|
|
| Diet Information |
|
|
|
|
The Man With The "Grasshopper Mind"Dean Phillips The title of this article also happens to be one of the "20 Greatest Headlines Ever Written." Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent Yes, headlines are that powerful--and that important! However, over the last few years, Ive noticed a proliferation of badly written--or just plain weak headlines--both online and off! Particularly disturbing is the copycat syndrome. I cant even begin to tell you how many variations Ive seen of the "Who Else" headline. For example: "Who Else Wants To Write Great Headlines" By the way, the "Who Else" headline isnt new. It goes back many decades. Heres the problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on the Internet! I have a much better alternative. Instead of copying someone elses headline, put in the hard work thats required and come up with your own classic headline. Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce the best results. Using the proper words and phrases is critical. Below Ive listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention: Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You... After grabbing your readers attention, this is where you want to answer the question, "Whats in it for me" To do this, you have to know a little about your target audience. What are they interested in What are their priorities What makes them respond Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days". A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness. Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product. Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy. After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention 2. Does it answer the question, "Whats in it for me" 3. Is it truthful If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether. Continue using the process of elimination, one headline at a time, until youre left with what you feel are the three best and strongest headlines, based on the criteria presented in this article. How will you know which headline is the best one overall Unfortunately, theres no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner! To help you get the creative juices flowing, Ive listed below my version of "The 20 Greatest Headlines Ever Written,". Ive listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy! "The 20 Greatest Headlines Ever Written" 1. The Man With The "Grasshopper Mind" 2. They Laughed When I Sat Down At The Piano--But When I Started To Play! 3. To People Who Want To Write--But Cant Get Started 4. Does Your Child Ever Embarrass You 5. The Secret Of Making People Like You 6. Advice To Wives Whose Husbands Dont Save Money 7. The Child Who Won The Hearts Of All 8. How To Win Friends And Influence People 9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save 10. Do You Make These Mistakes In English 11. Why Some Foods "Explode" In Your Stomach 12. You Can Laugh At Money Worries--If You Follow This Simple Plan 13. When Doctors "Feel Rotten," This Is What They Do 14. How I Improved My Memory In One Evening 15. Discover The Fortune That Lies Hidden In Your Salary 16. How I Made A Fortune With A Fool Idea 17. Do You Do Any Of These Ten Embarrassing Things 18. The Crimes We Commit Against Our Stomachs 19. How To Do Wonders With A little Land 20. Who Else Wants Lighter Cake--In Half The Mixing Time
|
|
|
|
RELATED ARTICLES
Fitness Let’s admit it, we all want to be fit, or if not fully fit reach a higher level of fitness, I know I do so I guess you do as well. A higher level of fitness is something we should all try to aim for, as there are so many benefits to a better level of fitness. The reason there are so many web sites, books and TV programs about fitness is that a higher level of fitness will be of benefit to you and help you to lead a healthier lifestyle. Treating Dyslipidemia in Old Age As the percentage of elderly people in the United States continues to grow faster than any other age group, the incidence of CVD grows too. According to Kannel , 1 CVD accounts for 58% of the mortality in persons >85 years, and the incidence of atherosclerotic disease in persons >65 years is more than double that in middle-aged persons. Diabetes and its Management Diabetes and its Management Skin Care Tips For Your Type Of Skin With all the skin care tips and information today, you might think its very confusing! All you want is what is best for your skin. It may be overwhelming for you to try to keep up with the constantly evolving technology. Not Enough Women Getting Folic Acid NC—While most women have heard about folic acid, less than half know its of benefit to women of childbearing age, according to the Folic Acid Alliance of Ontario. In addition, many women dont know whether they need to take folic acid, and if they do, how much they need or what are its sources. e-Book on Russian Women Part 1 Introduction Teen Advice On-line There is no doubt about it. We are an electronic society. From our cable television sets to our satellite radios, our cell phones to our beepers, our global positioning devices to our palm pilots, and of course the world wide web – we are a truly connected society. Head Massage : Desire For Outer As Well As Inner Health Head Massage Is The Perfect Solution The touch strenghtens our immune system and helps us survive. Infants receive a daily massage from birth to promote good health.The first nine months are considered to be the best fot infants for massage as bones of fontanelle develops after nine months. Now massage has be come a part of daily life especially for women. They look for better hair and relaxation of mind. But these days, the massaging technique has been further developed to incorporate the upper back, neck, shoulders and even face. Undoubtly massaging has powerful effect on the whole body, be it mentaaly, physically and spiritually. How Adult Day Care can help you maintain your sanity while caring for your loved one with Alzheimer’s Disease Adult Day Care provides comfort, support, care, companionship and counseling for elderly or Alzheimer’s patients who require supervision during daytime hours. It offers patients the opportunity to socialize and to receive health and social services in a stimulating and supportive environment. Liberate Your Set Esteem and Lose Weight Are you a look-and-lose dieter Have you studied every diet ever created, read a zillion diet books, and yet are still unhappy with your weight How to Curb Carbohydrate Cravings! As a weight loss mentor it never ceases to amaze me how people inadvertently set themselves up for a huge snack attack mid afternoon. For many, the set up is so complete that it is almost impossible to control! The result is that people think they are weak-willed and lacking in discipline. Often the answer has little to do with character or determination. More often the reason for the mid afternoon carbohydrate cravings is due to gaps in understanding how our body works and responds to diferent types of food. Read on to see what you can do to control those mid afternoon cravings. Rosemary Flower Candies Rosemarinus Officinalis Leave your tic-tacs at home. This medicinal plant provides delicious mouth fresheners to integrate into a balanced healing diet. Preventing Osteoporosis Last month my 74-year-old mother while walking, tripped on a small tuft of grass, fell - and broke her rib! Her recovery has been painful, debilitating and at times depressing. It also affected my elderly father who relies heavily on her day to day. Top Five Ways To Lose Weight Fast Losing weight is not about achieving the hour glass figure or the perfectly sculpted and toned body. It is more about staying fit and remaining healthy to ensure a long, disease free life. Everybody knows that extra pounds increase the chances of a wide variety of illnesses, from heart disease to cancer to diabetes. This article shows you the top five ways you can lose weight, and fast. How to Halt the Train of Aging Excerpted from the book “Your Right to Be Beautiful: How to Halt the Train of Aging and Meet the Most Beautiful You” by Tonya Zavasta. The book is available at: http://www.beautifulonraw.com/html/righttobe.html Smooth Refreshing Smoothies More people today are discovering the healthy benefits of drinking a delicious, refreshing smoothie for breakfast, lunch or dinner. Are Weight Loss Supplements Worth It What do you think of the hundreds of weight loss supplements out there on the shelves today Are they worth the money Will they actually help you lose weight How do you know which ones are going to work for you Is there any proof that these products work How to Write Great Headlines According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important! Low-Carb Dieting During Pregnancy May Benefit Your Baby! As low-carb dieters change there eating habits, it is likely that these habits will stay with them. There is no surprise then that more and more pregnant woman are trying to maintain there low-carb routine during the months of pregnancy. There are new studies being done on low-carb dieting that point to the fat that there may be benefits in the long run for children of low-carb dieting. 5 Fitness Myths That Are Responsible For Thousands of Fitness Failures Unfortunately, many people are misinformed and are also misled by the many promises of the weight loss industry. Everywhere you look, you see or hear of people promising “Dramatic Weight Loss” with products such as “The Fat Trapper”, or “Exercise in a Bottle”.
|
| home | site map |
| © 2005 |