Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.  With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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Email Marketing Blackjack
MediaPost Communications
A recent report from cross-channel marketing platform Yes Lifecycle Marketing suggests that 21 might be a magical number in email marketing. The vast majority of email subject lines vary between 21 and 60 characters, according to Yes Lifecycle ...



MuMbrella

What ad tech can learn from email marketing
MuMbrella
Ad tech is more complex than ever, but despite the endless reams of consumer data available to brands, a blanket one-size-fits-all approach to creative is almost always the end result. Yahoo7's Ben Green explains how taking some cues from email ...



Practical Ecommerce

5 Email Marketing Tips to Try This Week
Practical Ecommerce
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between a few dollars for every $1 invested and a phenomenal 43,000 ...



Entrepreneur

One of Facebook's First Employees Explains Why Email Marketing Is ...
Entrepreneur
How you can take advantage when everyone else is focused on social.

and more »


Small Business Trends

Master the Art of the Email Marketing Campaign with These 4 Strategies
Small Business Trends
Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ...



B&T

Is Email Marketing Dead?
B&T
Email marketing has long been the bread and butter for marketers to build loyalty, trust and brand awareness. However, in a time when audiences are getting harder to reach, and it's harder than ever to make email campaigns successful, is it time we ...



Netimperative

Email marketing trends: Consumers open, but are cautious to click
Netimperative
Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research. According to the DMA's latest Email ...



Browser Media (blog)

5 E-commerce Email Marketing Tactics to Entice Engagement
Browser Media (blog)
As one of the most effective online marketing platforms to boost the revenues of e-commerce websites and take them to the next level, email marketing helps to increase conversions, but it's vital to have a strong strategy in place. In this post, we ...



Three Simple Steps for Improving Email Marketing
FenderBender
16, 2017—GetResponse published a survey that examined email marketing benchmarks and strategies from around the world. For the report, GetResponse analyzed almost 2 billion emails sent by its customers from March to May 2017, in 126 countries ...



Associations Now

Is an Email Marketing Price War on the Way?
Associations Now
Earlier this month, Microsoft announced a new email marketing tool called Microsoft Connections as part of its Office 365 Business Premium suite. And while the concept got off to a bit of a rocky start—reports of issues using the newly released ...


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