Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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Latest Email Marketing Benchmarks Reveal Global Trends Across Industries  MarTech Advisor

Customers often tell you everything you need to know without saying a word. A closer look at the most recent email marketing industry benchmarks, ...


Three Keys To Email Marketing Compliance In The United States  Forbes

After 40 years, email marketing continues to be an efficient and effective digital marketing channel for a wide range of marketers in the United States and around ...


Email Marketing Success: Why Use Email Validation API  Irish Tech News

You could collect tens of thousands of email addresses and balloon your database, but what's the point if you're saddled with inaccurate, inactive or fake ...


Top 8 A/B testing elements for email marketing campaigns  ClickZ

A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment ...


Email Marketing Terms Every Business Should KNow  Business.com

Make sure you know these key terms used in email marketing so you can boost leads as soon as possible.


Effective email marketing for millennials: How to make the most of the opportunity  Marketing Tech

It's unsurprising that marketers are recognising the importance of catching millennials' attention early.


Three Ways To Kickstart Your Company's Email Marketing Campaigns  Forbes

Email may be an older marketing platform, but it still has a place in modern campaigns. Here's how to make the most of it and improve conversions.


Good Email Marketing Depends On Compliance 02/14/2019  MediaPost Communications

Email marketers often focus on metrics such as open rate rates, conversions, revenue and ROI. But they should remember another component that can ...


Eight Things To Test In Email Marketing Campaigns 02/12/2019  MediaPost Communications

A/B testing can boost engagement and conversion rates in email marketing campaigns. Kevin George, brand marketing manager at EmailMonks, outlines the ...


AI And Email Marketing: You Also Need The Human Touch 02/14/2019  MediaPost Communications

AI drives personalization and makes email marketers more efficient. But technology must be accompanied by the soft skills that only humans can provide.


The Top Holiday Email Marketing Tips for 2019  Multichannel Merchant

With 2019 in full swing, it's never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer's agenda, ...


Dick Maggiore: Effective email marketing requires planning  Canton Repository

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital ...


Six case studies of machine-learning powered email marketing  Econsultancy

Machine learning has changed the game for email marketers. Here are some case studies from brands and vendors using AI for email.


Identifying the Key Ingredients for Optimizing Customer Experience  MarTech Series

Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services.


What's Trending in Email Marketing  ADOTAS

Email remains the stalwart channel in the digital marketing toolbox. That's because it's based on customers opting-in to hear from businesses, it allows you to ...


What's the Best Email Marketing Platform for 2019?  Fstoppers

Even though we spend more and more time on social media and other networking platforms, email is still by far the best and most useful way to grow your ...


Life Science Email Marketing Best Practices on a Limited Budget  Labiotech.eu

Email marketing is almost as old as the internet itself, and it's just as relevant to modern businesses. Between 2016 and 2017 email marketing ROI increased ...


How to Run eCommerce Email Marketing Campaigns  Business 2 Community

Successful ecommerce marketers believe email marketing to be of great value. Ecommerce email marketing not just boosts return on investment, but also ...


How to Plan Your Email Marketing When You Have Tight Deadlines  Business 2 Community

With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However ...


Email Marketing Trends and Strategies for 2019  Business 2 Community

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, *content* distribution and other key metrics. Email Marketing ...


Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies  Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


The Ultimate Guide to Email Marketing Integrations  Business 2 Community

When a customer signs up to receive emails from your business, you get a lot of information. Sitting in a database connected to your email account, valuable ...


Alexa Updates Imply Marketers Must Now Consider How Emails Sound  MarTech Advisor

Anthony Chiulli, 250ok Inc. talks about the connection between voice and email marketing; and tips to keep in mind when creating an auditory dialogue.


The Latest 2019 Ecommerce Email Marketing Statistics  News Anyway

Let's face it. Everyone uses email. On one end of the spectrum, old-fashioned consumers who still shop at brick-and-mortar stores and carry outdated phones ...


How To Kickstart An Email Marketing Campaign 01/25/2019  MediaPost Communications

Email marketing is sometimes done on a hit-and-miss basis. Wayne Elsey explains three things that brands should keep in mind when trying to kickstart an email ...


Email Marketing by the Numbers: A Smart Investment  ADOTAS

No matter where your business is located, email marketing is one of the best channels you can use to increase the visibility of your brand, drive conversions, and ...


Email Marketing: Steps To Building An Effective Campaign  Business 2 Community

Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool ...


New Discover Boating Center in Miami; Does email marketing still deliver?  Trade Only Today

When the Progressive Miami International Boat Show opens on Virginia Key next Thursday, the popular Discover Boating Center will command a new central ...


How To Stop Losing Money On Email Marketing 01/21/2019  MediaPost Communications

Email marketers lose money through incompetent strategies and incorrect resource allocation. Here is how to stop losing on your email marketing budget.


Earning better email marketing response rates - by Chuck Sink  New England Real Estate Journal Online

One of the easiest things to do is make people delete your emails immediately, with or without opening them. Simply disappoint recipients with irrelevant *content*.


How to Integrate Email Marketing With Your CRM  Business 2 Community

No matter the size of a business, success relies on proper management of work, and defining individual roles. As a small business owner, you may find it ...


How Content Marketing Can Fuel Your Email Marketing  Business 2 Community

You run into a lot of marketing purists these days. Each one swears their preferred channel is the ultimate solution for driving traffic, engaging audiences, and ...


Digital Marketing Company, fishbat, Shares 5 Tips to Improve Your Brand's Email Marketing Strategy  PRNewswire

NEW YORK, Jan. 21, 2019 /PRNewswire/ -- As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing ...


How To Measure Your Email Marketing KPIs 01/23/2019  MediaPost Communications

The only way to know if your emails are working is to measure your key performance indicators (KPIs). These are specific marketing metrics, ranging from ...


Here's How Law Firms Can Avoid Common Email Marketing Mistakes  Lawyer Monthly Magazine

Losing a subscriber is much easier than finding a new one, which is why your email marketing team has almost no room for error.


Valentine's Day Email Campaign Ideas for Your Business  Business.com

Leverage these Valentine's Day email ideas for a successful holiday-themed campaign.


Capture Customers’ Hearts and Sales This Valentine’s Day With Email Marketing  Business 2 Community

Did you know that in 2018, Valentine's Day spending hit a record-breaking $19.6 billion? It's no wonder that Valentine's Day sends business owners' hearts ...


How Your E-commerce Email Marketing Strategy Can Build Stronger Customer Relationships and Increase Loyalty to Your Brand  Influencive

Customer relationships and brand loyalty are everything for any E-commerce retailer that wants to not only survive but thrive in today's ultra-competitive online ...


Email Market Top Industry Trends & Segments Forecast 2016–2024  Industry News Network

“Email Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” The global Email Market report represents the broad ...


Email Marketing Software Market 2019- By Key Players- iContact, Constant Contact, MailChimp, Campaigner, GetResponse, AWeber, Pinpointe, Benchmark Email, VerticalResponse, Mad Mimi, Campaign Monitor, Zoho Campaigns, SendinBlue, Infusionsoft, HubSpot, Pard  openPR

In 2018, the global Email Marketing Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% ...


Invaluable Email Marketing Tips For Small Businesses  MinuteHack

Thanks to rapid advances in modern technology, there's no shortage of ways to spread the word about your small business. Social media, targeted ads and ...


Brand equity: Does your email build it up or tear it down?  Marketing Land

In my work with marketers, I emphasize strategy over tactics in managing email programs. It's important to understand the “why” before the “how.” The “how” ...


The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing  Atlanta Small Business Network

The prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...


Going Beyond Email for Alumni Engagement  Inside Higher Ed

Email marketing to alumni is effective, but we keep sending more and more. What's the point of diminishing returns and how do we stem the tide?


Long live email: Why email's future remains bright  Marketing Land

Despite the fact that we live in a world where email makes headlines when it's used as part of a large scale data breach, it's still the world's number one ...


5 marketing trends small businesses will see in 2019  Born2Invest

Small business owners should keep track of marketing trends and make necessary adjustments in their strategies to boost their businesses.


Email Marketing Market to witness steady growth by 2024  Industry News Press

Zion Market Research experts figure the most recent give an account of “Email Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and ...


How does Digital Marketing increase number of new leads  TechGenYZ

The digital world has brought a lot of distractions to many people. With the many fun pages on the internet, people are cluttered to this world. *Content* and social ...


Email Marketing Market: Top Competitive Players & Industry Growth Drivers, 2024  Europe Industry News

Zion Market Research experts figure the most recent give an account of “Email Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and ...


Global Marketing Automation Software Market 2019 Size, Share, Technology, Included Features, Cost, Revenue, Manufacturers, Region, Applications and Forecast to 2024  Market Reports

“arcognizance.com” has added latest research report on “Global Marketing Automation Software Market”, this report helps to analyze top manufacturers, regions, ...


Global Email Market Size, Analytical Overview, Growth Factors, Demand, Trends an  News.MarketSizeForecasters.com

A concise assortment of data on ' Email market' by Market Study Report, LLC, offers an exhaustive study targeting current market trends influencing the business ...


What Alexa Updates Mean For Email Marketers 02/01/2019  MediaPost Communications

A large portion of the population now has a voice assistant such as Alexa. Anthony Chiulli, director of product Marketing for 250ok, explores what recent updates ...


How to Use GIFs in Your Marketing to Boost Engagement  Entrepreneur

GIFs have gone from something mostly teens once used on Tumblr to a cultural online staple today. Why not use them to enliven your social media?


Global Cloud Business Email Market 2019: Analysis By Latest Trends, Growth Rate, Size, Share And Forecast To 2028  Tech News Store

This recent research report that completely centers Global Cloud Business Email Market is an in-depth analysis of propulsive forces, business vendor, Cloud ...


Postscript wants to be the Mailchimp for SMS  TechCrunch

Email is certainly not dead, despite many such exclamations, but there's no question that it's a bloated, seeping hog of a platform on which it's incredibly difficult ...


Global Direct Marketing Solutions Market Analysis, Strategies, Segmentation And Forecasts 2019 To 2025  EIN News

Direct Marketing Solutions – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025.


Britain's ICO Issues Fines For Illegal Email Campaigns 02/04/2019  MediaPost Communications

Two companies have been fined by the UK's Information Commissioner's Office (ICO) for using personal data to send emails without consent, in violation of the ...


Orcas Food Co-op's Community Hero Program  Islands' Sounder

Orcas Food Co-op's Community Hero Program: Donations raised during February through Register Round Up and 3 percent Thursday, Feb. 21 will support ...


7 Steps to Becoming an Instagram Selling Machine  Business 2 Community

If you're looking to sell more products and make more money with Instagram, you've come to the right place. Instagram reached one billion active monthly users ...


Three Predictions For Email Marketing In 2019  Forbes

In 2019, your success in email marketing hinges on your ability to provide value to your customers' lives and not just sales or spam to their inbox.


5 Unique Marketing Tools to Grow Your Small Business  Business 2 Community

These days, it seems there's a tool for just about every task in an e-commerce marketer's day-to-day. Just take a look at Scott Brinker's famous Marketing ...


Symantec Delivers Automated Solution to Help Stop Business Email Compromise Attacks  AiThority

Symantec Corp., the world's leading cyber security company, announced Email Fraud Protection, an automated solution that helps organizations block .


Five Ways To Improve Your Email Marketing Content  Forbes

It seems that some brands believe consumers don't open emails anymore. Or even worse, some businesses don't think there's value in email marketing.


Email marketing trends to expect in 2019  Marketing Land

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile ...


Improve Your Email Campaign Performance With Better Data  Forbes

As the customer journey continues to evolve, even the most creative email *content* strategy isn't going to guarantee new customers or conversions.


Seven Email Marketing Tricks All Solopreneurs Should Master  Forbes

Email marketing works. In fact, it has a median ROI of 122% which is more than 4 times higher than that of other approaches. Eighty-nine percent of marketers ...


What We Can Learn From Email Marketing's 40-Year Evolution  Forbes

It's funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We're at a point where email marketing is older than ...


Email Marketing: Threats And Opportunities  Forbes Now

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these ...


40+ Powerful Email Marketing Statistics You Should Know in 2019  G2 Crowd

Find email marketing statistics that you will want to know for 2019. Optimize your marketing strategy to gain more traction in engagement, click-throughs, and ...


Email Marketing Is Still The Top Way To Generate Leads  Forbes Now

As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns.


Top 10 Benefits of Email Marketing  Business 2 Community

A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It's not just millennials using email. Most people use email ...


This Is Why Email Marketing Still Outperforms Social Media  Entrepreneur

With figures from Statista showing that more than 2.5 billion people use social media every month, it makes sense for companies to focus much of their marketing ...


Interest in Flash 12K and 6K at St. Marks surpasses the test  Tallahassee.com

The courses run through a St. Marks neighborhood for about 2 miles before jumping on the St. Marks Rails to Trails path and heading north.


50 Email Marketing Best Practices You Should Follow  MarTech Series

How can you take your email marketing from good to great? What are the challenges in email marketing? A 2016 report from Campaigner based on a survey of ...


5 Ways Email Marketing Can Help Your SEO Efforts  Search Engine Journal

Email and SEO can be a powerful combination. Here are five ways that email marketing and SEO can help boost your rankings and search visibility.


Email marketing turned 40 this year. Now what?  Marketing Land

Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary ...


Email Marketing: 2018 Developments  Practical Ecommerce

The power of email marketing has endured over the years with few major changes. But 2018 produced important email developments that affect online retailers.


Blockchain: Useful Marketing Tool But Not A Cure-All 02/19/2019  MediaPost Communications

You've heard it before – the sales pitch that goes something like this: “Blockchain is the answer to marketer's nightmares of ad fraud, transparency, and ...


35 Tools To Enhance Your Email Marketing Campaign  Business 2 Community

Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred ...


12 Tips for Successful Email Marketing for Doctors  MD Magazine

Email marketing is an effective means of transmitting messages straight to your prospective patients. How can you strengthen your email marketing campaign for ...


7 Free Email Marketing Tools for SMBs  MarTech Advisor

Email marketing has become easier with the free tools available in the market. In this article, we discuss 7 free email marketing tools for SMBs.


9 Must-have Components of every Email Marketing Campaign  MarTech Advisor

Email marketing has always been a powerful medium. Automation makes the entire process a lot smarter, faster and effective. To keep garnering a positive ROI, ...


How To Make Your Email Marketing Campaigns Stand Out In 2018  Forbes Now

There are more ways to automate, rev up your email marketing efforts and extract value from the data from each campaign you send than ever before.


How to Launch Your First Email Marketing Campaign and Get the Results You Want  Entrepreneur

Email isn't going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What's more, this communication ...


How Restaurants Can Use Hyper-Local Email Marketing to Gain Loyal Customers  Modern Restaurant Management

The increasing value of hyper-local marketing to restaurants.


Email Is Not Dead, It's Evolving  Forbes Now

Myth: People hate being marketed to via email. In all actuality, research supports that people read most of their emails and do not mind frequent emails as long ...


How to Create Effective Email Marketing Campaigns  Business 2 Community

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand ...


What email marketers should know about Alexa’s latest feature  Marketing Land

On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling ...


How To Start A Consumer Products Business: Email Marketing  Forbes

Coming up with new email *content* is a time-consuming but worthwhile creative challenge.


Why the DNC Is Embracing Personalization in Its Email Marketing Strategy  Adweek

Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't ...


Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]  Business 2 Community

The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being ...


Best Free Email Marketing Software  Business News Daily

After conducting extensive research and analysis, we recommend MailChimp as our 2018 pick for the best free email marketing *service*. To understand how we ...


Black Friday and Cyber Monday 2018 Holiday Email Marketing Trends  Small Business Trends

The latest 2018 holiday email marketing trends reveal the best times to send out your campaigns as well as other tips and tricks for success.


A Simple Process for Email Marketing  Business 2 Community

Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn't going away. Social media needs it, businesses need it ...


Five Simple Ways To Double Your Email Marketing Open Rates This Week  Forbes Now

Every subscriber is unique. Make sure your emails resonate with those who read them, and don't be afraid to cut ties with those who don't.


How Local Businesses Can Leverage Email Marketing  Business 2 Community

The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers ...


Stop Phoning In Your Emails: Evaluate Your Email Marketing Resolutions for 2019  Business 2 Community

These days, you're probably spending some time thinking about all the new trends and technologies that will affect your business this year. This is definitely ...


How to Create Successful Email Marketing Campaigns in 2019  Business 2 Community

Every year, marketers face new challenges. From changes in the way marketing campaigns get delivered to new technologies that revolutionize the way we do ...


Five Tactics to Improve Email Marketing for Your Legacy Brand  MarTech Advisor

Have you used email marketing to reach out to customers? We list five tactics that will help you improve your existing email marketing strategy.


ClickZ's guide to email marketing triggered messages  ClickZ

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five of them.





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