Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.

3 Reasons why Content is Still King


Back in the late nineties, the phrase ?Content is King? was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say.

Four Things Every Web Site Headline Must Do


As you know, I?m constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you?re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you?ve come to the right place. Be reader-centered, not writer-centered. Many ads, brochures, and Web sites we see talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, ?What?s in it for me?? If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word ?you? often. Focus on the benefits ? not just the features. The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here?s an example: If you go buy a pair of Gucci sunglasses, you?re not just looking for good UV protection. You?re buying the sleek, stylish Gucci look. So that?s what Gucci sells. You don?t see their ads talk about how well made their sunglasses are. Think end results. Now, what does an insurance broker sell? Policies? No ? peace of mind. (See? You?ve got it.) Draw them in with a killer headline. The first thing your reader sees can mean the difference between success and failure. Today?s ads are chock full of clever headlines that play on words. They?re cute, but most of them aren?t effective. There are many ways to get attention in a headline, but it?s safest to appeal to your reader?s interests and concerns. And again, remember to make it reader centered ? no one gives a hoot about your company. Bad: ?SuccessCorp Creates Amazing New Financial Program? Better: ?Turn Your Finances Around in 30 Days!? Use engaging subheads. Like mini-headlines, subheads help readers quickly understand your main points by making the copy ?skimmable.? Because subheads catch readers? eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarize the ideas as subheads. To make your subheads engaging, it?s important to include action or selling elements. Bad: ?Our Department?s Successes.? Better: ?Meet Five Clients Who Saved $10K With Us.? Be conversational. Write to your customers like you?d talk to them. Don?t be afraid of using conversational phrases such as ?So what?s next?? or ?Here?s how do we do this.? Avoid formality and use short, easy words. Why? Even if you think it can?t possibly be misunderstood, a few people still won?t get it. Nix the jargon. Avoid industry jargon and buzzwords ? stick to the facts and the benefits. An easy way to weed out jargon is to think of dear old Mom reading your copy. Would she get it? If not, clarify and simplify. (This rule, of course, varies, depending on who your target audience is. For a business audience, you should upscale your words to what they?re used to. In these cases buzzwords are often crucial. Just make sure your points don?t get muddled in them!) Keep it brief and digestible. No one has time to weed through lengthy prose these days. The faster you convey your product or service?s benefits to the reader, the more likely you?ll keep her reading. Fire your ?biggest gun? first by beginning with your biggest benefit ? if you put it toward the end of your copy, you risk losing the reader before she gets to it. Aim for sentence lengths of less than 20 words. When possible, break up copy with subheads (see no. 4), bullets, numbers, or em dashes (like the one following this phrase) ? these make your points easy to digest. Use testimonials when possible. Let your prospects know they won?t be the first to try you. Give results-oriented testimonials from customers who have benefited immensely from your product or service. Oh, and never give people?s initials only ? it reminds me of those ads in the back of magazines with headlines like ?Lose 50 Pounds in Three Days!? Give people?s full names with their titles and companies (or towns and states of residence) ? and be sure to get their permission first. Ask for the order! Tell your reader what you want her to do ? don?t leave her hanging. Do you want her to call you or e-mail you for more information? Order now? Call to schedule a free consultation? Complete a brief survey? Think about what you?d most like her to do, and then ask her. It?s amazing how many marketing materials I come across every day that don?t make it clear what the reader should do. If you wrote interesting copy, your reader may forget you?re trying to sell something. Tell her what to do, and she?ll be more likely to do it. Have your copy proofread! Good. Now have it proofread again. Don?t risk printing any typos, misspellings, or grammatical mistakes that will represent your company as amateurish. Hire a professional editor/proofreader to clean up your work and double-check your grammar. Remember, you only get one chance to make a first impession! Oops ? *impression*.

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web...

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web.

More Articles from Copywriting Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19



How To Optimize Copywriting For Voice Search  Forbes

Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.


From Salon Marketplace: Learn how to become an effective copywriter  Salon

The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.


9 Free Copywriting Podcasts for Ecommerce Merchants  Practical Ecommerce

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.


Copywriter job with MarketSmiths | 391132  mediabistro.com

Do you want to work at a creative copywriting agency with an emphasis on cultivating writers to keep upping the ante? Can you see yourself writing insightful ...


The role of empathy in digital copywriting  Media Update

The importance of tapping into one's emotions in order to better empathise with your target audience is important, now more than ever, due to the rise of digital ...


The copywriting for Grill'd's new vegan burgers is smart marketing  mUmBRELLA*

Grill'd has announced the introduction of the Beyond Burger patty for four of its most popular burgers, a plant-based alternative to a regular meat patty.


Copywriter & Editor - Pingboard  Built In Austin

Pingboard is hiring for a Copywriter & Editor in Austin. Find more details about the job and how to apply at Built In Austin.


Part-time Copywriter  Pedestrian TV

About the Business. Soulara is positively repping the power of plants to inspire a healthier, vibrant human spirit on a thriving, more sustainable world. We are a ...


Easy Furniture Web Tip #276: Two Easy and Fun Tips for SEO Copywriting  Furniture World Magazine

When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client's best keyword phrases into the web page *content* by ...


3 Reasons To Increase Your Content Budget  EContent

Yes, it's more expensive to hire an expert copywriter in terms of payroll, but you'll generate measurable ROI from hiring an expert. Here are three reasons to ...


4 Super Effective Strategies for Writing Copy for Social Media  Social Media Today

It's no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small ...


The 3 Best Copywriting Formulas for Email Marketing  Business 2 Community

Wouldn't it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also ...


Why writers and designers should work together more  Digital Arts Online

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.


SEO Copywriter job, Cape Town, CBD  Bizcommunity.com

SEO: Sportsmans Warehouse The Sportsmans Warehouse customer doesn't just do sport, being active is an integral part of their lifestyle.


Master the Art of Copywriting for Less Than $11  Entrepreneur

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


Dentsu Aegis Network creates AI-powered copywriter in Singapore  Mumbrella Asia

The Singapore-based global data innovation centre – part of the Dentsu Aegis Network – has created an artificial intelligence-powered copywriter called 'project ...


Email Copywriting 101: Five Steps to Better Converting Emails  Business 2 Community

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...


Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND job with Creative Circle | 390912  mediabistro.com

Position: Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND Location: Long Island Status: Freelance Estimated Duration: Weeks Starts: week of 3/4 ...


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


Freelance Copywriter Brisbane Australia Money Diary  Refinery29

How much a freelance writer and influencer spends over the course of one week in Australia.


This Canadian Sex Toy Ad Might Be the Best-Written Billboard of 2019  Adweek

That's how Stephanie Keating, marketing manager at WOW Tech Group, describes her frustration at the often-unwritten rules of advertising that keep sex toy ads ...


JUNIOR COPYWRITER  Pedestrian TV

WHO ARE WE? The Thoughtful Agency. We're a modern performance marketing agency in the heart of Redfern with a focus on e-commerce for real revenue ...


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


Copywriter NYC Salary - Money Diary  Refinery29

How much a copywriter in NYC spends over the course of one week.


5 No-Nonsense Ways To Generate Income Online  Foreign Policy 2018

There are plenty of ways to make money online, but finding a solid and reliable income stream requires a little more research. While these five online jobs may ...


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


Some Minnesota Dems say Klobuchar isn't progressive enough  Minnesota Public Radio News

There are plenty of Democrats in Minnesota who think U.S. Sen. Amy Klobuchar is too moderate to be their party's presidential nominee.


Republicans cheer, Democrats scoff as Mueller details emerge  ABC FOX Montana

PHILADELPHIA (AP) — Republicans cheered, Democrats scoffed, and as the first glimpse into the special counsel's investigation emerged Sunday, just about ...


FREELANCE COPYWRITER  Pedestrian TV

THE ROLE. Great gig for an experienced writer who loves diversity of projects, across interesting brands for an array of mediums/channels – from long form, ...


From copywriter to lyricist: Tracing Kumar Suryavanshi’s joyride  AdAge India

In times when the only career options were to become an engineer/ doctor or a CA, Kumar Suryavanshi was astonished to know that his childhood talent of ...


Radio's Buggy Whip Approach  Radio Ink

(By Ronald Robinson) Radio communication is considered by a huge majority of broadcasters, I believe, to be a nebulous and “iffy” art, and a closed science.


Learn the secrets of good copywriting for just $11  The Next Web

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...


Creative Copywriter job, Cape Town, Tygervalley, Bellville  Bizcommunity.com

Creative Copywriter (Mid-Snr) We're looking for a Creative Copywriter/Instructional Designer to join our tight-knit team at our Bellville office.


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


Junior SEO Copywriter job, Western Cape  Bizcommunity.com

Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently owned agencies.


Young Gun: Colenso BBDO senior copywriter Ellen Fromm  AdNews

Ellen Fromm has worked in the ad industry for five years, with just over a year at Colenso BBDO.


Viral Get-Rich-Quick Ad Divides Brazil Investment Community  Bloomberg

It's been a busy week in Brazil. Stocks reached a record, President Jair Bolsonaro made a splash in Washington, the government delivered the second part of its ...


How to become a: copywriter  Design Week

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


Corporate Support Account Executive  Michigan Radio

Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan. If you are goal.


charlieuniformtango Brings Home 13 ADDYS – Including The Dallas Foodie and Judges Choice Awards  SHOOT Online

Lola Lott, charlieuniformtango principal/CEO, announced charlieuniformtango brought home 3 Gold, 6 Silver, and 4 Bronze ADDYS from the March 7th Dallas ...


The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters  PRNewswire

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


Applications open for Copy Schools in Melbourne and Sydney  mUmBRELLA*

Applications have opened for the 2019 Copy Schools in Melbourne and Sydney. The announcement: Applications have opened for the 2019 Copy Schools in ...


Top Spot of the Week: W+K NY, Smuggler Director Miles Jay "Close The Gap" For Delta Air Lines  SHOOT Online

Delta just launched its newest brand campaign entitled “Close The Gap,” which spotlights shared childhood experiences through the eyes of childre.


7 Mindset Hacks for Copywriting Success  Business 2 Community

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...


Singaporean copywriter recounts how his Thai durian stall failed in a roller coaster tale of getting ghosted  Yahoo News

Aggrieved about the pungent end to their business partnership, a Singaporean copywriter has opened up about the alleged injustice he faced running a ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


Savvy copywriter reveals the thrifty tricks that saw her save an extra $1,200 during February  Daily Mail

A woman has revealed how she put away an extra $1,230 in February after reading that every Australian can boost their bank balance by $1,000 if they put their ...


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero  Adweek

Dwyane Wade and Gabrielle Union may be happily married, but that doesn't mean the two stars of their respective fields aren't a tad competitive when it comes ...


5 Ways to Make a Steady Freelance Income  Entrepreneur

If it seems like more and more jobs are eschewing full-time employees in favor of freelancers, you're not imagining things. As things currently stand, over a third ...


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


Virgin Australia reclaims playful roots  AdNews

The new work by DDB Sydney aims to put some cheekiness back into the brand.


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...


Mid Copywriter job, Cape Town CBD  Bizcommunity.com

Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently-owned agencies.


Indian Government to devise crypto regulation before 29th March | Cryptopolitan  Cryptopolitan

The Supreme Court of India told the government to come up with a cryptocurrency regulating bill within the next month. As the time nears its end, the court.


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...


Candid, Powerful Diary Entries Become Public Art in HBO's Celebration of Women's History  Adweek

Private thoughts scribbled in a diary aren't necessarily meant to stay that way, and hundreds of women are sharing their intimate stories for an HBO project ...


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


Elisabeth Moss Might Have the Most Impressive Résumé in Hollywood Right Now  POPSUGAR

Now that Us is in theaters, we're officially terrified of any noises, shadows, music, and, quite frankly, family members. While we spend the next few nights.


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


REVIEW: Cinnamon Whisky and Frozen Lemonade Cocktail – Food & Wine...  wdwnt.com

Golden Dreams is a new Food and Wine Festival marketplace for 2019 and they have a new cocktail recently on the menu: Cinnamon Whisky and Frozen ...


Copywriting Interns job, Paarl  Bizcommunity.com

conducting research, writing articles, fact-checking articles, editing your work and that of others, for Conversion Advantage and CA's client base;tailoring the ...


5 Things Don Draper Taught Me About Copywriting  Coast Digital

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.


11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...


Nike celebrates "crazy" female athletes in new Oscars ad  Fast Company

Serena Williams narrates the latest installment of the 30th anniversary “Just Do It” campaign.


How to Hire a Professional Copywriter at Cheapest Rate and Ensure Placements in 100+ Media Outlets using PRDistribution.com  NB Herard

Press release distribution is a digital marketing tool, being used mostly by business and organizations throughout the past few decades for sharing information ...


Copywriting Sales Tactics with Adil Amarsi, Ep #42  Finance and Markets

A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...)


Why I believe the future of work is on the blockchain  The Next Web

Mobile and internet technologies have made it easy for people across the world to successfully work on and get paid for projects, regardless of their time zone, ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney  Prolific North

Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.


How I wrote a 100000-word novel in four weeks and what it did for my copywriting  The Drum

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...


Copywriting tips to drive more traffic on social media  TechGenYZ

Gaining traction on social media is challenging and requires skills to stand out. Here's how to improve on copywriting to drive more traffic.


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


The Secrets To Hiring And Developing The Best Copywriters For Your Website  Forbes Now

Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


Alibaba introduces AI copywriter  Packt Hub

Alibaba, the ecommerce leader and multinational conglomerate surprises the advertising market with a smart copywriting tool, AI-CopyWriter. The digital Alibaba ...


What does Alibaba's new AI copywriter mean for advertising?  Digital Journal

Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads ...





home | site map
© 2005