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Choosing a Classified Website and creating your advertisements.
The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no or little programming knowledge required for a Website, as the administrator of the Classifieds Website will ensure modern and enhanced features, for consumers to find and purchase products or services. However, there are a few elements to familiarize yourself with, prior to deciding where you want to advertise.
Free Classified Ads
Always remember, maintaining a Website has a price. If they are not selling their advertisement space, another method is being used to generate income.
A common practice is the sale of E-mail addresses. In an online report by Tim Williams Technical Services Specialist University of Arizonas Steward Observatory [http://www.u.arizona.edu/~trw/spam/], describing how spammers obtain Email addresses, he found, "Many sites, when the dot-bomb implosion hit, realized a list of email address was an asset to be sold. The people buying didnt care if you only opted in one site they had your address used it and probably sold it off again". There is a big market for Email addresses. The value of an E-mail address rose significantly with the new legislation that enforced the, "Can-Spam Act". By opting in to a Website, and providing your E-mail address, you are opening the doors for E-mail Advertisers to safely market your address.
There are some Free Classified Websites that are legitimate. Some sites may advertise, "Free Classifieds," but charge for extended time-frames of the advertisements run. For example, an advertisement that will run for one week is free. In contrast, an advertisement that runs for one month has a fee. In addition, some free classified Websites may charge a fee for additional features. This may include Featured Advertisements, Bold Text, Placing your advertisement above all others within a category.
Features to look for in a Classified Website
When choosing a Classified Website to utilize, take a look at some of the features they offer. A good advertising venue should focus on consumer friendliness. Navigation should be clear and simple for the consumer. They should offer features that help consumers shop and compare. This is what will make consumers comeback to the resource for their shopping needs.
Here are some basic features to look for:
Classified Search Engine: While some people enjoy shopping through the variety of Classified Ads, others want a Search Engine that will filter out the ads that are not of interest to them. The site should offer a search engine, and an advanced search engine that allows consumers to sort ads by item specific information. For example, a consumer should be able to shop for cars by the Manufacture, model, location, price range, Mileage, and other details related to the car they want.
Classified Watch Lists: Watch Lists are a newer feature that will automatically notify a consumer when an item is advertised on the Website. This feature ensures that advertisements are targeted to consumers that are interested in the offering you have. In addition, it informs the consumer without the need to continually browse the internet.
Simple Navigation: The consumer side of the Website should have clear and central navigation. If a consumer needs to pass through several pages before seeing items for sale, avoid the site. Consumers will not enjoy having to click on a variety of links to find offerings. Classification of the items listed on the Website should be easy and direct.
Target Audience: The Website you are advertising has a Target Audience. If you are advertising something in England, it would not be practical to place the advertisement on a Classified Website for the United States. This will hold true for other countries that speak similar languages.
Other Content: In addition to a Classified Marketplace, Websites need to offer additional content to ensure that users enjoy the Website. Content is what keeps people coming back, or draws people to a Website.
Writing your Classified Ad
What many may consider the most important part of advertising is writing an effective ad. The information that you provide in your classified ad may be the deciding factor if it is successful or a, "bomb".
Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results.
Choosing the angle of your advertising may vary, depending on what you are offering. Writing a Classified Ad is not much different than writing an essay, with the exception of a literary work. There are three general angles that you should consider using to promote your offering. These are Expressive ads, Persuasive ads, and Informative Ads. However, you should always implement a call to action regardless of the angle you choose. Additionally, it may not be a good idea to mix any of the three angles. This is because advertisements need to have focus and be concise.
Here are definitions and examples for the different types of advertising:
Writing an Expressive Classified Ad
An expressive advertisement is very personal. Expressive ads may be a good idea for a small scale business, wanting to utilize a personal approach. When taking an expressive approach, think of writing an excerpt of the day in a journal. As the writer of the advertisement, you want to express your personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to use examples or testimonials, as the author becomes the example.
Writing a Persuasive Classified Ad
A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive classified ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view as the Author. A very common form of advertising, that uses a Persuasive approach, is the Governments, "Register to Vote," Campaigns. They are generally direct and to the point. They provide a concise reason why you should register to vote, "Make your voice heard". By pointing out a simple benefit, they are achieving the task of the persuasive advertisement, getting unregistered citizens to register.
Writing an Informative Classified Ad
Informative advertising provides information to the readers and generally explains what is being offered. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data. This is becoming very common on the internet, as more people are becoming information hungry. Consumers want to know what they are buying. In addition, this is a wise choice, if consumers cannot physically see the item you are selling. An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles Not Dealerships. They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the information is based on facts and research. It allows consumers to compare their vehicles to similar Auto Models, without taking a test drive.
Headlines and Body of your Classified Advertisements
Headlines are often referred to as titles, and are very important in catching the readers’ eye. Headlines should always be typed in capital letters. In addition, use simple name recognition techniques. For example, if you are advertising a Car for Sale, input the Make and Model for the headline. In contrast, if you are selling Real Estate, you should use the street and Town the property is located.
Business advertisements should always use the name of the company. The more the name is seen, the better your Public Relations becomes.
Dont overextend the headline. An example of an overextended headline is adding, “Car for Sale,” when placing an advertisement under a, “Cars for Sale,” category. This text is simply not needed, as the consumer is already aware that they are looking at, “Cars for Sale”.
Consider what you see from professional journalists that writes columns in a newspaper. Simple and Straight forward, inform the readers what the Classified Ad is promoting. They never mention the words that already are in the columns’ header Entertainment, Movies, Lifestyle, etc...
The context or body of your classified is very important. First, the body of your advertisement needs to have proper grammar. Having a Classified advertisement with, "Typos," gives a bad impression. Next, make sure the body is easy to read. This can be accomplished by using paragraphs with short sentences and avoiding all capital letters. Keep in mind, the body is not a headline; you already grabbed the consumers’ attention, as they are reading your advertisement.
The goal should be to make it pleasant at this point. Finally, end the advertisement with a call to action. How does a consumer proceed to accept your offer What is the next step they need to take Use power phrases similar to, "Call Now for Further Details".
Consider the season of your target audience Dependent on the Offering. In the winter, people may have different motives than in the hot summer. In addition, take into consideration up-and-coming Holidays. Simply wishing a, "Merry Christmas," will evoke warm emotions when people are reading your advertisements. This may help take away the Hard-sell frame of mind the consumer has, while reading your advertisements.
Timing Is Everything When It Comes To Buying Homes
The old adage that “timing is everything” especially applies to buying a new home.And trying to be at the right house at the right time and get it for the right price can be tricky.Here are some guidelines to assist you:
Understanding Real Estate Terminology
Purchasing a home can be a complicated and confusing process, especially for first-time buyers.Throughout the process, first-time home buyers will encounter a variety of unfamiliar real state terms. There are several key terms associates with purchasing real estate that are helpful to learn.
Preventing Foreclosure Proceedings and Understanding Your Options
Every year over 8 million homeowners are seeking help preventing foreclosure proceedings. This is a stunning 30 year high. Experts project that by 2006, 12 million homeowners will be teetering on the brink of foreclosure. Many homeowners are not aware that the can prevent foreclosure and save their house. Did you know that you can’t stop the proceedings up to an hour before the auction takes place
How I Became a Syndicated Columnist -- And You Can Too!
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Juggling It All
As we have mentioned in other articles, having a trigger to start your day is very important. One of the major problems with people running businesses from their home is starting the work day. For many of us seasoned home based business owners its a trigger. A trigger can be making a cup of coffee and taking it to the office, getting the kids off to school, after your morning jog or workout; it can be any one of a number of things. A trigger is very dependent upon the individual.
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I knew things were bad at DMOZ. But I guess I didnt realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.
Mjmls.com Offers a New Advertising Venue
After conducting months of research towards developing an online Marketplace, Mjmls.com initiated beta-release of a new Classified Advertising Venue http://www.mjmls.com. With several modifications to the Mjmls Website, users will now see the Classifieds as the main page at Mjmls.com. The original Web Directory, has been moved to a Sub-domain on the server, but is still available for Webmasters to promote their Site through a, “Link-Exchange”.
13 Steps to Increasing Your Link Luck
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Partnering For Progress and Growth
Many home-based entrepreneurs are gaining new ground with partnering arrangements. Although it takes many shapes, the core of the partnering concept is two or more businesses teaming up to achieve together what they can’t do alone. Partnering with other businesses can help you offer a broader product or service package to a particular market segment, provide the resources to handle a single major project, or organize resources to meet your customers’ needs. Whatever the scenario, partnering gives you the image of seamless capacity typically associated with large corporations.
Disaster Decision - Do You Need Insurance
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Power Packed Linking Strategies - Part Three
This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
Adjustable Rate Mortgages Offer Alternatives For Home Buyers
When looking for a mortgage to meet your needs, consider these key questions:Is your income expected to increase in the coming yearsHow long do you plan to live in your new homeAnd, which mortgage will provide the lowest interest rate
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There are five major factors to consider when selling a home. These factors will greatly influence not only the final price you will get for the property, but also how quickly it will sell and how much grief you will suffer through the sale.
Juggling The Day With A Deal
Doing deals with sellers is why you went into lease purchasing. Again, using organization and time management is very important here.
Is Accumulating a Net Worth of $1,000,000 Easy Yes and No
After purchasing Anthony Robbins Get The Edge program, I was a bit skeptical that it would provide much value. I can honestly tell you that it has dramatically changed many areas in my life. Many of my new or old goals are finally in clear focus, Ive been taking action on a daily basis and more of my goals are now beginning to become a reality. Anthony Robbins exudes an abundance of energy and shows a sincere enthusiasm to help you get motivated and move towards your own path to success.
Politicians Are Like Car Sales People...
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Easing Your Way Into Homeownership: A Guide To Low Down Payment Mortgage Programs
There’s no question about it:Buying a first home is a big financial commitment.In most cases, a home is the largest single purchase an individual or family will make in a lifetime.However, because of the tax advantages afforded to homeowners, buying a home also can be one of the best financial decisions you’ll ever make.
When And How To Prune Roses
The following article was written by David G. Hallstrom for and originally published by National Realtors Directory.com.
A Singles Game of Real Estate
This discussion leans toward answering questions asked most often by our youthful men and women in there early twenties. They often begin to ask themselves the question, “Should I consider buying a home, condo/town-home or some other type of real estate that I can call my own” Due to the fact that housing has up to this point always been provided for or lived in on a rented basis we tend to find that our newest contributing members of society find themselves at a loss for the most beneficial and advantageous way to enter this next phase of self-sufficiency.
How To Make Easy Money on the Internet -- But This Time Its Actually TRUE!
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