|Merchant Account Information|
Making Money With Information Products
Profit Puppy Ecourse No.8
So have you ever thought about becoming an infopreneur
Info marketing is a multi-million dollar industry which is still open to just about anyone with a good idea. Thereís the potential to earn a six figure income from selling your own tapes, ebooks, videos, reports, CDís, ezines and DVDS to name a few.
I actually know a few people who are making millions a year through home-based operations and a few others who have been able to subsidize their incomes from low risk business ideas. In most cases, all it took was some good market research and the get up and go to actually put the information product together.
Believe it or not, thatís the biggest obstacle to overcome when putting together an ebook or DVD product is actually having the motivation to get started - itís not as hard as it sounds!
The most common, and usually the most successful information products are e-books, audio cd / tapes and increasingly, DVDís. Weíll take a look at each of these categories below:
Writing a successful ebook
You really have 2 options here. You can develop the content of the e-book yourself, or you can get someone to do it for you. Thereís a few other ways you can go about creating an e-book, for instance, obtaining the rights to an out of print book, but these methods and considerably more complex and donít offer any guarantees.
If youíre a semi-confident writer, my advice would be to try and write the book yourself. A good way to start is to write about something that you are interested in Ė spend 15 minutes a day putting down your ideas, if you find you are struggling, do your best to outline your ideas and then investigate the possibility of hiring a writer to research and draft the remainder of your ebook.
There are loads of good writers around who will put together polished and concise copy for around 10 cents per word. Take a look at http://www.profitpuppy.com/freelance-sites.htm for more information about finding a freelance writer.
Some writers expect up to $175 US an hour for their services, although thanks to the internet, itís not impossible to find a reasonably talented scribe for around 10 cents per word. Itís important that you are clear in what you want to achieve when advertising a project so that you attract someone who is suited to the project. If you donít have any luck with Elance or Freelance Writers, you could also try posting to Yahoo Groups or approaching people at your local uni.
Itís important to remember that your reader probably wonít be too concerned about your command of the English language - just make sure you clearly explain your concepts and ideas especially if you are writing a ďhow-toĒ style ebook. For more information about writing and marketing e-books, visit http://www.profitpuppy.com/writing-and-selling-ebooks.htm where you will find a number of valuable resources.
Audio CDís and Tapes
If you donít fancy yourself as a writer whatsoever, another option you have is to create and audio tape or CD. Itís not as expensive as you might think, and audio products still have great appeal for buyers.
While DVDís and Videos have become easier to create, tapes and CDís are still the mainstay of the information product world. The reason of this is that media savvy buyers arenít enticed by the often amateurish production qualities of video or DVD info products. Another advantage of tapes and CDís is that you can listen to them anywhere, for example in your car on the way to work.
To produce a CD or Tape of reasonable quality, you are going to need to purchase or hire the necessary equipment. If you can afford to buy some studio time, itís worthwhile, but if you just starting out, itís an undue expense that you can avoid. Your local electronics store should be able to arm you with a noise reducing microphone and some high quality audio tapes although you could record your to your computer first. You can expect to pay around $50 - $80 all up. You donít need expensive equipment to get started, although you may have to upgrade if as you go alongÖ
Assuming that youíve researched you topic and target market properly, you can now start working on your information product, which should give some step-by-step advice on how to overcome a particular problem or achieve a particular goal thereís more about picking your topic below. Just remember that when you start recording you deliver the essence of your experience or research in an entertaining and concise way. If you are producing an instructional CD or tape, a simplified and bare bones approach is often best. Come up with steps that will help your customers achieve their desired goal/s.
When youíre ready to go, shut off the phones and start recording itís also a good idea to have a script in front of you. Record your tape in less than 60 minutes. Play it to your friends, make any changes you think might be worthwhile based on their advice. When youíre happy with the final product, create some duplicates or get someone to do it for you and then start selling your product on the Internet Ė Itís that easy!
Making your own DVD information product
If you think your idea is an exceptional one, or something that could work better visually, then you might consider producing your own DVD of Special Interest Video SIVís. This type of information product often referred to as Guerilla Video is becoming more popular as the required production technology becomes more accessible. Anyone with a DVC, a computer and some editing software can now make fairly professional looking DVDís.
DVDís like tapes and CDís are also more valuable in terms of what your customer might pay for them; although they are more expensive to produce, people are more likely to pay extra money to watch a DVD especially if it can show them how to do something instead of having to listen or read about it. For example, showing someone how to dance or swing a golf club would be much more valuable then telling them how to do it.
Remember that the Ďif you canít do it, get someone else toí principle applies for DVDís and audio information products as well. It will cost you a little extra, but will usually be worth it in the long run.
Regardless of your current level of video expertise, if you have the basic equipment, you can produce your own SIV. The first time around, you should consult with a sound and lighting technician and hire a video editor who can help you assemble your masterpiece.
Picking a topic and selling it
I probably should have covered this at the beginning Anyway, by now youíve probably got 3-4 ideas for your own e-book If not, youíd better get brainstorming!
Have you ever trained an animal Thereís a product right there. Do you have a fantastic way to save money Thereís another product. Do you know how to build anything Thatís definitely a product. Thereís potential for information products all around you. The most important thing is that you research you target market properly and find out what they are interested in. A great way to do this is to post a short online questionnaire which you can advertise through pay per click Google Adwords. You could offer to give away a free copy of your product to anyone who helps you out with your market research.
Before marketing your product, decide how much itís worth: as a rough guide, you can sell an audio tape for at least $10 - $30 or a series of tapes for a lot more depending on the subject and you should be able to double that price for a CD or DVD product. At the end of the day you really have to test your price -you need to understand how much the market values your information. If your product can help other people earn money, you should be able to sell it for $97 per unit or more. If youíre trying to market a dog grooming manual you may find it more difficult to generate good returns Ė you must pick your topic carefully.
Some killer website copy, targeted ads and packaging can all help add value to your product. You will also need a merchant account so you can accept payment for your information product. Visit
E-books, tapes and SIV information Products can be the ideal business to start - they are easy to produce, simple to ship, and enjoy high returns because people arenít paying for the physical form the product is delivered in. Remember, that after youíve completed your product, youíll be making nearly 100% profit thatís if people are interested enough to buy it. For example, if you produced just 1 DVD and can sell 500 copies at $50 a piece, you stand to make $25,000Ö
Regards, Rob Rawson
Learn To Embrace Failure
Failure is a must to succeed in business and in life. So often we are told we can not fail, itís a bad thing. From the time we start to school, till we go to the here after, fail, that 4 letter word is a bad thing. It is almost like a curse. My question is how do we learn and continue to grow if we donít fail How do we succeed in business if we donít fail
Increase Sales with Payment Solutions
Take a second and imagine your shopping on a website, find the product youve been looking for, and as you go to the order form to purchase it, you find out that the company doesnt accept payment online. Instead, you must mail a check. If you were like me, you would probably click off the site and search for another company that offers the same products and *does* accept payment online, whether it is by credit card or online check. It doesnt take a super, intelligent person to realize that it is inconvenient, time consuming, and adds on lag time till you get your purchase when you must sit down, write out a check, and mail it.
3 Simple Ways to Start Your Home Based Internet Business Right Now
So, youve finally decided to take that giant leap of faith and start your very own home based internet business. Youve decided that its finally time to step up to the plate and claim your share of all those internet riches you keep hearing about. Only problem is, now that youve finally made your decision, it seems like a pretty daunting task deciding what to do next. Using the term "information overload" to describe the problem seems like a huge understatement.
Why You Need A Web Site
"I have a small business with just a couple of employees and I donít think my product can really be sold online. Do I need a web site"
5 Quickest Ways To Massive Windfalls Of Cash Online
These days everyone wants to know how to make money online.
Website Development: Become Your Own Expert
Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a ďshoe string budget,Ē hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management.
How To Find the Best Merchant Account For Your Business
What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler. Or so you thought until you began researching merchant accounts. It can all get extremely confusing. There is an easy way to find the best deal that suits your business. Youll be able to compare apples to apples and have a clear picture of what the merchant account will cost you.
Your E-Business Strategy: Is It Love ... Or Fear
I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online
How To Create and Market Your own E-Book
The Internet presents an amazing opportunity for anyone who knows how to research and write.
Residual Income: An Interesting Theme Of Your Online Business
Residual income is when you do the work one time and get paid forever.
The 13 Hidden Treasures of Internet Marketing
Most people get into internet marketing because it looks like a good way to make money from home. These people usually dont realize that initial sales are only a small piece of the pie. Dont be like them and miss out on all the hidden treasures!
The Story of a Downsized Manager and His Ebook Business
If youve been following the business and economic news around the globe, you should know about how unemployment rates have hit year lows. The recent economic downturn was one of the worse in history and has affected loads of people. In fact, companies were cutting cost for any small reason and retrenched numbers hit more than 1 million worldwide.
My Rich Mums Ebook Secrets
As usual, I walked into the Starbucks for my morning coffee.
ClickBank Refunds - Hope for the Best but Prepare for the Worst
When we launch a new product, we all hope its going to be a runaway bestseller. More than that, most of us aim to produce a product so remarkable that it generates rave reviews and achieves cult popularity. You may very well achieve all of these objectives with your product launches.
Affiliate Marketing Ė My Best Decision
When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no position to create one. I had it in my head I wanted to sell something so I started out in the drop shipping business.
Dont Get Ripped Off Getting A Merchant Account
Far too many people get ripped off when setting up a merchant account for their online business. The biggest reason is that they dont understand their options and are intimidated by the whole process. Now, armed with the proper knowledge, you dont need to become a victim of this process.
Affiliate Programs : Golden Opportunity or Waste of Time
Now that the idea of doing business over the internet has been firmly established, many potential internet businessmen are searching for the best way to do business. Usually the choice comes down to whether you want to set up your own business and online store, or sign up for an affiliate program.
Choosing a Hosting Service: A Checklist for Business Owners
For a website to appear on the Internet, you require a ďserverĒ that is usually provided by a web hosting company. Hosting companies are paid monthly, quarterly or yearly. Some companies come with guarantees, too. Recommendations from other business owners and web designers are excellent ways to find a good hosting service.
Start doing online business using B2B Portals in Six Steps
I registered with a B2B site but whatís next
How Merchant Accounts Can Save You Money
We all know that accepting credit cards is the key to online sales. Unfortunately, most merchants are unaware that acquiring a merchant account can actually save them money. And in many cases, big money!
|home | site map|