Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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How Local Businesses Can Leverage Email Marketing  Business 2 Community

The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers ...


Mailchimp Built a $600 Million Business on Email Marketing. Its Latest Move? Pivoting Away From Email  Inc.

Inc.'s 2017 Company of the Year has spent the past year adding hundreds of new employees and millions of new customers--and trying to change its identity.


What is Click-to-Open Rate in Email Marketing?  Business 2 Community

When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we ...


Revinate unveils hotel email marketing benchmark report  Hotel Management

Revinate released its "2018 Hotel Email Marketing Benchmark Report," a free resource that helps hoteliers benchmark email marketing performance against ...


How to Improve Your Email Marketing With Personalization [Infographic]  Business 2 Community

Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize ...


How to make the best out of email marketing  Born2Invest

A traditional email can do wonders for companies, but they must understand how to make it more effective.


GDPR “Saved” Email Marketing (But Cookie Opt-Outs Surge…)  Computer Business Review

GDPR “saved” email marketing according to Shane Phair of Campaign Monitor, with marketers substituting volume for engagement as a key metric, in a move ...


Five Ways To Improve Your Email Marketing Content  Forbes

It seems that some brands believe consumers don't open emails anymore. Or even worse, some businesses don't think there's value in email marketing.


6 great examples of email marketing from Black Friday and Cyber Monday  ClickZ

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood out.


Fairfax SEO Agency Reveal Hidden Benefits Of Email Marketing - Press Release  Digital Journal

321 Web Marketing - Digital Marketing & Website Design - Fairfax, VA321 Web Marketing, a Fairfax web marketing agency, released a blog discussing the ...


How to Get the Most Out of Your Email Marketing  Adweek

It's easy to overlook traditional email when compared with interactive and higher cost channels like paid display and social. With the right level of attention and ...


If Your Email Marketing is not Delivering, You Could be Missing Something  Small Business Trends

Not getting as much out of email as you'd like? Take a look at three email marketing tips and techniques your current strategy could be missing.


How brands can use AI to boost their email marketing metrics  ClickZ

AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing metrics.


50 Email Marketing Best Practices You Should Follow  MarTech Series

How can you take your email marketing from good to great? What are the challenges in email marketing? A 2016 report from Campaigner based on a survey of ...


Uberflip And Sigstr Partner To Offer Personalized Email Marketing At Scale  Demand Gen Report

Uberflip, a *content* experience platform, and Sigstr, an email signature marketing platform, announced a new integration designed to help B2B marketers...


35 Tools To Enhance Your Email Marketing Campaign  Business 2 Community

Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred ...


How to QA Email Campaign Best Practices  Business 2 Community

Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear-cut thinking, ...


How to excel at event email marketing (and 6 mistakes to avoid)  thesportsdaily.com

We've been doing email marketing for a long time here at The Sports Daily. We have been running a newsletter for sports fans that curates the best sports news ...


Electronic receipts are being used to bombard shoppers with marketing, investigation finds  The Telegraph

Electronic receipts ostensibly sent to customers for environmental reasons, are actually being used by retailers to bombard shoppers with marketing, a Which?


Email marketing is still king of Black Friday and Cyber Monday  PCR-online.biz

Email marketing is still the most effective way to get sales in on Black Friday and Cyber Monday, according to new research from ecommerce omnichannel ...


The Importance of Email Marketing for a Business  BBN Times

What is email marketing? It is a technique in digital marketing that has been adopted by millions of businesses and brands around the world to increase their ...


Email marketing: How to apply without going bankrupt in the attempt  Business MattersBusiness Matters

Marketing via email is nothing more than an effective means to advertise goods and services the low operating costs offered are impressive.


Constant Contact Launches an Integration for Shopify  MarTech Series

Constant Contact, an Endurance International Group company and leader in small business marketing solutions, is giving small business online retailers a ...


Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged  WebProNews

Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily ...


Email marketing  Robotics and Automation News

Robotics and Automation News has the most influential audience in the industry. Send an e-shot to our database and find out for yourself. Options. Below are ...


The STAGES Of Email Marketing [PT. 6]  hypebot.com

In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their ...


Marketing Specialist job with The Chronicle of Higher Education | 384568  mediabistro.com

We're looking for a Marketing Specialist to join our corporate advertising sales team. Working with the Senior Marketing Manager, the marketing specialist will ...


The Long-Term Benefits of Email Marketing  Influencive

Email marketing is an extremely effective way to increase ROI, maintain customer loyalty, and boost brand awareness. In fact, email is one of the top performing ...


Cold-Emailing 101: When Should You Launch a Cold Email Campaign?  Business 2 Community

B2B cold emailing campaigns can be wonderful assets to your marketing strategy, and if done successfully, they can create solid partnerships and revenue for ...


Personalized Email Marketing Works For Softonic 11/21/2018  MediaPost Communications

Softtonic recently rolled out its first email newsletter and quickly saw a financial return. Here's what it takes to achieve personalized email marketing. Read the ...


12 Tips for Successful Email Marketing for Dentists  Dentist's Money Digest

Email marketing is an effective means of transmitting messages straight to your prospective patients. How can you strengthen your email marketing campaign for ...


Why Your Email Marketing Isn't Engaging, and What You Can Do About It  Atlanta Small Business Network

Concentrate on sending the right readers, the right messages at the right times with email marketing, and your bottom line will see the benefits.


Get a Constant Contact free trial to boost your business marketing  Digital Trends

Constant Contact offers one of the more robust email marketing platforms in the industry. And with a new 20 percent off deal, it's now cheaper than ever to get ...


How To Craft Compelling Emails For Holiday Shoppers  Forbes

Holiday-themed email marketing is not just for the business-to-consumer (B2C) crowd. Email's impact on consumers can be astounding during the holiday ...


The 2019 Nedbank IMC Conference Gets The Full Frontal On Email Marketing With Everlytic  Africa.com

As a local *service* that bears all the potential of your email and SMS campaigns, automating communications and making life easier for marketers, Everlytic is a ...


Stats For Brands Planning Their 2019 Email Marketing Campaigns 11/12/2018  MediaPost Communications

Over half of all companies say email accounts for at least 10% of their business. Here is an infographic from EveryCloud, showing pertinent statistics for firms ...


On Email Blast – 4 Tips to Send Better Email Campaigns  Business 2 Community

Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy ...


Digital SEO Marketing Strategies Online Examples  The Frisky

In today's technology landscape, the strong digital marketing strategy actually has become a big hit thing. An only question is how one can one serve it up in the ...


Email marketing in the UK  Lexology

The GDPR (as you will be well aware) regulates handling of personal data and sets out the rights individuals have with regard to…


LinkedIn’s new privacy setting prohibits marketers from exporting emails  Marketing Land

LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the ...


Real-Time Marketing Is a Necessity And Not a Luxury  MarTech Series

The ability to see, understand and respond to consumer actions in near-real time is a fundamental necessity for today's marketers. To engage in relevant ...


AI in action  Marketing Land

Marketers' jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while ...


Study: Email Marketers Are Unhappy With Tech Suites 11/21/2018  MediaPost Communications

Email marketers are only partly satisfied with their technology vendors, according to Email Marketing Satisfaction Report, a study by Tripolis and Holistic Email ...


5 dos and 5 don'ts for your holiday email campaigns  DigitalCommerce360

How can brands stand out from this barrage of holiday emails and actually be seen? By looking to the past years' successes and faux pas and by doing so build ...


Study: New subscribers more likely to read - Email Marketing  BizReport

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new ...


7 Newsletter Email Subject Line Tips to Inspire You  Business 2 Community

In any relationship, your opening line sets the tone for what's to follow and emails are no different. Your subject line communicates your email's value to the ...


E-receipts from leading retailers 'may break data protection rules'  The Guardian

Some big high street names include unwanted marketing information, Which? says.


3 reasons your front-end email platform and back-end delivery vendors need to break up  ClickZ

For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor.


6 Proven ways to make your email marketing strategy successful  TechGenYZ

Email marketing to communicate with potential consumers has proved successful according to research provided certain strategies are followed.


Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season  Business 2 Community

Online trends change rapidly. Right now, Instagram stories are the new, stylish way to promote an eCommerce store, but they might be a thing of the past soon.


7 holiday marketing mistakes to avoid in 2018  ClickZ

Ecommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid.


Hotel Email Marketing Trends That Can Help Boost ROI  TOPHOTELNEWS

Compared to other marketing channels such as social media, direct mail or paid search, email delivers the highest returns on investment for hoteliers.


5 Reasons Why Tamper Seal Companies Should Utilize Email Marketing  Benzinga

NEW YORK, Nov. 19, 2018 /PRNewswire/ -- Digital marketing agency, fishbat, shares five reasons why tamper seals companies should utilize email marketing.


The 8 Best Chatbot Examples We Could Find to Help Inspire You  Small Business Trends

Not sure how to design a chatbot for your small business? Check out these chatbot examples when you're looking for inspiration for your own.


White paper: Segments of one – customer insights in digital banking  Fintech Futures

look at how banks can unlock the power of data-driven customer insights to personalise marketing and sales campaigns Learn all about how data solutions, ...


Caruso's Natural Health Talks Email Marketing Strategy  Power Retail

The family-owned and -operated medicinal e-tailer talks about how email automation has improved its marketing efforts tenfold. Caruso's email marketing ...


Email Campaign Manager - Bounteous  Built In Chicago

Bounteous is hiring for a Email Campaign Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


Your smartphone apps are tracking your every move – 4 essential reads  The Conversation - US

If you have a smartphone, it probably is a significant part of your life, storing appointments and destinations as well as being central to your communications with ...


Why sending personalized marketing emails is an effective strategy  TechTarget

Convinced email is the new snail mail? Not so fast. Social media and AI platforms get a lot of buzz, but sharing *content* and advertising through personalized ...


Lookers recognised for email marketing best practice at industry awards  AM

Lookers has won two awards in recognition of its approach to email marketing at the recent Communicator Click Awards.


Use Email Automation to Keep Customers Hooked On Your Holiday Marketing  Business 2 Community

Imagine walking into a toy store and seeing a shiny red button on a table. Go ahead, push it. A metal ball above your head rolls down a track and your eyes ...


YC alumnus scores $25M for totally different idea than it pitched on Demo Day  Silicon Valley Business Journal

The name of the Mountain View company was Pushmarket Inc. when it pitched at Y Combinator's Winter 2015 Demo Day and it helped mom and pop shops with ...


Top 4 tips to improve email strategy before the holidays - Email Marketing  BizReport

With the start to the holiday rush starting next week, it is important for brands to have their marketing strategies polished and ready to engage. The problem?


10 Best Email Drip Campaign Examples  Business 2 Community

Building out an email marketing campaign seems fairly simple. All you need to do is draft amazing *content*, add some eye-catching graphics, find your email list, ...


eTargetMedia Releases Winning Strategies for Holiday Email Marketing Report  PR Web

Coconut Creek, Florida (PRWEB) December 05, 2018 -- eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions ...


Email Platforms Lead CMO Martech Spending List: Gartner Study 12/11/2018  MediaPost Communications

Email platforms are among the three martech investments being planned by CMOs, according to a study by Gartner. The others are web *content* management ...


Email’s humble beginnings and the birth of tracking pixels  Marketing Land

It should come as no surprise to everyone reading this that email is the oldest, most venerable and original marketing channel. Ray Tomlinson sent the first email ...


10 brands that use illustration to stand out online  Econsultancy

For so many brands with an online presence, it can be easy to overlook the importance of imagery when it comes to developing their voices and identities.


Video: How will a banged-up Tyreek Hill impact Chiefs-Chargers game?  Arizona Daily Star

It shocks me every day – when you do a search on Google, Bing, Yahoo, or any of the plethora of apps available – just how many businesses HAVEN'T claimed ...


Getting Your Marketing Needs under Control in the Digital Age  1redDrop

In the not so distant past, marketing was a task which operated in a limited context. In order to get your message out to customers, all you had to do was design ...


Email & CRM Marketing Associate job with Creative Circle | 384473  mediabistro.com

Position: Email & CRM Marketing Associate Location: Washington, DC Status: Full Time Estimated Duration: Ongoing Starts: Within a Couple Weeks Rate: Up to ...


Constant Contact Links Up With Shopify To Drive SMB Email 12/10/2018  MediaPost Communications

Constant Contact has formed an integration with Shopify, allowing small businesses to send segmented emails. Shopify merchants can sync their online store ...


Marketing Tips to Hit the Ground Running in 2019  Business 2 Community

During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I'm not ready for 2019!” Heck, you may ...


How to get elected in 2019 general elections in Nigeria  Daily Post Nigeria

A political campaign is an organized effort which seeks to influence the decision-making process within a specific group. In democracies, political campaig.


RHP Tyson Ross, Tigers agree on 1-year deal  Arizona Daily Star

LAS VEGAS (AP) — Free agent right-hander Tyson Ross and the Detroit Tigers have reached a one-year deal for $5.75 million.


Global Email Marketing Market demand and value is increasing by 2016-2024  Daily Market News

Zion Market Research analysts forecasts the latest report on “Email Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts ...


10 Simple Marketing Strategies For Technology Companies On A Budget  Tapscape

If you are running a small tech company, especially if you are still in startup stage, money is probably tight. On the other hand, in order to drive sales.


eTargetMedia Reviews Email Marketing on New Blog Website  PR Web

Los Angeles, CA (PRWEB) November 29, 2018 -- Business owners who are trying to figure out how to market their companies in today's digital landscape can ...


Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers  Marketing Land

With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and ...


Chatting About Chatbots with Virginia Nussey [PODCAST]  Search Engine Journal

Want to find out how you can make the most out of chatbots on Facebook Messenger? Listen to this edition of Search Engine Nerds now.


The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It  Entrepreneur

How many people would reach out and wonder (or complain) if you didn't send out that next email blast?


How To Start A Consumer Products Business: Email Marketing  Forbes

Coming up with new email *content* is a time-consuming but worthwhile creative challenge.


Email on Acid Launches New Tool That Lets Email Marketers Fix Email Mistakes -- Even If They Don't Know Code  PR Web

Greenwood Village, CO (PRWEB) November 14, 2018 -- Email on Acid announced today the launch of Campaign Precheck, a new tool designed to reduce the ...


Email Marketing: Threats And Opportunities  Forbes Now

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these ...


How to Upsell Customers This Holiday Season: 3 Tips  Entrepreneur

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.


Small Business? Here's How Email Marketing Will Help You Get 21x ROI  KillerStartups.com

Email marketing has had its own share of praise and bad rap in the past. Email marketing has helped businesses grow faster, get a head-start, and helped ...


TechBytes with Josh Martin, Sr. Director, Product Marketing at Brightspot CMS  MarTech Series

Today, brands need to create great *content*, distribute it across dozens of channels, in many forms, and in local languages. We spoke to Josh Martin, Sr. Director, ...


This Startup Is Transforming the Traditional Photo Booth Into a Powerful Marketing Tool  Inc.

Pixilated is one of a growing number of businesses out to change the way you use photo booths.


How To Make Your Email Marketing Campaigns Stand Out In 2018  Forbes Now

There are more ways to automate, rev up your email marketing efforts and extract value from the data from each campaign you send than ever before.


Email Marketing Is Still The Top Way To Generate Leads  Forbes Now

As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns.


Five Tactics to Improve Email Marketing for Your Legacy Brand  MarTech Advisor

Have you used email marketing to reach out to customers? We list five tactics that will help you improve your existing email marketing strategy.


Email marketing turned 40 this year. Now what?  Marketing Land

Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary ...


Few Marketers Are Ready For Hyper-Personalization: Study 12/10/2018  MediaPost Communications

Hyper-personalization may be the hottest new buzzword. But only 9% of marketers have completed a strategy for dealing with it, according to ...


This Is Why Email Marketing Still Outperforms Social Media  Entrepreneur

Patiently building your email list and perfecting how you use it remains your single best marketing channel.


Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey  MarTech Series

Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their Budgets and Allocate ...


Why Newsletters Suck And How To Do Successful Email Marketing  Forbes Now

If you've been avoiding writing a newsletter (or building an email list), you're missing a huge opportunity in your business. Just because you've gotten some bad ...


Investing In Marketing Professionals Can Deliver Valuable Return For Firms - Strategy - United States  Mondaq News Alerts

Marketing and business development departments inside Am Law 200 firms are still growing—in size, in salaries, in sophistication, in demand ... United States ...


The relevance of email marketing and what to really measure  Marketing Interactive

This post is sponsored by Oracle. Email marketing is highly regarded as one of the most effective digital marketing channel for companies across numerous ...


How to Launch Your First Email Marketing Campaign and Get the Results You Want  Entrepreneur

Email isn't going anywhere. There are 3.7 billion global email users. Wouldn't you like all of them to be your customers?


A Former Spam King Reflects on 15 Years in Email Marketing  Entrepreneur

Complain about regulation all you want but a single set of rules is fundamental to making an industry grow.





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