Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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You Need to Update Your Email Marketing System  GlobeSt.com

Email marketing systems are crucial in today's commercial real estate marketplace. A successful platform must include mobile technology and a seamless ...


What Makes A Great Email Marketing Program? 04/23/2019  MediaPost Communications

This year marks the 20th that I've been working in the email industry. I thought it might be a good time to codify some of what I've learned over that time about ...


Upland Software Acquires Email Marketing Business PostUp for $35M  Xconomy

Austin---Upland Software is paying $35 million to acquire PostUp, an email marketing automation company that was founded in 1996 by Joshua Baer. Upland.


6 Ways Email Marketing Can Amplify Your SEO Results  Search Engine Journal

Think SEO happens all in Google and on-site? Think again. Here are six ways you can use email to rapidly boost your SEO results.


It's Time to Explore the Power of Email Marketing  Dynamic Chiropractic

For many of us, our first introduction to email was AOL and the infamous phrase, "You've Got Mail" when you logged on to the site. Fast forward a couple ...


Trendline Acquires Canada's Largest Email Marketing Agency  Benzinga

Acquisition uniquely positions Trendline to help Fortune 500 companies transform their email marketing programs. AUSTIN, Texas (PRWEB) April 22, 2019 ...


5 Tips for Better Email Marketing Performance  Entrepreneur

Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent ...


Email Marketing Isn't Dying, It's Just Getting Smarter  Inverse

Try a 30-day free trial of GetResponse, and see for yourself how their email marketing *service* can increase revenue. Thanks to GetResponse, email marketing is ...


What B2B Marketers Can Learn from Email Marketing Campaigns  MarTech Advisor

A recent email marketing survey by GetResponse and Ascend provides insight on what's driving B2B marketers.


3 Email Marketing Strategies for Recruitment Success  HR Technologist

Email marketing is a popular technique for reaching out to large audiences. We discuss how recruiters can use this to their advantage.


Avoid These 3 Marketing Mistakes for New Businesses  Business.com

Starting a new business is an exciting experience. Your marketing strategy will play a crucial role in the success of your company. Here are three of the m.


How to Send Marketing Emails  Business News Daily

Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.


Top 5 Email Marketing Questions in 2019  Practical Ecommerce

I manage email-marketing campaigns for a large technology and data provider. I also consult with companies — B2B and B2C — on optimizing their email ...


Global Email Marketing Market demand and growth to increase by 2024  B2B News Updates

The Zion Market Research the exclusive leading provider of market research report published research report on “Email Marketing Market: Global Industry ...


How to choose the right email marketing service  TechRepublic

Email marketing is one of the best ways for SMBs to establish loyal relationships with customers. These guidelines will help you evaluate your options and find ...


Litmus Expands Executive Team to Lead Email Marketing Industry  MarTech Series

Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires spanning marketing, sales, ...


Master Email Marketing With This $15 Course  Entrepreneur

Digital marketing has grown by leaps and bounds over the past decade: pay-per-click ads, social media strategies, and online *content* marketing have captured ...


4 Essential Templates to Jumpstart Your Email Marketing  Business 2 Community

Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, ...


Delivra Provides Platform To Automate Email Marketing, Accelerate Lead Conversion  Demand Gen Report

Delivra is an email marketing automation platform designed to help B2B businesses in the finance, manufacturing and technology sectors create sophisti...


Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it  Business 2 Community

The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are ...


Sr Global Email Marketing Specialist - HomeAway  Built In Austin

HomeAway is hiring for a Sr Global Email Marketing Specialist in Austin. Find more details about the job and how to apply at Built In Austin.


Why Email Marketing Beats Social Media Every Time  MarTech Advisor

In this article, Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why ...


How an Email Marketing Company Is the Real Winner From the Shopify and Mailchimp Breakup  Adweek

Consider this an overnight success story almost a decade in the making—Klaviyo, an email *service* and marketing company founded in 2012— is currently the ...


4 Tips For Writing Better Email Marketing Copy  Business.com

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.


Email Marketing: Reviewing the Fundamentals for a Lasting Brand Loyalty  CIOReview

Governments encouraging free WiFi has changed the communication landscape today. Smartphones which were bulky a decade ago have reduced to the size ...


Email Marketing Metrics You Should Be Tracking  Business.com

Email marketing is crucial for promoting your business. Here are the metrics you need to track to improve your campaign's return on investment.


Free email marketing workshop to be offered Wednesday  Steamboat Pilot & Today

STEAMBOAT SPRINGS — Steamboat Springs business owners are encouraged to attend a free email marketing workshop from 6 to 7:30 p.m. Wednesday, ...


Email Deliverability Services and Role in Optimizing Email Marketing ROI  MarTech Series

Twilio SendGrid would provide an in-depth data and consulting engagements to help customers in improving the email deliverability rates.


AI and Email Marketing: 4 Ways to Improve Your Results NOW  MarTech Advisor

Artificial intelligence continues to evolve across various sectors and industries, but what is its impact on marketing, particularly email marketing? Read on to find ...


Convey's Launches Conduct Email Marketing Campaign Technology in Full Release  GlobeNewswire

ATLANTA, March 27, 2019 (GLOBE NEWSWIRE) -- Convey Services today announced the full release of Conduct™ Campaign, the email marketing solution ...


9 Common Email Drip Campaign Mistakes to Avoid  CMSWire

We explore email drip marketing campaigns, along with what are the most common mistakes marketers make.


The science of email marketing: How psychology can help email open rates  ClickZ

The Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing.


Back to Basics: Top Five Email Marketing Best Practices for Hoteliers  Hotel News Resource

Email marketing is a vital part of a hotel's CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it's not as hard as it seems.


Applying Effective Email Marketing to Assist Your Customer’s...  Vertical Measures

Email helps nurture relationships, build trust and, ultimately, encourage visits to your website that lead to a conversion. Are you doing it effectively?


10 Persuasive B2B Email Marketing Examples  Business 2 Community

Want to sell your services or, draw attention of your target audience towards a new product or *service* that you are about to launch? Email marketing is your best ...


Sigstr Offers Email Marketing Solution With Banner Ad, Relationship Mapping Capabilities  Demand Gen Report

Sigstr aims to transform the millions of emails B2B marketers send through Gmail or Outlook into a targeted marketing channel and source of relationship-based ...


MParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech  Business Insider

Tech firms are racing to build software that pulls together and manages brands' data.


Google Announces Gmail Dynamic Email: Impact on Email Marketing  MarTech Advisor

Google's email *service*, Gmail, just got a major upgrade! After more than a decade of its inception, and with over 1.5 billion active users worldwide, the webmail ...


Email Marketing: How AI And Privacy Regulations Are Disrupting  ValueWalk

The future of email marketing is upon us, with many marketers struggling to build functioning and customised drip campaigns in today's world.


Opting out: A guide to letting go of email subscribers the right way  Marketing Land

Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands.


iContact Update Email Marketing Design Best Practices in The Ultimate Email Design Lookbook  eSellerCafe

Good old, reliable email. It's like it's always been there, the unifying factor between your desktop, laptop, and latterly your smartphone. Can you.


Easter Email Marketing That’ll Make Customers Hoppy  Business 2 Community

Ready to get your profits hopping? Put all your eggs in one basket with creative email marketing. Easter-themed promotions have never been easier than with ...


Convey Rolls Out Drip Email Marketing Service 03/27/2019  MediaPost Communications

Convey Services has released a new tool for delivering drip email marketing campaigns. Conduct Campaign allows users to create drip emails in a centralized ...


How Psychology Can Drive More Effective Email Marketing 04/11/2019  MediaPost Communications

Psychology plays a role in how people respond to email messages. Here are four psychology tips that brands can tap into to create more engaging email ...


The Life-Changing Magic of Tidying Up: E-Marketing Edition  Business 2 Community

In a world of TV trends and Netflix binging, tidying up is taking priority in the lives of many. And while most of us may see the Marie Kondo trend as a healthy, ...


Klaviyo raises $150M Series B after building company the old-fashioned way  TechCrunch

Klaviyo, a Boston-based email marketing firm founded in 2012, went about building its email marketing business the old-fashioned way. First it built a profitable ...


Email Marketing Specialist - Spreetail  Built In Austin

Spreetail is hiring for a Email Marketing Specialist in Austin. Find more details about the job and how to apply at Built In Austin.


Effectively Marketing to Your Clients Through Email  TravelPulse

How do you create an effective email? It's a question on everybody's mind lately. With email marketing still being king (after all, every account on the internet still ...


Best Email Marketing Campaigns for Your Hotel Property  Hotel News Resource

Vizergy clients have great success with our full-*service* email marketing product. This blog contains some of our client's recent email campaigns that showcase ...


Marketing Manager job with The Institute of Culinary Education | 395697  mediabistro.com

The Institute of Culinary Education. Marketing Manager. The Institute of Culinary Education (ICE) is looking for a full-time Marketing Manager, reporting to the ...


Dynamic AMP for Email is rolling out in Gmail now  Marketing Land

Remember when Google teased the AMP for Email spec a little more than a year ago? Well, it's finally here. Email marketers can create dynamic and interactive ...


10 Email Marketing Strategies to Generate More Leads  Thrive Global

Nowadays, email is not only used to connect with friends and family, rather several businesses are using it connect with their customers. Despite the rise of the ...


Central NJ Email Marketing Services Launch  Newswire

Central New Jersey online marketing agency EarningCoach Marketing launched a cutting-edge list building and e-mail marketing *service* for local businesses ...


4 Brands That Nailed Personalized Email Marketing  Thrive Global

Personalization is a very powerful weapon for email marketing. It can increase conversion rates and improve customer retention. In fact, 62.2% of customers are ...


A Five-Step Program For Beginning Email Marketing 03/25/2019  MediaPost Communications

Newcomers to email marketing shouldn't worry: It's not that hard to get started. Here is a simple five-step introduction to email marketing for beginners. Read the ...


Liveclicker Releases LiveCoupon for Email Marketing  Destination CRM

Liveclicker, a provider of real-time email personalization solutions for B2C marketers, has released LiveCoupon, allowing marketers to automate coupon code ...


Inbox Dunning: Should Email Be Used For Debt Collection? 04/22/2019  MediaPost Communications

Email, while loved by most groups of people, may lose some of that love if the Fair Debt Collection Practices Act (FDCPA) is amended to allow debt collection by ...


6 Keys to Planning an Inbound Marketing Strategy  Business 2 Community

Without a solid strategy you're setting yourself up failure. It's easy to want to jump right in and start executing marketing activities. But if they aren't aligned and ...


Litmus Announces New Partnership With Asana for Better Email Marketing  MarTech Series

Litmus, the leading platform for email creation, testing, and analytics, unveiled its new partnership with Asana, a leading work management platform for teams.


What is Bounce Rate? (+How to Calculate and Keep It Low)  G2 Crowd

Your email newsletter's bounce rate can make or break its success. Learn how to keep it as low as possible and ensure your emails get to the most subscribers.


One Faber Group on the lookout for digital agency  Marketing Interactive

One Faber Group previously retained Carbon Interactive in 2017.


11 Email Newsletter Strategies to Keep Your Email List Engaged (As Told By Email Marketing Professionals)  G2 Crowd

Thus begins the challenge for senders of email newsletters. How do you get your email recipients not only to sign up for your newsletter, but to stay engaged ...


Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts  Multichannel Merchant

In the marketing world, the term omnichannel is pervasive, and meant to describe efforts by companies to diversify and broaden the tools, channels, and ...


Zenoti Releases Smart Marketing to Improve Customer Retention And Boost Employee Utilization For Salons and Spas.  PR Urgent

Zenoti released a new solution focused on automating email marketing; Smart Marketing, the first A.I. driven marketing automation tool built exclusively for ...


6 Ways to Improve your Coupon Marketing Strategy and Increase Sales  Business 2 Community

Of all the reasons why customers buy something, saving money is near the top of the list. This need to save is why discount coupons have become a bigger part ...


Litmus Names Several New Email Execs And a Board Member 04/18/2019  MediaPost Communications

Litmus, an email marketing and analytics firm, has announced several recent additions to its leadership team, including one C-level executive and one new ...


7 Steps to Drive Sales and Marketing Alignment  Business 2 Community

Sales and Marketing Alignment, also known as Smarketing , has been found to raise the likelihood of deals closing by 67% and drive revenue from ...


Do Those Cute Emojis Work In Email Newsletters? 04/19/2019  MediaPost Communications

There are many theories on email marketing. But here is one subject that may not have been given the analysis it deserves: The use of emojis in email ...


Q&A: Web expert Laura Eagin on growing up in Metro Detroit's gig economy  Model D

Veteran freelancer Laura Eagin shares her thoughts on the gig economy.


A Guide to Understanding MarTech AI Lingo  MarTech Series

Artificial Intelligence (AI) has become a popular buzzword across all industries. Many people are familiar with this trend, however, the technical jargon and ...


Hotel Email Marketing Software Market Product Outlook, Industry Summary, Key Companies, Trends, Growth, Competitive Status and Trend Prediction To 2024  Current News Magazine

Global Hotel Email Marketing Software Market which provides market trends, upcoming and innovative technologies, industry drivers, challenges, regulatory ...


Tethering Your Content Marketing Strategy with Sales Funnels for Maximum Conversions  Business 2 Community

Maximizing conversions is the name of the game for marketers in just about every industry. However, this is of course easier said than done. To be successful ...


MarTech Interview with Liz Miller, Senior Vice President, Marketing Chief Marketing Officer Council  MarTech Series

The MarTech Interview Series with Liz Miller, Senior Vice President, Marketing Chief Marketing Officer Council is a fun Q&A style chat. It follows a two part format ...


Uberflip CEO Yoav Schwartz on empowering better content experiences  ClickZ

Uberflip's *content* experience platform is used by companies like Microsoft, Staples, and SAP. What makes them stand out and what's next for the company?


Bernie Sanders Campaign Misspells Boston In Email 04/15/2019  MediaPost Communications

The Bernie Sanders Presidential campaign has sent an email to supporters, inviting them to an event in 'Bostob.' That mangling of the word Boston appears in ...


Email Validation: What to Expect Once You Clean Your List  CEOWORLD magazine

If you pay any attention to the email marketing industry, you probably hear a lot of talk about email validation. There are tremendous benefits that explain its ...


With $100 Hyperlocal Jeans, Wrangler Brings Sustainability Home 04/22/2019  MediaPost Communications

While apparel brands struggle to make peace with their ugly environmental impact, Wrangler is introducing an unexpected way to bring sustainability home, ...


Three Predictions For Email Marketing In 2019  Forbes

In 2019, your success in email marketing hinges on your ability to provide value to your customers' lives and not just sales or spam to their inbox.


Five Ways To Improve Your Email Marketing Content  Forbes

It seems that some brands believe consumers don't open emails anymore. Or even worse, some businesses don't think there's value in email marketing.


The Importance of Internal Branding  Business 2 Community

Branding has become a huge buzzword in business and marketing. All marketing is done with a business' brand in mind. Marketers are asking themselves: what ...


Email marketing trends to expect in 2019  Marketing Land

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile ...


Three Ways To Kickstart Your Company's Email Marketing Campaigns  Forbes

Email may be an older marketing platform, but it still has a place in modern campaigns. Here's how to make the most of it and improve conversions.


An Email Marketing Company Left 809 Million Records Exposed Online  WIRED

A exposed database belonging to Verifications.io contained both personal and business information, including 763 million unique email addresses.


What We Can Learn From Email Marketing's 40-Year Evolution  Forbes

It's funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We're at a point where email marketing is older than ...


Email Marketing: Eight Hot Tips for Boosting Your ROI  Chief Marketer

Email is a major workhorse when it comes to boosting engagement and conversion, particularly in B2B. Here's eight tips for better email marketing.


Last Week's Facebook Outage Proves Why Email Marketing Is Still So Valuable  Entrepreneur

Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' *content* marketing into limbo ...


Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track  Business 2 Community

Businesses in the US spent an estimated $2.67 billion on email marketing in 2017. The reason that so many businesses are so willing to part with so much ...


Top 10 Benefits of Email Marketing  Business 2 Community

A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It's not just millennials using email. Most people use email ...


How to Track Email Marketing Performance [Infographic]  Social Media Today

It's a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, ...


Email marketing turned 40 this year. Now what?  Marketing Land

Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary ...


8 Email Design Trends to Guide Your 2019 Email Marketing Strategy [Infographic]  Social Media Today

Are you looking for ways to improve your email marketing strategy? Want to learn the latest design trends you should look to take advantage of to boost ...


This Is Why Email Marketing Still Outperforms Social Media  Entrepreneur

With figures from Statista showing that more than 2.5 billion people use social media every month, it makes sense for companies to focus much of their marketing ...


Email Marketing: Threats And Opportunities  Forbes Now

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these ...


3 Lessons in Branding From a Black Hole  Entrepreneur

We recently got our first look at a black hole. Who knew it had so much to tell us about branding?


Tried and true: email marketing is still king of the hill  Inman.com

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it's easy to get caught up in ...


Get your email marketing program back on track by reviewing the basics  Marketing Land

I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with people who are pushing ...


How to Improve Your Email Marketing Campaigns  Business.com

High-quality email campaigns will help you convert sales. More importantly, following the rules can keep your emails out of the spam folder.


Latest Email Marketing Benchmarks Reveal Global Trends Across Industries  MarTech Advisor

Customers often tell you everything you need to know without saying a word. A closer look at the most recent email marketing industry benchmarks, ...


How to Launch Your First Email Marketing Campaign and Get the Results You Want  Entrepreneur

Email isn't going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What's more, this communication ...


Improve Your Email Campaign Performance With Better Data  Forbes

As the customer journey continues to evolve, even the most creative email *content* strategy isn't going to guarantee new customers or conversions.





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