Email Marketing Information |
|
About Your NewsletterIulia Pascanu No matter how you name it: email advertising, email marketing campaign, newsletter, ezine. The medium is already worn out. Overused. Abused. This means you have to make extra efforts to make people get involved with whatever you do for making a living online. I dont want you to believe Im one of the self made Internet gurus out there. No need to mention Im not a real Internet guru either : . Im just an ordinary Internet user, happy to share some routine experiences and thoughts about editing newsletters. By all means, know your purpose! Some newsletter editors think that, if last week I was interested in email marketing, the next week I could be interested in some songs they have just written down after being involved in a Release Your Creativity - like seminar. I know you probably wont believe me, but it happened just this way. Ok, you online marketing fellow, I may want to hear about your songs, but dont make them a main topic. I know what I subscribed for, and when I dont find what I expected in the message body, I feel somehow deceived. Think rather community than emailing list The next paragraphs may seem not to have anything to do with editing newsletters. But instead of lying in your comfortable shell, headphones on your ears, beautiful posters in your eyesight, trying to produce more and more words that sell, what about a bit of real communication Have you ever been told its all in the list Ever wondered what they mean by that The reason you edit your newsletter is probably & primarily because you want to sell something. Try to forget sales for a moment. You are online to give somebody something that he or she could use. You gather in a list persons that have something in common including yourself. Maybe they like cars. Or coffee. Or sleeping late. Let them share that with you. The first step is to encourage feedback. You can create a discussion list and a forum. I know what usually happens. You create a discussion group, post a topic and wait for opinions to poor in. This may never happen. It takes time to create a strong community. Many people might subscribe to the list just for reading other opinions, and never post a message. This shouldnt bother you. They are a step closer to you than usual newsletter subscribers. Remember that in a community, your promotional messages are beeing red as hopefully friendly advice. However, they are not beeing perceived as agressive email ads. A community is about trust and transparency. Allowing competitors to post messages as long as they are respecting the netiquette makes you more credible. Moreover, you can be the first person in the list to post links towards other competitors websites. All you need to do is always insist on your USP unique selling proposition. Youll always offer something that no other competitor will. If you dont, youll soon be out of business anyway, so why bother with email marketing Whatever you do, your customers & prospects will appreciate the sincerity in the first place. Become a member yourself in other communities. Have you thought about starting with your best competitors If they kick you out, remember to post a thank you message on your own list no kidding. Publishing in targeted discussion lists is a powerful way to reach thousands of prospects. And theyre already filtered. Now you are treating your subscribers like real persons, that have preferential needs. Now you can get back to thinking about sales. Netiquette This is not just about how others behave on the web. You have to respect some rules too. When you place a link, dont mislead. When you choose a subject line, dont lie. When you splash a half page title, make sure it relates to the content of the message. Finally, some editing tips:
|
RELATED ARTICLES
Youve Got a Mailing List. Now What You thought that if you could just get people on your e-mailing list, you’d be on Easy Street. Part of that thought is right because without a mailing list your email marketing strategy is irrelevant. If you’ve got a mailing list, my hat is off to you. But now that you’ve got them, how do you keep track of them “Improve Your Email’s Deliverability“ With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in place, but often messages that are, in fact, wanted by the recipients, are filtered and not delivered. What do legitimate marketers need to do to ensure that their clients receive their messages We have collected a number of rules that, if you employ, can greatly increase the number of emails that are delivered and opened by your customers or prospective customers. Eddie the Erroneous E-Marketer Poor Eddie the e-marketer has been plagued by errors in judgment all his life. From always picking the longest line at the toll booth to buying lots of dot com stocks right before the bubble burst, he constantly struggles with making the right choices. >From disagreeing that a car really needs oil changes every three thousand miles to insisting that the eight-track is going to make a comeback, Eddie bumbles through life perplexed. One area that particularly suffers is his e-marketing efforts. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet marketing leads. A big part of any online marketers job is to generate the leads that will ultimately be responsible for another sale. In particular, in the highly competitive online marketing arena, someone selling products and services to other marketers will need a steady flow of fresh internet marketing leads to fuel their sales. Look Into My Eyes - New Webcam Technology If a new webcam technology from Microsoft get the go-ahead, then instant messaging could get a whole lot more interesting. The Biggest Problem With Your Marketing Is... What is the biggest problem most marketers have Who knows. We dont, and they certainly dont either. That is exactly the problem. Most marketers dont know whether or not their campaigns are working because they dont know how to track the results. How To Use RSS Feeds In Your Marketing It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed. Creating Demand with Email Newsletters Youve launched your web site. Youve implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your sites daily visitors are still in single digits and your sales are...well lets just say that early retirement is no longer an option. Five Top Tips For A Prosperous 2004 According to many market forecasts, 2004 is likely to be a buoyant year online. These are my top tips for making the most of it, and ensuring a happy, healthy and prosperous 2004. Are You Hitting Your Target Interesting question huh Im not talking about hitting target sales, hitting your target budget, or hitting your target margin. Im talking about hitting your target market. If you can find your target market and hit them dead on then the sales and margin will be sure to follow. A Guide To Automated Email Marketing Youve probably heard the expression, the money is in the list. Its become a bit of a cliché - but its the key to successful web marketing. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet marketing leads. A big part of any online marketer*s job is to generate the leads that will ultimately be responsible for another sale. In particular, in the highly competitive online marketing arena, someone selling products and services to other marketers will need a steady flow of fresh internet marketing leads to fuel their sales. DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates cleaner emailing lists, and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment. Ten Free Ways to Promote Your Site 1. Free Publicity. 8 Ways to Fill a Workshop in a Bum Economy Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn’t be tough. The fact is that people are as hungry as ever for the inspiration and stimulus a workshop provides, even when they’re nervous about money. And even though most bum economies recover over time, you may find the following tricks helpful enough to keep using even in good times! Email Marketing Losing Its Effectiveness The Alternative Is Desktop Marketing! Youve heard of email marketing, but it isnt what it used to be. With todays abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out Search Engine Keywords - What Do People Search For Do you ever wonder how people search for things on the Internet What if you knew exactly what words they typed when using a search engine If youre marketing a product or service its extremely insightful to know what are the most popular search terms relating to whatever youre marketing. Got Blog In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was “Blog” was a new term and not highly recognized. That was then, a half million blog users ago. Why Does Your Business Need An Autoresponder Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. Thats ten e-mails youre going to have to send manually for the next few days or weeks. And tomorrow you get another ten, and the next day another ten... can you imagine how complicated managing this process could be Top 10 Tips on Running a Widely Successful and Profitable Business Online 1. Know your target market |
home | site map |
© 2005 |