Email Marketing Information

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone

I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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HubSpot, known for free CRM, adds free email marketing  Fast Company

Known for free CRM, the company will let customers on its free tier send up to 2000 marketing emails a month and manage up to $1000 in online ads.

Learn email marketing with ShippingEasy's free new educational series  eSellerCafe

ShippingEasy released a new 7-part free email marketing series that will help online merchants unlock the power of direct marketing.

ShippingEasy Schools Sellers on Email Marketing  EcommerceBytes

ShippingEasy launched a class for online sellers on how to generate traffic using email marketing. The one-week course is free for sellers of all sizes.

Revinate Releases 2019 Hotel Email Marketing Benchmark Report  Hospitality Net

SAN FRANCISCO July 15, 2019 - Revinate, the software as a *service* (SaaS) company that helps hoteliers make the most of every guest, today released its 2019 ...

DTC Use of Email Marketing is the Canary in the Coal Mine  Total Retail

DTCs are reimagining the email address. They've discovered that email represents the key to identity in a mobile-first world. The traditional brands, still steps ...

Email Marketing Manager - Bounteous  Built In Chicago

Bounteous is hiring for a Email Marketing Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.

How to Convert Your Email Campaigns into In-store Traffic  MarTech Advisor

Heres how to use your email campaigns to improve your customer relationship and drive in-store traffic, writes James Glover, President and CEO - Coherent ...

Why email marketing is still the most effective way to build customer relationships  The Media Online

[PRESS OFFICE] Strong customer relationships are built on trust, but how do you maintain personal relationships with thousands of customers? A strong email ...

5 Automated Email Marketing Messages You Should Be Using  Entrepreneur

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it.

Ways to Use Automated Emails in Your Marketing Campaign  Edgy Labs

Sending automated emails is one of the easiest and most efficient ways to keep in touch with your customers and encourage them to purchase your products ...

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization  The Content Standard by Skyword

The top email marketing best practices for 2019 are all about bringing a human touch to the inbox.

Make Email Marketing More Effective with Specific Goals

Set goals for your email metrics to make campaigns yield better results.

Timing Matters in Email Marketing: Report  Chief Marketer

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

How effective modern marketing campaigns ensure success of your business  AZ Big Media

Marketers are continuously innovating their campaigns. They plan precisely how to proceed with their efforts to create conversions in the end. In general ...

This Year's Email Marketing Trends 07/12/2019  MediaPost Communications

We're already well into 2019, but experts are still making predictions about this year's email marketing advances. Here are several, ranging from growing ...

Email Marketing ROI Challenges & How to Overcome Them

Do it right, and email marketing delivers amazing ROI. Do it wrong, and you leave money on the table with every send. So, what are the roadblocks that stand in ...

'Abuse Emails': What They Are and How They Impact Your Email Marketing  Entrepreneur

Abuse emails: Whether you've gotten one or 200, they're bound to be lurking in your subscribers list. At some point, someone is going to think your email is ...

Specialist, Email Marketing - FTD Companies  Built In Chicago

FTD Companies is hiring for a Specialist, Email Marketing in Chicago. Find more details about the job and how to apply at Built In Chicago.

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers  Marketing Land

Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new ...

Marketing Automation Manager job with Creative Circle | 400941

Marketing Automation Manager in New York , Experienced (Non-Manager), Operations, Operations & Strategy with Creative Circle. Apply Today.

11 Fundamental Habits You Must Adopt to Become Brilliant at Email Marketing [Infographic]  Social Media Today

Are you looking for ways to improve your email marketing strategy? Want to know the key habits you should develop to improve your email marketing skills?

The Most Important Types of Emails You Need for Email Marketing Success  Business 2 Community

Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor ...

18% of Marketing Emails Get Opened - Make Yours Count  Small Business Trends

The latest 2019 email marketing statistics demonstrate the importance of email marketing for small business owners as well as the key benchmarks to know.

ShippingEasy Launches Free Education Series on How to Become an Expert Email Marketer in Just One Week  Business Wire

AUSTIN, Texas--(BUSINESS WIRE)--ShippingEasy, the leading provider of cloud-based shipping, inventory management, and customer marketing solutions for ...

Should You Use GIFs in Work Emails? Dell Saw a 109 Percent Jump in Revenue When It Did So  Inc.

Marketing, sales, revenue, and rapid growth depend on getting your audience's attention. Use GIFs to stand out from the pack.

Personalized email marketing: 5 keys to success

Here are the five key areas that brands need to master in order to succeed with personalized email marketing.

Are You Using Email Marketing Properly? |

How effective is your email marketing for your real estate services?

iContact Launches Email Marketing Partner Program  eSellerCafe

iContact has recently announced the launch of its new email marketing partner program. The program is designed to reward individuals and organizations.

Four Examples Of Effective Email Marketing 06/19/2019  MediaPost Communications

Email marketing works. Here are four case studies of business owners who used email to increase customer loyalty, close more leads, improvement user ...

Global Email Marketing Editorial Manager - Vrbo  Built In Austin

Expedia. What you'll do: Take a forward-looking approach to global email *content*, accepting and helping to define cutting-edge editorial strategies. In short, lead ...

Email Marketing Platforms With High ROI 06/21/2019  MediaPost Communications

Looking for an email marketing platform? Here are 13 top platforms with high ROI, chosen by ease of use, ability to build subscriber databases, social media ...

Four Reasons Why Email Marketing Works 06/18/2019  MediaPost Communications

Email remains the most effective marketing channel, despite the advance of other technologies. It is a cheap form of direct marketing, and at its best is highly ...

37 Astonishing Email Marketing Stats You Need to Know [Infographic]  Social Media Today

Are you in the process of creating an email marketing campaign for your business? Need some facts and figures to help you implement a successful email ...

How to Use Email Marketing to Drive In-Store Traffic  Multichannel Merchant

With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year.

Facebook Email Marketing & its Impact on Conversion Rates  Business 2 Community

Despite all the ongoing debates on email marketing's effectiveness, marketers continue to hail it as one of the best strategies to drive higher ROI. What has really ...

How to create an effective email marketing campaign

Email can be one of the most effective marketing tools, if you know how to wield it. Here are some tips for creating an email marketing campaign.

10 Tips for Developing a Solid Inbound Marketing Strategy  G2

These 10 tips will help you develop a solid inbound marketing strategy to attract, convert, close, and delight your current and future customers.

New Email Marketing Service Offered To Libraries 06/28/2019  MediaPost Communications

BiblioCommons has introduced BiblioEmail, an automated *service* that allows public libraries to pull all of a library's *content* into email campaigns or newsletters.

Facts And Figures On Email Marketing: An Infographic 07/02/2019  MediaPost Communications

Email marketers need facts and figures on email to help them implement a successful strategy. Here is an infographic from AfterOffers, which contains a variety ...

Email Marketing Software Market 2019-2025 Growth Analysis by Key Players| Constant Contact, MailChimp, Campaigner  Global Industry Insight

HTF MI released a new market study on Email Marketing Software Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and ...

Twilio SendGrid Introduces New Email Test Feature, Optimizes Email Campaigns  MarTech Advisor

New functionality enables customers to optimize email campaigns across automated and recurring series, one-time campaigns and transactional mail.

Thirteen email marketing platforms with high ROI  ClickZ

With more options to market your product or *service* than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing ...

Email Marketing Platforms Market Analysis & Forecast to (2019-2025)  Daily Research Chronicle

The Global Email Marketing Platforms market report consists of the world's crucial region market share, size (volume), trends including the product profit, cost, ...

Four Realistic Email Marketing Goals for Your Business, With Examples

What can you achieve with email marketing? What is a realistic email goal for your business? This article walks you through four real-world examples of what ...

Email marketing: 13 tips for higher relevance & better...  NOBLE

Email marketing is still one of the better channels when it comes to return on investment. According to John Thies of Email on Acid, every dollar spent on email ...

Global Hotel Email Marketing Software Market Insights 2019-2025 By End Users, Manufacturers Digital Alchemy, NAVIS, APSIS, TravelClick, Cendyn  Rise Media

Global Hotel Email Marketing Software Market 2019-2025 report deals with end customers to grasp in progress industry trends, Hotel Email Marketing Software ...

Email Marketing Best Practices on Perfect Timing  Business 2 Community

We live in a global economy. And even if 80% of your business is focused on the US market, that is four time zones right there – six if you count Alaska and ...

An integrated approach: digital marketing  kentonbee

A big part of today's business world is digital marketing. Social media, websites, Google, mobile – all of these help drive customers to our businesses.

MRM Case Study: How Email Marketing Can Help a Restaurant Stand Out and Thrive  Modern Restaurant Management

How restaurants can effectively market using email.

Smart Tips For Effective Email Marketing With Rae Steinbach  Irish Tech News

Email is a valuable marketing platform and a great way to promote audience engagement, but ineffective tactics can derail your approach to email marketing.

What is the Current State of Email Marketing and Analytics?  MarTech Series

Litmus, a leader in email marketing and analytics, today shared a report on the State of Email Engagement, based on the company's analysis of more than 10 ...

Prime Day content drives email engagement for Amazon’s competition  Marketing Land

Amazon's annual Prime Day is almost upon us, and last year's event generated more than $4 billion in sales, according to Internet Retailer. How can your brand ...

Twilio Enhances Email Tools for SendGrid Marketing Campaigns  Yahoo Finance

Twilio (TWLO) incorporates Automation and Email Testing tools in its SendGrid Marketing Campaign to help marketers send effective emails.

Salesforce unveils AI-powered email marketing features  Which-50

How frequently should marketers contact their customers? And what's the best time to send a marketing email? Those are some of the questions Salesforce.

11 Steps Toward Being A Brilliant Email Marketer 07/09/2019  MediaPost Communications

Who doesn't want to be brilliant at email marketing? Here's an infographic from GetResponse on 11 essential actions that email marketers must take. Read the ...

Largest marketing company in East Texas announces new digital agency  Tyler Morning Telegraph

M. Roberts Media, the largest marketing company in East Texas, announced the formation of a new digital agency named M. Roberts Digital.

Email Dominates Conversational Marketing: Report 07/16/2019  MediaPost Communications

A new study from Drift and Survey Monkey, 2019 State Of Conversation Marketing, states that “older communication channels, like telephone and email, still ...

Planning an Email Campaign? Here's why you should use Emailing Software - RealtyBizNews: Real Estate News  RealtyBizNews

Are you looking for a way to optimize your email marketing campaign? Do you feel like your expensive email blitz has nothing to show? If your answer is yes.

How Retention Email Marketing Can Reduce Churn Rate  Business 2 Community

Churn rate is REAL! And it is a pressing issue for every business that is trying to thrive in the bottleneck competition. More often than not, you acquire customers ...

Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement  MarTech Series

Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email ...

Report: Amazon Prime Day isn’t just for Prime members any more  Marketing Land

Amazon's days of owning the biggest shopping day(s) of the summer may be numbered. Large retailers, companies with more than $1 billion in annual revenue, ...

Why automation is the smartest choice for email marketing  Australian Times

You probably know that email marketing is the most effective marketing channel, ranking high above social media or SEA. It is the best way to increase customer ...

Avoid Poor B2B Sales Practices With Email Marketing 06/28/2019  MediaPost Communications

A report shows that 59% of B2B companies conduct no email campaigns whatever, whereas the remainder run at least one. Why aren't B2B marketers ...


Create a 100% automated end-to-end buying process that works for you 24/7. Use proven sales funnel strategy to capture attention, educate, and convert.

How to Create an Email Drip Campaign for Increased Engagement

Build rapport with customers and prospects using multiple emails with strong *content*, conversations and calls to action over an extended period of time.

A quick guide to PECR and charity email campaigns  Charity Digital News

Looking for a cost-effective email marketing platform for your charity? Charity Digital Mail offers bespoke email marketing for charities with expert advice and ...

Busting email marketing myths  Retail Gazette

Email marketing campaigns are only effective when messages reach inboxes. By knowing your audience and observing the best practices laid out in this guide, ...

What you need to know about PECR and charity email marketing  Charity Digital News

GDPR (General Data Protection Regulation) has been overshadowing charities since well before it came into effect in May last year. But GDPR is just part of a ...

How to Get an Email Drip Campaign Up and Running  CMSWire

How to get started with a B2B email drip marketing campaign that converts.

A Quick Look at Email Marketing in 2019 and Why It Is Important  TrendinTech

Technology has vastly changed the way we do business. The changes that have come as a result of innovation have largely been great. In the digital marketing.

Twitter's redesign slammed, Netflix buckles on suicide scene, and Google offers search insights - PR Daily  PR Daily

Good morning, PR pros: Fifty years ago today, the Apollo 11 astronauts began their trip to the moon—and NASA is celebrating. Wake up- it's launch day.

BiblioCommons Rolls Out a New Email Marketing Service and Product Updates

BiblioCommons unveiled BiblioEmail, a new automated email marketing *service* for public libraries that intelligently pulls all of the library's *content* into email ...

Reach the managed inbox with a proactive approach to email deliverability  Marketing Land

This is the second installment in our series on marketing to the managed inbox. Picture this: It's the week before Thanksgiving. Your team has spent the past six ...

How to Choose the Best Email Marketing Platform for Your Business

When it comes to reaching out to clients, customers, and members of your team, having a tool that allows direct contact (like email) is indispensable.

9 Email Campaign Strategies Every Retailer Should Be Using - Retail TouchPoints  Retail TouchPoints

While multi-channel marketing campaigns will drive the richest and most effective customer engagement strategy, email is still a huge part of the whol...

6 Types of Marketing Emails Every Ecommerce Business Needs to Be Sending  Business 2 Community

Email marketing can feel like a personal relationship. There's a high when your new subscriber joins the list. Then a honeymoon phase when they open your first ...

The Value of an Email Opt-Out  Business 2 Community

In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There's some obvious logic involved ...

Tips for Building a Solid Content Marketing Strategy  Business 2 Community

*Content* marketing is a fun and creative way to attract new customers to your business. Just know — it doesn't have to be complicated to get the desired results.

Global Email Marketing Software Market Research Report 2019 | Industry Size, Share, Growth, Revenue, Profit and Challenges Forecast to 2025  Boston Life News

Global “Email Marketing Software Market” 2019-2025 analysis by growth, manufactures, types, applications, and geographical regions. Email Marketing ...

Eddie Bauer Fights Back Against Suit Claiming False Email Subject Lines  Manatt, Phelps & Phillips, LLP

In a case against Eddie Bauer, a consumer alleged that false promotional email subject lines violated state spam and consumer protection laws.

Best email best practices from email marketing  Industry Leaders Magazine

Email deliverability is the key to a successful email marketing strategy. Read on to know different ways you can optimize your email campaigns and perform the ...

This Week in Jobs: Careers as hot as the midsummer sun Delaware

Editor's note: Every week we ship an email newsletter featuring the region's most exciting career opportunities. We've lovingly called it This Week in Jobs (aka ...

Word-Of-Mouth Marketing: What Makes Consumers Choose Financial Brands 07/16/2019  MediaPost Communications

Consumers trust one source above all others when choosing a financial services firm. Family and friends. That's the key finding of Inside the Lifecycle Of The ...

The Top 25 Illinois Digital Marketing Agencies of 2019, According to DesignRush  Yahoo Finance

DesignRush discovered the best Illinois digital marketing companies who can execute effective digital campaigns that increase brand awareness, consumer ...

Six ways to create an effective email marketing campaign  Media Update

Email marketing campaigns must convey a message and create an experience that entices the user to take the desired action, says Desiree Gullan, digital ...

Email Marketing Market Growing Popularity and Emerging Trends | IContact, Constant Contact, MailChimp, Campaigner  Pioneer Reporter

A new business intelligence report released by HTF MI with title “Global Email Marketing Market Report 2018” has abilities to raise as the most significant market ...

6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)  Entrepreneur

Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you ...

How to Integrate Email and Social Media into One Seamless Marketing Strategy  The Content Standard by Skyword

It's time to ditch the silos. When you integrate email and social media into one strategy, each channel gets a boost. Here's how to find this harmony.

Hotel Email Marketing Software Market By Top Leading Key Players Like Revinate, FormGet, Remarkety, SimplyCast, For-Sight, Digital, Alchemy, NAVIS, APSIS, TravelClick, Cendyn, Silverpop, Delivra, MountLytics  Market Research Report

Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks ...

Five Triggered Email Messages That Work 07/10/2019  MediaPost Communications

Email response improves when brands send triggered messages based on specific customer behaviors. Here are five email marketing messages that you send ...

Don’t be too quick to dismiss established best practices for email  Marketing Land

I'm noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that relates to it. This bothers ...

Why top-to-bottom rebrands are all the rage

Digital disruption and d-to-c are raising the stakes for redesign.

Constant Contact launches e-commerce enhancements  Marketing Land

Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also revealed ...

The Complete Guide to Running Effective Email Nurture Campaigns  Business 2 Community

Step aside, expensive marketing tactics. There's an affordable way to invest in your audience that pays off for your company — and your customers. Join us as ...

ShippingEasy Adds Email Tools To Help Amazon And Shopify Sellers 06/20/2019  MediaPost Communications

Firms that sell online, especially via Amazon and Shopify, are being offered new tools for driving their email marketing. ShippingEasy has upgraded its Customer ...

5 Outstanding Ways To Use Personalization In Your Email Campaigns  Promotion World

Email marketing is being utilized for targeting large audiences for a long time. It has been a fruitful way to create new customers and extend the.

Ecommerce marketing tools that every online business should have  DigitalCommerce360

Here is a quick rundown of three leading vendors in each of six categories: email marketing, social media, analytics, *content* writing, lead generation and ...

One year later: How AMP for Gmail can help marketers improve engagement  Marketing Land

Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was built to allow brands to be ...

10 Charts That Will Change Your Perspective Of AI In Marketing  Forbes

*Content* personalization and predictive analytics from customer insights are the two areas CMOs most prioritize AI spending today.

JotForm's New Slack Integration Helps Teams Respond Faster  MarTech Series

JotForm has announced its new integration for Slack, a top collaboration tool. The integration will help teams be more efficient by streamlining their workflow.

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