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Ten Steps To A Well Optimized Website - Step 7: Website SubmissionsDave Davies Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so. With services offering to help you get more traffic and higher search engine positioning by submitting your website to “18 Bazillion Search Engines For Just $19.95 Per Month!” and other such claims, there has grown much confusion around website submissions. In this article we will clear up many of the misconceptions around submitting your website and may even save you “Just $19.95 Per Month!” in the process. Over this series we will cover the ten key aspects to a solid search engine positioning campaign. The Ten Steps We Will Go Through Are:
Step Seven – Website Submissions While there are definitely more critical areas of the website optimization process there is perhaps no area subject to as much misinformation and to such a vast audience. Here are some common misconceptions that are often believed about search engine submissions:
These beliefs are all incorrect and those who can make a quick buck selling this disservice perpetrate them. If you have not recently received an email offering to “Submit Your Website To More Search Engines Than There Are Websites On The Internet For Just $19.95 Per Month!” then I can pretty much guarantee that you will in the not-too-distant future if your email can be found somewhere on your website. An irony of this can be found in Google’s webmaster area where they note: Amazingly, we get these spam emails too: "Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..." Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators. Good advice as I’m sure Google has their website submissions taken care of. Just because you receive such an email, doesn’t mean that you’re missing out on anything. Let’s first look at a breakdown of which engines are responsible for which traffic. According to research the major search engines are responsible for the following percentages of traffic as of June 2004:
Source: Neilson/Netratings http://www.nielsen-netratings.com/ Note: These numbers total over 100% as people may use multiple search engines if they don’t find the information they are looking for at the first one they try. So what does this tell us This tells us that the very vast majority of search engine traffic does not come from many thousands of search engines but rather, relatively few. This would lead to the obvious questions, “Is it worth paying to be submitted to thousands of search engines” The real answer, “No.” Then How Do I Submit My Own Website Automated search engine submission systems simply access the existing and readily accessible “Add URL” pages of the search engines and automatically submit your site. You can do this yourself simply by visiting the search engines and submitting through these same pages. To simplify this process you can visit the “search engines” page on the Beanstalk Search Engine Positioning website http://www.beanstalk-inc.com/info/search-engines-major.htm where we link directly to the submissions pages of the major engines. But What About The Other Engines Surely They Provide Some Traffic Quite honestly, they may. You may get a visitor or two. Is it worth $19.95/mth or some such amount No. You can get a better dollar/visitor ratio on any of the many PPC engines out there. An additional point to note is that you may want to actually visit some of the lists of engines on the sites offering these services to you. You will discover a couple of important facts:
The Submission Myth The truth of that matter is, submitting your website at all can realistically be considered a waste of time. Aside from a few key general directories DMOZ, Yahoo, etc. and a number of SEO directories, we did not submit the website www.beanstalk-inc.com to any of the major search engines. It’s true, not a single submission. Are we indexed Yes we are. How did we get indexed without submitting our site If you take the time that you would be spending submitting your site and spend it instead finding quality inbound links which we will write about next week your site will be indexed and much quicker than you think. You’ve probably heard the term “search engine spider”. Search engines crawl websites. This means that they visit a page, follow all the links on that page and so on. If you have a link on a website that is already known to the search engines it is only a matter of time before your website will be found by default. If fact, when the Beanstalk site went live and the first link was established to it, it did not take the weeks that are estimated through the use of the submissions pages for our site to be found. The homepage of beanstalk-inc.com was index by Google three days after the site went live and the other major engines followed within a week or so. Final Notes If there are any points that I hope you take away from this article they are the following:
An additional failing to the automated submissions systems not covered above is their inability to take into consideration the exact characteristics of your website for their directory submissions. When you’re submitting your website to directories you will have to choose the exact category your site falls into. Most directories have slightly different category hierarchies and the more exact you are in your submission, the higher the chance you will be listed. Automated systems can never be as exact across multiple directories as a human can. Submitting your website, even correctly, will not guarantee you top rankings however it will leave you with money in your pocket to spend on other promotional endeavors that may actually produce a solid ROI. And THAT’S what it’s all about. The rankings You’ll have to read the other nine steps of the series to find out how to attain those. Next Week In part eight of this search engine positioning series we will cover the importance of link building, how to attain high quality, relevant links to your website, and the tools to reduce the time it take to do so significantly. With the importance of inbound links to your overall rankings you won’t want to miss this very important step in the website optimization process.
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