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5 Tips For the Perfect Domain NameNiall Roche What is a domain name A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so its important to get it right. Each website on the Internet is labelled with something called an IP address which is the actual address of the website online. A typical IP address looks like this: 159.134.27.64. Remembering a string of numbers like that is difficult so a domain name translates all those numbers into something like www.amazon.com. This is far easier to remember. #1 Dot what Each domain has whats called an extension. The most well known of these extensions is .com. This, however, is not the only type of domain extension available. There is also: .net If you cant find your preferred .com domain name you could always choose the same domain with a .net extension. It might not have the same ring as a .com but is still as just useful as a .com. .org These domain extensions were orginally designed for educational and more formal websites. Anybody can register a .org however so you have more options for domain selection. .info A more recent introduction to the domain name game are .info domains. Many of the valuable .info domains were bought up overnight but theres still a huge range of good .info domains available. With a little creativity you could really make a .info work for you e.g. www.moviereview.info. Bear in mind that most web surfers tend to remember .com more easily than anything else. #2 Branding vs Business Name There is an age old debate on the whether or not you should establish a brand name online or use a domain that more actually reflects your real business. Lets look at Amazon as an example. Amazon sells books online. Most people setting up a business would have chosen say www.booksonline.com instead of www.amazon.com. Amazon has since established itself as a brand name of global recognition - proving the value of building a brand name. Youll need to choose between the two. Brand name or your own business name. Consider how your domain sounds, how it might look on a business card and how well it relates to your business. Theres no one right answer to this question. You need to choose what makes most sense for you, your website and your business in general. #3 Hyphenated or not This is another area of debate. Should your domain be one single word or should the words be separated by hyphens There are advantages and disadvantages to both approaches. Single word domain names can be easier to explain, use on header paper and lend themselves to brand names very well. Single word domains are in very, very short supply. Hyphenated domains names can be slighltly more difficult to explain, may not look as well on headed paper and possibly harder to establish as a brand name. Theres no shortage of multiple word domains. The single biggest advantage a hyphenated domain has is that searche engines can "read" the domain more easily. For example in a domain like www.foreignholidaysonline.com the search engine can only read the first word "foreign" and thats it. It cant tell anything else about the website domain name. If you hyphenated that to www.foreign-holidays-online.com the search engine can read "foreign", "holidays" and "online" as separate words and therefore knows that this website is about foreign holidays. A well chosen hyphenated domain name can be just as effective as a single word domain name. #4 Your Domain Registrar These are the people you pay to register the domain for you. There are dozens if not hundreds of these companies out there so which one do you choose This takes some research but things worth checking are:
Shop around for domain registrars. What you really want to find is a previously satisfied customer to ask questions before you buy. #5 Cheap Domain Names You can save a lot of money on the domain names you purchase. A typical .com domain costs about $15 to register from most registrars. However you can get the same domain for as little as $7.95 from other, very reliable, companies. Oddly enough some of the cheaper domain registrars are more reliable, have fewer horror stories and offer equally good customer service as their more expensive competitors. Are there any disadvantages in using a discount domain registrar Will it affect your website in any way The answer to both is a definite No. If youd like more information on choosing and setting up your domain name then visit http://www.affiliate-advocate.com for our Domain Guide.
| | | | RELATED ARTICLES The Reality of Successful Web Site Today For a number of reasons, the analysis of customers feedback is too often given little attention. Still, people who ignore research are as dangerous as generals who ignore decodes of enemy signals c David Ogilvy. Its an inexcusable omission for those, who strive for having a successful web site. There are dozens of ways to receive feedback and unlimited ideas for your customer service improvement in it. But you cant afford phone everybody from your CRM list or correspond with each customer via email or regular mail. It will flatter them but bother you. Fortunately there is such a magic tool as web-based forms, which allow site owners to automate the process and to use the received data in your analysis; the analysis, aimed at your web site usability optimizing. The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them! Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines.Follow these tips from the beginning and youll see the benefits. E-Commerce Is Back On The Fast Track How much holiday shopping did you do on-line this year If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1]. A much higher percentage >80% of Internet users did it. Tips For An Effective Website A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client’s first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn’t have just anyone design your company’s marketing materials or for that matter, prepare your tax statements. Similarly, it is important that the person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site. Avoid Getting Ripped Off By A Hosting Company... Chances are if you host multiple domains or websites you are spending too much money at your current hosting provider. Other hosting companies increase their profits by forcing you to create an additional hosting account every time you want to host a new domain or website. Let’s say you have five 5 websites and they each cost you $10.00 a month. It is obvious you are spending $50 a month to host those five 5 websites, but did you know that you are getting ripped off Web Hosting: Shared or Dedicated - Which Should You Choose Before you begin your search for a web host you should first determine whether you need shared web hosting or dedicated web hosting. How Web Design Can Affect Search Engine Rankings Uniquely built web sites can create unique issues when promoting your site on the search engines. From a basic 3 page brochure site, to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site. Forums – Should you have them on your website Forums have become a common feature in many websites. With good free scripts available, and paid scripts being relatively cheap, it seems that every new website has its own forums. But is it wise to add forums to your website The Essential Conflict in Humans is between our Species Nature and our Consciousness The two parts of our beings: "Get It All" with Good Web Content No matr how goud th infomation... why wood you tak content like this seriusly No mater how good the infomation, if is riddiled with typos its asta lavista baby. You lose. Choosing the right web host Whatever type of website you want to host, choosing the correct host can be tricky. Most hosting companies offer you more than you will ever use, their sales staff recommend high-end packages for small websites. MySQL Database Handling in PHP Most interactive websites nowadays require data to be presented dynamically and interactively based on input from the user. For example, a customer may need to log into a retail website to check his purchasing history. In this instance, the website would have stored two types of data in order for the customer to perform the check – the customer’s personal login details; and the customer’s purchased items. This data can be stored in two types of storage – flat files or databases. Profitable Websites for Exclusive Industries In the region where my company is located, South Bend, Indiana, the demand forweb design and associated services could be described as:leery.It’s not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries. Website Checklist 10 Basic Things Your Website Should Have ... Protecting Your Business From Spam Even being as careful as possible with my email address, I still used to receive more than 100 email messages a day, which is no exaggeration. Only about 10% of those emails were from people that I knew and the rest of the messages were unwanted email…”spam”. And I’m sure you can relate to my frustration. It is estimated that over seventy-six billion unwanted email messages were delivered in 2003, costing companies more than $10 billion each year. Common Website Mistakes Is your website ailing Part I : Getting Free Hits Using These Simple Tips & Tricks Search Engine Optimization Is Your Web Site Too Hard Take the “Easy Test” to see if your website is as visitor friendly as it should be! Websites often fail to produce the desired results. This can be because visitors find them too hard to understand or navigate. Here are some potential usability problems to avoid. Web Site Monitoring Is A Global Necessity Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting. Bound To Your Old Expensive Web Host by Fear Bound To Your Old Web Host’s Sky High Rates By Fear |
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