Pay-Per-Click Advertising Information

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Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...

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Between optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.

The year is 2019. Influencers, bloggers and even racist YouTubers are making money — millions of dollars, in some cases — hand over fist. Well, not everyone ...

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Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...

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Try using one or more of these low-cost options if you're trying to stretch your minimal marketing budget.

Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?

While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...

Your goal is to show up in search results when potential customers type in specific queries related to your business.

As the law niche proves, no matter the price, PPC can really pay off.

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...

Are your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific ...

Determining the appropriate PPC advertising budget depends on projections, assumptions and math.

Learn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...

Targeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.

There are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...

The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...

Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.

Yes, you may have heard the word, but do you know what it is? We've got all the info on PPC.

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.

A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...

The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.

Learn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.

PPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...

Bid strategically on keywords that can convert for your business.

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...

When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in ...

PPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.

There's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.

Ad copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.

Daily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...

To someone unfamiliar with PPC, it might look like a seven-headed monster that no entrepreneur can slay.

From all the insights, one trend is clear: it's going to be a huge year for mobile and social advertising. New social networks have released advertising features, ...

This post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...

PPC advertising places your brand in front of your target audience, but this is only half the battle. What do you do when you get there? We'll tell you in this article, ...

According to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.

Find out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.

AdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...

Voice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.

This is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...

Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...

While some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...

Getting bored with Google Adwords? Here are six unusual ways to use the platform that you probably haven't tried yet.

Wondering how you can ever compete with the biggest PPC advertisers in your industry? Here are four tactics to fend off large national competitors in PPC.

Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more ...

An individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...

One of the greatest things about the internet is that it gives users access to answers for nearly every question they have. Accessing information is as simple as ...

With all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.

When it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...

You might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...

Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...

If you want to throw your marketing dollars down the drain, invest in PPC advertising without thinking through the customer experience once they actually click ...

Whether they're as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your paid search ...

Here's everything you need to know about ad rank, why it matters, and how you can improve it fast.

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation ...

A small business may think PPC is not for them because they tried and failed. In reality, they've likely fallen into one of these avoidable PPC pitfalls.

More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you're in the ...

Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...

Should a law firm focus solely on SEO or PPC? That's a trick question – both offer significant benefits. Here are some things to consider.

If you've tried lookalike campaigns and they didn't produce the results you wanted, don't give up just yet. There are a few strategies that can turn your ...

Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported ...

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Bad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward.

Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to ...

If you're a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, ...

Advertisers lost approximately $16.4 billion to digital ad fraud in 2017, up from an estimated $7.2 billion in 2016. Find out more about ad fraud and how it impacts ...

Pay-per-click advertising campaigns—in particular, Google's PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, ...

Even monkeys use tools to get their jobs done faster! Here are Larry Kim's 29 favorite PPC tools to try this year for increased productivity and higher performing ...

Do you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to ...

What's a good click-through rate in Google AdWords? What about a good cost per click and a good cost per action? Is your AdWords conversion rate up to par?

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned ...

Want new moves that you can add to your paid media playbook to make sure you stay ahead of the competition? Here are 5 Paid Media Trends to be aware of in ...

PPC ads are so effective that by the time you can afford more, you may not need more.

They are a direct reflection of a campaign's priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, ...

One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using tools such as Google AdWords, Yahoo ...

This past December, Google communicated changes to its Google Ad Grants program. If you're a nonprofit or an agency working on behalf of nonprofits, these ...

Bid management is not traditionally thought to be part of a marketing job so why do so many search marketers manage a handful of bids? How did bid ...

Learn the basic tenets of PPC and how to get started with AdWords in this five-part PPC guide for beginners to the pay-per-click marketing world.

We're finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the ...

Are you cannibalizing your traffic and budget? Here's how you can avoid derailing your own paid search efforts and optimize your ROI.

If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad ...

Want to reduce the cost it takes to acquire new customers in Google Ads? Put these five proven techniques to use inside your Google Ads to lower your CPA.

Want to know how to make your PPC ads a powerful investment for your business? Here's the psychology behind writing great AdWords ad copy for more sales.