website to allow the best performance possible I receive several emails a day from clients asking how they can get more hits to their websites, what can be done to increase sales, and how to prepare their sites for search engines. There are very simple things that can be done to help your website perform its best. Content is king Introduction 7 Steps to Web Sites that Sell There is a hierarchy of information and elements you need to present to prospects to make it easy for them to become customers and clients. This is not what most small business owners provide on their web sites. Most sites lead with a boring description of services and credentials. This tends to push prospects away. CSS - Maximum Benefits What is CSS Difference between Shared and Dedicated Web Hosting This article will explain the key differences between 2 web hosting services available today: shared and dedicated web hosting. A More Accessible Pop-Up Window More and more commercial websites are featuring pop-ups these days. In many instances, Im noticing more pop-ups being used for advertising, probably due to the harsh reality that is "banner blindness". In other cases, pop-ups are used to display supplemental content to the parent page. Unfortunately, many designers know little about how to make a proper pop-up window that will be accessible. Simplify Your Web Site for Clarity and Ease of Use There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web sites message for your company or organization. Use the web as a tool for sales, community contact, and to improve, rather than detract from a business entity’s image. |
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