Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices

Listen, consider this scenario.

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.

3 Reasons why Content is Still King

Back in the late nineties, the phrase ?Content is King? was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result.

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal.

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say.

Four Things Every Web Site Headline Must Do

As you know, I?m constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!

Whether you?re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you?ve come to the right place. Be reader-centered, not writer-centered. Many ads, brochures, and Web sites we see talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, ?What?s in it for me?? If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word ?you? often. Focus on the benefits ? not just the features. The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here?s an example: If you go buy a pair of Gucci sunglasses, you?re not just looking for good UV protection. You?re buying the sleek, stylish Gucci look. So that?s what Gucci sells. You don?t see their ads talk about how well made their sunglasses are. Think end results. Now, what does an insurance broker sell? Policies? No ? peace of mind. (See? You?ve got it.) Draw them in with a killer headline. The first thing your reader sees can mean the difference between success and failure. Today?s ads are chock full of clever headlines that play on words. They?re cute, but most of them aren?t effective. There are many ways to get attention in a headline, but it?s safest to appeal to your reader?s interests and concerns. And again, remember to make it reader centered ? no one gives a hoot about your company. Bad: ?SuccessCorp Creates Amazing New Financial Program? Better: ?Turn Your Finances Around in 30 Days!? Use engaging subheads. Like mini-headlines, subheads help readers quickly understand your main points by making the copy ?skimmable.? Because subheads catch readers? eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarize the ideas as subheads. To make your subheads engaging, it?s important to include action or selling elements. Bad: ?Our Department?s Successes.? Better: ?Meet Five Clients Who Saved $10K With Us.? Be conversational. Write to your customers like you?d talk to them. Don?t be afraid of using conversational phrases such as ?So what?s next?? or ?Here?s how do we do this.? Avoid formality and use short, easy words. Why? Even if you think it can?t possibly be misunderstood, a few people still won?t get it. Nix the jargon. Avoid industry jargon and buzzwords ? stick to the facts and the benefits. An easy way to weed out jargon is to think of dear old Mom reading your copy. Would she get it? If not, clarify and simplify. (This rule, of course, varies, depending on who your target audience is. For a business audience, you should upscale your words to what they?re used to. In these cases buzzwords are often crucial. Just make sure your points don?t get muddled in them!) Keep it brief and digestible. No one has time to weed through lengthy prose these days. The faster you convey your product or service?s benefits to the reader, the more likely you?ll keep her reading. Fire your ?biggest gun? first by beginning with your biggest benefit ? if you put it toward the end of your copy, you risk losing the reader before she gets to it. Aim for sentence lengths of less than 20 words. When possible, break up copy with subheads (see no. 4), bullets, numbers, or em dashes (like the one following this phrase) ? these make your points easy to digest. Use testimonials when possible. Let your prospects know they won?t be the first to try you. Give results-oriented testimonials from customers who have benefited immensely from your product or service. Oh, and never give people?s initials only ? it reminds me of those ads in the back of magazines with headlines like ?Lose 50 Pounds in Three Days!? Give people?s full names with their titles and companies (or towns and states of residence) ? and be sure to get their permission first. Ask for the order! Tell your reader what you want her to do ? don?t leave her hanging. Do you want her to call you or e-mail you for more information? Order now? Call to schedule a free consultation? Complete a brief survey? Think about what you?d most like her to do, and then ask her. It?s amazing how many marketing materials I come across every day that don?t make it clear what the reader should do. If you wrote interesting copy, your reader may forget you?re trying to sell something. Tell her what to do, and she?ll be more likely to do it. Have your copy proofread! Good. Now have it proofread again. Don?t risk printing any typos, misspellings, or grammatical mistakes that will represent your company as amateurish. Hire a professional editor/proofreader to clean up your work and double-check your grammar. Remember, you only get one chance to make a first impession! Oops ? *impression*.

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web...

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give a one-day workshop on writing for the web.

More Articles from Copywriting Information:
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How to make a career out of copywriting  New York Post

If you're a wordsmith looking to make a career out of copywriting or take your skills a step further, these copywriting mastery course bundles can show you how ...

SEO Content Writing vs. SEO Copywriting: Is There a Difference?  Search Engine Journal

Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...

Automated Copywriting And Other Recent Trends In Marketing  Forbes

Most marketers have at least a passing familiarity with how artificial intelligence (AI) is used by various ad tech platforms to help put their *content* in front of their ...

21 Off-the-Charts Impressive Copywriting Examples  Business 2 Community

While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy.

Copywriter CREDIT KARMA  Charlotte Agenda

Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada and U.K. ...

Four Steps You Can Take to Become an Excellent Copywriter  Chiang Rai Times

CTN News - Chiang Rai & Thailand Latest news - There are plenty of amazing career opportunities in the world for a copywriter, so don't be afraid to explore ...

What Is a Copywriter? Responsibilities, Skills + Salary  G2

Whether it was an essay, a proposal, or a script for class, the thought of even opening up Microsoft Word gave us chills down our spines. Fleshing out an outline, ...

Copywriting for B2B Websites & Digital Media  Business 2 Community

It's a fact: digital *content* is consumed differently than print *content*. For example, you might read a B2B website in a more disjointed way than you would a ...

10 Courses That Can Set You up for a Thriving Freelance Career, Now under $40  Greenwich Time

If you're reading Entrepreneur, chances are you one day hope to start your own business. Or, at the very least, become your own boss. With the gig economy ...

Content and Copywriting Executive  Bike Biz

If you're passionate about cycling, have a talent for writing and like the idea of getting to play with the latest kit and attending cycling events, our *Content* and ...

Dominate Google & Facebook with These 8 Copywriting Tips  Business 2 Community

You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you've created watertight keyword ...

Ask Doug & Polly: How to pitch your services

QUESTION: I'm a copywriting consultant. I launched a cold calling campaign, pitching my services to directors of communications/marketing of trade ...

New Zealand copywriter takes emotional support clown to redundancy meeting  The Telegraph

A New Zealand copywriter brought a professional clown as his support person to his redundancy meeting, local media reported on Friday. The copywriter, Josh ...

Orchestral Tools - Social Media Manager / Copywriter (DE)  Music Business Worldwide

Social Media Manager / Copywriter (M/F/D). Orchestral Tools develops professional and inspiring virtual instruments for film and media composers. Working in a ...

This Ultralearner Explains How To Acquire Hard Skills Fast  Forbes

Would you like to learn how to speak a new language fast? How about learning to code or write sales copy? Perhaps you were promoted and want to improve ...

AI writing and research tools: The future of the newsroom?  TechHQ

AI writing and research tools could free up reporters for more valuable tasks, and provide a more data-led approach to copywriting.

Master the Art of Copywriting for Less Than $11  Entrepreneur

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...

Alex Lee Mong Yang Launces Surge Advertising, an Advertising Agency That Will Revolutionize Digital Marketing  Yahoo Finance

Alex Co-Founded This Singapore-Based Agency Which Is Led By A Team Who Worked On Successful 8-Figure Campaigns For Various Industries.

Yorkshire Copywriter Wins New Legacy Client  Business Up North

Huddersfield based copywriter Rob Beadle has signed a new client who works with businesses to plan their legacies. The Legacy Studio help individuals and ...

A Creative Solution For Ad Copy Mastery  Radio & Television Business Report

OK, that annoying commercial is on again and you're changing the station to something else. But, what if the spot you're hearing is entertaining and informative.

RE: STUDIO MASHINANI /03/09/2019: MUSIC CREATIVE COPYWRITER SS BA 1(Nairobi 3 posts Kisumu 1 post and Mombasa 1 post)  Kenya Broadcasting Corporation

EXTERNAL/INTERNAL JOB ADVERTISEMENT. Kenya Broadcasting Corporation is a State Corporation established under the KBC Act (Cap. 221) and ...

Young, Gifted & Killing It: Tshepo Tumahole

For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.

Junior to Mid TTL Art Director/Copywriter job, Cape Town

Heads up art directing and copywriting all-rounders, a renowned international ad agency's Cape Town office is on the hunt for a junior to the mid-weight creative ...

These Painfully Accurate Spotify Ads Want You to Get Back to Raging, Not Just Aging  Adweek

Brilliant U.K. campaign celebrates the contrasts of being Gen X.

How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...

10 Copywriting Tips To Boost Your Website's Conversions  Forbes

Copy is everywhere. It's the text on your landing page, the *content* of your promotional emails, and the words on your introductory brochure. If you produce ...

Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.

Man chooses to bring clown to redundancy meeting for 'support'  ABC News

When one New Zealand man was facing redundancy, he brought a dash of color -- and some balloon animals -- to the meeting where he got laid off.

Pay what you want for this copywriting training  The Next Web

For all of those toiling away at a job you hate, consider this — freelance copywriters are currently making about $25 an hour. That means that with the right ...

Is copywriting a dying craft?  Mumbrella Asia

Freelance senior copywriter Huizhen Tay on the many reasons copy is becoming a dispensable commodity, why it needs to be saved and what should be done ...

Announcing Results-Based Copywriting for Dietary Supplements by KernCopySales - Press Release  Digital Journal

KenCopySales Inc. is a results-based copywriting agency that specializes in helping small and mid-sized wellness companies increase sales conversions.

‘I have to fight to do my job’: Confessions of a copywriter  Digiday

In the latest edition of Confessions, a copywriter reveals how they're stretched too thin.

The Art of Content Strategy: Embracing Usability of Your Site  Thrive Global

The online reputation is critical for any brand in any industry. Many customers and users try to find information on a brand's website first and then decide if the ...

Freelance Copywriter  Pedestrian TV

Aquila Shoes are on the hunt for some *content* creators that can write engaging blog posts for their new 'Style Guide'. It's a great opportunity for up-and-coming ...

From Salon Marketplace: Learn how to become an effective copywriter  Salon

Writing skills are becoming more important as almost all of our communication drifts online. If you're an entrepreneur trying to drive traffic to your website, ...

9 Free Copywriting Podcasts for Ecommerce Merchants  Practical Ecommerce

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.

The RealReal's Authentication Practices Are Not What They Seem, According to New Investigation  Fashionista

Over the years, The RealReal's authentication claims have been called into question a few times here and there — by customers in review forums who've ...

Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true? Is it because of the whole "a picture speaks a thousand words" malarkey?

How To Write Good Copy For Your Website Without Hiring A Copywriter  Forbes

Hiring a copywriter may not be at the top of your priority list, when starting a business and launching a website. So if you'd like help getting started with your ...

Kickstart your copywriting career with this master class training bundle  Boing Boing

In case it wasn't evident from the link that brought you here, digital ads are everywhere. And someone's got to write them. In print or on the web, writing lives by ...

Supercharge your selling potential with this $39 copywriting bundle  The Next Web

We all have some brilliant ideas rolling around in our heads, but the difference between us and the wildly successful entrepreneurs who go on to make millions ...

14 Copywriting Trends That Really Work (Or Don't) According To Communications Experts  Forbes

Not all trends are here to stay. Forbes Communications Council experts share which copywriting trends are worth exploring and which are better left forgotten.

Last laugh: Sacked ad guy Josh Thompson and support clown star on British TV  New Zealand Herald

The advertising copywriter and clown who last week made headlines around the world have been labelled the funniest ever interview guests on ITV's This ...

Chase commits to AI after machines outperform humans in copywriting trials

Bank enters a five-year deal with AI partner Persado to help create marketing language across platforms.

Woman Overwhelmed By Response To Tweet Offering To Work For £5  LADbible

Donations, offers of work, and freelance offers have been flooding in.

How to become a: copywriter  Design Week

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...

Review of The Zoya Factor: Only Sonam Kapoor’s ‘Zoya Luck’ can clear this ball out of the boundary  IWMBuzz

Cast: Sonam Kapoor, Dulquer Salmaan, Angad Bedi. Direction: Abhishek Sharma. Rating: 2.5 stars. Whenever a movie is made out of an adaptation of a book, ...

This $11 Copywriting Course Can Boost Your Writing Career  Geek

The average web user has a short attention span. If your website or social media post doesn't pique their interest within seconds, they're likely to go elsewhere.

Product descriptions guide our online shopping. Who writes them?

How do you make your luxury handbag stand out from all the luxury handbags on Amazon? We asked a copywriter.

Content Marketer & Copywriter  Pedestrian TV

ABOUT US. Taco Technologies is a regional distributor of award-winning software solutions that help organisations run smoothly. Our technology and software ...

Copywriting is waiting – it can rarely be done both very thoughtfully and very quickly  The Drum

Go and read a job advert, any job advert, for a copywriter role. (Don't read too many at once though, that stuff is bad for you.)

Copyspeaking – why copywriters need to perform their page  The Drum

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect of zookeepery, from expert krill distribution to legendary iguana ...

JPMorgan Chase chooses AI copywriter Persado to write ads  Quartz

In another sign that the future of work is already here, JPMorgan Chase has signed a five-year deal with a software startup that uses artificial intelligence to write ...

Psychology Tips to Help You Write Better Copy

If you want to reach your customers, your copywriting needs to be persuasive. Here are four psychology tips that you can use to improve your skills.

How a Student Can Become a Freelance Writer  ChartAttack

Today, we will review the most critical points of becoming a freelance writer if you're a student. So, without further ado, let's take a look!

7 Deadly Sins of Online Copywriting  Business 2 Community

Whether you're working on your newsletter, blog, website, or a social media caption, ultimately, the bells and whistles and UX optimization will mean little if the ...

Sandy Hook Promise Darkly Flips the Cheery Back-to-School Ad in New Gun Violence PSA  Adweek

Sandy Hook Promise, the Newtown, Connecticut-based nonprofit whose mission is to prevent gun violence in schools, is taking a new tack in its 2019 public ...

Content/Copywriter Intern job, Cape Town, Woodstock

Are you insatiably curious and have a love of writing?Do you have a fascination with digital marketing?Do you have a journalism degree?Well, we may have just ...

Copywriting Mastery Bundle  Inverse

Don't you want to be able to tell your product's story at its true potential? In this course, you'll learn how to double your conversion rate, sales, click-through rate, ...

How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.

How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...

Copywriting vs. Content Writing  Business 2 Community

You have a friend who is a copywriter, but in marketing meetings, you hear that the team is in charge of the *content* writing, so you think to yourself, what's the ...

10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.

Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...

Middleboro Special Education Parent Advisory Council to host The Shut Up Sisters, Gina Gallagher and Patricia Terrasi

The Middleboro Special Education Parent Advisory Council (SEPAC) will host the “Shut Up Sisters” on Thursday, October 10 at 6pm at the Nichols Middle ...

AI copywriting: An overview  Econsultancy

Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.

4 Tips For Writing Better Email Marketing Copy

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.

Communications Officer job with UNIVERSITY OF BRISTOL | 180266  Times Higher Education (THE)

Communications Officer in with UNIVERSITY OF BRISTOL. Apply Today.

Conor Kennedy obituary: kind, elegant, creative man of words  The Irish Times

Stylish copywriter and co-founder of Javelin read voraciously and cherished books.

The week in good news: clowns and orcs, votes and words

OPINION: Philip Matthews looks on the bright side. Sometimes the world seems to feed you a steady diet of negativity, but there is good news, too, if you know ...

High costs: Why Singaporeans are going elsewhere for dental procedures  CNA

SINGAPORE: When copywriter Lisa had to get full dental implants about five years ago, the first dentist quoted her a price of about S$40000 for a ...

Is copywriting on its way out?  Exchange4Media

Creative Heads say in this digital age copywriting is about keywords and real-time *content* but human creativity still triumphs and one needs to adapt with the ...

Copywriting Associate  Charlotte Agenda

Elements Brands owns a variety of consumer products companies that started as hidden gems with loyal followings. Our team of experts amplifies their ...

7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...

How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...

Anne Rivers Siddons, Novelist Whose Muse Was the New South, Dies at 83  The New York Times

Anne Rivers Siddons, whose popular novels, set largely in the South, took female characters on emotional journeys that touched on the region's racial and ...

JP Morgan Chase taps AI copywriting tech  Warc

In a move that may unnerve copywriters across the advertising industry, JP Morgan Chase has announced that it has struck a five-year deal with a tech firm ...

Associate Brand Marketing Manager - Penguin Young Readers job with Penguin Random House | 404229

Associate Brand Marketing Manager - Penguin Young Readers in New York , Experienced (Non-Manager), Branding, Marketing & Communications with ...

National Online Registries Motor Carrier Information Exchange Website Earns WebAward  Business Wire

National Online Registries, Inc. website for its Motor Carrier Information Exchange (MCInfo) application,, was honored with WebAward.

Learn How to Write Copy That Sells  Entrepreneur

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...

How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.

How This Copywriter Made Money Fast Online With Fiverr  Entrepreneur

Copywriter and founder of LKM Creative, Lauren Gouws' experience in the gig economy has taught her some hard but golden lessons. She offers her advice for ...

Man takes 'emotional support clown' into redundancy meeting  2GB

When one New Zealander received an email from his boss requesting a meeting about his future, he knew exactly what action to take next. Sensing he was ...

Footy fan talk: Y9 documentarian watches club through unique lens  Canadian Premier League

Casey Wolfgang watches York9 FC through a unique lens. The Toronto-based copywriter is not only a York9 FC fan, but also a York9 documentarian, having ...

7 Ways to Make Freelance Teams Work for Your Business  G2

The number of businesses that opt for reaching freelance talents outside their geographical limits, as opposed to hiring full-time employees, is gradually ...

Blog: What's your 'story'? | Opinion  Campaign India

You don't always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of ...

Student 'desperate' for job receives hundreds of offers after social media appeal  ITV News

Read the latest Wales stories, Student 'desperate' for job receives hundreds of offers after social media appeal on ITV News, videos, stories and all the latest ...

Burger King Caught Customers Napping for Ads About How Filling Its Sandwiches Are  Adweek

Most fast-food campaigns like to celebrate the first bite of a burger and then fade to logo, but this Burger King print campaign takes you straight to the other end ...

The Top Entry-Level Digital Marketing Jobs in 2019

One of the best places for finding digital marketing jobs is the internet. You can search through online job boards, social media groups, or find work as an.

Become an elite digital marketer in 2019 for just $35

If you're like most humans in 2019, you probably spend a lot of your free time online — more specifically, on social media. Why not use that time to your ...

Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...

4 Super Effective Strategies for Writing Copy for Social Media  Social Media Today

It's no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small ...

Ecommerce Copywriting: How to Write Killer Product Descriptions  KTVA

Originally posted on When buyers come to store, they talk ...

So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...

Start a creative career in copywriting with 35 hours of training for $30  9to5Toys

Be sure to follow us on Twitter for the latest deals and more. Sign-up for our newsletters and have our best offers delivered to your inbox daily. Imagine you could ...

How to find online writing jobs as a copywriter  Android Authority

If you're looking for an easy business model/side hustle, consider becoming a copywriter and taking on online writing jobs.

Purdue Pharma files for Chapter 11 and McDonald's picks W&K as new agency: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, ...

How designers and copywriters can work together better  Digital Arts Online

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.

Geekdad Daily Deal: Modern Copywriting – Writing Copy That Sells in 2019  GeekDad

Build your communication skills with today's Daily Deal, Modern Copywriting – Writing Copy That Sells in 2019. Learn how to write for landing pages, email, ...

From Salon Marketplace: Learn to write compelling copy that sells  Salon

If you're familiar with the world of marketing, you know that developing and delivering pithy copy that captures the reader and sells them on the product/*service* is ...

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