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Pay-Per-Click Advertising Information
What is Google AdSense?
In the mid 1990?s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
Surefire Google Adwords Formula
Success with Google Adwords isn't quite as easy as some would have you believe.
Are Small PPC Search Engines Really Worth The Effort?
Are Small PPC Search Engines Really Worth The Effort?
Who Else Wants To Maximize Their Google Adwords Success?
Paying for Website Visitors: The Allure of PPC for Small Biz Owners
There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.
Understanding Google AdSense
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.
Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:
http://www.ring-tone-software.com (scroll to the bottom)http://www.ringtones-central.com (scroll to the bottom)
or
http://www.police-central.com (download left side)http://www.police-supplies.com (scroll to the bottom)
Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.
ChannelsGoogle recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.
Optimizing Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.
1.) Web page content on pages that ads are served should be static not dynamic.
2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google
3.) If the website contains frames, select the ?framed page? checkbox when generating the ad layout code for that website.
4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.
Revenue EarnedAlthough Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.
Google AdSense Rewards Content with Adversiting Revenue
If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.
Pay Per Click: Whats It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.
Pay-Per-Click Marketing & Natural Search Engine Traffic
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
5 Tips to Pay-Per-Clicking
Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you about my success, I?m here to give you some helpful tips with Pay-Per Click advertising which I learned over the past year. The following 5 Tips will help you target your specific audience, and help reach over 85% of internet users in a fast and effective way.
Pay Per Click 2005: Very Expensive Without Expert Help
Despite being online using email since 1995, at the start
of the summer of 2004 I had no idea what pay per click was.
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.
We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security
system (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an
even more acute problem), but this baby boom is revolutionizing
the way that pay per click advertising is being spread across the
Internet.
How to Waste Money and Annoy Potential Customers
Why do some companies bid on keywords for products they don?t even sell? Or fail to provide the basic information people need to make the decision to buy? Here?s a cautionary tale-- with a happy ending.
Two Imperative Keys For Profitable Pay Per Click Marketing
Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results.
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3 Ways PPC and SEO Teams Can CollaborateVertical Measures (blog)The debate will likely live on forever: SEO vs. PPC, where should your marketing dollars go? Somehow, we've created a mindset that these two are separate, but the fact is, digital marketing strategies are more successful when they work together. The ...and more » |
Forbes |
Six Tips For Effective PPC AdvertisingForbesEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...and more » |
Business.com |
5 Tips to Make PPC Advertising Work for Your BusinessBusiness.comAccording to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ... |
Forbes |
How To Determine The Right PPC Advertising BudgetForbesOne of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article ... |
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