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Does Your Copy Look "Fake" To the Search Engines
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting.
Supposed formulas, saturation levels, and other mysterious concoctions have been developed to help us outsmart the engines. However, what we should have been doing all along was writing for the visitor first and the engines second. Why Because creating a site thats loved by visitors is a prime factor in linking, ranking, and marketing as a whole. As the engines make great strides with more personalized and efficient searches such as semantic search natural search engine optimization writing is even more important.
Rather than just indexing the copy on your site, engines are learning to "understand" what a page is about. The ironic thing is, as the search engines get more complex the "formula" for SEO copywriting is actually getting more simple.
In the future, search engines will be looking for Web pages that reflect a natural tone with the copy. Is it obvious that keyphrases are being shoved in wherever possible Does every headline/sub-head, image tag, and comment tag have a keyphrase included Does the copy sound fake, unnatural, and stiff If so, then spiders and bots will recognize it and possibly flag it as something to be wary of.
Take a look at this lovely piece of copy I found while surfing just the other day. Ive replaced the keyphrases used in the original copy with the word "wherever" so as not to embarrass the site owner.
Wherever Holiday Rentals
Holiday rentals in Wherever for holidays in Wherever
Wherever holiday rentals directly from the owners. Rent a holiday villa in Wherever or perhaps a 2-6 bedroom apartment in Wherever. Wherever vacation rentals for holidays in Wherever are easily located by searching the Wherever Holiday website. Wherever Holiday Rentals offer holiday apartments in Wherever and holiday villas.
Find accommodation in Wherever by clicking on the Wherever map or the active links. You will then see holiday rental apartments, villas and townhouses in stunning Wherever accommodation.
Lets suppose someone walked into your travel agency and asked for help. You would most likely ask what they were looking for. They would reply, "Holiday rentals in Wherever. What can you show me" Would you honestly take off on the spiel above Can you see yourself talking to a real client face-to-face and saying, "We offer Wherever holiday rentals in Wherever and can find you many apartments, villas, and houses in Wherever" I dont think so.
Tips for Writing In Natural Language
1 Vary your keywords/phrases. For example, if a keyphrase you particularly want to target is "14k gold jewelry" consider also using keyphrases like "14k gold watches" or "gold wedding bands" or others along those lines. This will give you a variety of phrases within your copy.
2 Read it out loud. When you read your copy out loud youll get a better sense of whether it sounds unnatural. If you wouldnt say, "We make 14k gold jewelry and have made 14k gold jewelry for 10 years. If you need 14k gold jewelry just view our catalog" out loud, then dont put it in your copy, either.
3 Break up keyphrases. As searchers get more knowledgeable about finding what they want in the engines, they use longer and longer search queries some of which just dont make any sense. For instance, I recently had to use the phrase "real estate Pittsburg downtown" when writing a page of SEO copy. Since this search string was not easily worked in as that exact phrase, I broke it up. One sentence I used it in said: "When looking for commercial real estate in Pittsburg check the downtown listings first for exceptional locations and prices." The words are still in the same order with minor breaks in between. When you cant use a phrase "as is" this is a very viable alternative.
Keep in mind the direction search engine optimization is taking. The closer you can get to writing in natural language, the better off youll be. It only makes sense to create a site now that will last through the long haul. Especially when that site will have a better chance of favorably appealing to the engines and your visitors.
by Karon Thackston © 2004
Website Promotional Consideration
Promoting a Website is becoming tough. For many, problems are seen at the beginning, when attempting to register a domain name. Once a satisfactory domain name is acquired, the site is lost within a see of competition. Time and money is required to excel above the competition. Along with these common suggestions, there are five areas to consider when promoting a Website.
How to Sell Your E-book - or other information product - Through Quickie Seminars
Ive been selling my own self-published information products mainly e-books online for the past 3 years. Is it profitable Definitely.
Top 7 Reasons Why FSBOs Fail To Sell Their Home On Their Own!
In the United States, less than 10% of all For Sale by Owners FSBOs, are successful in selling their home by themselves. That*s because most people just give up because they don*t realize from the beginning the difficulty and complexity of the job ahead. But that*s not the only reason. Here are the seven most common mistakes FSBOs make when selling their home.
What To Consider Before Approaching Lenders
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Is it time to stop filling your Landlord’s Wallet
Is it time to stop filling your Landlord’s Wallet
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The good news is that the danger of getting stuck with a lemon of a house is one of the most easily avoided dangers in the whole universe of personal finance.Prospective homebuyers are protected in many ways, and they can further strengthen their defenses by taking a few simple, commonsensical precautionary steps.
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This article will help you understand the differences between a variety of mortgage options. There are many different mortgage products offered by the various lending institutions in Canada, so you may not know what features to look for.
Opening a Bank Account Doesnt Have To Be Difficult
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How Can the Average Person Build Wealth in Real Estate
Books on real estate are a dime a dozen—and most focus on taking advantage of someone else’s misfortune. They frequently describe lofty methods for buying and selling properties no ordinary citizen can be successful using.
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.
5 Hot Internet Businesses For 2005
If you are planning to start a new business in 2005, you should seriously consider one of the many Internet based businesses available today. The online businesses have numerous inherent advantages in comparison to their brick and mortar counterparts.
Organizing The Information
Putting a piece of paper in a file folder is easy; finding it again is the hard part. There are ways to make your files easier to use and your papers easier to find. Invest in a sturdy, four or five-drawer file cabinet. Spend the extra money it takes to get quality and durability.
Virtual Assistance; A Money Saving Opportunity For Employers.
What is a Virtual Assistant A Virtual Assistant is a highly skilled, independent entrepreneur who provides business services in a remote or virtual environment. Some have used terms like telecommuter or working from home.
Engage the Power of the Internet to Find Your Perfect Home
Finding the perfect home is always a challenge. Its easy to be overwhelmed by the number of choices and all the time required. But the challenges have gotten much easier for buyers who use My Buying Buddy®. Its a system that permits "virtual tire kicking" of homes listed by the Multiple Listing Service MLS.
10 “No Money Down” Ways to Buy Real Estate
Turn the Television on any Sunday morning and you’ll find yourself in the middle of a “how to buy real estate” infomercial. Can you really buy a house with no down payment Can you really make thousands or millions of dollars buying real estate. Of course the answer is “yes” and “no”. The real question is, are you willing to pay anywhere from $500 to $5000 for the information, classes and hotline Most important are you self disciplined enough to follow the program.
The Logic of Emotion!
Homebuyers are an interesting study. Watching people make their home buying decisions has brought me to the conclusion that every decision that every one of us makes is based in emotion. You heard me, its all about the emotion. Before you deny what I am describing to you, let me begin with me.
When Showing Your Home to a Home Buyer
Here below are some of the reasons why buyers may be put off when visiting your home.
The Disciplines of Success
Success, in the dictionary, is defined as, “The achievement of something desired, planned, or attempted.” So why is success in our society defined by the balance in your bank account, the car you drive, or how big your house is You are successful if you are a lawyer, doctor, or movie actor with a six figure income. You should be able to be called a “success” when you have been able to do anything and everything you have wanted to do in your life. Shouldn’t success be defined as being able to do what your passion is in life Shouldn’t you be successful when you have achieved complete happiness Besides money, wealth should include your spiritual, physical and mental well-being.
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:Are you an experienced writerDo you want to stay at home to writeDo you want to work for yourselfDo you learn new things quicklyAre you interested in a broad number of subjectsDo you feel like you’re being pigeonholed with your current writing and you want to branch outDo you have a flair for marketing
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