Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.

3 Reasons why Content is Still King


Back in the late nineties, the phrase ?Content is King? was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say.

Four Things Every Web Site Headline Must Do


As you know, I?m constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you?re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you?ve come to the right place. Be reader-centered, not writer-centered. Many ads, brochures, and Web sites we see talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, ?What?s in it for me?? If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word ?you? often. Focus on the benefits ? not just the features. The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here?s an example: If you go buy a pair of Gucci sunglasses, you?re not just looking for good UV protection. You?re buying the sleek, stylish Gucci look. So that?s what Gucci sells. You don?t see their ads talk about how well made their sunglasses are. Think end results. Now, what does an insurance broker sell? Policies? No ? peace of mind. (See? You?ve got it.) Draw them in with a killer headline. The first thing your reader sees can mean the difference between success and failure. Today?s ads are chock full of clever headlines that play on words. They?re cute, but most of them aren?t effective. There are many ways to get attention in a headline, but it?s safest to appeal to your reader?s interests and concerns. And again, remember to make it reader centered ? no one gives a hoot about your company. Bad: ?SuccessCorp Creates Amazing New Financial Program? Better: ?Turn Your Finances Around in 30 Days!? Use engaging subheads. Like mini-headlines, subheads help readers quickly understand your main points by making the copy ?skimmable.? Because subheads catch readers? eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarize the ideas as subheads. To make your subheads engaging, it?s important to include action or selling elements. Bad: ?Our Department?s Successes.? Better: ?Meet Five Clients Who Saved $10K With Us.? Be conversational. Write to your customers like you?d talk to them. Don?t be afraid of using conversational phrases such as ?So what?s next?? or ?Here?s how do we do this.? Avoid formality and use short, easy words. Why? Even if you think it can?t possibly be misunderstood, a few people still won?t get it. Nix the jargon. Avoid industry jargon and buzzwords ? stick to the facts and the benefits. An easy way to weed out jargon is to think of dear old Mom reading your copy. Would she get it? If not, clarify and simplify. (This rule, of course, varies, depending on who your target audience is. For a business audience, you should upscale your words to what they?re used to. In these cases buzzwords are often crucial. Just make sure your points don?t get muddled in them!) Keep it brief and digestible. No one has time to weed through lengthy prose these days. The faster you convey your product or service?s benefits to the reader, the more likely you?ll keep her reading. Fire your ?biggest gun? first by beginning with your biggest benefit ? if you put it toward the end of your copy, you risk losing the reader before she gets to it. Aim for sentence lengths of less than 20 words. When possible, break up copy with subheads (see no. 4), bullets, numbers, or em dashes (like the one following this phrase) ? these make your points easy to digest. Use testimonials when possible. Let your prospects know they won?t be the first to try you. Give results-oriented testimonials from customers who have benefited immensely from your product or service. Oh, and never give people?s initials only ? it reminds me of those ads in the back of magazines with headlines like ?Lose 50 Pounds in Three Days!? Give people?s full names with their titles and companies (or towns and states of residence) ? and be sure to get their permission first. Ask for the order! Tell your reader what you want her to do ? don?t leave her hanging. Do you want her to call you or e-mail you for more information? Order now? Call to schedule a free consultation? Complete a brief survey? Think about what you?d most like her to do, and then ask her. It?s amazing how many marketing materials I come across every day that don?t make it clear what the reader should do. If you wrote interesting copy, your reader may forget you?re trying to sell something. Tell her what to do, and she?ll be more likely to do it. Have your copy proofread! Good. Now have it proofread again. Don?t risk printing any typos, misspellings, or grammatical mistakes that will represent your company as amateurish. Hire a professional editor/proofreader to clean up your work and double-check your grammar. Remember, you only get one chance to make a first impession! Oops ? *impression*.

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web...

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web.

More Articles from Copywriting Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19



The pun-loving computer programs that write adverts  BBC News

Machines are now writing advertising copy as well as basic news reports, but are their efforts any good and can they be taught to be more inventive? "Have a ...


Best Copywriters in Sydney  Best in Australia

Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.


7 need-to-know copywriting tips for start-ups | Start-Ups  Speciality Food

If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...


So You Want to be an Email Marketing Expert? 5 Steps to Becoming One  G2 Crowd

Ready to take the next step in your email marketing career and become an email marketing expert? These five steps will help you get there.


Senior Copywriter - Home Chef  Built In Chicago

Develop innovative solutions to creative challenges; Discover ways to communicate unique messages; Plan *content* strategy for new products and concepts.


Senior Creative/Marketing Copywriter - Duo Security  Built In Austin

Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.


Digital Copywriter - Health job, Cape Town, Observatory, Black River Park  Bizcommunity.com

John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...


Copywriter job with Creative Circle | 397132  mediabistro.com

Position: Senior Copywriter Location: Other MD Status: Freelance to Full Time / Full Time Estimated Duration: Possible Full Time Starts: May/ June 2019


Bristol copywriting agency Rin Hamburgh & Co named Employer of the Month  Bristol Post

Everyone should have a job they love and the company gives people that opportunity”


Digital Copywriter job, Stellenbosch  Bizcommunity.com

Do you love travel and working on exciting places all over Africa? Our client is a small digital marketing agency (three full-time members and three part-time) ...


Mid-Level Digital/Social Media Copywriter job, Johannesburg, Northern Suburbs  Bizcommunity.com

An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...


Master the Art of Copywriting for Less Than $11  Entrepreneur

Discover what it takes to craft copy that sells over the course of this seven-hour training.


Age Ain't Nothing but a Number: How A 17-Year-Old Titan Took His Company from Zero to Five Figures per Month  Yahoo Finance

BIRMINGHAM, ENGLAND / ACCESSWIRE / May 21, 2019 / While most 17-year-olds are playing video games, taking selfies, and spending time watching or ...


Fanbytes - Sales & Marketing Internship (UK)  Music Business Worldwide

This role starts ASAP and is for a 3 month internship. We are looking for someone to come in and support our sales and marketing teams in all aspects. You'll be ...


Mid-Level Digital Copywriter  Pedestrian TV

Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.


The Art of the Greatest Spectacle in Racing  WTHR

The countdown is on and the Indianapolis 500 is just five days away.


Before You Apply To Another Job, Try This  Forbes

If scrolling through Indeed and having underwhelming conversations with your network are your only job search strategies, you're doing yourself a disservice.


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


Tips for Recent Grads Straight From the Recruiter’s Perspective  Adweek

10 hours ago. Taking the next step career-wise requires quite a bit of preparation, and knowing what recruiters are looking for is especially helpful in this process ...


Bilingual Copywriter job with Creative Circle | 396634  mediabistro.com

Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.


9 Free Copywriting Podcasts for Ecommerce Merchants  Practical Ecommerce

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.


ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016  mediabistro.com

Position: ACD + Senior Copywriters - Downtown! Location: City of Chicago Status: Freelance Estimated Duration: 3 months; 40hrs/wk. Starts: Next Week


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


From Salon Marketplace: Learn how to become an effective copywriter  Salon

The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.


An Hour of Advertising with star copywriter Vikki Ross  More About Advertising

By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


Isn’t email supposed to be dead?  ITProPortal

Isn't email hanging on by a thread, shambling toward the boneyard, ready to breathe its last? Advertisement. If it is, then someone forgot to tell its 3.8 billion ...


Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst  Bizcommunity.com

Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...


Young Gun: MercerBell senior copywriter Sophia East  AdNews

Sophia East wanted to be a vet but after some work experience turned her attention to media where she went from scheduling ads to writing them.


The World As We Knew It Is Over. Now What?  Forbes

The acceleration of change is shifting everything from the way we manufacture to the way we communicate with our customers.


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


Creative Digital Copywriter  Pedestrian TV

About Eva: Founded in 2017, Eva has grown to be one of the top players in the e-commerce bedding space. Eva disrupted the billion-dollar industry with three ...


FEATURE JOBS  Pedestrian TV

Pedestrian Group is currently recruiting a Reality TV Writer (SYD). Our ideal candidate is utterly obsessed with TV and Australian reality TV, and will be an ...


6 ways to use copywriting to build your personal brand  Ladders

Website copywriting is one of the seven pillars of your personal brand as an entrepreneur since brand clarity is where it all starts .


Fish Musings: An Interview with the Director of a Very Unusual Film  The Citizen

Suborna Senjutee Tushee is a cultural activist and journalist in Dhaka who earlier worked as a copywriter in the advertising sector. She was involved.


Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs  Bizcommunity.com

A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


AI copywriting: An overview  Econsultancy

Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.


What is Direct Response Copywriting? 4 Key Elements  G2 Crowd

Direct response copywriting can help your email campaigns elicit immediate responses from your subscribers. Here are four key elements of direct response ...


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...


The role of empathy in digital copywriting Marketing News  Media Update

The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...


The Twin Cities' first pay-what-you-can restaurant has an address, will open this summer  City Pages

Minneapolis lost a little gem when Salty Tart's Harriet Avenue location closed abruptly in March, just six months after opening.


Speculative Ideas For Frontier Communications  Seeking Alpha

FTR has scary amount of debt and is hemorrhaging customers. The market is scared of imminent bankruptcy, which will wipe out common equity and damage ...


Email Copywriting 101: A Helpful Guide  Business 2 Community

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an ...


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


4 Tips For Writing Better Email Marketing Copy  Business.com

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.


How to become a: copywriter  Design Week

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...


How designers and copywriters can work together better  Digital Arts Online

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.


These Posters for a Vampire TV Show Erupt In Flames When The Sun Rises  Adweek

Anyone familiar with vampire folklore knows that the night-dwelling immortals are vulnerable to sunshine. To promote its vampire-themed series The Passage, ...


How To Optimize Copywriting For Voice Search  Forbes

Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.


The World’s Smallest McDonald’s Illustrates the Scale of a Declining Bee Population  Adweek

The issue of bee population decline may be a cute cause célèbre in some corners, but it is a severe problem that demands consistent attention. According to ...


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


Danielle Blundell, Daniel Wheeler  The New York Times

Danielle Marisa Blundell and Daniel Bence Wheeler were married May 18 at the Rockleigh Country Club in Rockleigh, N.J. The Rev. John Michael O'Sullivan, ...


Learn the secrets of good copywriting for just $11  The Next Web

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...


Royal Mail to introduce 1400 parcel postboxes across UK  Parcel and Postal Technology International

Royal Mail is introducing the UK's first ever parcel postboxes in locations across the country, over a six-month period from August this year, marking the first ...


Mid-Senior TTL Art Director/Copywriter Team job, Ireland  Bizcommunity.com

Have skills, will travel. Let your craft take you to the Emerald Isle! This is a fab opportunity for a Mid-Senior Through-the-Line Art Director and Copywriter team ...


303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter  mUmBRELLA*

303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.


6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


This Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Public  Adweek

Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should ...


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


Copywriters' unfinished novels get turned into a real book to benefit ad students  CampaignLive

Book is made up of first chapters of unfinished stories written by creatives.


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


King and Melder launch Coffee Cocoa Gunpowder; a creative shop becomes Wix's in-house agency  AdAge.com

Chiquita King and Ant Melder launched a new full-*service* independent creative agency, Coffee Cocoa Gunpowder, with a mandate to donate 5 percent of profits ...


Ruth Teninga Anderson, former head of CSO Women’s Association, dies at 100  Chicago Tribune

Ruth Teninga Anderson, who was active in a number of nonprofit groups, headed the Chicago Symphony Orchestra's Women's Association for three years in the ...


Best Marketing Classes  Benzinga

Discover the best beginner to advanced marketing classes based on price, instructor knowledge and skills taught - at every price level.


7 Mindset Hacks for Copywriting Success  Business 2 Community

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


Thai Ad Pokes Fun at Slow Motion Shampoo Ads By Showing Everything in Slow Motion  Branding in Asia Magazine

Oriental Princess has launched a funny campaign spot highlighting women's beauty no matter the circumstance - while at the same time poking fun at common.


Email Copywriting 101: Five Steps to Better Converting Emails  Business 2 Community

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...


Michelle Monti  Babson Thought & Action

Babson Thought & Action *content* authored by "Michelle Monti"


Peet’s Utilizes Iliza Shlesinger’s Talent Perfectly by Letting Her Go Joyously Off Script  Adweek

On a Saturday night in April, comedian Iliza Shlesinger shared The Comedy Store bill with a massive slate of performers, including one of the club's stalwarts, ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Drake’s Shirtless Selfie Sparks Plastic-Surgery Rumours  UNILAD

Drake has hit back at accusations of having had 'fake ab surgery', sparked after he shared a shirtless pic of himself. Taken against a serene backdrop of an ...


Learn How to Write Copy That Sells  Entrepreneur

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...


King's Lynn launch of Facebook #SheMeansBusiness programme takes place at KLIC  Lynn News

Women from a variety of businesses across West Norfolk attended the launch in Lynn of a new training initiative designed to boost confidence and increase ...


17 Non-Negotiable Skills for Blog Writers in Any Business  Search Engine Journal

These 17 non-negotiable blog writing skills are crucial for acquiring and retaining quality talent, and increasing your business's revenue.


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."


D&AD Awards announces its full shortlist  Bizcommunity.com

The D&AD Awards has announced its full shortlist with 25 shortlisted pieces for SA, putting us at 12th for country ranking based on finalists...


Does Prince Harry Wish He Was Born Before William For Crown? Fans Discuss  International Business Times

Royal fans are wondering whether or not Prince Harry wishes he was born before his older brother.


Copywriter and Radio presenter died - Prior to that, he got a terrible prognosis  Celeb's Net

A popular Radio presenter and writer died at the age of 51 years. Previously he had received a harrowing forecast. Leipzig - Andreas Hähle is dead. He was on.


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

If you make these mistakes when writing your marketing copy, you could be turning off potential customers.


Tome Lee announces the end of Crypto-winter; Game of Thrones much? | Cryptopolitan  Cryptopolitan

Fundstrat Global Advisor's head researcher had co-founder Thomas Lee has recently taken Twitter to call for the fact that the prolonged winter over the crypto ...


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


Bud Frankel, whose marketing services company helped develop McDonald's Happy Meal, dies at 89  Chicago Tribune

Bud Frankel started a marketing services company in the early 1960s that did work for companies including McDonald's.


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


7 tips for turning your hopes into accomplishments  Fast Company

Anyone can make a list of goals. But only a few learn how to be disciplined enough to achieve them. advertisement. I grew up in a home and a family that ...





home | site map
© 2005