Pay-Per-Click Advertising Information

Which PPC ad platform is right for your business? In this post you will learn about eight of the top PPC advertising platforms today.

This post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.

PPC or pay per click advertising is a powerful tool you can use when you need new visitors on your site. What it means for you, an owner of the website, is that ...

Here are five ways to use PPC ads to prequalify traffic, discourage users you don't want, and deliver better ROI for your campaigns.

“Businesses that need to fulfill an immediate goal, such as a fast lift in website traffic or campaign awareness, will benefit immensely from PPC ad campaigns on ...

Google Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...

According to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email ...

Here's a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.

PPC or Pay per Click is one of the devices you can use to advance business in the online World. So, you run your promotions and the amount you will.

Marketers have 8 favorite networks when it get's to PPC. People should remember that there are many different advertising platforms and each one of them will ...

WASHINGTON, Feb. 26, 2019 /PRNewswire/ -- GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that ...

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.

The world of digital marketing is so dynamic that what worked for January might not work for March or February. This can be very tricky for small business to ...

Drawbridge has integrated The Trade Desk's unified ID solution as a destination within its Identity Platform, The Trade Desk announced this week. The Trade ...

A great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.

Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...

Pay Per Click Ppc Advertising Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period ...

Want to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.

Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...

Ad testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...

Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...

Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...

Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.

Are your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?

A new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...

As the law niche proves, no matter the price, PPC can really pay off.

Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...

There are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...

On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...

Learn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...

There's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...

While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...

Sometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.

The number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...

Pay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...

Determining the appropriate PPC advertising budget depends on projections, assumptions and math.

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...

Below is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.

AdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...

A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...

Do you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to ...

Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.

Your goal is to show up in search results when potential customers type in specific queries related to your business.

Follow these five tips to run pay-per-click ad campaigns with high returns on investment.

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...

How can pharmaceutical companies use paid search to engage with diabetes patients? Here are three key touchpoints to help answer this question.

The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...

When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy? I've talked with the best PPC guys and gals in the businesses to ...

Paid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, ...

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...

You might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...

Here's how to find your key success metric, prove the value of your work, make sure your data is correct, and make your bosses happy.

In the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...

As PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...

Bid strategically on keywords that can convert for your business.

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.

A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.

Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...

PPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.

If you've tried lookalike campaigns and they didn't produce the results you wanted, don't give up just yet. There are a few strategies that can turn your ...

Learn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

This post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...

Voice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation ...

Daily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO).

Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that ...

Find out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.

Struggling to compete in PPC markets where megabrands dominate? Here are three different Google Ads strategies you can use to go up against large players.

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...

With all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.

Want to get ahead in the search engine marketing industry? Learn the top five skills that every PPC professional needs in order to succeed.

SEJ's free ebook, PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, will guide you through the fundamentals and essentials of PPC. Download ...

We're now all adjusting to the new interface of Google Ads. Change at what was formerly called AdWords is constant, and some of the biggest adaptations we'll ...

Learn the basic tenets of PPC and how to get started with AdWords in this five-part PPC guide for beginners to the pay-per-click marketing world.

An individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...

AMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone's head spin. But consumer brands and ...

A small business may think PPC is not for them because they tried and failed. In reality, they've likely fallen into one of these avoidable PPC pitfalls.

There's never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with ...

Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...

If you're a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, ...

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned ...

More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you're in the ...

When it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...

Ready to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.

While some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...