Entrepreneurial Traits that Drive Sales
Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business ? you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you aren't evolving yourself, aren't you being counterproductive to your business development? Marketing our businesses isn't just about what ads to buy or what networking event to go to next; it's about us as people, as entrepreneurs. The following marketing traits are often overlooked by entrepreneurs but are pivotal to your long-term success. What's more, they cost very little yet earn a savvy entrepreneur a lot. Show Your Personality -- Customers want to know who you are. That's great that you offer the fastest tax services in town, or your gift baskets can be custom-made and delivered anywhere in 24 hours. But who are you? Your customers and prospects want to know. Especially if you're facilitating business on the Internet, building trust is key to making a prospect feel comfortable buying from you. One of the most effective ways to build trust is to express your personality.
How can you express personality? Even conservative introverts can develop indirect methods of exhibiting their personalities. Here are some examples -- If you own a store, at the entrance, try displaying a professional portrait of you and your family and your personal story describing how your business began. If you're an attorney, try displaying a small 8.5" X 11" picture frame on your desk that describes your background, your personal interests and hobbies. If this is too personal for you, try displaying a few photos on your office wall, including the photo of you rowing in college or the one that depicts your fabulous smile playing soccer with your six-year-old. If you're not the smiling-type, a human interest photo showing you in a common setting will help put your prospect at ease. Ultimately this person will see the photo of you and your son above your shoulder and think, "He's a dad too. He knows what I'm going through." When you allow your customers and prospects a "peek" at who you really are, they'll begin to feel more comfortable and able to express their needs, an incredible competitive edge. You'll see a notable increase in sales as customers identify more with you.
Use Your Fear -- One of my greatest fears is having to return to the workforce. I've been self-employed for almost three years. However, I didn't just one day decide to start a business. Although I'd always dreamed of working for myself, the dread of failure held me back. It wasn't until the company I worked for was purchased by another and I was laid off that I decided to launch my business. I use this same fear to push me to succeed. As you know, fear can freeze an entrepreneur right in her tracks. I've seen it time and time again. Fear can consume us, keep us from making any marketing decisions at all. Rather than wrestle with your fear, acknowledge it, let it push you to where you need to go. Use it to make marketing decisions, rather than no decisions at all. It's better to have several failed marketing programs then none at all.
Smile and Applaud -- Whether you have employees or you're a one-person show, it doesn't matter. You must smile at and applaud the people within your network including employees, associates, vendors, friends and family. When you say "thank you," "please," "nice job," "I love the design you did for me," "I really appreciate your waiting for that report," "thanks for delivering it," "It was nice meeting you," "I enjoyed your presentation," you leave a positive lasting impression on people. As a small business owner, you can't afford to miss out on what I call, "moments of positive impressions." These moments accumulate over time. Before you know it, you've created a positive reputation for yourself. Smiling and applauding are fairly easy traits to acquire and can be the competitive edge you need to separate you from the stuffy entrepreneur down the street.
Keep Away from Certain People -- Nothing will stop you dead in your tracks faster than someone who's "questioning" your entrepreneurial instincts. I'm not saying ignore these people altogether, because they may have a good point; however, don't stop doing what you're doing just because people don't completely support your ideas. Many of these naysayers are employed by someone else. How could they understand or support your ideas? They're on a completely different life track than you. They can't possibly understand what it's like to have to be responsible for making your own money. Surround yourself with other successful-minded people who have to make their own money.
Stay Focused -- You must stop flip flopping with your marketing ideas. Pick 10 of them, and repeat them continuously for more than a year. Pick a direction and stick with it!
About The Author
Sharron Senter is a New England-based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost marketing strategies. Sharron is best known for her free weekly emailed marketing tips, found at http://www.sharronsenter.com.
Business Planning Overview
The successful entrepreneur is generally more inclined, once a business idea is selected, to sharpen the concept by a detailed planning process. The result of this step is a comprehensive business plan, with its major components being the marketing "mix," the strategic plan, operational and logistical structures, and the financial proposal. The purpose of the business plan is to recognize and define a business opportunity, describe how that opportunity will be seized by the management team, and to demonstrate that the business is feasible and worth the effort.
The Heroic Entrepreneur: Profiting from Your Brilliance
If you look up the definition of hero in Webster's, you'll find a definition something like, 'A person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life: soldiers and nurses who were heroes in an unpopular war'. Some heroes in our lives have earned that badge of honor by doing something everyone feels is heroic as defined in the traditional sense, whether it's running into a burning building to rescue a child, pulling an injured woman from a car accident, or fighting the enemy in the time of war.
Solving the Million Dollar Mystery: 4 Steps To Create A Turn-Key Business
You're a smart, hardworking entrepreneur, and you're moving fast. You are highly educated in your field and your business is growing and getting busier each day. But somehow, you find yourself stuck. You're doing more tasks that take you away from your core business, you are working more and earning less. You need help. Wouldn't it be great if there was someone, anyone out there who could help you take away some of the daily tasks so you could focus on the things you really love?
The Use of Common Stock in Venture Capital Transactions
When raising capital for a business venture, a company can either raise debt capital, equity capital or a combination of the two. Debt capital is money loaned to the company at an agreed interest rate for a fixed time period. Conversely, equity capital is money invested by owners (shareholders) for use in business operations that need not be repaid. Combinations include convertible securities which may be debt that can be converted into equity at some point in the future.
Become a Recognized Authority in Your Field - in 60 Days or Less!
You don't have to be rock-star famous before you are recognized as an authority in your field. You just have to begin to get the word out. Your goal is to be the person that people think of when your field is mentioned. At first, that may happen only locally, but take heart. Start where you are, with what you have, and you'll light a spark that could eventually become a firestorm of publicity.
Used-Book Case Study
Dwight Payne and Gary Heap reside in Santa Barbara, CA, where they attend college and pursue their mutual hobby of science-fiction book collecting. They pooled their book collection of over 4,000 volumes, and sci-fi magazines going back over twenty-five years. All neatly catalogued and indexed, they estimate it would cost $20,000 to assemble the collection today.
How to Start a Franchise
Boundary Setting 101 for Solo Entrepreneurs
Select the best response to the statement below:
Angel Investors: 7 Online Business Plan Scams and 1 Real Deal
We've all seen the hype: "We'll put your plan in front of thousands of investors!" "We'll write you an award-winning online business plan!" "Only $3,000 for thousands of investors to learn about your company!"
Developing A Contract
As a service provider, the most important type of "boundary" you can set as a business owner involves those policies and procedures that govern how you interact with your clients. The more precise you can be about the services you provide, your fee structure, and what you expect from your clients, the smoother your work relationships will be. And the most effective way to make sure that each party involved understands these policies -- and that there is no confusion -- is to have each client read and sign a written contract.
How to Be an Entrepreneur and Keep Your Sanity
Define for yourself what an Entrepreneur is:
Methods of Generating New Ideas for Entrepreneurs
Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.
Drive Website Traffic Unconventionally, Force Your Children To Do It
If you believe that every little bit helps then keep reading...
Cut to the Quick - What is an Entrepreneur? The Inside Story
Enjoying the title of entrepreneur is a hollow feeling.
Solo Mojo for Solo Entrepreneurs --- Where?s Your Juice?
I recently read a magazine article about Andrew, a 42-year old businessman. He gave up a demanding law practice in the Northeast, moved South to launch a new furniture and interior-design store, and wrote his first fiction novel in the midst of that transition. He persevered with his passion for writing, buoyed by the love and support of his family, by drafting ten pages daily for two years. Since the completion of his novel, he started a new advertising business and is co-authoring a non-fiction tale on top of his other interests.
Are You An Entrepreneur?
With all the buzz about everybody being an entrepreneur these days wouldn't it be nice if you could really find out if you have what it takes?
Be an Entrepreneur
The Department of Labor predicts that the #1 employer in 2010 will be "self." A recent Internet poll of 25-44 year olds revealed that 90% of them hoped to own their own business. A survey conducted by Ernst & Young found that 75% of influential Americans believe that entrepreneurship will be the defining trend of the 21st century. Some of the factors that have attributed to the rise of the modern day entrepreneurial spirit are access to technology, a global economy, and corporate stagnation.
The 9 Key Distinctions of Successful Solo-Entrepreneurs!
SUCCESSFUL Solo-Entrepreneurs approach life and business from a perspective that is new, fresh, and rather unorthodox. The differences are subtle, yet significant. These distinctions are more than just fads or interesting tips; they are direct, measurable SHIFTS in how you will approach your business, your personal life, your relationships, etc. - for the rest of your life! They are direct from the experience of hundreds of successful solo-entrepreneurs!
Salon Marketing Using Wireless Broadband Internet Access
Our client in Chicago did, located right outside downtown too...a right competitive area. Everbody's looking for some kind of edge and we found it for them. Want to hear...the rest of the story.
Independent Auto Detail Shop VS Biz Op or Franchise
Owning a detail shop can be an exciting and rewarding business indeed. Many times an owner of an independent Detailing Shop will wish to add those items he/she believes their customers want. Since an independent detail shop is not a franchise or affiliate they can try new things and do what ever they want. They use their knowledge of the industry, a little intuition and luck; it is a best guess issue. For an independent detailing shop entrepreneur; there is no proven business plan to go by, but the savvy operator who is in touch with their customers seldom has to face a shot in the dark.
|home | site map|