|Public Speaking Information|
Now Appearing: 9 Tips for a Well-Attended Event
When I made the decision to do free workshops and book signings for my latest book, Make a Real Living as a Freelance Writer, I thought it would be easy to draw an audience. I had, after all, done all the right things to prepare for this big event: I had a successful e-zine, AbsoluteWrite.com, sent weekly directly to my target market; I was a contributing editor at the most popular magazine for writers; had been interviewed all over writers e-zines; and had submitted articles to sites and magazines related to my primary audience (writers) and my secondary audience (those interested in working from home).
But the problem was that my audience was international. I had a workshop set up on Long Island, and more than 99% of my regular audience wouldnt be able to get there. So I had to get local attention. Through trial and error, Ive come up with a system that works. I havent had fewer than 30 people at any of my signings, and Ive always sold books. I hope my tips will inspire you next time youre promoting an event.
1. Focus on the benefit to the attendee.
The first thing a reader should see on your promotional material is whats in it for them. A signed book is all well and good, but itll require them to spend money. What are they getting free just for showing up? In my case, I was offering a free 2-hour seminar about making money writing for magazines. What will they learn? What perks will they get? This is what appeared in big letters on my posters, with the book signing in small letters toward the bottom.
2. Community Events are not places to do business.
Most local newspapers have a community events section where they run short blurbs about local events. Submit your release at least two weeks prior to your event, with all the who, what, where, when, why questions succinctly answered. But after I did that and failed to place my events in local papers, I asked an ex-newspaper editor for advice.
While I would have probably run a little blurb about your free writing workshop, I would not have run your free writing workshop combined with your book signing, she wrote. I would invite you to pay for an advertisement because, being the jaded cynic I am, I would not give you free publicity for something from which you are profiting.
So leave your for-profit hat at home when approaching the media.
3. Think small.
National attention is nice, but when promoting a local event, you want to get your message to as many local people as possible. I mulled this over one day while pushing my grocery cart through a supermarket, then noticed the bulletin board filled with posters. I ran home and created my own on the computer: Colorful posters that gave all the essential information about my event in large, easy-to-read type, with pull-off tabs on the bottom that simply said Free Writing Seminar, along with the location, date, and time. You can put these in supermarkets, as well as delis, convenience stores, libraries, and other high-traffic businesses.
4. Find local websites, e-mail lists, and message boards.
Many cities, counties, and regions have their own websites where people can announce coming events. You can also search for your geographic area on Yahoogroups.com to find e-mail discussion lists in your area. Write to the site owner or group moderator to request that he or she tell members about your event.
When Judith Lazarus promoted her books, The Spa Sourcebook and Stress Relief & Relaxation Techniques, she asked a spa product manufacturer to provide her with samples. She used these samples to draw people to her book signing table. You might find a local business that could benefit from being featured at your event, and ask them to hang a sign about the event or include flyers in customers bags in return. Or find someone whos promoting a complementary product or service, and agree to swapyoull distribute postcards about their events at your table if theyll do the same for you.
6. Run contests and giveaways.
Similar to Judiths deal with the spa product manufacturer, see if you can get a business to donate an item for giveawayor use one of your own products or services. On your publicity material, you can announce that one lucky attendee (or many) will win a valuable door prize. Or invite people to enter the contest beforehand, then tell each of them that youll announce the winner/s at the event. Be sure to include the prizes monetary value on your announcements.
7. Use lawn signs.
If politicians can promote themselves with signs on our lawns, why cant we? Ask friends and associates to put a colorful sign on their lawn with very brief information about your event.
8. Be photogenic.
If this is an event youve done before, or if you have an interesting photo related to your event, send it to local newspapers with your release. You have a better shot at seeing print if you can provide a photo, and readers will be more drawn to your announcement if its accompanied by a picture. Pick an interesting prop or a fun candid shot, not a typical headshot.
9. Business cards, revisited.
Although many local business dont have enough counter space to display a stack of your flyers, they may be happy to let you deposit a stack of business-card-size announcements about your event. These are easy to make on your computer, and again, should just contain an eye-catching headline and essential information about the event.
About The Author
Jenna Glatzer is the author of Make a Real Living as a Freelance Writer and nine other books. Shes teaching a workshop based on her book Outwitting Writers Block at the Omega Institute in Rhinebeck, NY this October. For more details, and to pick up a free editors e-mail cheat sheet, visit www.jennaglatzer.com.
Copyright 2004 Jenna Glatzer. All rights reserved.
(This article is free to reprint as long as the bio and copyright are included.)
Getting Results from Your Writing & Speaking
When we communicate, we usually want something to happen. We want results. And, when we're conscious of results, we're seeking effective communication.
Speaker Partnership Offers Trade Show Value
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker.
15 Tips For Making A Great Speech
1. Listen to your internal dialog.
Overcoming Your Fears of Public Speaking
You're waiting your turn to make a speech, when suddenly you realize that your stomach is doing strange things and your mind is rapidly going blank. How do you handle this critical time period?
Know Your Audience
What is worse than wearing a tuxedo to an event when everyone else is attending in shorts?
SOS - Goal Setting
... --- ... SOS This is the traditional seafaring emergency call to "Save Our Ship!" - to rush first aid to a sinking vessel. On land - and in daily life - it stands, simply, for "HELP!" Until I read this recently, I never really knew exactly what it stood for. Did you know the correct meaning? My sister thought it stood for Save Our Souls.
What Makes A Great Presenter?
Every day millions of people around the world make a presentation. Yet most of us who have been to meetings know that very few of those people are truly great. At each meeting there is usually only one person who stands out head and shoulders above the rest as someone who really connects with us in the audience. The truth is, most presenters are just plain average ? and quite a few are simply dreadful. So, how can you move from being a run of the mill presenter to being fantastic?
You Too Can Be A Public Speaker
Have you ever watched a speaker and said, "Wow, I wish I could speak like that"? or "That person was just so wonderful. I could never do that." Well, I've got some good news for you. You too can be a public speaker. Public speaking is a learned skill, so anyone can do it. You just need to follow some simple steps and practice, practice, practice. If you know how to talk, you can become a public speaker.
Conquer Presentation Anxiety: Olympic Athletes Show Us How
Whether going for the gold or giving a presentation, the beast of performance anxiety rears its ugly head. Your hands are clammy, your knees wobbly and your heart is pounding. You've developed a shortness of breath and your breakfast is staging an uprising. The pressure is on, and you want to succeed and perform at the top of your game.
Ten Tips on Speaking with Authority and Power
No matter how good you are as a presenter, there will be times when you need to make sure you exude power and authority. If you are 'the boss' and want to be certain the staff will do your bidding you will need to come across with power and authority. You will also have to come across authoritatively when presenting at a large conference when your competitors will also be present. Equally you will need to be seen as powerful if you are wishing to make a name for yourself within your industry. However, even though you may want power and authority in these settings, you will not wish to appear arrogant or bossy. Using these ten tips you'll achieve the right balance.
How to Build Respect with Your Audience: Positive Thinking and Outhouse Eyes
Do you believe in natural laws? Laws like:
Speaking to an individual is different from the group experience. Whether you are training someone, selling, coaching, or asking for a raise, here are some tips for speaking one-to-one.
How to Become a More Persuasive Speaker: A Systems Approach
There is no surer way to get ahead in business than to be a persuasive speaker. However, because public speaking is normally found at the top of lists of fears in the United States, many business people, especially engineers and other technical specialists, fail to make the effort to become better speakers, and thus fail to reach their potential.
What is YOUR Speaking Expertise?
Why do you have to be an expert when getting speaking engagements?
Humans are born storytellers, but our education system doesn't help us develop these natural talents that we all have. Instead, society increasingly homogenizes us, covering up the things that make us unique. The media, too, bombards us with messages that encourage us to emulate the celebrity of the week, or to try the latest fad.
Using Your Natural Style On Stage
We were both speakers at the same convention presenting on the same day-but what a difference. I am tall, while she's short. I am a magnetic speaker-I draw people in with stories and examples. She's a dynamic speaker- humorous and vivacious. We both were hits-the audience loved us.
How To Write Powerful Presentations, Speeches And Talks
Most of us get nervous about making a speech, whether it's to 2000 convention delegates or a PTA meeting at our child's school. Often, though, people find that's the worst part of the whole process - the anticipation. The reality is often a lot easier to handle and can even be quite enjoyable, provided that you take the necessary precaution of doing your homework beforehand - preparation.
A Short Guide to Effective Public Speaking
Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. In addition, because of the entertainment slant of most media today, audiences want a presentation delivered with animation, humor, and pizzazz.
How to Get Paid to Speak
Now that you have all the contacts you can possibly use, when can you expect to get paid for speaking or other business engagements?
The Top Four Ways To Get Audience Involvement In A Presentation
In the thousands of speeches I've heard very few presenters truly engage and involve the audience.
|home | site map|