Email Marketing Information

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone

I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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Marketing Land

3 ways Gmail has changed email marketing
Marketing Land
You've developed a killer email marketing campaign, spent hours on hours developing that sweet creative, just finished your third round of quality assurance, and you can't wait for it to drop into your subscribers' inboxes. After all that work… what ...

Multichannel Merchant (blog)

2017 Email Marketing Report Card: Did Your Program Make the Grade?
Multichannel Merchant (blog)
As 2017 finds itself in your rearview mirror, ask yourself a question. What changes did I make to my email program in 2017 that had a significant impact? It's a simple question, but I bet many of you won't have a good answer. Some of you are likely ...

Email Marketing Resolutions For 2018
MediaPost Communications
Artificial intelligence may be the latest buzzword, but with AI-related global mergers and acquisitions up 26x the 2015 level (according to a recent article in The Economist), marketers can expect a shake-up sooner rather than later. With Google and ...


How We Learned The Real Secrets To Effective Email Marketing
When I started my career as a graphic designer, I never imagined that the focus of my work would be email marketing. Like most people living in the digital era, I have never uttered the phrase, “I wish I got more email.” Even my husband has accused me ...

Associations Now

Report: Gmail's Dominance Having Powerful Effect on Email Marketing
Associations Now
Over the years, email marketing has grown from a modest part of the messaging pie to a dominant one. And likewise, one email client has come to define that experience for many: Google's Gmail client. The Gmail Effect, a new report from Yes Lifecycle ...


Why You Should Be Paying More Attention to Your Holiday Email ...
Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked. While it may not be very flashy or technologically impressive compared to other features of the internet, when leveraged correctly, email ...
Five reasons SMBs should be using email automation - ClickZClickZ

all 2 news articles »

Net Neutrality Repeal: The End Of Email Marketing?
MediaPost Communications
There is much tumult over the repeal of net neutrality. But what does it mean to the email business? Nothing good, according to Ryan Phelan, VP of marketing insights at Adestra. “This could get scary for email,” he writes. “What happens if ISPs start ...

Business 2 Community

Effective Email Marketing Design
Business 2 Community
We're on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we'd cap the series with some email tips related to design. Skip. Mobile matters most. As I ...

Email marketing trends: Cultural stereotypes 'alive and kicking'
When it comes to email marketing, cultural stereotypes are very much alive, according to new research. The analysis from Persado examined more than 3,500 email subject lines, showing the secret of marketing success: make British feel anxious, give ...

Email Marketing 101: How To Actually Use Your Mailing List
Gamasutra (blog)
The reason Email marketing is so effective is because it appears as a 1 to 1 conversation between you and each subscriber. Your email goes right to your fan's inbox with their name in the “To” field and your name in the “From” field. Social media, on ...

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