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Internet Marketing Reality Check
There are thousands of web sites, books, CD-ROMs, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. Many of which turn out to be nothing more than pyramid schemes and other scams
With all of these so called experts lining up to take your money and fill your head with dreams of making easy millions you may find it difficult to filter out the facts from the fiction. I will take the unenviable role of fact giving, bubble burster and tell you flat out, "There are no secrets to successful Internet marketing!"
Let me repeat myself, I said, "There are no secrets to successfully Internet marketing"
Successful marketing, whether its online or off, requires careful planning and a lot of hard work. And no amount of marketing will ever meet with success if the product being marketed is a bad one. This is especially true of web sites, which carry the remarkable distinction of the almighty back button. I know this from first hand experience with companies that have spent ridiculous amounts of money to market web sites which were basically unusable.
Now that your dreams of sailing around the ocean sipping margaritas, while an Internet cash machine deposits six figure sums into your bank are thoroughly dashed, lets explore some of the common issues associated with true Internet marketing success as well as a few of the many misconceptions.
The same principles that govern off-line marketing practices apply to online marketing. Research, Planning, and Analysis.
Determine what makes your product or service stand out from the crowd. What do you offer that the competition doesnt How do your prices compare to others in the market What features of your product are one of a kind All of this information will help in designing your web site to reflect a unique selling proposal. A unique selling proposal answers the customers question, "Whats in it for me" Gather all the information possible that answers this question and use it in planning your web site.
Develop a marketing strategy for your web site.
Are you selling merchandise online Are you advertising a service Who are your customers You must determine exactly what it is that you want your website to accomplish. Example: If your web site is focused on making it easier for potential customers to learn about your services, focus your attention on offering as much information about your services as possible. Price comparisons of your competition, directions to your business location, contact information, testimonials, etc.,are a good place to start. Plan your web site around a central goal.
So your web site is up and running, you have developed a marketing strategy and people are interested in your product. Now its time to figure our what is working and what isnt. This aspect of marketing your web site can be one of the most difficult to understand. This goes well beyond simply counting the number of visitors to your site. It requires analyzing the habits of those who travel to your site. Determining what features of your site compel visitors to purchase your products, what features turn visitors away. It is important to analyze every single feature of your web site, from the sales copy to the navigation. You must understand how every feature of your web site supports or detracts from your marketing success.
Hopefully by now you realize that Internet marketing requires more than just an out-of-the-box solution. There is no magical formula to marketing online, and those who say otherwise should be scrutinized. The incredible variety of businesses online require individual marketing strategies and plans. A real estate web site should not be marketed the same way as one selling comic books. Any salesman would have a difficult time selling denture glue to a teen-ager, it just doesnt fit. And neither do one size fits all marketing plans. Target markets have to be considered. Planning, strategy and analysis must be carried out in order to achieve any kind of lasting success.
Make your web site usable and you will gain success!
Now, if you would like to send me a check for $30 for this "killer strategy" please feel free to do so. Otherwise, take this bit of information and file it in the "critically important" category. By usable, Im talking about such web site considerations as working links, fast loading pages, limited use of images,animations and other "fluff" that will make most users hit the back button faster than you can blink a virtual eye.
Fact: Most Internet users will hit their back buttons if a web page doesnt load in 20 seconds or less. Increasing the speed at which your web site loads greatly increases the likelihood that it will ever be seen.
Submit your site to 100,000 search engines for just $29.95 !!! Beware of offers like this, the truth is there are only a handful of search engines that most people use to find things online. Concentrating your marketing efforts on these few search engines is much more effective than having your site listed in a million places that nobody will ever see Bear in mind that most of these multiple search engine submittal sites are profit driven, and the only one making a profit is them.
Fact: Google and Yahoo are currently the major players in the search engine game comprising 54% and 41% of all Internet searches respectively.Source: Comscore Media Metrix 05/04 There are several techniques to achieving higher rankings with these two search engines none of which are secrets. Read my article on search engine optimization for more information about this important topic.
Number 1 Ranking in Google! Guaranteed!
I have seen many web sites offering search engine ranking services, making claims like the one above, The truth of the matter is that it is impossible to guarantee a number one ranking with Googles free search engine submission. As I have stated previously there are a number of strategies and steps that can be taken to optimize your web site for search engine placement and achieve the highest rankings possible. Guaranteed results are a myth, it is possible to have the highest ranking in Google for search terms that arent commonly used, but then, whats the point
Fact: It is true that you can purchase advertising space using the Google service called AdWords. Advertisements appear in the right hand column of Google search pages.
Successful marketing of your business online requires time, effort and patience. There are no easy solutions. But, a fair amount of devotion and common sense can yield truly impressive results.
“Where is America headed to”, New York Millionaire wonders…
Hello! Happy new year. May you live a long healthy life and prosper.
Living and Retiring in Bolivia
A beautiful and inexpensive place without a tourist in sight. Sound like a dream Its not. This slice of paradise does exist. Nestled high in the Andes Mountains of South America, Bolivia is a little-known retreat exotically spiced with a unique Latin and Native American flavor. Bolivia has a lot to offer…a very low cost of living, unspoiled natural environment, friendly people and a range of climates to suit virtually every taste.
Building The Foundation For Wealth
You wouldn’t build your home on anything less than a solid foundation. Similarly, you can’t build wealth and financial independence without first having sound foundational principles to build upon.
You Have To Love The Location, Say These Owners Of Orlando Florida Villas
It has been said that in real estate there are three things that count the most: location, location and location.I recently discovered how powerful this concept can be.
5 Factors of Selling a Home
There are five major factors to consider when selling a home. These factors will greatly influence not only the final price you will get for the property, but also how quickly it will sell and how much grief you will suffer through the sale.
How to Get Fast Cash without Breaking the Bank
Many of us rack our brains for the perfect job or business opportunity to bring in extra cash. We think that we need to come up with some brilliant plan to earn the money for a nice vacation, down payment on a car or some extra cash for our kid’s tuition. Sometimes the perfect money maker is right beneath our very noses. Here are some quick tips to receive extra cash with the least amount of effort:
Marketing Your Automated Testing Team
It won’t matter how effective your WinRunner Team is if no-one outside your immediate organization knows about your accomplishments. For this reason, marketing your WinRunner Team is vital to your success. When times get tough, executives look for cost-cutting measures. The QA group is often the first on the chopping block. If these high level executives don’t fully understand and appreciate the value of your service, they will see the cost of WinRunner licenses and maintenance as well as the highly skilled, but also more expensive WinRunner engineers as a nice place to start trimming the budget. They will not have the time or luxury to launch an investigation to see if these services are really necessary.
Perhaps you’d like to take advantage of today’s great buyer’s market in housing but feel a little intimidated by everything that’s involved.
Networking - Outside The Box
We receive numerous emails regarding how to network. For those of us in lease purchasing its easy, for others not so easy.For example, those in the travel business have been hit hard by business slowing down. Why not try to network with some of the tanning salons, and offer discounts to those individuals for cruises and/or exotic locals. Or network with B&B owners in your own state or neighboring states and offer your customers weekend package deals.Spas are becoming very popular. Network with some in your own state or surrounding states and then offer specials to your clients.
Adjustable Rate Mortgages Offer Alternatives For Home Buyers
When looking for a mortgage to meet your needs, consider these key questions:Is your income expected to increase in the coming yearsHow long do you plan to live in your new homeAnd, which mortgage will provide the lowest interest rate
Moving On: Powerful Tips For Selling Your Home
Maybe youre moving to a larger home to accommodate a growing family, relocating for a new career opportunity, or purchasing a townhouse for retirement.Whatever the reason for the move, youll need to take the necessary steps to sell your home for the best possible price, within a reasonable amount of time.Where do you begin
Direct Answers - Column for the week of September 20, 2004
Random Whimsy: Uncensored Interview with Dan Lok
Norman Williams, publisher of "Big Money Publishing Newsletter," recently did a Q&A about me.
A Real Estate Investing Primer
There are a great many books and web sites devoted to real estate investing out there, but most of them concentrate on one specific area of investing.Its often hard to find a general description of real estate investing, one that lists the various real estate investing strategies and how to get started.Thats what this article will set out to do.
The Logic of Emotion!
Homebuyers are an interesting study. Watching people make their home buying decisions has brought me to the conclusion that every decision that every one of us makes is based in emotion. You heard me, its all about the emotion. Before you deny what I am describing to you, let me begin with me.
10 Ways to Market Your Web Site and Have it Market You
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a well designed internet marketing plan.
The Truth About 1-900 Numbers
900 numbers have been heavily advertised over the last few years as a great way to make money. Everybody from Dionne Warwick to Don Lapre are getting in on the pay per call action
Plan Your Success In Seven Ways
Many businesses lose money yearly because they don’t think creatively about the future.They run their businesses doing what they think they should: dealing with customers, dealing with problems, ordering for their business, and paying their expenses. They act like their business is a job. They are surviving and that’s it. They are not looking at the big picture. They need to use their business as a stepping stone to success. Picturing themselves as a successful business person, and setting up a plan to succeed.
Internet & Mortgage Calculations
“You’ve been approved!” The words you have always wanted to hear when you filled out the home loan application. It swirls through your mind the opportunities and memories you will cherish in your new home. Before you even start shopping for a home it is best to understand in real terms what you can afford. Your income level may make it tight for you every month to make the mortgage payment if you purchase too much home.
Attention To Details Helps Homeowners Sell Fast In A Buyers Market
Your boss has just given you the career opportunity of a lifetime, but the job is in another state.
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