Email Marketing Information

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.  With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone

I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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How Virgin Holidays is using AI to improve email marketing ROI
Econsultancy (blog)
Saul explains that “As a company that makes a lot of money out of email marketing, that uplift has generated several million pounds.” AI-optimised campaigns have also seen 66% increased awareness and a 33% increase in web traffic. But, alongside this ...

MarTech Series

4 Pro Tips on How to Succeed with your Email Marketing Campaigns
MarTech Series
Beat last year's email marketing numbers with top pro-tips sticking to basics of clear content with a tailored message for your branded environment.
Wedding of the Week: And look who missed it! – Property Industry EyeProperty Industry Eye

all 2 news articles »

Business 2 Community

5 Key Tips for Building a Successful Email Marketing Strategy
Business 2 Community
Email marketing is one of the best strategies for promoting products and building a loyal audience. In fact, email has an ROI (return on investment) of 122%, which is 4X better ROI than social media and paid search. However, not every business is ...


Why You Shouldn't Be Afraid of Email Marketing
If you are first-time user of email marketing, you may be unsure of the format's benefits. Retaining your list of subscribers and seeing a return on your campaign may seem like an ever-important priority in the beginning, but don't let early ...


Business Choice Awards 2018: Email Marketing Services
Email marketing campaigns are a great way to stay in touch with customers, both to build a relationship with new ones and to nurture loyalty to build repeat business. Combined with a strong content marketing program, email marketing is a powerful tool ...
Business Choice Awards 2018: Email Marketing Services - Constant ...PCMag India
The Winner In the Business Choice Email Services Awards 05/15 ...MediaPost Communications

all 2 news articles »

Marketing Round

Do The Best Email Marketing Campaigns
Marketing Round
This is another plus that you can get by using email marketing. A newsletter provides a great way to inform your clients about any potential update, any new offer you have at your disposal and any other valuable information that can be of their ...

Which-50 (blog)

Hints of excellence but few Australian retailers deliver great email marketing experiences
Which-50 (blog)
Some leading Australian retailers demonstrate strong capabilities in email marketing, but few do so across the board, and stand out performers remain the exception and not the rule. In fact most retailers are still leaving too much money on the table ...

9 Must-have Components of every Email Marketing Campaign
MarTech Advisor
Email marketing has always been a powerful medium. Automation makes the entire process a lot smarter, faster and effective. To keep garnering a positive ROI, it must be done right. If you have seen a dip in the performance of your email marketing ...


Is Email Marketing Profitable for Photographers?
If you're trying to build a profitable business, you've probably heard people say you need to build an email list and do email marketing. But is that really so? And what kind of time and resources does it take to actually create an email list? Let's go ...

ThomasNet News (blog)

Email Marketing Do's And Don'ts - The ThomasNet Blog
ThomasNet News (blog)
To make the most out of your email marketing efforts and ensure you're reaching the people you want to reach, there are a few key do's and don'ts to keep in ...

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