|Blogging, RSS & Feeds|
How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed.
Sunday morning, I noticed a sale. Idly, I scanned my logs to see where the buyer had found me.
It was from Yahoo! Now that may not seem surprising, except... I had not been listed in Yahoo! before.
Curious, I did a Yahoo! Search for my domain name... and almost fainted in shock! There were 123 of my pages listed - many of them in the top 10 ranks on my best keywords.
My RSS feed had been listed within 48 hours - and since my other pages were linked from it, they had all been indexed by Yahoo! just as quickly. And for free!
Since then I have heard many others share similar experiences. It is no fluke. RSS is H-O-T. And search engines LOVE it.
So what is RSS? An acronym for Really Simple Syndication, it is a web language format designed to help syndicate content across different sources.
RSS has been around for more than 10 years but has only recently become popular. RSS feeds provide headlines and summaries of information in a concise and standardized way.
The rise in RSS popularity, specially among marketers, has many reasons. Email filters and new legislation have lowered the effectiveness of email marketing. Content syndication in many different ways is gathering momentum. And fresh, frequently updated content is the very essence of the Web.
How can you use RSS feeds in your marketing? Is there a way to turn RSS feeds into profits?
Absolutely. Here are some ideas:
And that's not all. On a bet, I sat down and listed 41 different ideas to profit from RSS feeds. I'm sure you can do it too - and turn the hot new revolution in online communication into a money magnet for your ebusiness.
About The Author
Dr.Mani Sivasubramanian has been marketing with blogs for over 3 years. His free 5 day RSS Primer explains the basics of RSS Marketing - sign up here: http://www.RSS-Marketing.com He is also author of 'How To Profit From RSS Feeds - 41 Quick & Easy Ideas For RSS Feed Publishers' - http://www.RSS-Marketing.com/book.htm
Business: Deliver Information Safely
Businesses that are not using feeds today, as part of their marketing and advertising plans, will soon do so, or should thinking of implementing them soon. Although this is a fairly new communications tool it is growing rapidly. The reason is that the information gatherer, consumers, etc., are or will be using readers to view information. The main reason is that information can be viewed with No Spam, No Junk Mail and No Viruses threats.
What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment.
Are You Thinking of Republishing RSS Feeds?
There is lively debate about the republishing of RSS feeds on other sites. The argument surrounds the use of RSS feeds from the feed publisher being used in an unfair manner. This includes republishing the entire articles and not displaying sufficient credit to the original source. Before we go into the details you may want to brush up on your understanding of RSS. This will help you fully appreciate and fully understand the issues involved. I am glad this conversation is happening now as it needs to be made clear what fair use of RSS feeds actually means. There may be webmasters who are republishing RSS feeds in all innocence at the moment not realising the furore that is going on around them with regards to their republishing activities. I would like to help clear up any misunderstandings that surround RSS republishing. Being an RSS publisher myself who is considering republishing other authors RSS feeds I would like to make sure I am not treading on any toes. I am basing the following RSS republishing etiquette on the good practice that Rok Hrastnik has enthused. If you wish to republish an RSS feed then you should first consult the publisher with your intentions. This would be an email to the author stating how you wish to reuse their feed and the page or pages the feed will be republished on and the attributions you will make. You will need to clarify some points. If the authors feed contains ads then will they be republished? Will you be monetizing the authors work by placing ads on your republished page? To avoid conflict these issues need to be sorted out. The general guidelines Rok Hrastrnik has provided state that the article title must link back to the original article. If the RSS feeds contains a complete article only an excerpt, Rok suggests 100 to 200 words, can be republished. A link should be provided to the article source, the website of the original publisher. Further to this it is suggested that no archives are kept on the republished site and no full articles are used. I would suggest permission is sought from the original author if you wish to keep an archive on your site. You can follow this discussion further at PR meets the WWW and Micro persuasion.
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