|Blogging, RSS & Feeds|
Top 10 Reasons to Start Blogging
"What's blogging?" you ask.
"Where have you been?" I reply...just kidding, of course. Blogging has been around for quite some time, but there are still a few of us who are just getting started on it. A blog, which is a shortened version of the words "web log," is basically an online diary, resource and commentary. It generally contains links to other blogs, websites and informational resources. And it has the ability to "ping" sites to get you more exposure.
I've been doing a blog for Marketing Idea Shop for a few months now. In it, I give my readers various resources, information to help their businesses, and links to websites that I find interesting. I also link to other people's blogs whenever it makes sense. And I answer P.R. and marketing questions that my readers submit. Occasionally, I include complete articles I have written on marketing topics. You can take a look at the Marketing Idea Shop blog here: http://www.marketingideashop.com/blog/
I literally set this blog up in 5 minutes. I'm using the software "Blogger," and my blog is being hosted at Blogspot and connected to my own website.
The Blogger software, which is owned by Google, is free and so is the hosting. A couple of people have recommended "Moveable Type" as the best business blogging software, and I have found it's much more confusing so I eventually abandoned that idea. If you want to have more control over your blog, you will want to own the software and host your blog yourself.
Moveable Type is a software program that you can purchase; it resides on your own computer. Blogger is software that resides on someone else's computer. Currently it's free, but who knows what will happen to it later. There are several other choices, too.
Bloggers (as the folks who write blogs are called) have many reasons for starting and maintaining a blog. Here are the top 10 reasons for blogging:
1. It's good for business.
2. It improves your search-engine ranking.
3. It makes you more valuable to your customers and prospects.
4. It will generate more traffic for your site
5. It will improve your sales.
6. If you participate in Google's Adsense program, you can make some big bucks, even if your visitors don't buy directly from you or they go to your competitors.
7. It can get you and your company noticed.
8. If you add RSS news feeds to your blog, you can get loads of content without working so hard AND you can easily distribute your blog's content to other bloggers and websites. (RSS means Really Simple Syndication)
9. You can invite your readers to comment on your posts, thereby creating a better relationship with them (and increasing the possibility that they will buy from you).
10. You can have fun writing about your company, products, industry, competitors, conferences you attend, just about anything!
Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She works with women businesses and small businesses to improve their marketing and business success. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. She's also the co-author with Jim Wilson of "Sales Success! Strategies for Women," a quick-to-read ebook containing 52 easy-to-implement sales tips. The ezines and ebook are available through her websites.
Web Blogs, Defined, Explained and Understood
What are Blogs?
Comparing Free Blogging Software
With the increased interest in Blogging (web Logging), many web hosting providers now provide an assortment of free usage, open source blogging software packages. Among the most popular of these blogging tools are B2evolution, WordPress and Nucleus. Each of these programs offer similar basic features, so the question arises as to which one is easiest to use and would be appropriate for the requirements of your particular website.
Cash In Your Blog - 4 Ways to Profit From The Hidden Revenue In Your Blog
Most webmasters and online business owners know that a blog can bring you additional revenue from advertising, and more traffic from search engines. Then there's the additional benefit of having a great way to spark productive dialogue between you and your prospects. But did you know that your blog itself may be worth thousand of dollars to you in its present form? The day I learned that my blog held such hidden treasure was one of those happy accidents that can make life such a fun adventure. All I wanted to do was find out why some of my newsletter subscribers had not crossed over to my blog audience. In an informal poll, I found that many of the fans of my newsletter were overwhelmed with the amount of free information on my site, and felt that they'd never catch up to reading it all. This led to several discoveries about how I could find a way to make the information more accessible to them without disrupting the enjoyment of my feed subscribers. If your blog has export capabilities, you can use any of these techniques to generate revenue from your blog and make both your newsletter and blog subscribers deliriously happy. Method One: Monitor Your Popular Blog Topics as Ideas for Future Products As you begin to monitor which topics have the most responses, you'll be able to see a pattern that tells you what your audience likes the most about your site. These themes often give you clues about what your next product could be. For example, as I continue to cover free Google tools, tips and news in my blog on Tuesdays, I've noticed that this is the day that I tend to have the most subscribers reading every entry. With that information I was able to create a free Christmas gift for my audience that they'll be able to use as a reference guide. Your next best selling software idea, book or tool could come as a result of watching topic popularity, if you learn how to track audience response. Method Two: The Subscription Model When you're blogging daily, sometimes several times a day, and much of the information on your blog continues to be useful months after you publish it, your audience is probably aware of this. Search engines may be doing a fine job of helping your fans find the information they're looking for at your site, but you'll also find that a cross-section of them would rather digest a periodic collection of your posts for use at a later time. Should you find this to be the case, instead of purging your archives, you can create a "Best of" compilation on a weekly or monthly basis, and charge for electronic distribution. Or you could charge advertisers to be featured in these periodicals the same way you would a newsletter, and offer them to your audience at a discounted rate, as a premium version of your present ezine. Method Three: Turn Your Archives into an Ebook With a blog that focuses on a narrow, popular theme, you could be sitting on a gold mine and not even be aware of it. Whether your blog contains tips for newbies in your field, expert advice for veterans, or success strategies that build on each other, you could be in the position to supply a demand for needed information. There are a couple of tricks you'd have to learn to convert your archived blog posts into an ebook, but you'd be surprised about how easy this process can be. Method Four: Make Your Entire Blog Into a Printed Book I know what you're thinking. "Why would anyone pay for my blog as a book when it's free at my site?" Under certain circumstances, you'd be surprised to find how many people would rather have a portable collection of your blog posts when the quality is consistent. The online version of your blog is the ultimate free trial. Many sites have been using this logic long before the web log came along to allow users to preview their services. For example, the sheer volume of the free traffic generation tips on my site was repeatedly described during my informal poll as "overwhelming". It's one thing to try and read 2000 web pages in front of your computer, but it's not as daunting to peruse a 400 page book in the comfort of your home. Converting your blog into a yearly volume may be a viable solution if consuming the amount of data in your archives is a daunting task. And there are ways to accomplish this that have no start-up costs. If you're still not convinced that it's not worth the set-up to convert your blog into a periodical, ebook or printed edition, consider this. On Monday morning I issued a press release regarding the transformation of my blog to a book, as a test to measure interest. It's almost 4 a.m. Pacific time as I write this, and so far it has been read over 23,000 times, resulting in a distinct increase in general traffic, not to mention the best initial sales debut of any product at my site since this past summer. Just imagine what that kind of interest could do for your site - and how much money you may be leaving on the table right now. Making your blog available in other formats is worth a look.
Introduction to Really Simple Syndication (RSS)
Really Simple Syndication is exactly what it's name states. A very simple way to syndicate your websites contents to other websites and news reading programs. This article describes the benefits of creating an RSS feed, and not how to produce one, or integrate other peoples RSS feeds in to your website.
Blog and Ping: The Basics!
The buzz words on the internet at the moment are Blogging and Pinging and according to the internet guru's we should all be looking at these as the must have system to be attracting visitors to our site and consequentially making revenue.
The 7-Step RSS Marketing Plan
If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.
5 Easy Ways To Use RSS On Your Site
You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it's importance in boosting your site's presence on the web. Not to mention how it can increase your site's traffic and ranking. But what exactly is RSS and how can I actually use it on my site? Try these Five Easy Ways...
Why Journal Writing On The Web? Blogs Are Journals Giving Anyone An Identity, And An Awesome Forum
Journal writing used to be a private, personal experience done late at night, scribbling hardly legible thoughts and daily occurrences down on paper amidst the haze of a barely lit room. When read over on a later date one could find connections and coincidences that sometimes brought deeper insights into the meaning of life. Also, old ideas could be rekindled that otherwise may have been forgotten forever.
RSS FEEDS: Whither Thou Goest?
I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.
Get Website Visitors From Blogs
Blogs are becoming more and more popular. The word "blog" is short for web log. And blogs are a great way of getting links in to your website.
RSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved.
Gentlemen Prefer Blogs
According to a recent survey, gentlemen prefer blogs to the tune of 75 percent; roughly 25 percent of blog frequenters are female. But I want to invite all you ladies to invade the male space. What exactly is a blog? Well, it is an online journal or tabla rasa in the Internet zone where average people can post articles and comments, expostulate, and generally schmooze about topics ranging from food to politics.
Is RSS Here to Stay or Gone Tomorrow?
RSS is totally hot. We have seen it everywhere, from John-Doe blogsites to major news websites. If you haven't heard of RSS before, that's okay, because I hadn't either until a couple of months ago!
Why I Use Bloglines as My Default RSS Reader
Choosing a decent RSS reader to browse and read your favourite RSS feeds was not a straight forward task. I tried and tested many different windows desktop readers but I ended up uninstalling them for one reason or another. Then I found Bloglines and I am pleased to say I have not yet been disappointed with it.
Podcasting vs. Blogging
The US Navy blogs. Larry Kudlow of CNBC blogs. I'd say "everybody and their brother" except (1) it's a cliche and (2) it may be grammatically inaccurate. Dan Rather is only too aware that everybody blogs.
How to Increase Buyers Traffic Through Writing Articles and RSS Content Syndication
Benefits of Writing Articles:
Blogging for Business
Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.
BlogoCentric Communication: The Next Great Event in Social Evolution
Here is a pretty cool lesson in the structure and travel of information in the Blogosphere (that's bloggers on the Internet talking to each other about each other). If you haven't read the book The Tipping Point yet, then you are really missing something because it sets the foundation for how future electronic communications are going to happen in the future.
Writing Quality Blogs
Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use one of my writing teacher's favorite sayings, "Writing has only existed for one day in the one year that humanity has existed." Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesn't mean it's 'good writing', myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, and if we want to do it in a way that the masses can connect with our ideas, we have to think much more simply and clearly about this art. Now that was quite a big paragraph, you've got to wonder if I really needed to say as much as I just did to introduce this article on the best way to write your blogs on the Web. I didn't even mention this main idea, and that's what an introduction paragraph is meant to be for. This is a common mistake in many blogs out there. We try to get too many ideas across in one paragraph, sometimes even in one sentence! The key, as in all things in life-is to keep it simple. Simplicity means that readers won't get confused about what your journal entry is actually about. Introduce your main general topic at the start, and use the subsequent paragraphs to discuss separate ideas that relate to this topic. Try to tie everything up in the concluding paragraph, your main argument and the reason why you've written in the first place. Grammar and sentence construction are not easy systems to master, especially if you come from a school system that spent more time telling you about historical battles and quadratic equations than on how to read and write. This is a real problem. When we speak we can get messages across to others easily, but if we put these words down on paper, the writing just isn't interesting and doesn't connect with people's curiosities and fascination. When you write you are not talking to a close friend. You can't use slang and colloquialisms that only your local community can understand. The aim is to connect with all the people in the world, so let's make it crystal clear and enjoyable to read. Your computer has spelling and grammar checks, as well as access to a thesaurus. Use them, but remember that the machine can't decipher all the intricacies of language. Language is a world in itself, and much of its territories are undiscovered by the masses. So, again keep it simple. Short, precise sentences with single ideas are great. Many words in the English language have the same meanings (synonyms). Use the thesaurus so you don't repeat the same word over and over throughout the text. It keeps the story fresh and doesn't turn the reader off. There's nothing more boring than repetition. Using different words can be a lot of fun and a learning experience, just make sure you use a dictionary (also on the computer/Internet) to make absolute sure of the word's definition. Readability?Simplicity?Make your blog accessible by all people. You can even take into consideration that many readers will have learned English as a second language. As I've said in previous articles, keep to the point-don't go on tangents. Stick with the article's topic, and definitely stay within the realms of your blog's main area. If your blog is entitled "Jazz music", people who go there don't want to hear about how your football team won on the weekend! Please be consistent. How irritating is it to visit a blog that hasn't been written on in months or years? I hope these little tips will help you on your quest to producing 'good' writing that brings new friends and acquaintances of similar outlooks into your world. If you want people to read, the aim is to produce an emotional reaction in your reader. Pretend you are writing to another form of yourself, if it were not readable, interesting and fun?would you stick around?
Blog Marketing: Guerrillas Stalk the Internet
Blogs, are often defined as frequent and ongoing publications of personal thoughts and opinions of the Internet or websites. And, of course - all of certainly know what Marketing is. We are constantly bombarded with every sort of Marketing ploy through almost all forms of electronic media and print media as well. Blog Marketing is an exploding tactical and strategic process on the Internet whereby personal opinion and marketing coalesce to advise, promote, guide, persuade or dissuade any or all of us in our purchasing decisions.
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