|Streaming Audio & Online Music Information|
Why Publishing MP3 Can Cost You A Fortune
This was news to me. It might be news to you too:
MP3 is NOT free to use if you're an online publisher. BUT - let me be clear - there are some opt-outs. It appears you don't have to pay any license fees if:
It's for personal use or non commercial reasons (not generating income). OR - if your company revenue is below $100,000 a year.
Now, these rules might change of course. Make sure to check these yourself and ensure you're up to date by visiting mp3licensing.com for full details.
However, when there's alternatives I don't see why anyone publishing audio online would want to or should publish in MP3 format.
So what's the best alternative? Well - it's all about OGG.
Okay, a slightly strange name. Here are the facts:
OGG is just as high quality as MP3.
OGG is just as quick to download as MP3.
OGG is open source - this means no fees due, ever (for full details on OGG visit vorbis.com).
The only current downside of OGG is that it isn't as widely supported by audio players as MP3.
BUT - I'm convinced this will change. As more and more online publishers say "No!" to paying hefty and unnecessary licensing fees, more and more audio will be published online in OGG format, meaning more and more audio players will support OGG.
So if you're currently publishing audio online in MP3 format, what does this mean for you?
Well, my advice is to convert your audio from MP3 format to OGG format, without delay.
Now I'll admit it can be a little bit time consuming, but once it's done, it's done. And would you rather make a little effort to convert your audio, or pay licensing fees year after year?
So how do you convert MP3 to OGG? Easy - use an audio converter. You'll find a ton of high quality free ones by searching download.com and also sourceforge.net. My personal favorite is WinLAME (awful name, great software) from winlame.sourceforge.net.
So use WinLAME to convert your MP3 to OGG. Pay attention to keeping the MP3 and OGG files around the same size (I've actually found OGG files to be slightly smaller). And then compare the audio quality. I'll be surprised if you can find any difference between them.
Now this conversion process might take a while. For about six hours of audio it took my computer at least a couple of hours of processing time. But I just left the computer to it and came back when it was done. You can even leave this process running overnight if you have a lot of audio to convert.
Now here's an extra snippet you need to pay attention to:
Some OGG audio has "Tags". Tags are extra information inside the audio file which often includes the name of the song for example.
At this time (this will probably change) some audio players have trouble playing OGG with "Tag" information in them. So take the tag information out. It's easy and doesn't affect the audio in any way - here's how you do it:
Download "MP3Tag" from mp3tag.de/en/. Install the software, and start it up. Then just choose to "Remove All Tags" from your OGG files. This process takes literally two minutes but is very important.
Now after you've converted and de-tagged the OGG audio, you'll need to upload it to your server of course.
Then you'll have to change all your download links. This is fiddly, but needs to be done. For example - you would need to change all your links from:
Then test every download link to make sure it's working correctly.
Important Note: Don't forget about the audio you've got in Zip files too. You'll need to recreate those Zip files with OGG audio instead of MP3 audio and re-upload them.
If you're not sure where all the MP3 and Zip files are on your websites, here's an easy way to list them:
Now, this only works on Unix-based servers (which covers Linux servers, FreeBSD...etc - ask your web host if you're not sure)...
This is pretty advanced so don't do this if you're not comfortable with the process. Or ask your web host to do it for you if they're happy to do that:
You need to Telnet into your server and then type the following:
find . | grep mp3 > allmp3
find . | grep zip > allzip
This will then give you two files on your server: allmp3 & allzip
Download these files and take a look at them in a text editor. They'll show you the path of every MP3 and Zip file on your server so that you can quickly and easily find which files you need to convert to OGG. Dead handy.
Okay - so after you've converted and uploaded the audio, you'll need to change the text around the download links. You'll need to take out any mention of "MP3" from your website.
I don't suggest replacing it with "OGG" on a sales page for example since that will probably confuse people. Just replace "MP3" with "downloadable audio" or "high quality downloadable audio".
And then on your download pages mention that the audio is in OGG format which is just as high quality as MP3 and just as quick to download. Then link to a couple of audio players that you know for a fact support OGG.
The audio players I personally mention are Winamp from winamp.com and Quintessential Player from quinnware.com.
Important Note About Winamp: As I write this only the Full version (not the Lite version) of Winamp supports OGG successfully. So make sure to tell your visitors to download and install that version. It's still free though so your visitors won't have to spend any extra money just to listen to your audio.
And that's pretty much all the steps needed to convert your published audio from MP3 to OGG, which can save you a small fortune in licensing fees without compromising audio quality or speed of download.
Louis Allport is the creator of over thirty (and counting) unique and high quality information products selling very successfully online.
He is directly involved with every step of the product creation and marketing process including finding the market, creating the content, building the marketing process and materials, as well as developing consistent and qualified traffic streams.
One of Louis' recent products reveals a proven four-step formula that can make creating best-selling online products a lot more predictable: http://www.createoffers.com/new/
Get Personal by Adding Your Voice to Your Site
Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. Just because your businesses is online doesn't mean that you can't conduct your business like that of a normal store. Compare your site to a clothing store in a mall for example. When the customer comes in, a sales representative normally comes to the door and asks if they need help. A web site doesn't normally do this, but you can if you want to. Record an audio clip that not only includes a sales pitch and introduction but also a site map that includes the important parts of the site. Not only are you getting personal with your customer, you are also pointing them in the direction of your product. Here are a few tips to keep in mind about audio clips:
Jingles - What Constitutes A Successful Jingle Campaign?
What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.
How to Use Your Computer as a Recording Studio
A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. Today, computers designed for home use are powerful enough to emulate an entire recording studio, and can be used for everything from multitrack recording to audio editing and scoring music for videos.
Streaming Audio Recorders
1. i-Sound WMA MP3 Recorder 6.x - On Sale www.abyssmedia.com
MP3 vs. WMA
There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). WMA is the older audio format, produced by Microsoft, to work with Microsoft's Windows media player. The WMA compression format was designed specifically for this format, and thus can not be converted to other audio formats.
Dont Use Web Audio The Wrong Way
Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?
WAV; Useful Applications; Recording Your Tapes or L.P.s to CD
My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav.
Teleseminars, Audio Downloads, Podcasts: Listen Up So You?ll Learn and Earn More
Internet Marketers love audio. You can't blame them. They used to have to spend weeks, or even months, writing an ebook to have something to sell. Now, they just pick a hot topic, interview an expert for a couple of hours with the recorder turned on, and Bam! They've got a hot new information product.
Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.... hmmm... what else do you need?
Why Arent You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience.
Transmit Clean Digital Audio with Digital Coaxial Cables
In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components. This will provide you with superior sound quality over typical RCA audio cables.
Why I Hate Flash Audio and What I Did About It
I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years.
Seven Ways to Warm Your Prospects Using Website Audio
Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool.
How to Add Audio to Video
Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers.
7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.
DVD Audio: An Introduction
DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. In order to play back DVD Audio discs, players have to be specially designed to support the format. So far, consumer electronics manufacturers have announced a range of DVD Audio players, including home decks, portable players and devices for cars.
wav; Recording Voice or Instruments
A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle.
Eight Reasons Why You Must Add Audio to Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.
Adding Sound To Your Web Site - The Good, The Bad And The Ugly
Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. Let's examine all the different ways to add background music to your site and rate them to find the best solution for you.
CD/DVD Master Preparation Tips
"CD/DVD Master" is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:
|home | site map|