|
|
| Site Promotion Information |
|
|
|
|
Yahoos Back!Shawn Campbell I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now thats big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent. What is the new Yahoo Last year, Yahoo bought the AltaVista, Fast, and Inktomi search engines. The new Yahoo results are none of these. Many people are saying that the results come from a new Inktomi because the results are similar; but the results are also similar to all the other search engines out there. In comparing these engines, it seems to me that Yahoos results are from a brand new engine. Maybe they took parts and ideas from all the search engines they bought - maybe they even took the best parts - , but whatever they did, the result is something completely new. Which search engine is better I will be comparing Google and Yahoo for the terms "music", "art prints and posters", "Bahamas real estate", "mosquito nets", and "liposuction". The other search engines all hold less than 4% of the market share except for MSN which uses Yahoos Inktomi, so I wont be considering them. Here is what I found in the top 10 results for each keyphrase: Music Yahoo offers a lot of music resource sites. Information about music from different sources such as magazine, TV and other music news sites are found 6 times in the top 10 results. It also offered downloading and file sharing programs 3 times. The 10th result was an audio player program site. Google has a lot more diversity. There were 3 music resource sites but no magazines, one downloading program, one CD store, one radio station Yahoo radio, one music directory, and the 10th result was an audio player program site. Google also had 2 sites in its top ten that were of no value whatsoever; MP3.com which just has one page stating that they no longer offer the services that they used to with links to their parent company, and music.com, which is nothing more than an email gathering site for a newsletter not a single link on the entire page. Googles diversity is a big bonus, but the 2 spam/junk/useless sites really hurt it. The results Yahoo 1, Google 0. Art Prints And Posters Yahoo offers 6 stores, while Google offers 5. The other links are all affiliate spam with no content whatsoever just links to stores, with the exception of one of Yahoos links, which has some biographical content about artists. So Google has 5 spam sites, and Yahoo has 3 and a half. Yet another round goes to Yahoo. Bahamas Real Estate For this keyphrase, I found results between Google and Yahoo to be quite similar. The only differences were sites by actual realtors and sites that were simply property listings. Both types of results are useful, with Google having an edge in realtors. Google had some lower quality sites, but the information was just as good even though they did seem less professional. On the other hand, Yahoo did have one site that was nothing more than a links page from another realtors site. Big boo boo. This one goes to Google. Mosquito Nets It seems to me that someone searching for "mosquito nets" wants either A to buy them, or B to learn about them, so I was expecting to find either stores or information about mosquito nets. Yahoo showed me 6 stores and 2 informational pages. The other results were a search result page not a good result and an inner page from a previous result also not a good result. Google gave me 7 stores and 3 charitable organizations one of which was a store as well. The other 2 charitable organizations were a news article outlining what they had done regarding mosquito nets and information about mosquito nets. So even though I didnt necessarily want the latest news about what a charity did regarding mosquito nets, I think getting the same site twice from Yahoo not to mention the search result page is the bigger no-no. Google wins this round. Liposuction I expected to find information about liposuction, liposuction organizations and either doctors or centers where you can have liposuction done. What I got was a lot of "how to find a doctor" sites, with a lot of good information. Yahoo results included 3 sites doubled. This is a problem that killed AltaVista in the late 90s. Hopefully they will have it fixed soon. Other than the 3 doubled sites, the results included 4 informational sites, 2 sites for finding doctors and one poorly written article about the history of liposuction. Google gave me 4 good informational sites, 2 good "find a doctor" sites, one recent article about liposuction for people in the industry, one site with very poor information one written by a single doctor and one site that was nothing more than a directory. Google gets this round as well. Overall, it looks like Yahoo needs to fix its doubling of sites and Google needs to clean out some spam poor sites. And The Winner Is... You! Having two good search engines to choose from makes searching that much better for everyone. It also makes getting listings better. It also makes marketing better. It also makes traffic to your site steadier. The only way this could have been worse is if Yahoos results sucked, and they dont. They seem just as good, if not better, than Googles. So rejoice, and enjoy a more dynamic world of online searching! Shawn Campbell
| | | | RELATED ARTICLES 8 Essential SEO techniques 1 Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have its own title tag. A Network Of Web Sites Is Not Enough! The big thing these days is your ability to capture the market. So how do you do that What Is Waiting for Us :: Tomorrows SEO Industry Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view. There Should Be More to your SEO Consultant Than Rankings Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. Search Engine Optimization While it can be spelt a variety of ways, agreement after that can be difficult. Steal Traffic From Your Competitors This interesting idea is likely to drive your competitors nuts. It is published purely for its entertainment value. Linking for Fun and Profit Well actually, linking isnt fun at all. In fact, its quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if youre not actively building links the RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages. Triple Your Website Traffic Every 90 Days! Proper Use Of Meta tags For A High Google Ranking Do not post to FFAs Free For All Sites & Link Farms With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDNT DO! My Website Needed More Targeted Traffic. Guess Where I Found It There’s nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs. Why You Need Outbound Links Just in case youve forgotten, an outbound link is a url that you have on your site that points to another website. Cant write articles Write code! If youve subscribed to an seo newsletter for longer than a week, youre well aware that writing articles with tips and advice pertaining to your websites subject is a great way to generate links and traffic. But what if you cant write or are afraid to write Well, if you can write software, youre still in luck! In this article Ill show you a trick that can still garner you hundreds of links and wont require you know the difference between adjectives and adverbs. Google PageRank: Not Worth The Worry I notice that a lot of webmasters are obsessed with Google PageRank Entire sections of SEO forums are even devoted to PR. Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web sites PageRank value. Increase Traffic with a Good Title Theres such a thing as taking search engine optimization too far.Im not talking about black hat versus white hat, things that might get you banned versus staying pristine.Im talking about keyword stuffing in the title.As far as search engine optimization goes, theres nothing wrong with it.You might very well make it to #1 with a title like "Widgets, Black Widgets, Home Widgets, Cheap Widgets." Where to Post and Read Articles Online The internet is one of the best depositories of informative articles especially on business, marketing and writing. These articles can be a very invaluable source of knowledge and information for starting and growing your business. If you are a writer and wish to see your articles published or read what others have written then the internet provides good forums for you to satisfy your needs. Another Advantage To Pay-Per-Click Marketing Web marketing has taken on many different shapes during the last 5 years.It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords.While everybody may not agree about the effectiveness of using pay-per-clicks advertising, the one thing nobody can take away from them is their ability to drive traffic to a website. Build Link Popularity The Smart Way A Brief Introduction To Link Popularity Promote Your Website - Link Popularity What is link popularity Got Blog In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was “Blog” was a new term and not highly recognized. That was then, a half million blog users ago. 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your websites success. If you have engrossing, valuable and relevant content you are onto a winner.. |
| home | site map |
| © 2005 |