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Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie
All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own, or that contain content our own visitors are likely to find interesting and useful. It is important to restrict our exchanges to such sites because if we indiscriminately exchange with everybody and anybody we become what is known as a “link farm” and wind up being banned by the search engines. No one wants to be banned by the search engines, so this article will discuss how to find relevant sites with whom to exchange links, and how to keep track of them after you have exchanged the links. Even though there are software programs that will do most if not all of this for you, they have various flaws and inadequacies. If you are one of those people who prefer the personal touch, this article is for you!
The first thing to do is to type your key words or phrases into a search engine and see what comes up. The sites you see on the first few pages have made it to the top of the search engine rankings. Go to these sites and look around on the home page for the phrase “links exchange” or sometimes just “links.” Some sites now use “resources.“ They will have instructions for how to place a link to their site on your site, and instructions on the information they need from you in order for them to place a link to your site on theirs. Some have a form for you to fill out; others want you to e-mail it to them. Have your information your site Title, URL your home page where you want them to point their link, Description, and the URL of your links page where you have placed their link, your name and e-mail address saved in a document ready to cut and paste into both forms and e-mails. It will save you tons of time. Always remember that the Golden Rule applies here. You want them to place a link to you on their site so you need to reciprocate. If you are uncomfortable with the content of their links page and would prefer not to be associated with that site, then just move on. There are plenty of others.
Some of the higher ranked sites will have non-content related restrictions about with whom they will exchange or will not links. They will only exchange with you if your site and/or links pages have achieved a certain Google PageRank. To download the Google Toolbar click here. Even if you do not have such a page rank yourself, you can request an exchange with such sites but do not be surprised if they decline or ignore you. If your site is new, be sure not to stop looking after the first page or two in the search engines. There are many wonderful sites not on the first few pages and most of them would be more than happy to exchange links with you.
Repeat this search frequently because nothing is static on search engines; you might get different results every day searching for the very same word or phrase!
Once you have exchanged links with a site check out the other sites on their links pages. Some sites have links pages loaded with other sites that would be a good match for you. Go ahead and offer to exchange links with them, also. Beware however that some sites may not have been very discerning in their choices of exchange partners. You, however, will be very discerning and will choose wisely the sites with whom you will exchange links! Be careful not to be too narrow, though. Remember that you want to exchange with sites that have content your visitors may find interesting and useful. If you only exchange with clones or near clones of your site, nobody will be interested for very long. For instance, if your site is about a particular breed of dog, don’t limit your exchanges to other sites about that breed, or even other breeds. Try sites that deal in dog food, dog care in general, grooming products, training methods, dog accessories, shows and other events, etc. Set your site up so that each category has its own page or set of pages, and alphabetize the links on each page by site title if your software does not do that automatically. What you want to avoid are sites that have nothing whatsoever to do with the main topic of your site. In our example of a site about a breed of dog, avoid exchanging links with sites offering bargain vacations on the other side of the globe, casinos, real estate, music, etc. You get the idea. Remember that people who visit your site are looking for dog related information, not that other stuff.
Now that you have accumulated several pages of links, you need to be able to keep track of them so that you don’t request exchanges from the same webmasters more than once. It would be embarrassing for them to respond to your request with “I exchanged with you 2 months ago” or something like that. So, what do you do if your software does not do it for you
Set up a simple spread sheet. Don’t worry about setting it up to print out on neat pages, because you shouldn’t have to print it out. Make the columns as wide as you need to. You will need to set them up as follows: Title / Description / Category /URL / Reciprocal URL. You can add optional columns for webmaster name and e-mail if you want. Your categories in our hypothetical site would be food, training, accessories, etc. As you add a link to your site, add it to the bottom of your spreadsheet. You can then alphabetize your spreadsheet by whichever column you need. Not only will you know which sites you already have, but you can see at a glance where on your site you have put it! I have used this system extensively and it works extremely well.
One last thing. Please don’t ever refuse to exchange links with someone without a high enough page rank because they are new. Everyone was new once and started out with a page rank of “0” including those who are now at the top of the list for their chosen key words and phrases. As people help you to get started when you are new, turn around and help others behind you as they get started. In case you might be wondering how to tell the difference between a new site with a page rank of “0” and a link farm with a page rank of “0”, the new site with have a cached page and the link farm will not. The link farm will have a bizillion links and the new site will have few if any. To find this information look for the icon on the Google Toolbar that looks like a blue circle with a lower case white “i” in the middle, located right next to the little green bar that shows you your current page rank. When you click on that icon you will see a drop down menu that includes both “cached snapshot page” what your page looked like last time Google checked out your site and “backward links” which shows how many links Google shows point to your site from other sites. If when you click on one of those drop down menu choices you find that Google has no record of that site, it’s best to wait to exchange links until you find our why there is no record. If the site has been up for more than a few days, there should be at least a cached page. If there isn’t, the site may have been banned, and you should not associate with banned sites.
Networking - Outside The Box
We receive numerous emails regarding how to network. For those of us in lease purchasing its easy, for others not so easy.For example, those in the travel business have been hit hard by business slowing down. Why not try to network with some of the tanning salons, and offer discounts to those individuals for cruises and/or exotic locals. Or network with B&B owners in your own state or neighboring states and offer your customers weekend package deals.Spas are becoming very popular. Network with some in your own state or surrounding states and then offer specials to your clients.
Psychological Tricks in Selling
In this article, Im revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you dont sell anything Should you ignore this information
Perhaps you’d like to take advantage of today’s great buyer’s market in housing but feel a little intimidated by everything that’s involved.
Organizing Your Day
One of the hardest things for most individuals working from home is to stay focused. One of the best ways to stay focused is organization. In addition, being organized will help your time management skills. The two are very much intertwined.
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What’s Your StyleA Guide to America’s Most Common Home Styles
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Various Aspects Of The Lease Purchase Business
In a previous article, we wrote why we believe that Lease Purchasing is the perfect home-based business, here we want to briefly touch on some of the actual aspects of operating such a business, the pluses and minuses and why Lease Purchasing represents a win-win situation for the seller, the tenant/buyer and just as importantly, you, as the business owner.
An Easy way to Deal with Email Viruses and Worms
If you feel intimidated when someone tries to teach you something new on the computer, this article is for you!
Is Your Business Safe
Well, is it! Do you back up your files on a regular basis Do you have a back up plan in place What’s important to your business and what isn’t What happens if you get hurt, who will run your business Do you have customers come to your business What ifthey get hurt, are you covered What about all the equipment you have, is it covered
Internet & Mortgage Calculations
“You’ve been approved!” The words you have always wanted to hear when you filled out the home loan application. It swirls through your mind the opportunities and memories you will cherish in your new home. Before you even start shopping for a home it is best to understand in real terms what you can afford. Your income level may make it tight for you every month to make the mortgage payment if you purchase too much home.
Random Whimsy: Uncensored Interview with Dan Lok
Norman Williams, publisher of "Big Money Publishing Newsletter," recently did a Q&A about me.
Internet Success Recipe
Thousands of people are attracted to the internet each day in hopes of starting an online business. The internet offers a channel of opportunity for anyone motivated to start a business of their own and the opportunities are almost endless.
Lower Your Credit Card Interest Rate Now!
With today’s credit card companies, there are many opportunities to get your cards rate of 21% or more reduced. The higher the amount of interest your card charges will cost you more for a simple purchase and ultimately may take you years to pay off instead of months, should you make the minimum payment allowed. People often just pay the minimum balance as a way to improve their credit rating; this couldn’t be a more dangerous way to increase your credit score. Leveraging the credit card company to say “Uncle” to your ability to switch over is easier than you think.
Wire Transfers: The Easiest Way To Send Money
In the past, if you wanted to send money electronically through a wire transfer you only had a few options available to you. You could go to your local bank to conduct the transfer, or you could use the services of a company such as Western Union. But nowadays more and more companies are set up to provide wire transfer services, especially online. Companies such as PayPal, for example, allow almost anyone to send money worldwide through their website – and all you need is an e-mail address and a credit card. In addition, most local banks that provide online banking services now allow their patrons to send wire transfers through the Internet.
Should You Buy a House or a Condo
A big debate these days is whether or not to buy a house, or buy a condo. Most of this debate comes from a lack of understanding about condos, and what they are. Hopefully, the following information will prove to be helpful.
Retirement or Financial Freedom
In the past most people never retired. They died. The average life expectancy was much less than it is these days, and there were no financial planners around to help people save up enough to quit work. As recently as the 1960’s, if you did manage to save up enough money to retire, you’d be lucky to live another 5 or 6 years before you kicked the bucket. This made financial planning for retirement a little easier because you really only needed enough income for a few years.
What is Bridging Finance
Once you understand what the term, “Bridging Finance” means, it’s easy to understand how it got its name.The purpose of a bridging or bridge loan is to provide short term cash for a real estate transaction until permanent financing is secured.Bridge loans are commonly used to “bridge the cash gap” when completing commercial real estate transactions.
How Creditors Measure Your Credit Rating
Creditors will measure your credit rating based on the following three main things.CapacityCollateralCharacter
Sniffing Out Mindfulness:Your Nose Knows
A nose is a funny thing.
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.
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