Email Marketing Information

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone

I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?
The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people with an ARPANET address. While this first marketing email ...
Email Marketing Started 40 Years Ago: Where Does It Go From Here?MediaPost Communications

all 2 news articles »

The Drum

Email marketing up 83% since 2015 as B2B marketing grows by 200%
The Drum
Never underestimate the power of email - a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an 83% growth in B2B and B2C markets since 2015. According to new research released by Salesforce, who polled ...

and more »


10 Email Marketing Lessons We Can Learn From Presidential Candidates
When it comes to marketing, the successes of political campaigns are underrated. I'm not talking about the infamous ads of Hal Riney for Ronald Reagan's election efforts. I'm referring to today's presidential candidates, who are using some pretty ...


5 Email Marketing Secrets You Need to Know!
Email marketing is still booming – with almost $3 billion spent on marketers to get their message to your inbox. And Campaign Monitor reports for every $1 in email marketing spend, lifetime ROI totals $38! To make that ROI, here are 5 email marketing ...

Facts you didn't know about email marketing
Website tool comparison site WebsiteBuilder has put together an infographic looking at why email marketing works, the techniques used, and more. Among the highlights are that 77 percent of consumers prefer to receive marketing communication by email.

Point of Sale News (tm) (press release)

Email Marketing Is STILL All About The Messaging
Point of Sale News (tm) (press release)
Marketing automation is a bit ironic in that it suffers from an unfortunate name that implies you can hand all of your marketing off to robots or engineers. The technology does add science to the marketing process, but nothing is ever going to change ...

Personalization Is Key To Improving ROI For Email Marketing: Report
MediaPost Communications
A recent report from The Relevancy Group, and commissioned by OneSpot, suggests that personalization is the key to improving the return on investment of email marketing. The marketing research firm partnered with the content marketing platform to poll ...

and more »

Business 2 Community

Email Marketing Is The Power Tool Your Small Business Is Missing
Business 2 Community
Email marketing helps develop relationships. You may think of email as an annoyance that fills up your inbox or spam folder. But the truth is that people do respond to promotional emails as long as they have given permission to be contacted. If they ...

and more »

The Business Journals

How a top consultant for Google, Disney and IBM uses email marketing
The Business Journals
When it comes to email marketing, Chris Brogan has his own day of the week. The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca-Cola, IBM, Google, Disney and countless others has a ...

Marketing Land

Reducing chaos and stress in email marketing
Marketing Land
Email marketing is fun and drives real results. But at times it can be chaotic. We don't all live in a perfect world where we plan well ahead, use workflow tools and have internal and external partners who hit all of their dates. To reduce the stress ...

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