Email Marketing Information

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone

I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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16 Email Marketing Metrics You Need to Measure  G2

The following list of email marketing metrics are the key things you need to measure in order to boost your ROI. Before going forward, make sure to see what ...

Email Marketing 101: The Foundational Basics  Business 2 Community

If you're feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here's a word of caution: that would ...

Martha Bitar’s Flodesk Is Making Email Marketing Easier For Creatives  Forbes

With a role at HoneyBook and a new startup in the email marketing space, Bitar shares all she's learned about freelancers and creatives and how her Latinidad ...

The Giant Email Marketing Statistics Guide -  VENTS Magazine

The email marketing that was sent first in 1978, yielded a 13 million dollars result in sales, and finally kicked off what has turned out to be one of the most ...

Email Marketing Basics For Beginners 09/18/2019  MediaPost Communications

Here's a primer on email marketing for anyone new to the channel. Email can help businesses generate leads, improve brand awareness and increase revenue, ...

The Next Evolution in Email Marketing: Beyond Personalization  CMSWire

Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.

Six Best Practices To Propel Your Next Email Marketing Strategy  Forbes

Email is still one of my favorite channels to distribute *content* and engage my audience. It's effective, it's personal, it's non-intrusive, and it's easy to measure ...

The Email Dream Team: How to Staff Up for Email Marketing Success

A big challenge of email marketing teams is not having enough people (or the right people) to execute a successful email marketing program. To staff your email ...

GoDaddy Launches New SEO and Email Marketing Tool for SMBs

Website hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...

8 Conversion Boosters for Holiday Email Marketing  Practical Ecommerce

Now is the time to plan holiday email marketing. For most ecommerce merchants, email is crucial for generating traffic and sales. What follows are eight tips to ...

2 Email Marketing Hacks to Get Your Resend Campaigns Opened  Business 2 Community

Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went ...

Testing your email marketing to improve your deliverability  Marketing Land

Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations ...

Automated email marketing messages you need  The Punch

Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you ...

Seven Tips to Make Your Email Marketing Campaign More Irresistible  MarTech Series

A successful Email Marketing strategy lies in making your communication irresistible to your receivers.

Email Marketing Tips: 8 Tips for Mobile Friendly Email Campaigns [Infographic]  Social Media Today

Are you looking for ways to improve your email marketing strategy? Ensuring that your email campaigns are mobile-friendly is now a key step, but what can you ...

How To Create Mobile-Friendly Email Marketing Campaigns 09/16/2019  MediaPost Communications

The holidays are coming. Given that over two-thirds of all email is now being opened on mobile devices, brands need to have their mobile strategies in place.

How to Organize Your Email Marketing On a Budget  Business 2 Community

Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn't so profitable, marketers would hardly ...

Tips to Create an Engaging Email Marketing Campaign -  VENTS Magazine

When it comes to marketing, no business can afford to ignore email marketing. It is one of the valuable tools that can help to build relationships with customers ...

11 Steps to Improve Your Email Marketing That Take Just 7 Minutes [Infographic]  Social Media Today

Are you looking for ways to improve your email marketing strategy? Want a quick and easy guide to becoming a more advanced email marketer? The *Content* ...

Report: Email engagement benefits from less send frequency, subject line keywords  Marketing Land

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing ...

Mass Email Marketing: The Best Ways to Approach Your Campaign  G2

Some people are of the opinion that mass email marketing is dead. Well, the thing about opinions is that you're allowed to have them even if they're wrong.

How To Overcome Marketing Stress For Your Business  Thrive Global

Whether you already have an established customer base or you just started your company, it is crucial to find new ways to market your e-commerce business.

Here's Why Customers Aren't Opening Your Marketing Emails (and How to Fix It)  Inc.

Whether they're selling to consumers or other companies, many small businesses still use email as a primary way to reach out to prospective customers.

The best (and worst) days for email marketing  Netimperative

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.

Why Email Marketing Survives And Thrives 09/12/2019  MediaPost Communications

Contrary to what some experts said, email marketing has been replaced by social media. That's because people have email embedded in their lives.

Twilio SendGrid - Cut Through Email Marketing Clutter  UC Today

UC Today reports on the latest technology news from around the globe. Read similar Collaboration news to 'Twilio SendGrid - Cut Through Email Marketing ...

Email Marketing Trends and Best-Practices: Fall 2019

What's trending and working well in email marketing today? Here are five email marketing insights from an analysis of four billion emails sent from 126 countries ...

Study finds only ¼ of offer emails opened - Email Marketing  BizReport

Email continues to be a strong player for many brands, but new Adobe data indicates businesses could be doing better. That's because only about one-quarter ...

5 Things to Keep in Mind When Choosing An Email Marketing Software  BBN Times

The marketer of today is expected to be a wizard of sorts, pulling out cost-effective and path-breaking solutions from the creative hat all the time. While that is ...

How To Prioritize Your Email Marketing Strategy In 2020  Forbes

Your email list will still be the king of your marketing strategy for the foreseeable future.

Email Marketing Isn't Dying, It's Already Dead  MarTech Series

You can find countless articles, books, and podcasts that provide advice on how to segment and personalize email marketing *content* to make it relevant and ...

Report: Send fewer emails to increase engagement? - Email Marketing  BizReport

GetResponse has released their new global email benchmarks report, and among the more interesting findings is this: sending fewer emails can increase user ...

Tips On Email Marketing From Founder Of Kitchen Cabinet Kings 09/12/2019  MediaPost Communications

Email is like a T-Rex that will never die. Anthony Saladino, CEO and founder of Kitchen Cabinet Kings, offers advice on what you can to improve your email ...

Email Marketing: Too Much of a Good Thing?  Channel Futures

Michael J. Barber, senior vice president and chief creative officer for Godfrey, shares expert insights on about the enduring popularity of email marketing and the ...

Email Marketing Coordinator job with Creative Circle | 403799

Position: Email Marketing Coordinator Location: Other MD Status: Full Time Estimated Duration: Full Time Starts: Next Month Rate: $40,000 - $60,000.

7 Things That Will Make a HUGE Difference In Your Next Email Campaign  Business 2 Community

Did you know that email marketing is one of the most successful and important ways you can communicate? You're able to contact your customers, generate ...

The Essential Email Marketing Tips Every Hotelier Should Know About | By Richard Holmes  Hospitality Net

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. But there's an art to getting more clicks and driving more bookings. In the ...

The engagement gap: Customers say 45% of email marketing messages 'feels like spam'  Netimperative

Customers don't want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on ...

How To Get The Most From Your Music Email Marketing

While social media is certainly accessible and easy to use as a marketing platform, the barriers to entry are so few that the marketplace has become a bit ...

10 Email Marketing Tips For SMBs 09/09/2019  MediaPost Communications

Are people engaging with your emails, or scrambling to add your address to their spam list? Here are 10 tips from a panel of Young Entrepreneur Council ...

Marketing Freelance Platform MarketerHire Raises $1M  American Inno

To provide companies with a marketplace for freelance marketing, Nemani and co-founder Chris Toy launched MarketerHire, a hiring platform for marketing ...

3 Ways to Increase Email Engagement

Here are three ways to get people excited for your emails and encourage them to communicate with you through their text or actions.

Crafting Killer Marketing Emails (That Will Actually Get Read)  Business 2 Community

Email marketing has made huge strides forward, just in the past few years. There are all kinds of bells and whistles you can add to your email campaigns now, ...

10 Effective Email Marketing Tips Small Businesses Can Use  Forbes

Reaching out via email can bring strong returns—or dead silence. Here are some ways you can draw in readers and improve engagement with what you send.

Importance of Email Marketing for your Business  BBN Times

Email marketing is all about your customers. It is a form of internet marketing undertaken by businesses for sending various kinds of promotional messages and ...

Spooktacular Tips for Marketing at Halloween  Small Business Trends

Does marketing your business at Halloween send a shiver up your spine? You don't stand a ghost of a chance without these marketing ideas for Halloween.

How to Get More Value from Your Email Marketing Tech August 28, 2019 Technology's essential to  Channel Futures

Jodi Harris of *Content* Marketing Institute enlists the aid of Shane Phair, chief marketing officer for CMGroup Global, for expert tips how companies can get more ...

Four Ways To Fuel The Success Of Your Newsletter  Forbes

Leverage email marketing to provide your audience with personalized, valuable newsletter *content*.

Digital Marketing Coordinator job with Creative Circle | 404191

Position: Digital Marketing Coordinator Location: Washington, DC Status: Full Time Estimated Duration: Possible Full Time Starts: As soon as the right candidate ...

Email: An Indispensable Part of Digital Marketing Strategy  Business 2 Community

Out of all the digital marketing channels like emails, *content* marketing, SEO, websites, blogs, PPC, and referral marketing, there is one channel that stands out.

vCita Expands its Business Management Suite with WiseStamp Email Marketing Tool Acquisition  MarTech Series

vCita, the complete business management application, will be able to offer their customers an enhanced email marketing *service* after acquiring email marketing ...

How to Launch Your Affiliate Email Marketing Campaign  Business 2 Community

Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site *content* and a proven way to boost affiliate ...

Marketing via Email, Content, and SEO

To ensure your *content* reaches your target audience, combine SEO techniques with email marketing to achieve genuine, organic reach for your *content*.

Big tobacco keeps starting 'grassroots' Facebook campaigns  Engadget

"[Tobacco companies] create these groups to oppose efforts to pass laws either through legislatures or especially through ballot measures," explains Vince ...

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge  MarTech Series

Benchmark Email and Hatchbuck, leading SaaS (software as a *service*) providers of sales and marketing solutions, today announced they have merged, ...

Constant Contact Expands Marketing Suite  Small Business Trends

With three new tools, the Constant Contact Marketing Suite has expanded to cover more of what your small business needs to promote itself.

6 Tips For Effective Nonprofit Email Campaigns  Business 2 Community

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R ...

Why is Email Marketing still important today? -  VENTS Magazine

Email Marketing is all email communication that happens between a company and its contacts or customers. An Email Marketing campaign can be developed in ...

Marketing Automation Markets: Lead Nurturing & Lead Scoring, Email, Social Media, Analytics & Reporting, Campaign Management - Global Forecast to 2024 -  Business Wire

DUBLIN--(BUSINESS WIRE)--The "Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead ...

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

It's easy to forget how powerful email marketing can be in terms of customer engagement. Here's what your dealership shoud include in its next e-newsletter.

Email Marketing Specialist (Contractor) job with Public Broadcasting Service | 403547

Email Marketing Specialist. Team: Children's Media & Education. Status: Full-time, Contractor, funded through June 2020. Note: The individual selected for this ...

How to Monetize Your Podcast With Email  Business 2 Community

Looking for an easy way to increase podcast revenue? Ad spots and sponsor messages are great ways to monetize your podcast, but email marketing makes it ...

How to integrate email marketing into your social media strategy  Onrec

For many online business owners, developing an e-commerce marketing strategy is often a choice between social media and email marketing. Email marketing ...

What outdoor furniture companies need to know about email marketing  Casual Living

Today's increasingly digital landscape offers up myriad ways to connect with both current and prospective customers, but email marketing is one of the best ways ...

Revinate Releases The Basics of Hotel Email Marketing  Hospitality Net

Revinate, the software as a *service* (SaaS) company that helps hoteliers make the most of every guest, today released its Basics of Hotel Email Marketing.

3 Ways Financial Marketers Can Boost Email Personalization and Process  MarTech Series

In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and ...

Introducing the Periodic Table of Email Optimization and Deliverability  MarTech Today

MarTech Today's sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine ...

E-blast delusion: If you keep email marketing personal, customers may actually respond

There's only so much email-worthy material you can generate, even if you're a huge and thrilling brand. So here are the top 10 things to bear in mind.

Ecommerce Email Templates That Work 09/16/2019  MediaPost Communications

Email can help drive ecommerce sales. But success depends on how well emails are designed. Here are examples of email templates that work for ecommerce ...

10 Courses That Can Set You up for a Thriving Freelance Career, Now under $40  Entrepreneur

If you're reading Entrepreneur, chances are you one day hope to start your own business. Or, at the very least, become your own boss. With the gig economy ...

Email Marketing Specialist, Audience and Data Solutions job with CyberRisk Alliance | 402827

The Email Marketing Specialist will collaborate with the team to develop weekly emails and strategies for promotional efforts. The successful candidate should ...

Drip Email Campaign Examples to Propel Business Growth  Business 2 Community

Remember drip irrigation system you were taught at school wherein water was fed to the plants in small quantities? Drip email marketing is quite similar to this ...

5 must-have tools to help grow your crafting business  Techaeris

Growing a crafting or artisan business requires more than just passion and great design skills, it requires a certain amount of business acumen too.

Worth Reading Wednesday: Tips for Better Email Marketing  Gifts & Decorative Accessories

Social media is great for brand awareness. But when it comes to driving sales, “your email list is your most valuable communication channel,” according to ...

WordPress Best Email Marketing Services  Times Square Chronicles

It's the time of digitalization and everything is presently done on the web or through computerized media. With regards to organizations whether little or on an ...

5+ Types of AI Tools to Enhance Mobile Marketing Campaigns  AiThority

AI marketing tools allow businesses to reach more customers and increase revenue as they help to deliver the most relevant ads and messages.

7 E-Commerce Metrics to Help You Measure Business Success  G2

Learn about 7 e-commerce metrics to help measure your business' success and improve sales.

Click this! Email marketing myths, debunked!

Jason Bagley, CEO of Firing Squad, presented Meltwater's August 2019 webinar, on how to win at email marketing. Here's why this digital marketing dinosaur is ...

Using the Scrum Framework In Your Email Marketing Teams  Business 2 Community

Let's be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children's games.

How to Unleash the Power of the Pre-Outreach Strategy  Search Engine Journal

*Content* promotion is one of the biggest challenges in digital marketing. Lately, securing links and social media shares is a struggle even for popular blogs.

Beyond Personalization: The Next Step In Email 09/18/2019  MediaPost Communications

Email, far from being a dinosaur, is still the most popular way to communicate. But it has to move beyond bland corporate speak and halfhearted efforts at ...

Constant Contact Offers Marketing Platform For SMBs 09/16/2019  MediaPost Communications

Constant Contact is moving beyond email and will now offer a full marketing platform to small businesses, the company announced Monday. SMBs can avail ...

Marketers: Take a seat at the big table and drive the narrative  CMO

Former ​CMO and now chief operating officer of DocuSign says marketers must drive the narrative of a company from the beginning.

The debate over the legality of Andrew Yang’s UBI pilot doesn’t really matter

Yang's UBI pilot might violate campaign finance law, but there's no one to stop it from going forward.

Why You Should Invest in a Social Media Strategy for Your Business  About Manchester

While many businesses have embraced social media in a big way, some have more success with it than others. There's no denying that social media marketing ...

Marketing Manager  Pedestrian TV

Role Description: Hachette Australia is seeking a Marketing Manager to work on marketing campaigns across all imprints in our Marketing team. The Marketing ...

Evaluations via Email: 5 Ways Customer Reviews Can Be Incorporated Into the Inbox  G2

Learn how to gather customer reviews via cleverly crafted email copy that has your customers' best interests in mind.

6 Simple Tips for Rocking Your Referral Program  G2

Need help crafting a referral program? Read on for useful tips on making your referral program stand out from the rest!

Pamplin Media cuts pay, hours amid media industry’s continued troubles  OregonLive

Pamplin Media, publisher of the Portland Tribune and several community papers, notified employees this week that the company is cutting their hours and pay.

Content Marketing World explains why emails cheat (and why they work so well)

The four-day *Content* Marketing World -- the largest business-to-business event in Cleveland -- opens Tuesday at Cleveland's Huntington Convention Center.

Consumers Want More Personalized Emails, But Retailers Aren't Delivering  Multichannel Merchant

Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers ...

Building Your Tech Stack: 3 Reasons Marketers Should Select the ESP Committed to Email  AiThority

When using an ESP instead of a full-*service* CRM, it's clear that the ESP was developed by individuals with a laser focus on Email Marketing.

Webinar Emails: A Start-to-Finish Promotion Process  Business 2 Community

Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say ...

Best of Milwaukee 2019 Social Media Kit  Shepherd Express

Every year you hear “check out this place, it's amazing” and “I just had the best food at…” and now it's your chance to vote on who is the best in our 2019 Best of ...

Batch And Blast PR: Why Reporters Ignore Public Relations Emails 09/19/2019  MediaPost Communications

Here's an oddball study from PR Newswire that attempts to answer one of the great questions of our time: Why do journalists ignore emails from public relations ...

An Ecommerce Social Media Plan for the Holidays  Practical Ecommerce

Social media posts can play an important role in a retailer's holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is ...

Marketing Software Market Giants To Grow At Much Faster Pace | Key Players Adobe Systems, Oracle, SAP, Salesforce, IBM  Impartnews

HTF MI recently introduced Global Marketing Software Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market ...

New Strategic Research Report on Email Marketing Software Market 2019 Comprehensive Forecast to 2308  TheSlapClap

Contrive Datum Insights proclaims the addition of new analytical data on the global Email Marketing Software market titled as Email Marketing Software. Primary ...

Mobile Ordering Gets an Upgrade at Dunkin'  QSR magazine

The numbers aligned with Dunkin's fast-paced personality, and how it hopes to separate from java competitors. This past quarter—Q2 of fiscal 2019—average ...

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